{"title":"Hair Powders","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHair powder for men is the secret weapon for adding instant body without making your hair look worked over. Perfect for fine, medium, or thinning hair that needs a lift; just a little goes a long way. No grease, no shine, just natural-looking fullness.  \u003c\/span\u003e\u003cspan\u003ePrep your hair right with \u003c\/span\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/shampoos\"\u003e\u003cspan\u003eShampoos \u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003ethat create the clean base styling powder needs to grip.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe best texture powder gives you control without making your hair feel stiff or crunchy. This texture powder men actually use delivers a matte finish and the kind of hold that moves with you, not against you. Add volume at the roots, create separation, or rough up your texture without sticky residue.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNeed more hold? Our \u003c\/span\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/pomades\"\u003e\u003cspan\u003ePomades lineup\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e offers stronger control for slicked styles. \u003c\/span\u003e\u003cspan\u003eMen's styling hair powder is designed to disappear. No white residue, no visible product, just hair that looks thicker and fuller. Shake it in, work it through, and you're done. Hair texture powder works whether you're adding height to a short cut or giving longer hair some grip and grit. \u003c\/span\u003e\u003cspan\u003eWant more styling options? The \u003c\/span\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/hair-styling\"\u003e\u003cspan\u003eHair Styling collection\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e covers everything from lightweight sprays to stronger pastes for every hair type and look.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eKey Capabilities\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eVolumizing and Texturizing:\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003eStyling powder adds volume and texture, making thin hair appear thicker and fuller.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eMatte Finish:\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003eDelivers a natural, non-greasy look with invisible hold, with no oil or greasy residue left behind.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eLong-Lasting, Lightweight Formula:\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003eEasy-to-apply, lightweight powder for men ensures all-day style without weighing hair down.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eVersatile Application:\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003eSuitable for fine, medium, or dry hair and compatible with other hair styling products for best results.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eIdeal For\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eAdding instant volume and texture to fine or thin hair\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eAchieving a matte finish and natural look for men’s hair\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eCreating flexible, strong-hold styles without visible residue\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003ePairing with \u003c\/span\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/conditioners\"\u003e\u003cspan\u003eConditioners\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e for healthy, manageable hair\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eQuick, easy application for busy routines\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eRelated Collections\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/hair-thickening-fibres\"\u003e\u003cspan\u003eHair Thickening Fibres\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/clays\"\u003e\u003cspan\u003eClays\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/gels-1\"\u003e\u003cspan\u003eGels\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/hair-care-sets\"\u003e\u003cspan\u003eHair Care Sets\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"evo-haze-styling-powder-50ml-net-wt-10g","title":"Evo Haze Styling Powder (50ml\/net wt 10g)","description":"\u003cp\u003eEvo Haze Styling Powder is a super-lightweight styling powder that adds instant texture, volume, and matte lift to hair without residue. Ideal for fine, limp, or low-volume hair, this versatile powder absorbs excess oil, enhances body, and creates touchable texture from roots to ends. Apply directly to dry hair to build volume and separation or to refresh style between washes.\u003c\/p\u003e\n\u003ch2\u003eWho It’s For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAll hair types, especially fine or limp hair needing volume and texture\u003c\/li\u003e\n\u003cli\u003eAnyone looking for body and matte finish without heaviness\u003c\/li\u003e\n\u003cli\u003ePeople who want a reworkable, touchable style without residue\u003c\/li\u003e\n\u003cli\u003eIdeal for short or medium styles, messy looks, and lived-in texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eInstant volume and lift at the roots\u003c\/li\u003e\n\u003cli\u003eTouchable, matte texture that enhances style definition\u003c\/li\u003e\n\u003cli\u003eAbsorbs excess oil to refresh hair between washes\u003c\/li\u003e\n\u003cli\u003eFlexible, residue-free finish, easy to re-style during the day\u003c\/li\u003e\n\u003cli\u003eVegan, sulfate-free, paraben-free option\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eThis light powder uses fine particulates like silica silylate to lift and separate strands, creating body and texture without weight. It acts similarly to a fine hair-texturing powder: by absorbing oil and adding grip, it gives hair a fuller appearance and helps styles hold longer without stiffness.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eShake gently before use.\u003c\/li\u003e\n\u003cli\u003eApply to dry hair - focus on the roots for maximum lift.\u003c\/li\u003e\n\u003cli\u003eMassage with fingertips to distribute throughout hair.\u003c\/li\u003e\n\u003cli\u003eUse light amounts and build gradually for desired texture.\u003c\/li\u003e\n\u003cli\u003eRefresh volume anytime by applying a small amount between washes.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eAt MASC, we love Evo Haze Styling Powder because it delivers natural-looking volume and texture without heaviness or residue — exactly what many men with fine or flatter hair are searching for. Whether you’re creating tousled everyday styles or adding instant lift at the crown, Haze gives you body and shape with touchable finish and reworkable flexibility. It’s one of our go-to texturizing tools in the Evo range for guys who want effortless, lived-in looks that still feel intentional.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions (FAQs)\u003c\/h2\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eWhat is styling powder and how is it different from dry shampoo?\u003c\/strong\u003e\u003cbr\u003eStyling powders like Evo Haze are designed to add texture, volume and grip, whereas dry shampoo focuses on absorbing oil to refresh hair. Haze also acts like a subtle dry shampoo while providing lift and matte texture.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eIs this powder good for fine hair?\u003c\/strong\u003e\u003cbr\u003eYes - it’s especially helpful for fine or limp hair because it lifts at the roots and adds body without heaviness or waxy finish.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eCan I use it on curly or thick hair?\u003c\/strong\u003e\u003cbr\u003eAbsolutely. While it shines with fine hair by giving noticeable lift, it also works to add matte texture and separation to thicker and wavier hair types.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eWill this make my hair sticky or chalky?\u003c\/strong\u003e\u003cbr\u003eHaze is formulated to avoid residue. Apply a light amount and build slowly - if you use too much at once it may show more visibly, so start with less and add as needed.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eCan I re-style throughout the day?\u003c\/strong\u003e\u003cbr\u003eYes - one of the benefits of styling powder is that it’s reworkable. You can add a bit more during the day to refresh volume and lift.\u003c\/p\u003e","brand":"Evo","offers":[{"title":"Default Title","offer_id":31250734055539,"sku":"EVSTSTY108","price":45.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/Haze.jpg?v=1649647329"},{"product_id":"lock-stock-and-barrel-volumatte-powder-size-options","title":"Lock Stock and Barrel Volumatte Powder (10g)","description":"\u003cp\u003eVolumatte is one of those products that genuinely surprises people the first time they use it. A dry, free-flowing hair powder that liquefies the moment it touches your fingers - no chalky residue, no white cast, no mess. Just gravity-defying volume, serious texture, and a properly matte finish that lasts. Lock Stock \u0026amp; Barrel blended protein-infused water with a water-repelling silica to create something that works unlike anything else in the styling category. Sprinkle it in, work it through, and watch flat hair come to life.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat\u003c\/strong\u003e: Hair Powder\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light to Medium\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Matte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Fine, flat, or low-volume hair needing lift and texture \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone with fine, flat, or thinning hair who wants noticeable lift and texture without the weight of a traditional styling product. Also brilliant as a finishing product layered over another styler to add grip and eliminate shine. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers gravity-defying volume and lift with a true matte finish\u003c\/li\u003e\n\u003cli\u003eSilica Silylate absorbs oil and excess moisture at the root for instant texture and lift\u003c\/li\u003e\n\u003cli\u003eWheat protein complex strengthens and thickens the hair shaft for more substantial volume\u003c\/li\u003e\n\u003cli\u003eLiquefies on contact with fingers - no powdery residue or white cast\u003c\/li\u003e\n\u003cli\u003eLightweight formula adds texture without weighing hair down\u003c\/li\u003e\n\u003cli\u003eCan be used alone or layered over another styler for extra grip and matte finish\u003c\/li\u003e\n\u003cli\u003eParaben free, cruelty free, and suitable for vegans \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eVirtually unscented - Volumatte is fragrance-free, making it a great option for those who are sensitive to scent or prefer to let their other grooming products do the talking. \u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eSprinkle a small amount directly onto dry hair at the roots or mid-lengths. Work through with fingertips - the powder will liquefy on contact. Build up gradually and style as desired. A little goes a long way. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eVolumatte is the kind of product that earns a permanent spot in the bathroom cabinet. It's genuinely innovative - the texture, the way it liquefies, the lift it gives - and it delivers every time. If you've got fine or flat hair and nothing in your current routine is giving you the volume you're after, this is the one to try. Stacks brilliantly with 85 Karats or Ruck for a styled finish with serious staying power.\u003c\/p\u003e","brand":"Lock Stock \u0026 Barrel","offers":[{"title":"Default Title","offer_id":3832126898189,"sku":"LSB-VO10","price":31.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/lsbvolumatte.jpg?v=1669914366"},{"product_id":"uppercut-deluxe-styling-powder-20g","title":"Uppercut Deluxe Styling Powder (20g)","description":"\u003cp\u003eUppercut Deluxe is a premium men's grooming brand born in Australia and trusted by barbers worldwide. Founded by barber Steve Purcell, the brand draws on classic barbershop heritage and filters it through a modern, no-nonsense lens. Every product in the range is built to perform, whether you're behind the chair or in front of the bathroom mirror.\u003c\/p\u003e\n\u003cp\u003eStyling Powder is the product for anyone who wants volume and texture without putting anything wet or waxy near their hair. The application couldn't be simpler - shake a small amount directly onto dry hair, rake through with fingers or a wide-tooth comb, and you're done. The powder works by absorbing excess oil at the root, lifting the hair and creating instant volume and texture with a completely natural, no-product finish. It's reworkable, buildable, and completely fuss-free. No scooping, no spreading, no warming up between the palms. Just shake, rake, and go. An especially powerful tool for anyone with fine, thin, or thinning hair that needs a volume boost without any added weight. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light to Medium, Flexible\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural\/Matte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Powder\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types, short to medium length; excels in fine, thin, or thinning hair \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who wants more volume and texture in their hair with the absolute minimum of effort. Styling Powder is the fastest product in the Uppercut Deluxe range to apply and one of the most effective for fine or thinning hair. It's also a great layering tool for guys who want to boost the hold of a lighter product, or add texture to a style before finishing with something stronger.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eInstant volume and texture with the simplest application in the range - just shake and rake\u003c\/li\u003e\n\u003cli\u003eAbsorbs excess oil at the root to lift hair and create a natural, fuller appearance Natural matte finish leaves hair looking completely product-free\u003c\/li\u003e\n\u003cli\u003eReworkable and restyable throughout the day\u003c\/li\u003e\n\u003cli\u003eBuildable - add more for extra volume and hold as needed\u003c\/li\u003e\n\u003cli\u003eExceptionally effective in fine, thin, or thinning hair that gets weighed down by wet products\u003c\/li\u003e\n\u003cli\u003eWorks as a standalone product or as a layering tool under or over other styling products\u003c\/li\u003e\n\u003cli\u003eNo wet or waxy feel, no warming between palms, no mess\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types, best in short to medium length \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eEnsure hair is completely dry before application. Gently shake the Styling Powder over the hair, aiming to lightly cover the entire head with focus on the roots. Rake through with fingers or a wide-tooth comb to distribute evenly and build texture and volume. Add more product gradually for extra hold and definition. Can be used alone or layered with other Uppercut Deluxe styling products.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eStyling Powder is one of those products that feels almost too simple to work, and then it absolutely does. It's particularly worth highlighting for anyone with fine or thinning hair who has struggled to find a styling product that adds volume rather than flattening everything out. The shake and rake application is genuinely as easy as it sounds, and the results are immediate. A great addition to any styling routine, and an essential one if volume is a concern.\u003c\/p\u003e","brand":"Uppercut Deluxe","offers":[{"title":"Default Title","offer_id":29578378018931,"sku":"UPDP0018","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/3_513df82f-0dc9-4781-84c9-225e0f193f1d.jpg?v=1694418574"},{"product_id":"reuzel-texture-powder-15g","title":"Reuzel Matte Texture Powder (15g)","description":"\n\u003cp\u003eVolume | Texture | No Shine\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eReuzel Matte Texture Powder was designed for the everyman. By which we mean the man who wants everything. The volume. The definition. And a look all his own.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e Dust a sprinkle along your scalp before styling. You’ll get extra texture with a weightless feel. And if you want to add volume throughout the day, you go right ahead. Keep a tin in your pocket so you’re at peak pompadour when you hit the bar tonight.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Want more volume than a rock n’ roll concert? Here’s a tip. After blow drying, cocktail in some Reuzel Surf Tonic. Then apply the Matte Texture Powder from scalp to tips for instant lift. \u003c\/span\u003e\u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"Default Title","offer_id":31331660234867,"sku":"RZAMTP15","price":28.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/MatteTexturePowder_1080x_2280877c-d272-4b97-89e4-d369010541fd.jpg?v=1649647145"},{"product_id":"suavecito-texturizing-powder-50g","title":"Suavecito Texturizing Powder (28.3g)","description":"\u003cp\u003eFlat hair is a different problem than unruly hair, and it needs a different solution. Suavecito's Texturizing Powder is built specifically for hair that lacks volume and grip at the root - the kind that looks fine after styling but loses all its shape and lift within an hour. One shake of this into dry hair and the difference is immediate.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Strong (7\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Matte (0\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Powder\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Original Suavecito barbershop\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Fine or flat hair; high volume, textured, and natural styles \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Texturizing Powder works differently to every other product in the Suavecito range. Rather than coating the hair with a hold film, it absorbs excess oil at the roots and creates friction between strands, which lifts the hair and adds grip from the inside out. The result is volume that feels weightless because there is nothing heavy sitting on top of it. The matte finish is invisible - no product sheen, no residue, no detection. Strong hold for a powder product means serious grip and texture rather than the structural lock of a pomade, so it works best for styles shaped with the fingers rather than combed tight.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Texturizing Powder is for anyone with fine, flat, or low-volume hair that needs grip and lift without weight. It is also a strong option as a base layer under other styling products - apply the powder first for volume and grip, then follow with a small amount of pomade or cream on top for definition and finish. If you have been reaching for dry shampoo between washes to refresh volume, the Texturizing Powder does that job and styles at the same time. Not suited to thick or coarse hair where the effect will be minimal.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eZea Mays (Corn) Starch\u003c\/strong\u003e and\u003cstrong\u003e Tapioca Starch\u003c\/strong\u003e absorb excess oil at the roots instantly, lifting flat hair away from the scalp and creating the appearance of volume without any added weight.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBentonite Clay \u003c\/strong\u003eadds grip and texture between strands, giving the formula its strong hold character and keeping styles in place through the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilica Silylate\u003c\/strong\u003e provides additional oil absorption and a completely matte finish, ensuring the powder remains invisible in the hair with no product sheen or residue.\u003c\/li\u003e\n\u003cli\u003eAluminum Starch Octenylsuccinate \u003cstrong\u003eprevents the powder from clumping or caking\u003c\/strong\u003e during application, allowing for even, controlled distribution directly onto dry hair.\u003c\/li\u003e\n\u003cli\u003ePullulan forms a \u003cstrong\u003eflexible hold\u003c\/strong\u003e film around each strand once the powder is worked in, adding structure and longevity to the grip without stiffness.\u003c\/li\u003e\n\u003cli\u003eCompletely \u003cstrong\u003eweightless formula\u003c\/strong\u003e adds \u003cstrong\u003evolume and hold \u003c\/strong\u003ewithout any of the heaviness associated with wax, clay, or cream-based styling products.\u003c\/li\u003e\n\u003cli\u003eWorks equally well as a standalone styling product or as a base layer under pomades and creams to boost their grip and longevity. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to dry hair only - moisture will reduce the powder's effectiveness significantly. Sprinkle a small amount directly into the palm of your hand or onto the hair at the roots, starting with less than you think you need as it is easy to build up and harder to take back. Work through the hair with your fingers, focusing on the roots for volume and lift, then through the lengths for texture and grip. Shape into your desired style using your fingers - the powder responds best to finger styling rather than combing. Add more in small increments if you need additional hold or volume. Washes out with shampoo.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Texturizing Powder earns its place in the Suavecito range by doing something none of the pomades can - it adds genuine root volume and grip without putting anything heavy on the hair. For fine hair in particular, it is one of the most effective styling tools in the shop, and the fact that it doubles as a dry shampoo between washes makes it genuinely useful on a daily basis. It also works well layered under the Matte Pomade or Clay Pomade for anyone who wants to boost hold and volume before adding definition on top. If flat hair is your main complaint, this is the place to start.\u003c\/p\u003e","brand":"Suavecito","offers":[{"title":"Default Title","offer_id":43240977334511,"sku":"P335NN-NA-OS","price":20.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_dc2652b5-23ea-4e49-ac36-41a6e043d6ee.jpg?v=1736664733"},{"product_id":"the-bearded-chap-hair-styling-powder-18g","title":"The Bearded Chap Hair Styling Powder (18g)","description":"\u003cp\u003eThe Bearded Chap Hair Styling Powder does something most styling products can't - it adds volume and texture from the roots up without any weight, stiffness, or residue. Made exclusively from two Australian clays - Montmorillonite and Kaolin - it grips the hair shaft at the root level, creating lift and texture that lasts without crunch, stickiness, or build-up.\u003c\/p\u003e\n\u003cp\u003eThe formula also contains arrowroot powder, which absorbs excess oil at the scalp and acts as a dry shampoo - useful between washes or for refreshing a style mid-week without starting from scratch. A silica component adds fine texture definition, while the VP\/VA copolymer provides the light, flexible hold that keeps the style in place without locking it down.\u003c\/p\u003e\n\u003cp\u003ePackaged in a compact 18g travel-safe bottle with an intoxicating Tobacco and Vanilla scent - dark, warm, and distinctly The Bearded Chap. A deceptively small bottle that delivers a serious amount of mileage.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: None\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: Matte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: All hair types - particularly fine or oily hair needing volume and texture\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: Dry hair only\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: Yes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Chap who wants more volume and texture without committing to a heavier product. Works especially well for fine hair that goes flat quickly, or oily hair that needs a mid-week refresh between washes. Also a strong travel option - the 18g bottle clears carry-on liquid limits entirely, and a little genuinely goes a long way. Suitable for all hair types seeking a natural, voluminous, textured finish.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRoot Volume and Texture\u003c\/strong\u003e - Two Australian clays grip the hair shaft at the root, creating lasting lift and texture that holds its shape throughout the day without weight or stiffness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eActs as Dry Shampoo\u003c\/strong\u003e - Arrowroot powder absorbs excess scalp oil between washes, refreshing the style and extending time between full wash days.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLight, Flexible Hold\u003c\/strong\u003e - Provides enough structure to maintain the style without locking it rigidly in place - hair remains touchable and reworkable throughout the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMatte Finish\u003c\/strong\u003e - No shine, no gloss - a natural, lived-in finish that works for casual and more polished styles alike.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e18 Amino Acids and Trace Elements \u003c\/strong\u003e- The Australian clay base delivers amino acids and trace minerals that support scalp health and improve the hair's elasticity and luminance over time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTravel-Safe Packaging\u003c\/strong\u003e - The 18g bottle requires no liquid allowance and fits easily in any toiletry kit or gym bag.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHandcrafted in Australia\u003c\/strong\u003e - Made in small batches at The Bearded Chap's Brisbane factory. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eDark and warm with a sweet finish. Tobacco opens with a dry, smoky depth before Vanilla rounds it out with a rich, slightly sweet warmth. The same signature scent profile as the Tobacco \u0026amp; Vanilla Beard Oil - worn together, the two products layer naturally for a cohesive, full-routine scent experience.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMontmorillonite\u003c\/strong\u003e - An Australian mineral clay that grips the hair shaft to create volume, texture, and flexible hold while delivering amino acids and trace elements to the scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKaolin\u003c\/strong\u003e - A fine Australian white clay that works alongside Montmorillonite to add texture and a smooth, matte finish without heaviness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArrowroot Powder \u003c\/strong\u003e(Maranta Arundinacea Root Powder) - A naturally derived starch that absorbs excess scalp oil, acts as a dry shampoo component, and keeps hair looking soft and fresh between washes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVP\/VA Copolymer\u003c\/strong\u003e - A film-forming polymer that provides the light, flexible hold that keeps the style in shape without stiffness or crunch.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilica\u003c\/strong\u003e - A fine mineral that adds texture definition and helps the powder distribute evenly through the hair on application.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance\u003c\/strong\u003e - The Bearded Chap's proprietary Tobacco \u0026amp; Vanilla scent blend. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eStart with completely dry hair - the powder will not perform on damp hair. Lightly sprinkle a small amount directly onto the roots, or dispense into the palm and work through the roots with fingertips. Massage into the scalp to activate the volumizing and oil-absorbing properties. Style as desired using fingers for a relaxed, textured look or a comb for more definition. Build gradually - a little goes a long way. For extra volume, tilt the head forward and apply from the back toward the front, then blow-dry at the roots.\u003c\/p\u003e\n\u003cp\u003eTo refresh the style throughout the day, run fingers through the hair to reactivate the powder.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eStyling powders occupy a specific and genuinely useful niche - they add volume and texture where other products add weight, and they solve the between-wash refresh problem without dry shampoo spray. The Bearded Chap's version does both with an Australian clay base that's been earning awards since the brand launched, a Tobacco and Vanilla scent that layers naturally with the beard oil range, and a 18g format that travels without a second thought. For anyone with fine or oily hair who wants more volume without more product, this is the straightforward answer.\u003c\/p\u003e","brand":"The Bearded Chap","offers":[{"title":"Default Title","offer_id":43509917909231,"sku":"TBCPOWDER","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/4_5f852fa7-e82d-458c-9d66-38f63c7bea96.jpg?v=1667502711"},{"product_id":"captain-fawcett-s-expedition-reserve-hair-powder-20g","title":"Captain Fawcett’s Expedition Reserve Hair Powder (20g)","description":"\u003cp\u003eKeep your powder dry, chums. Captain Fawcett's Expedition Reserve Hair Powder delivers instant volume, texture, and grip with an invisible, matte finish - no weight, no residue, and no fuss. A compact 20g format that travels without complaint and refreshes hair between washes with the effortless efficiency of a product that knows exactly what it's for. Subtly fragranced with the Captain's acclaimed Expedition Reserve woody-spiced scent, re-workable all day, and easy to wash out when the adventure is over. A three-time awards finalist and genuinely one of the most useful things in the grooming kit.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor anyone who wants more volume, texture, and grip from their hair without the weight of a traditional styling product. The Expedition Reserve Hair Powder suits all hair types and is particularly useful for fine or flat hair that needs lift at the roots - and for anyone who wants to refresh their style on no-shampoo days without starting from scratch. Compact enough for a jacket pocket, effective enough to earn its place in any routine.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAdds instant volume, texture, and grip with a weightless, invisible finish\u003c\/li\u003e\n\u003cli\u003eRefreshes roots and boosts lift on all hair types\u003c\/li\u003e\n\u003cli\u003eMatte finish with no heaviness or residue\u003c\/li\u003e\n\u003cli\u003eRe-workable throughout the day\u003c\/li\u003e\n\u003cli\u003eEasy to wash out - ideal for no-shampoo days and travel\u003c\/li\u003e\n\u003cli\u003eSubtly fragranced with the Expedition Reserve woody-spiced scent\u003c\/li\u003e\n\u003cli\u003e2025 Pure Beauty Global Awards Finalist; 2024 Pure Beauty Awards Finalist, Best New Hair Styling Product; 2023 Cosmoprof Bologna Finalist \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop Notes\u003c\/strong\u003e: Pine Needle, Elemi, Cumin \u0026amp; Coriander\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMiddle Notes\u003c\/strong\u003e: Frankincense, Patchouli \u0026amp; Tobacco\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase Notes\u003c\/strong\u003e: Sandalwood \u0026amp; Amber \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Expedition Reserve opens with Pine Needle and Elemi, grounded by the warm spice of Cumin and Coriander. Frankincense and Patchouli deepen the heart, with Tobacco adding quiet intrigue. The dry-down settles into Sandalwood and Amber - warm, smooth, and lasting. Subtle in a hair powder format, but unmistakably the Captain's.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilica Silylate \u003c\/strong\u003e- A lightweight, treated silica that absorbs excess oil at the roots, adds texture and grip to the hair shaft, and delivers the powder's characteristic volumising effect without heaviness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEthyltrimonium Chloride Methacrylate \/ Hydrolyzed Wheat Protein Copolymer\u003c\/strong\u003e - A conditioning film-former that combines the strengthening benefits of hydrolyzed wheat protein with a light hold component, improving hair texture and resilience with use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMonopropylene Glycol\u003c\/strong\u003e - A humectant that helps the formula maintain a smooth, workable consistency and supports even distribution through the hair. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003ePepper a small amount directly onto dry roots or into the palms and rake through the hair. Build gradually - a little goes a long way. Add more as needed for additional lift and texture. Re-work throughout the day as desired. Washes out easily with your regular shampoo.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eHair powder is one of those products that earns instant converts the first time it's used properly - the lift and texture it adds in seconds is genuinely difficult to achieve with any other format. Captain Fawcett's Expedition Reserve version brings the added benefit of the brand's most celebrated fragrance in a compact, travel-ready 20g tin. The award recognition across three consecutive years from Pure Beauty and Cosmoprof Bologna confirms what the formula delivers. Available at MASC in 20g.\u003c\/p\u003e","brand":"Capt. Fawcett","offers":[{"title":"Default Title","offer_id":45260568789231,"sku":"CPF-7010","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/6_9a122582-9219-4c2c-beeb-1337c914efc9.jpg?v=1717100031"},{"product_id":"blumaan-clay-texture-powder-8-5g","title":"Blumaan Clay Texture Powder (8.5g)","description":"\u003cp\u003eWhen you want volume and texture but nothing in your routine is quite hitting it - no hold, no weight, no residue - a texture powder is the answer most people don't know they need. Clay Texture Powder is a dry, invisible powder that lifts hair at the roots, absorbs excess oil, and adds buildable texture with a soft matte finish that genuinely looks like you did nothing at all.\u003c\/p\u003e\n\u003cp\u003eMoroccan Clay is the hero ingredient here - absorbing oil and adding a natural hold while Arrowroot Powder and Silica work together to create lightweight structure and volume without any heaviness. Vitamin E keeps things nourishing rather than stripping. A small amount goes a long way - dust it in at the roots, work through with fingertips, and your hair looks fuller and more intentional without feeling like you've touched it.\u003c\/p\u003e\n\u003cp\u003eUse it solo on short to medium styles, or combine it with Volume Cream or Sea Salt Spray for added depth and hold. \u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eGreat for anyone who wants effortless, natural-looking texture and volume without the feel of product in their hair. Particularly useful for fine hair that needs lift at the roots, or anyone looking to refresh a style mid-day without washing out and starting again. Works on short to medium-length styles. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeightless volume at the roots\u003c\/strong\u003e - Lifts hair without adding any heaviness or sticky residue.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuildable texture\u003c\/strong\u003e - Light dusting for subtle texture, more for a more defined look - completely in your control.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural matte finish\u003c\/strong\u003e - Looks and feels like clean, unstyled hair while keeping shape and hold. Absorbs excess oil - Moroccan Clay works like a dry shampoo while adding texture at the same time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable and residue-free\u003c\/strong\u003e - Stays pliable and invisible in the hair - no white cast, no buildup.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishes while it texturizes\u003c\/strong\u003e - Vitamin E protects hair from environmental damage and keeps scalp comfortable.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePairs well with other products\u003c\/strong\u003e - Use after Volume Cream or Sea Salt Spray for extra texture and definition.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eParaben-free and cruelty-free\u003c\/strong\u003e - Clean formula, ethically made. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoroccan Clay\u003c\/strong\u003e - Absorbs excess oil while adding natural texture, hold, and a matte finish; works similarly to a dry shampoo but with added styling benefits.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArrowroot Powder\u003c\/strong\u003e (Maranta Arundinacea Powder) - A fine natural powder that enhances lightweight volume and structure for effortless, reworkable styling without buildup.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilica Dimethyl Silylate\u003c\/strong\u003e - A lightweight silica that boosts volume by lifting hair at the roots without adding heaviness or greasiness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E\u003c\/strong\u003e (Tocopheryl Acetate) - An antioxidant that nourishes and protects hair, keeping it hydrated while maintaining a natural feel. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply a small amount of Clay Texture Powder directly to dry hair at the roots. Work through with fingertips using a gentle massaging motion to distribute evenly. Build to your desired level of texture and volume. For more defined texture, combine with Volume Cream as a pre-styler or Sea Salt Spray before applying the powder. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eTexture powder is one of those genuinely underrated grooming tools - it does things that creams and clays can't, especially for anyone who wants their hair to look like it's not styled while still holding its shape. Clay Texture Powder is a clean, effective formula that delivers on what powders are supposed to do - and unlike a lot of powders, it doesn't leave a white cast or feel gritty in the hair.\u003c\/p\u003e","brand":"BluMaan","offers":[{"title":"Default Title","offer_id":46476770443503,"sku":"BLUM-CTP","price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_3165f7f6-9504-4d8d-a098-c237f6fa6220.jpg?v=1747997266"},{"product_id":"jack-henry-hair-powder-50ml","title":"Jack Henry Hair Powder (50ml)","description":"\u003cp\u003eJack Henry does things differently. Born in Costa Mesa and built on a zero-synthetic philosophy, every product in the line is formulated with minimal, plant-based ingredients that work with your hair rather than against it. No fillers, no toxins, no compromise. Just clean formulas that perform.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eHold\u003c\/strong\u003e: Medium-firm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: True matte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: Powder\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Fragrance-free\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: All hair types - especially fine, flat, or oily hair needing texture and volume \u003cimg\u003e\u003cimg\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHair Powder is the simplest product in the Jack Henry line - and one of the most impressive. Three ingredients. No alcohol, no aerosol, no fragrance. A patented air pump that delivers fossilized micro algae, Kaolin Clay, and Organic Arrowroot directly to dry hair for instant texture, volume, and a true matte finish that lasts all day. The micro algae physically coats each strand so hair looks thicker and feels thicker - not just styled, but genuinely fuller from the first use. It also absorbs excess oil and refreshes the scalp between washes, making it your styler and your dry shampoo in a single bottle. Three ingredients. Zero compromise.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eHair Powder is built for anyone who wants more volume and texture without adding weight, shine, or product residue. It's especially effective for fine or limp hair that goes flat throughout the day, oily hair that needs refreshing between washes, and anyone who's been looking for a truly matte finish that standard clays and pastes can't quite deliver. Works on all hair types and all lengths. Because it's completely fragrance-free, it's a strong option for those with sensitivities to scent or who prefer to keep their grooming routine scent-neutral.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eInstant Texture and Volume from Fossilized Micro Algae\u003c\/strong\u003e - Micro Algae (Diatomaceous Earth) is the engine of this formula. A fossilized algae powder with a highly porous, irregular surface structure, it physically coats each hair strand - adding genuine thickness, texture, and grip that makes hair look and feel noticeably fuller from the very first application. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrue Matte Finish\u003c\/strong\u003e - No Shine, No Heaviness No wax, no oil, no silicone. Hair Powder delivers a completely matte result that holds throughout the day without any of the slickness, weight, or residue that comes with conventional styling products. What you see is what you get - natural texture with real hold.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDoubles as a Dry Shampoo\u003c\/strong\u003e - Kaolin Clay (Kaolin) absorbs excess oil at the scalp, refreshes hair between washes, and cleanses and nourishes the scalp surface - giving Hair Powder genuine dry shampoo functionality alongside its styling performance. Two products in one.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOil Absorption and Scalp Nourishment\u003c\/strong\u003e - Organic Arrowroot (Maranta Arundinacea Root Powder) is a fine, silky powder that absorbs surface moisture and oil, adds a smooth, touchable texture to the hair, and works alongside the clay to keep the scalp balanced and fresh between washes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePatented Air Pump for Precise Application\u003c\/strong\u003e - Unlike aerosol sprays or loose powder jars, Hair Powder uses a patented air pump applicator that delivers a controlled, consistent amount of product directly to the hair with every press. No waste, no mess, no guesswork.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJust 3 Ingredients\u003c\/strong\u003e - Kaolin Clay, Micro Algae, Organic Arrowroot. That's it. No alcohol, no aerosol, no synthetic fragrance, no fillers. Completely fragrance-free and appropriate for daily use on all hair types. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eRemove the cap by pulling - not twisting. Hold the pump 2 to 4 inches from your hair and press all the way down, applying directly to dry hair at the roots. Work the powder through from roots to ends with your fingers. Start with 4 to 5 pumps for full texture and hold, then adjust up or down based on your hair length and desired result. Use as needed throughout the day to refresh texture and absorb excess oil. Pairs well with Hair Clay for added control, or Hair Refresh for extra volume. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThree ingredients doing the work of two products - that's the Hair Powder pitch, and it delivers. The fossilized micro algae story is genuinely interesting: a material with a surface structure so irregular and porous that it physically thickens each strand it touches, creating volume that isn't just the result of product buildup. Combined with the patented pump applicator and a completely fragrance-free formula, this is a precision tool for anyone serious about texture and matte hold. If you've been layering a dry shampoo and a styler every morning, this one product replaces both.\u003c\/p\u003e","brand":"Jack Henry","offers":[{"title":"Default Title","offer_id":49634638725359,"sku":"JHY-HPO2","price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_8dbcd093-8232-4ae1-91b4-6b53218c0c42.jpg?v=1780440435"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/collections\/hair_powder_volume_69fa5717-2503-4be2-bca3-da917e77be55.jpg?v=1695158863","url":"https:\/\/shopmasc.com\/collections\/hair-powders.oembed","provider":"MASC","version":"1.0","type":"link"}