{"title":"Hair Pomades","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAchieve your signature style with our pomade collection, featuring water-based, matte, and classic pomades for every hair type. For those seeking flexible hold and easy-to-wash formulas, our \u003c\/span\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/hair-styling\"\u003e\u003cspan\u003ehair styling\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e selection covers all your hair needs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFrom slick pompadours to tousled, natural textures, these pomades offer strong hold and high-shine options. For a complete routine, pair your favorite pomade with \u003c\/span\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/shampoos\"\u003e\u003cspan\u003eshampoos\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e designed to keep your hair and scalp healthy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhether you prefer a matte finish or a high-shine look, our assortment includes clay pomade, gel, and cream pomade. For added versatility, explore \u003c\/span\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/combs-brushes\"\u003e\u003cspan\u003ecombs \u0026amp; brushes\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e to style hair with precision and control.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eKey Capabilities\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cstrong\u003eVersatile Hold:\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003eChoose from light, medium, or firm hold pomade to match your hair texture and desired style, keeping every hair in place throughout the day.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cstrong\u003eFinish Options:\u003c\/strong\u003e\u003cspan\u003e Select matte pomade for a natural look or high-shine pomades for a classic, slick finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cstrong\u003eWater-Based Formulas:\u003c\/strong\u003e\u003cspan\u003e Water-based pomades are easy to apply, easier to wash, and suitable for all hair types, including fine hair and thick hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cstrong\u003eRestyle Anytime:\u003c\/strong\u003e\u003cspan\u003e Many pomades offer flexible hold, letting you restyle your hair throughout the day without leaving residue.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eIdeal For\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eCreating classic pompadour or modern, tousled hair styles with \u003c\/span\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/clays\"\u003e\u003cspan\u003eclays\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eAchieving strong or flexible hold for wavy, curly, or coarse hair\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eAdding volume and texture to thin hair or thicker hair\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eMaintaining a barbershop-quality finish with \u003c\/span\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/gels-1\"\u003e\u003cspan\u003egels\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eDaily use for men’s hair, from business to casual looks\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eTop Brands in This Collection\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/reuzel\"\u003e\u003cspan\u003eReuzel\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/uppercut-deluxe\"\u003e\u003cspan\u003eUppercut Deluxe\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/suavecito\"\u003e\u003cspan\u003eSuavecito\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/hanz-de-fuko\"\u003e\u003cspan\u003eHanz de Fuko\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/baxter-of-california\"\u003e\u003cspan\u003eBaxter of California\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eQuick Spec Comparison Table\u003c\/span\u003e\u003c\/h2\u003e\n\u003cdiv align=\"left\" dir=\"ltr\"\u003e\n\u003ctable\u003e\n\u003ccolgroup\u003e \u003ccol width=\"215\"\u003e \u003ccol width=\"96\"\u003e \u003ccol width=\"99\"\u003e \u003ccol width=\"215\"\u003e \u003c\/colgroup\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eProduct Name\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eHold Type\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eFinish\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eStand-out Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eUppercut Deluxe Pomade (100g)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eStrong Hold\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHigh Shine\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWater-based, easy-to-wash, classic pomade\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eReuzel Extreme Hold Matte Pomade (113g)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eExtreme Hold\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMatte Finish\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMatte pomade, long-lasting hold\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSuavecito Strong Hold Pomade (113g)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eStrong Hold\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMedium Shine\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWater-based pomade, restyle, barbershop\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHanz de Fuko Heavymade (56g)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFirm Hold\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHigh Shine\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMade with beeswax, suitable for thick hair\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBaxter of California Clay Pomade (60ml)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMedium Hold\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMatte Finish\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eStyling clay pomade, natural texture\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e","products":[{"product_id":"baxter-of-california-hard-cream-pomade-60ml","title":"Baxter of California Hard Cream Pomade (60ml)","description":"\u003cp\u003eBaxter of California has been one of the defining names in men's grooming since opening its doors in Los Angeles in 1965 — long before the category had a proper name. Their products are built for real-world use: paraben-free, barber-trusted, and formulated with ingredients that earn their place in the formula rather than just filling it out.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Firm (7\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural \/ Low Shine (3\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Wax-based - water-soluble, rinses clean\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Clean Subtle - fresh, light, barely-there\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Medium to thick hair. Short to medium lengths. Textured definition, structured styles, and natural looks that need more hold than a light cream delivers \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Hard Cream Pomade sits in a specific and useful gap in the Baxter range — firmer than the Cream Pomade, more natural-finishing than the Clay Pomade, and lighter in feel than either. It is a solid-form styling cream that goes on as a rich, smooth product and delivers firm hold with a low-shine, natural finish that suits guys who want control without the matte flatness of a clay or the sheen of a wax pomade. Synthetic Beeswax and Stearyl Behenate anchor the hold, while Jojoba Esters add a conditioning quality that keeps the formula from feeling stiff or drying on the hair. PVP and Acrylates Copolymer provide polymer hold support that extends durability through the day. Bambusa Vulgaris Leaf Extract and Camellia Sinensis Leaf Extract bring a natural conditioning and antioxidant element to the formula. The award-winning formula is paraben-free, reworkable, and rinses out cleanly with water — no heavy residue, no buildup, no clarifying shampoo needed.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Hard Cream Pomade is the right pick for guys with medium to thick hair who want firm, structured hold with a natural rather than matte or shiny finish. It handles short to medium lengths well and suits polished everyday styles as much as more textured, separated looks. For lighter hold with the same natural finish, step down to the Cream Pomade. For a true matte finish at similar hold strength, the Clay Pomade is the better option. For a shine finish at this hold level, try the Hard Water Pomade.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSynthetic Beeswax and Stearyl Behenate anchor a firm, structured hold that keeps medium to thick hair in place through the day without going rigid or crunchy\u003c\/li\u003e\n\u003cli\u003eNatural, low-shine finish delivers a polished, well-groomed look without the flatness of a true matte or the gloss of a high-shine pomade\u003c\/li\u003e\n\u003cli\u003eJojoba Esters condition and soften the hair during styling - providing flexibility within the hold so hair feels touchable rather than stiff\u003c\/li\u003e\n\u003cli\u003ePVP and Acrylates Copolymer build polymer hold durability that keeps the style locked in even as humidity or movement work against it through the day\u003c\/li\u003e\n\u003cli\u003eFully reworkable - reshape or adjust the style at any point without adding more product or losing the underlying hold\u003c\/li\u003e\n\u003cli\u003eBambusa Vulgaris Leaf Extract adds a natural botanical conditioning element and is one of the more interesting ingredients in the Baxter styling range\u003c\/li\u003e\n\u003cli\u003eCamellia Sinensis Leaf Extract provides antioxidant support and helps keep hair in healthy condition with repeated daily use\u003c\/li\u003e\n\u003cli\u003eTocopheryl Acetate and Tocopherol deliver Vitamin E conditioning directly to the hair during application\u003c\/li\u003e\n\u003cli\u003eWater-soluble and rinses out cleanly with warm water alone - no special shampoo needed, no residue left behind\u003c\/li\u003e\n\u003cli\u003eParaben-free, award-winning formula suitable for daily use on medium to thick hair types \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop a fingernail-sized amount into your palm and rub hands together firmly to emulsify - the solid texture softens quickly with heat from your hands. Apply evenly to damp or dry hair, working from front to back with your fingertips. Damp hair gives a more defined, slightly wetter-looking result; dry hair delivers a cleaner, more natural finish with the same firm hold underneath. Build incrementally if you need more control - start with a single fingernail-sized amount and add a touch more only if needed, as the hold is stronger than the cream texture suggests. Finish with fingers for a textured look or a comb for something more structured. Rinses out completely with warm water.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Hard Cream Pomade fills the middle ground in the Baxter styling range more effectively than most mid-hold products manage. It has the hold strength to actually keep thicker hair in place without going stiff, the natural finish that avoids looking overdone, and the Jojoba Esters conditioning quality that makes it comfortable to wear all day. For guys who have found light-hold creams too weak and clay pomades too flat or heavy-feeling, this sits right in between and covers both complaints cleanly. The Bamboo and Green Tea Extract ingredients are a nice touch that elevates the formula above a standard wax-based pomade. A versatile daily option that works across a wide range of styles and hair types.\u003c\/p\u003e","brand":"Baxter Of California","offers":[{"title":"Default Title","offer_id":2893407297,"sku":"P1312800","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/7_5ca91fc8-0349-4cf7-8b50-33f063996e59.jpg?v=1750273129"},{"product_id":"baxter-of-california-hard-water-pomade-60ml","title":"Baxter of California Hard Water Pomade (60ml)","description":"\u003cp\u003eBorn in Los Angeles in 1965 and trusted by barbers ever since, Baxter of California was one of the original names in modern men's grooming. Every product in the range is paraben-free and built around a straightforward philosophy: make something that works, leave out what doesn't belong, and let the results speak for themselves.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Firm (7\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: High Shine (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based - water-soluble, rinses clean\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Clean Fresh - light, subtle, faintly sweet\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Thick, coarse, and curly hair. Short to medium lengths. Slicked-back styles, classic looks, piecy separation and all-day control with a polished, wet-look finish \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Hard Water Pomade is Baxter of California's high-shine option — a firm-hold, water-based formula that delivers the kind of sleek, defined finish that heavier hair types need to stay controlled and polished through the day. Where most of the Baxter styling range leans toward natural or matte finishes, the Hard Water Pomade goes in the opposite direction: it creates dimension and textured separation with a genuine gloss that makes thick, coarse, or curly hair look sharp and intentional. Ozokerite provides the firm hold structure, while Acetylated Lanolin conditions and smooths hair during application - keeping the finish looking sleek without feeling stiff or uncomfortable. VP\/VA Copolymer and sodium polystyrene sulfonate deliver polymer hold durability that holds up in humidity and through the day without breaking down. The formula blends easily into hair, rinses out completely with water, and leaves no residue behind - which is a genuine differentiator for a high-shine pomade. The subtle shimmer from Mica and Titanium Dioxide adds a dimensional quality to the finish that makes the shine more polished than flat.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Hard Water Pomade is built for guys with thick, coarse, or curly hair who need firm control and want a high-shine finish rather than a matte or natural one. It suits short to medium lengths and performs best on styles where sleekness and polish are the goal - slicked-back, classic side parts, and defined curl control. For the same firm hold with a natural finish, the Hard Cream Pomade is the better fit. For more texture and definition with less shine at similar hold strength, the Clay Pomade is the right call. The Hard Water Pomade is specifically for guys who want the gloss.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eOzokerite delivers a firm, structured hold that keeps thick, coarse, and curly hair controlled and in place through the day without stiffness\u003c\/li\u003e\n\u003cli\u003eHigh-shine finish adds a genuine wet-look gloss that makes defined styles look sharp and polished - the only Baxter styling product that goes full shine\u003c\/li\u003e\n\u003cli\u003eAcetylated Lanolin conditions and smooths the hair during application, keeping the finish looking sleek and the hair feeling supple rather than product-laden\u003c\/li\u003e\n\u003cli\u003eVP\/VA Copolymer provides strong polymer hold durability that holds up in humidity - particularly important for thick or curly hair that tends to expand in moisture\u003c\/li\u003e\n\u003cli\u003eSodium Polystyrene Sulfonate adds additional hold-locking polymer support that helps the style stay intact from morning through the end of the day\u003c\/li\u003e\n\u003cli\u003eMica and Titanium Dioxide create a dimensional shimmer in the finish that gives the shine depth and polish rather than a flat, one-dimensional gloss\u003c\/li\u003e\n\u003cli\u003eCreates piecy texture and separation in thicker hair types — not just slick shine but genuine definition between sections of hair\u003c\/li\u003e\n\u003cli\u003eWater-soluble and rinses clean with water alone - easier to remove than oil-based high-shine pomades, no petroleum-derived residue\u003c\/li\u003e\n\u003cli\u003eBlends easily into hair without drag or clumping - spreads evenly from root to tip on even the densest hair types\u003c\/li\u003e\n\u003cli\u003eParaben-free and suitable for daily use on thick, coarse, and curly hair \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop a fingernail-sized amount into your palm and rub hands together to disperse - the formula is lighter than most shine pomades and spreads quickly. Apply to damp or dry hair, working from roots to ends to ensure even coverage. Damp hair amplifies the shine and gives a stronger wet-look result; dry hair gives a slightly softer shine with the same firm underlying hold. Use a comb to define your style and maximise the sleek, polished finish - this is a product that rewards the comb. Add a little more if you want increased hold or extra definition on particularly thick or dense hair. Rinses out cleanly with warm water.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Hard Water Pomade solves a specific problem for guys with thick, coarse, or curly hair who want a high-shine, controlled look and find that most shine pomades are either too heavy, too greasy, or a nightmare to wash out. Being water-based is the real differentiator here - you get genuine firm hold and a glossy finish without the petroleum residue that oil-based pomades leave behind, and it rinses out in the shower like any other product. The Mica shimmer in the formula gives the shine a quality that looks deliberate rather than greasy, and the Acetylated Lanolin conditioning keeps the hair feeling good even on days when you're applying it daily. If you want a polished, defined look with real hold and real shine, this is the Baxter product to reach for.\u003c\/p\u003e","brand":"Baxter Of California","offers":[{"title":"Default Title","offer_id":2893872833,"sku":"P1312400","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/5_57729e86-6114-4011-bd2f-f047040dd6f7.jpg?v=1750273126"},{"product_id":"baxter-of-california-cream-pomade-60ml","title":"Baxter of California Cream Pomade (60ml)","description":"\u003cp\u003eSince 1965, Baxter of California has been one of the founding voices in men's grooming - a Los Angeles brand that helped establish the category before most people knew it existed. Trusted by barbers and built for everyday use, every Baxter product is paraben-free, ethically sourced, and formulated to perform without overcomplicating the routine.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light (4\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural \/ Low Shine (3\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Wax-based - water-soluble, rinses clean\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Subtle Clean - light, fresh, barely-there fragrance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Fine, wavy, and short to medium hair. Tousled, lived-in, and bed-head styles. Anyone who wants soft definition without weight or shine \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Cream Pomade is Baxter of California's lightest styling option - a moisture-rich formula that softens and smooths hair while delivering just enough definition and hold to give a style shape without locking it in place. Microcrystalline Wax and Candelilla Wax form the flexible hold base, while Beeswax adds a degree of structure that keeps the light hold from feeling non-existent. Dimethicone and Mineral Oil contribute to the smooth, frizz-free finish that makes this product particularly effective on wavy and fine hair that tends to frizz or lose shape through the day. The result is hair that looks naturally groomed rather than styled - the kind of finish that reads as effortless because it is. Apply to damp hair for a slightly more defined look with a touch more shine, or to dry hair for a looser, more undone result. Because it is water-based, it rinses clean with water alone and leaves no buildup between washes.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Cream Pomade is the right call for guys with fine or wavy hair who want a soft, natural look without any stiffness, shine, or weight bearing down on lighter hair. It handles short to medium lengths best and suits casual, tousled styles over structured ones. For more hold with the same natural finish, step up to the Hard Cream Pomade. For the same light hold with more shine, the Hard Water Pomade covers that. If you want a finishing layer over another product, the Grooming Cream makes a better pre-styler - the Cream Pomade works best as a standalone.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMicrocrystalline Wax and Candelilla Wax create a light, pliable hold that gives hair shape and definition without stiffness or rigidity\u003c\/li\u003e\n\u003cli\u003eBeeswax adds a subtle structural layer that keeps the style together through the day without pushing the hold level into medium territory\u003c\/li\u003e\n\u003cli\u003eDimethicone smooths the hair surface and eliminates frizz — particularly effective on wavy or fine hair that tends to lose shape or puff out in humidity\u003c\/li\u003e\n\u003cli\u003eMineral Oil conditions and softens, contributing to the moisture-rich feel that makes this cream noticeably more nourishing than a basic light-hold gel or wax\u003c\/li\u003e\n\u003cli\u003eNatural, low-shine finish - hair looks polished and groomed without looking like anything has been applied\u003c\/li\u003e\n\u003cli\u003eFully reworkable throughout the day - reshape or adjust the style at any point without adding more product\u003c\/li\u003e\n\u003cli\u003eWater-soluble formula rinses out completely with water alone - no clarifying shampoo, no residue, no buildup\u003c\/li\u003e\n\u003cli\u003eGlycerin delivers a base layer of moisture to the hair during application - softening the texture and improving overall manageability\u003c\/li\u003e\n\u003cli\u003eApply to damp hair for more definition and a slight sheen, or to dry hair for a softer, more natural result\u003c\/li\u003e\n\u003cli\u003eParaben-free and suitable for all hair types - though it performs best on fine, wavy, or shorter lengths \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop a fingernail-sized amount into your palm and rub hands together to warm and emulsify - the wax base softens quickly with heat. Work through damp or dry hair from roots to ends using your fingertips, spreading evenly before shaping. Start with less than you think you need; the Cream Pomade is lighter than it looks and a little covers a lot of hair. Damp hair gives slightly more definition and a touch of added sheen; dry hair gives a softer, more natural result. Shape with fingers for a casual look or run a comb through for a more finished style. Rinses out with warm water alone.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Cream Pomade is the product for anyone who has been put off styling products because they make hair feel stiff, greasy, or overdone. It is genuinely light - the kind of product you forget is in your hair, which is exactly the point for guys who want a natural look rather than a styled one. Fine and wavy hair in particular benefits from the frizz-smoothing Dimethicone and the overall moisture-rich formula. It is also a solid choice for someone getting into grooming for the first time who wants something forgiving and easy to use. Pairs nicely with the Clay Pomade on thicker hair if you want to add texture and matte coverage on top.\u003c\/p\u003e","brand":"Baxter Of California","offers":[{"title":"Default Title","offer_id":2894058113,"sku":"P1312600","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/6_767d2423-3095-4ef0-85f8-5ad38d7adf3a.jpg?v=1750273162"},{"product_id":"baxter-of-california-clay-pomade-60ml","title":"Baxter of California Clay Pomade (60ml)","description":"\u003cp\u003eBaxter of California has been setting the standard for men's grooming since 1965 — one of the first brands to take men's skincare and hair care seriously at a time when the category barely existed. Built in Los Angeles and trusted by barbers worldwide, Baxter makes no-nonsense products that perform for real hair in real life. Paraben-free, ethically sourced, and backed by decades of refinement.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold:\u003c\/strong\u003e Strong (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: True Matte (2\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Clay-based — water-soluble, rinses clean\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Earthy Herb — subtle, clean, with light Fennel and Sage notes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Straight, wavy, thick, and curly hair. Short to medium lengths. Textured everyday styles, structured looks, natural definition without shine \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Clay Pomade is Baxter of California's best-selling product and one of the most consistently recommended clay pomades in the men's grooming space — and the formula makes it easy to understand why. Bentonite Clay and Kaolin Clay work together to create a strong, pliable hold that separates and defines hair with real texture and structure, while Beeswax locks the style in place without going stiff or crunchy. The finish is genuinely matte - no shine, no grease, nothing that makes styled hair look wet or artificial. Because it is water-based, it rinses out cleanly with water alone, no clarifying shampoo required. The formula is flexible enough to rework throughout the day, which puts it in a different category to heavy waxes that set hard and stay there. Apply to damp hair for more definition and separation, or to dry hair for a softer, more natural result with the same strong hold underneath.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Clay Pomade is built for guys who want real hold with a matte finish and no shine — it works across straight, wavy, thick, and curly hair and handles short to medium lengths best. If you want a wet or high-shine look, the Hard Water Pomade is the right call instead. For lighter hold with the same matte character, the Grooming Cream is the softer option. The Clay Pomade sits at the stronger end of the Baxter range, and it earns that spot.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eBentonite Clay and Kaolin Clay create a strong, pliable hold that keeps hair in place all day without going stiff, crunchy, or uncomfortable to touch\u003c\/li\u003e\n\u003cli\u003eTrue matte finish - zero shine, no grease, no wet-look residue. Hair looks naturally styled rather than heavily product-laden\u003c\/li\u003e\n\u003cli\u003eBeeswax locks the style and adds structural integrity so the hold stays consistent from morning through the end of the day\u003c\/li\u003e\n\u003cli\u003eReworkable throughout the day - run your fingers through it to reshape or adjust the style without adding more product\u003c\/li\u003e\n\u003cli\u003eWater-based formula rinses out cleanly with water alone - no clarifying shampoo needed, no buildup after repeated daily use\u003c\/li\u003e\n\u003cli\u003ePVP and VP\/VA Copolymer provide additional hold-building polymer support that keeps the style intact in humidity\u003c\/li\u003e\n\u003cli\u003eFennel Oil and Sage Oil contribute a light conditioning quality and a subtle, clean scent that doesn't compete with cologne\u003c\/li\u003e\n\u003cli\u003eCastor Seed Oil adds a degree of conditioning and flexibility to the hold - preventing the brittleness that some clay products cause\u003c\/li\u003e\n\u003cli\u003eApply to damp hair for stronger definition and separation, or to dry hair for a softer, more natural finish with the same underlying hold\u003c\/li\u003e\n\u003cli\u003eParaben-free and barber-trusted - the product that Baxter of California built their styling reputation on \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop a fingernail-sized amount into your palm and rub your hands together firmly to warm and emulsify the clay - it needs heat to break down and spread evenly, so take an extra ten seconds here. Work through damp or dry hair from front to back using your fingertips, spreading evenly before shaping. Damp hair gives you more definition and separation; dry hair gives a softer result with the same hold. Build to the level you want by starting with less and adding more - a little goes further than most people expect. Finish with a comb for a cleaner, more structured look, or leave it as fingers-only for a more undone, textured result. Rinses out with warm water alone.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Clay Pomade is the product we point to first when someone asks what Baxter of California is about, because it is the one that made the brand's reputation in the styling space. It does exactly what it says: strong hold, true matte, reworks without fuss, rinses clean. For guys who want a reliable daily clay without a lot of experimentation, this is the one to start with. The fennel and sage scent is subtle enough to sit comfortably under any fragrance, and the water-based formula means you are never dealing with residue or buildup. Best suited for short to medium hair on anyone who wants their style to look intentional without looking like they spent twenty minutes on it.\u003c\/p\u003e","brand":"Baxter Of California","offers":[{"title":"Default Title","offer_id":2894074881,"sku":"P1312000","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/0001-2737552373400009030.jpg?v=1767465634"},{"product_id":"crown-shaving-co-hippie-killer-styling-pomade-120ml","title":"Crown Shaving Co. Hippie Killer Styling Pomade (120ml)","description":"\u003cp\u003eJust like the kind your granddad used. This no-fuss pomade leaves a medium to firm hold and a subtle, medium shine. It washes out with nothing but water, too. \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThis \u003cstrong\u003ewater soluble\u003c\/strong\u003e hair styling pomade contains bee propolis extract and hydrolyzed wheat protein to promote a healthy scalp and healthy hair. \u003c\/span\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use It:\u003c\/strong\u003e Once your hair’s damp post-shower, rub a little of this stuff into your palms until it’s softened, then work it through your hair, styling it as you’d like.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You’ll Love It:\u003c\/strong\u003e We add hydrolyzed wheat protein to our pomade; It’s sourced from actual wheat, unique in the context of modern day men’s grooming ingredients, and most of all, excellent for strengthening and hydrating hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Crown Shaving Co.","offers":[{"title":"Default Title","offer_id":2965447041,"sku":"CSC-06","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_516e5f44-4f9a-40a5-8f26-f46f497c76fb.jpg?v=1694371641"},{"product_id":"imperial-blacktop-pomade-177g","title":"Imperial Blacktop Pomade (Size Options)","description":"\u003cp\u003eImperial Barber Products has spent decades refining a lineup built on one principle: make products that do exactly what barbers and their clients actually need. The team behind the brand brings a combined 30 years of professional barbershop experience to every formula, and Blacktop Pomade is one of their most specific and considered solutions - a product that addresses something most grooming brands quietly ignore.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium-Strong (7\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Low Shine (3\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based (water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Clean and subtle, a light fresh fragrance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Salt and pepper, grey, and lighter coloured hair; curly and wavy hair; anyone who wants to cover grey partially while maintaining a strong, polished style \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBlacktop Pomade is Imperial's most distinctive styling product, and deliberately so. It does everything Classic Pomade does in terms of hold, finish, and washout behaviour, but with the addition of a black tint from Black Iron Oxide and Red #40 that deepens hair colour, makes styles look more dramatic, and covers up to 60% of grey hair per application. It's designed specifically for salt and pepper or lighter coloured hair where the tinting effect is most visible and most effective. For naturally dark or black hair, the tint won't be visible and Classic Pomade is the better choice. Like Classic, hold strength is adjustable based on hair dampness, dry hair delivers maximum hold with the most intense tint, while damp hair gives a softer hold and a slightly more subtle colour effect. The tint washes out completely in the shower, so there's no commitment beyond the day, no staining, and no buildup. One practical note worth flagging: because Blacktop is water-based, take care around light coloured clothing and in wet or sweaty conditions, as the tint can transfer if the product gets wet before it's fully set.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eBlacktop is for anyone with salt and pepper, grey, or lighter coloured hair who wants to deepen and darken their look without committing to a dye. It works particularly well on curly and wavy hair, where the tint adds drama and definition to natural texture. If you've been using Classic Pomade and want to try something with more visual impact, Blacktop delivers the same fundamental hold and washout experience with the added dimension of colour. It's not recommended for dark brown or black hair, where the tinting effect simply won't show.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedium-strong hold\u003c\/strong\u003e (7\/10) that delivers consistent, all-day structure across most hair types, with hold strength adjustable based on how damp the hair is during application.\u003c\/li\u003e\n\u003cli\u003ePVP provides the structural hold backbone, creating a flexible polymer network that keeps styles in place throughout the day without stiffening or flaking.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlack Iron Oxide\u003c\/strong\u003e provides the black tint that deepens hair colour, enhances darker tones, and\u003cstrong\u003e covers up to 60% of gray hair per application\u003c\/strong\u003e for a more dramatic, intentional look.\u003c\/li\u003e\n\u003cli\u003ePEG-7 Hydrogenated Castor Oil provides conditioning slip during application, ensuring \u003cstrong\u003esmooth, even distribution \u003c\/strong\u003ewithout dragging or clumping through the hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLow shine\u003c\/strong\u003e (3\/10) finish is polished without crossing into greasy territory, keeping the overall look clean and refined.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTint is fully temporary\u003c\/strong\u003e and washes out completely in the shower with no residue, no staining of the scalp, and no lasting colour commitment. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-reactivatable\u003c\/strong\u003e for mid-day restyling, a few drops of water softens the hold and allows reshaping without reapplying.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks particularly well on curly and wavy hair\u003c\/strong\u003e, where the added tint enhances natural texture and adds visual depth and definition.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-based and fully water-soluble\u003c\/strong\u003e, rinses out cleanly with no degreasing shampoo required.\u003c\/li\u003e\n\u003cli\u003eContains Methylparaben as an \u003cstrong\u003eantimicrobial preservative\u003c\/strong\u003e, the same naturally occurring compound found in blueberries used in Classic Pomade to maintain product integrity over time.\u003c\/li\u003e\n\u003cli\u003eNot tested on animals, all Imperial products are tested on the team themselves and on barbershop clients to ensure real-world performance. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out one to two knuckles' worth and emulsify between your palms until evenly covered. For a stronger hold and more intense tint, apply to dry hair starting at the roots and work through to the ends, then style with a comb. For a softer hold and a more subtle colour effect, apply to towel-dried damp hair instead. Style as usual and allow to set before getting the hair wet. Take care around light coloured clothing and in wet or sweaty conditions before the product has fully set, as the water-based tint can transfer if exposed to moisture. The tint washes out completely in the shower at the end of the day, no special shampoo required. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eBlacktop is the product that makes gray hair a style choice rather than something to manage. The tinting effect is genuinely effective at covering salt and pepper tones, and because it washes out completely every time, there's zero commitment involved. It holds as well as Classic Pomade, looks as clean, and adds a layer of visual impact that no other product in the Imperial range delivers. If your hair has been going gray and you've been curious about darkening it without the permanence of a dye, this is the most low-stakes, high-reward way to try it. Highly recommended for curly and wavy hair in particular, where the tint adds real depth and drama to natural texture.\u003c\/p\u003e","brand":"Imperial Barber Products","offers":[{"title":"177g","offer_id":1338148356109,"sku":"IMP-BP","price":41.0,"currency_code":"CAD","in_stock":true},{"title":"57g","offer_id":3089042113,"sku":"IMP-BP-T","price":16.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/7_5fbf9937-2d35-494d-8e4d-5a6f6c98ef8a.jpg?v=1751747073"},{"product_id":"imperial-fiber-pomade-177ml","title":"Imperial Fiber Pomade (Size Options)","description":"\u003cp\u003eThe team behind Imperial Barber Products spent a combined 30 years working in barbershops across Los Angeles, London, and New York City before putting their name on a single product. That background shaped everything - the insistence on cosmetic-grade ingredients, the focus on genuine performance over marketing claims, and the decision to test every formula on real clients before releasing it. The result is a range that barbers actually reach for, not just stock.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium (6\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: High Shine (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based (water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Clean and fresh \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e Best Fo\u003c\/strong\u003er: All hair types and lengths; textured, piecey, and bed-head styles; slickbacks; anyone who needs a product that resets easily throughout the day \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf Classic Pomade is Imperial's heavyweight, Fiber Pomade is its all-rounder. Where Classic locks styles in with maximum grip and minimal shine, Fiber flips the equation - medium hold, high shine, and a pliability that makes it one of the most versatile products in the lineup. The defining feature is the extra-long custom texture fibers, which are noticeably more exaggerated than the fibers found in a typical fiber grease. These give the hair genuine separation, thickness, and a pulled-apart texture that lighter creams and standard pomades can't replicate. VP\/VA Copolymer provides a flexible hold structure that keeps hair in place without stiffening, while Mica and Titanium Dioxide are responsible for the high, reflective shine that makes this the go-to for anyone chasing a polished, wet-look finish. Petrolatum contributes a conditioning smoothness to the formula that enhances the shine and adds slip during application. Applied to towel-dried damp hair it delivers that classic slicked-back high-shine look; applied to drier hair it leans more textured and piecey. Either way, a few drops of water is all it takes to reactivate and restyle from scratch.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFiber Pomade works across all hair types and is one of the few products in the Imperial lineup that genuinely suits everyone from fine to thick, short to medium-long. It's particularly well suited to anyone who wants a high-shine finish with real texture and separation rather than a flat, slicked look. The exceptional reworkability makes it ideal for people who restyle throughout the day - commuters, anyone who wears a helmet, or anyone whose hair needs a reset between morning and evening. For maximum hold with less shine, Classic Pomade is the stronger option. For zero shine and a more natural look, the Matte Pomade Paste is the better fit.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedium, pliable hold \u003c\/strong\u003e(6\/10) that keeps hair in shape without locking it rigidly - VP\/VA Copolymer builds a flexible polymer structure that holds while staying soft and reworkable all day.\u003c\/li\u003e\n\u003cli\u003eExtra-long custom texture fibers are more exaggerated than a standard fiber grease, creating genuine separation, piecey definition, and thickness that lighter products simply can't deliver.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh shine\u003c\/strong\u003e (8\/10) finish is driven by Mica and Titanium Dioxide, which reflect light evenly across the hair for a polished, wet-look result that holds its gleam throughout the day.\u003c\/li\u003e\n\u003cli\u003ePetrolatum adds a smooth, conditioning quality to the formula, enhancing shine and providing slip during application without the heaviness of a traditional petroleum-based grease.\u003c\/li\u003e\n\u003cli\u003ePEG-7 Hydrogenated Castor Oil helps distribute the formula evenly through the hair, ensuring a consistent finish from root to tip without clumping or uneven texture.\u003c\/li\u003e\n\u003cli\u003eShine and hold are adjustable based on hair dampness - damp hair gives a higher shine and a slightly softer hold, while drier hair shifts toward more texture and definition.\u003c\/li\u003e\n\u003cli\u003eWater-reactivatable formula resets with just a few drops of water, making it ideal for helmets, hats, or any situation where hair needs a mid-day restart without reapplying.\u003c\/li\u003e\n\u003cli\u003eWorks across all hair types and lengths - one of the most universally applicable products in the Imperial range.\u003c\/li\u003e\n\u003cli\u003eFully water-soluble and rinses out cleanly with no residue or buildup at the end of the day.\u003c\/li\u003e\n\u003cli\u003eVegan-friendly and paraben-free.\u003c\/li\u003e\n\u003cli\u003eNot tested on animals - all Imperial products are tested on the team themselves and on barbershop clients to ensure real-world performance. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out one knuckle's worth and work between your palms until evenly distributed. Apply to towel-dried damp hair for best results - start at the roots and work through to the ends, then style with a comb for a slicked-back look or use your fingers for a more textured, piecey finish. For more shine, apply to slightly wetter hair, but avoid applying to soaking wet hair as it will significantly reduce hold. To restyle mid-day, add a small amount of water to your palms and work back through the hair - the formula reactivates easily and gives a fresh result without needing to reapply. For added volume and strength, use a small amount of Imperial Gel Pomade as a base first, blow dry, then finish with Fiber on top.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eFiber Pomade earns the all-rounder title honestly. It's the product we'd hand to someone who isn't sure where to start with Imperial's range, because it works well on almost any hair type and covers a wide enough territory between hold and shine to suit most everyday styles. The reworkability is genuinely impressive - a quick splash of water and your hair resets completely, which is a bigger practical advantage than it sounds if you're going from the gym to the office or pulling off a helmet on a regular basis. If Classic is your hold-first product, Fiber is your everyday go-to.\u003c\/p\u003e","brand":"Imperial Barber Products","offers":[{"title":"177g","offer_id":3089102337,"sku":"IMP-FP","price":41.0,"currency_code":"CAD","in_stock":true},{"title":"57g","offer_id":1338185875469,"sku":"IMP-FP-T","price":16.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/12_f8fbc3af-4509-4ae2-8a08-e35fc8110077.jpg?v=1697665485"},{"product_id":"imperial-classic-pomade-177g","title":"Imperial Classic Pomade (Size Options)","description":"\u003cp\u003eBuilt by barbers, for barbers - and eventually for everyone else who wanted their hair to actually stay where they put it. Imperial Barber Products was founded by a team with a combined 30 years of barbershop experience across Los Angeles, London, and New York City, and every product they make carries that professional pedigree. Their philosophy is simple: utilitarian, premium grooming products that perform at the highest level, crafted with cosmetic-grade ingredients and tested on real clients in real barbershops before they ever hit a shelf.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Strong (9\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Low Shine (3\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based (water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Unscented \/ Clean\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types; short to medium lengths; pompadours, slickbacks, side parts, and any classic style that needs serious hold to stay put all day\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eClassic Pomade is where Imperial Barber's reputation was built. It's their best-selling, longest-running product, and the one that earned the customer-given title of the strongest holding water-based pomade on the market - a claim it has been living up to in barbershops worldwide for over a decade.\u003c\/p\u003e\n\u003cp\u003eThe formula is deceptively straightforward: a water-based pomade that applies smoothly and evenly, delivers a strong, consistent hold from morning to night, and rinses out completely with water at the end of the day. No petroleum, no grease, no residue. PVP provides the structural backbone of the hold, while PEG-7 Hydrogenated Castor Oil contributes conditioning slip that keeps application smooth and prevents the formula from feeling stiff or coated on the hair. The hold level is also adjustable - dry hair gives you the strongest grip and the least shine, while applying to damp hair softens both the hold and the finish for a more relaxed result. It's also water-reactivatable, meaning a few drops of water mid-day is enough to reshape and restyle without starting from scratch.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eClassic Pomade is for anyone who needs serious, reliable hold and doesn't want to think too hard about it. It works across all hair types and lengths, but it earns its reputation most on thick, coarse, or stubborn hair that defeats lighter products by lunchtime. If you're chasing a tight pompadour, a clean slickback, or a classic side part that holds in any conditions, this is the product the barber would reach for. For more shine with similar hold, the Imperial Fiber Pomade is worth a look. For volume-building and a cocktail approach, pairing Classic with the Gel Pomade is Imperial's own recommendation. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eStrong hold (9\/10) that delivers consistent, all-day structure without going stiff, flaky, or crunchy — the kind of hold that actually earns the word industrial-strength.\u003c\/li\u003e\n\u003cli\u003ePVP forms the structural core of the formula, creating a flexible polymer network around the hair that holds shape firmly while remaining reworkable throughout the day.\u003c\/li\u003e\n\u003cli\u003ePEG-7 Hydrogenated Castor Oil provides conditioning slip during application, ensuring the pomade distributes smoothly and evenly without clumping or dragging through the hair.\u003c\/li\u003e\n\u003cli\u003eHold and shine are fully adjustable based on hair dampness - dry hair delivers maximum hold and minimum shine, while damp hair gives a softer hold with a slightly more luminous finish. \u003c\/li\u003e\n\u003cli\u003eWater-reactivatable formula means a small amount of water is all you need to loosen, reshape, and restyle mid-day without reapplying from scratch. \u003c\/li\u003e\n\u003cli\u003eLow shine (3\/10) finish is polished enough to look intentional but understated enough to suit professional environments, classic styles, and anyone who prefers their hair to look like hair rather than a product demonstration. Water-based and fully water-soluble - rinses out completely at the end of the day with no residue, no degreasing shampoo, and no multiple wash cycles.\u003c\/li\u003e\n\u003cli\u003eWorks on all hair types from fine to coarse, and suits a wide range of styles from tight traditional pompadours to contemporary side-swept looks.\u003c\/li\u003e\n\u003cli\u003eContains Methylparaben as an antimicrobial preservative - it's a naturally occurring compound found in several fruits including blueberries, and is the only paraben in the Imperial lineup, used specifically in this formula to maintain product integrity over time.\u003c\/li\u003e\n\u003cli\u003eNot tested on animals - all Imperial products are tested on the team themselves and on barbershop clients to ensure real-world performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out one to two knuckles' worth - start with less and build up, as this formula is more concentrated than it looks. For maximum hold and minimum shine, work into completely dry hair starting at the roots and distribute evenly through to the ends, then style with a comb. For a softer hold and slightly more shine, apply to towel-dried damp hair instead.\u003c\/p\u003e\n\u003cp\u003eTo restyle throughout the day, add a few drops of water to your palms and work back through the hair - the formula reactivates easily and gives you a fresh start without reapplying.\u003c\/p\u003e\n\u003cp\u003eFor extra hold and volume, use the Imperial Gel Pomade as a base first, blow dry, then finish with Classic on top. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eClassic Pomade has been a staple on our shelves because it's one of those rare products that does exactly what it promises, every single time. The hold is genuinely strong - not marketing-strong, actually strong - and the fact that it washes out cleanly with water alone makes it practical for daily use in a way that oil-based alternatives simply aren't. If you've been cycling through pomades looking for something that keeps up with your hair, this is the one that's been quietly holding pompadours and slickbacks in place in barbershops around the world for over a decade. Start here and you'll understand why it's Imperial's flagship.\u003c\/p\u003e","brand":"Imperial Barber Products","offers":[{"title":"177g","offer_id":3089126081,"sku":"IMP-CP","price":35.0,"currency_code":"CAD","in_stock":true},{"title":"57g","offer_id":41029501901,"sku":"IMP-CP-T","price":16.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/10_db5ea03a-f7b4-4e0a-b1dc-9de145ef70cb.jpg?v=1697665499"},{"product_id":"imperial-matte-pomade-paste-113-4g","title":"Imperial Matte Pomade Paste (Size Options)","description":"\u003cp\u003eOn it — great ingredient list, lots to work with here. Writing now. SEO Page Title Imperial Barber Matte Pomade Paste | Light-Medium Hold Natural Finish Hair Paste | MASC SEO Meta Description Imperial Barber Matte Pomade Paste. Light-medium hold, zero shine, natural finish. Plant-based ingredients strengthen \u0026amp; volumise. Shop at MASC - Canada's grooming destination. Description Imperial Barber Products grew out of decades of hands-on barbershop experience - a team that has spent careers behind the chair understanding what products actually need to do, not just what they say on the label. Every formula in the lineup was developed with that same craft-first mentality: cosmetic-grade ingredients, real-world testing, and a genuine focus on utility over gimmick. Matte Pomade Paste is a perfect example of that philosophy in action.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light-Medium (4\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Matte (0\/10 shine)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Wax-based (water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Clean and subtle\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Fine to medium hair; loose, messy, and bed-head styles; groomed business looks; anyone who wants zero shine with natural-looking texture and control \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMatte Pomade Paste is Imperial's most natural-looking finish product - the one you reach for when you want your hair to look like it's just doing its thing rather than being styled. The light-to-medium hold gives enough structure to keep a style in place without weighing the hair down or leaving it feeling coated, and the zero-shine matte finish means what you see is just your hair at its best, no gloss or polish in sight.\u003c\/p\u003e\n\u003cp\u003eWhat makes this one stand out from a standard matte paste is the ingredient story behind it. Carnauba Wax provides the flexible hold backbone alongside Ozokerite Wax, while a botanical complex of Green Tea Extract, Bamboo Extract, Horsetail Extract, and Organic Rice Syrup works to strengthen, protect, and volumize the hair over time. Squalane and Glycerin keep moisture locked in so the hair doesn't feel dry or stripped underneath the hold, and Tocopherol (Vitamin E) adds antioxidant protection to keep hair healthy with daily use. Applied to dry hair it delivers a loose, piecey, effortless look; applied to damp hair and combed through it gives a cleaner, more controlled result that still reads as completely natural.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eMatte Pomade Paste is ideal for fine or thinner hair that gets weighed down easily by heavier products, and for anyone who wants texture and definition without any shine whatsoever. It covers a wide stylistic range - from genuinely messy bed-head looks to clean, groomed business styles - making it one of the more versatile options in the Imperial lineup for everyday wear. If you need more hold with the same natural aesthetic, stepping up to Classic Pomade on dry hair gets you closer to that territory. For high shine with a similar level of hold, Fiber Pomade is the natural alternative.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLight-to-medium hold\u003c\/strong\u003e (4\/10) that keeps styles looking natural and effortless - Carnauba Wax and Ozokerite Wax provide a flexible, buildable hold structure that controls without stiffening.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrue zero-shine matte finish\u003c\/strong\u003e (0\/10) means the result looks entirely like your own hair - no gloss, no polish, no giveaway that there's product in it.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGreen Tea Extract\u003c\/strong\u003e (Camellia Oleifera) protects hair from environmental damage including UV exposure and free radicals, making this a smart daily-use product for anyone regularly outdoors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBamboo Extract \u003c\/strong\u003eand \u003cstrong\u003eHorsetail Extract\u003c\/strong\u003e work together to strengthen existing hair strands and support scalp health, contributing to thicker, more resilient hair over time with consistent use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Rice Syrup\u003c\/strong\u003e adds natural volume and body to the hair, making it particularly effective for fine or thinner hair that needs a lift without weight.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSqualane\u003c\/strong\u003e deeply conditions and moisturises the hair shaft, keeping strands soft and healthy underneath the hold so the hair never feels dry or brittle.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e draws moisture into the hair and locks it in, maintaining hydration throughout the day and preventing the dryness that some matte formulas can cause.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTocopherol (Vitamin E)\u003c\/strong\u003e provides antioxidant protection that guards the hair against daily environmental stressors, supporting long-term hair health with regular use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplies lightly and dries naturally\u003c\/strong\u003e without residue or heaviness - the formula genuinely doesn't weigh fine hair down.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks on both dry and damp hair\u003c\/strong\u003e with noticeably different results - dry for loose and piecey, damp and combed for clean and controlled.\u003c\/li\u003e\n\u003cli\u003eVegan-friendly, paraben-free, and not tested on animals. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out one knuckle's worth and rub between your palms until evenly distributed and slightly warm. For a loose, messy, effortless look, apply to dry hair and work through with your fingertips - don't over-distribute, as a little unevenness adds to the natural result. For a cleaner, more controlled no-shine look, apply to towel-dried damp hair instead and style through with a comb. Build hold gradually by starting with less product and adding more if needed - this formula is lighter than it looks and a little goes a long way on finer hair.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eMatte Pomade Paste is the product for anyone who wants to look put-together without looking like they tried. The zero-shine finish is genuinely natural rather than flat or dull, and the botanical ingredient list - Green Tea, Bamboo, Horsetail, Rice Syrup - does real work on hair health over time rather than just sitting there. It's also one of the most forgiving products in the Imperial range, covering everything from a deliberately messy Saturday look to a clean business style without skipping a beat. If you've been avoiding styling products because everything feels too heavy or too shiny, start here.\u003c\/p\u003e","brand":"Imperial Barber Products","offers":[{"title":"141.7g","offer_id":3089171009,"sku":"IMP-MPP","price":41.0,"currency_code":"CAD","in_stock":false},{"title":"57g","offer_id":41029533581,"sku":"IMP-MPP-T","price":19.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_28069926-ee32-4e21-9bbb-9ef616a6e301.jpg?v=1697665477"},{"product_id":"imperial-gel-pomade-340g","title":"Imperial Gel Pomade (Size Options)","description":"\u003cp\u003eImperial Barber Products was built on a straightforward premise: make products that perform the way a barber needs them to, using the best cosmetic-grade ingredients available, and test everything on real clients before it goes anywhere near a shelf. With a combined 30 years of barbershop experience across three of the world's most style-conscious cities, the Imperial team knows what works - and Gel Pomade is one of their most versatile answers to that question.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Strong (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: High Shine (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based (water-soluble with shampoo)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Fragrance-free\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types and styles; particularly good for fine or thinning hair, curly hair, and anyone using it as a base layer under Classic, Fiber, or Blacktop Pomade \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eGel Pomade is Imperial's hybrid - the product that sits between a traditional gel and a water-based pomade and borrows the best from both. It goes on light and smooth like a pomade, distributes evenly without clumping, and then dries into the hair rather than over it, hardening for an all-day, stay-in-place hold that neither a standard gel nor a standard pomade can fully replicate on its own. Panthenol (Vitamin B5) is the hero ingredient here - it penetrates the hair shaft and scalp to strengthen follicles, add thickness, and retain moisture, which makes this particularly effective for fine or thinning hair that needs both volume and hold. PVP and VP\/VA Copolymer work together as the firming agents that give the formula its precision and structure, while Sorbitol, a sugar-based humectant, keeps the hair hydrated underneath the hold so it doesn't feel dry or brittle. It also functions exceptionally well as a base layer - apply a small amount, style, and blow dry, then finish with Classic, Fiber, or Blacktop on top for a hold and volume combination that neither product achieves alone. One note on washout: because Gel Pomade hardens into the hair rather than over it, shampoo makes removal significantly easier than water alone, especially when used in combination with other products.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eGel Pomade is for anyone who wants strong, precise hold with high shine and doesn't want the weight or residue of a traditional gel. It works across all hair types but is particularly well suited to fine or thinning hair where the volumising and thickening properties of Panthenol make a visible difference, and to curly hair where scrunching it in while damp enhances and defines curl pattern. It's also the product for anyone who cocktails - if you want more hold, more volume, or more precision from your Classic, Fiber, or Blacktop Pomade, Gel Pomade as a base layer is how you get there. For a lighter hold with less structure, the Freeform Cream is worth considering. For strong hold without the shine, Classic Pomade is the better standalone option.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrong, precise hold \u003c\/strong\u003e(8\/10) that dries into the hair rather than over it, creating a hardened structure that stays in place all day without flaking, melting, or losing shape.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol\u003c\/strong\u003e (Vitamin B5) penetrates the hair shaft and root to strengthen follicles, retain moisture, and add genuine thickness and density - making this one of the best options in the Imperial range for fine or thinning hair.\u003c\/li\u003e\n\u003cli\u003ePVP and VP\/VA Copolymer work together as dual firming agents, building a \u003cstrong\u003eprecise, sculptable hold structure\u003c\/strong\u003e that delivers definition and control throughout the day.\u003c\/li\u003e\n\u003cli\u003eSorbitol, a sugar-derived humectant, draws moisture into the hair and keeps it there, \u003cstrong\u003epreventing the dry or brittle feeling\u003c\/strong\u003e that conventional gels often cause after the hold sets.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh shine\u003c\/strong\u003e (8\/10) finish delivers a polished, wet-look result that holds its intensity from application through to the end of the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional base-layer\u003c\/strong\u003e product - apply a small amount, style, and blow dry before adding Classic, Fiber, or Blacktop on top for significantly more hold, volume, and precision than either product delivers alone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhances and defines\u003c\/strong\u003e curl pattern when scrunched into damp hair and allowed to set - a cleaner, lighter alternative to traditional curl creams or heavy curl gels.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGoes in light and smooth\u003c\/strong\u003e, distributing evenly without clumping or dragging, and dries significantly faster than other Imperial styling products.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-reactivatable\u003c\/strong\u003e for mid-day restyling - a few drops of water softens the hold and allows reshaping without reapplying.\u003c\/li\u003e\n\u003cli\u003eWater-based formula washes out with shampoo - because it hardens into the hair rather than over it, shampoo is recommended over water alone, especially when used with other products.\u003c\/li\u003e\n\u003cli\u003eVegan-friendly, paraben-free, and not tested on animals. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to towel-dried damp hair for best results - Gel Pomade dries faster than other Imperial products, so dry hair is not recommended as it won't distribute evenly. Scoop out one knuckle's worth, work between your palms, and apply from roots to ends, then comb or finger-style into your desired shape. For curly hair, scrunch into damp hair and allow to air dry for defined, frizz-free curls. To use as a base layer, apply a small amount to damp hair, style, and blow dry until fully set, then apply your finishing pomade on top and style as usual - this approach adds significant volume and hold that neither product achieves on its own. Wash out with shampoo rather than water alone for easier removal, particularly when layered with other products. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eGel Pomade is the product that changes how you use everything else in the Imperial lineup. On its own it's a strong, high-shine hybrid that handles most hair types and styles with ease - but its real value is as a base layer that unlocks more hold, more volume, and more precision from Classic, Fiber, or Blacktop than any of those products deliver solo. If you've been using Classic and wishing it had more volume, or Fiber and wanting more staying power, Gel Pomade as a base is the answer you've been looking for. For fine or thinning hair in particular, the Panthenol-driven thickening and volumising benefits make this one of the more purposeful products in the range.\u003c\/p\u003e","brand":"Imperial Barber Products","offers":[{"title":"340g","offer_id":3089237313,"sku":"IMP-GP","price":41.0,"currency_code":"CAD","in_stock":true},{"title":"57g","offer_id":41029515981,"sku":"IMP-GP-T","price":12.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/4_bc165a0c-96e3-46fa-87cd-115fd26e9dd5.jpg?v=1697665512"},{"product_id":"uppercut-deluxe-pomade-100g","title":"Uppercut Deluxe Pomade (100g)","description":"\u003cp\u003eUppercut Deluxe is a premium men's grooming brand born in Australia and trusted by barbers worldwide. Founded by barber Steve Purcell, the brand draws on classic barbershop heritage and filters it through a modern, no-nonsense lens. Every product in the range is built to perform, whether you're behind the chair or in front of the bathroom mirror.\u003c\/p\u003e\n\u003cp\u003eDeluxe Pomade is where it all started. The original product that launched the Uppercut Deluxe brand, and over 15 years later it remains the most popular product in the range for good reason. This is a strong hold, high shine water-based pomade inspired by the look and feel of traditional wax-based formulas, but without the nightmare of washing one out. Each hair is individually coated as you work it through, bonding and locking into perfect tight comblines when shaped with a comb. The result is a classic, polished finish that holds all day without drying out or going stiff. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Strong\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: High Shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water Based\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Smooth Coconut\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Straight, wavy, or curly hair; normal to thick; short to medium length \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone chasing a classic, clean look. Pompadours, side parts, slick backs, tight comblines -- this is the product that has been nailing those styles since day one. If you want your hair to look like you actually tried, and to stay that way all day, Deluxe Pomade is the answer.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eStrong hold locks classic styles in place all day without stiffness\u003c\/li\u003e\n\u003cli\u003eHigh shine finish inspired by traditional wax-based pomades, delivered without the washout hassle\u003c\/li\u003e\n\u003cli\u003eWater-based formula rinses out easily with no heavy buildup\u003c\/li\u003e\n\u003cli\u003eCoats each hair individually for perfect tight comblines when combed\u003c\/li\u003e\n\u003cli\u003eSmooths the hair cuticle and locks in natural oils to keep hair healthy\u003c\/li\u003e\n\u003cli\u003eWorks in thin, thick, straight, wavy, and curly hair types\u003c\/li\u003e\n\u003cli\u003eBuildable formula - layer up for extra hold or shine as needed\u003c\/li\u003e\n\u003cli\u003eSmooth Coconut scent that's clean and understated \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eWork a small amount into dry palms and spread evenly across both hands. Apply a small amount to the fringe area using fingertips, then work from the back of the head forwards, spreading evenly throughout the hair. Use a comb to shape and define from root to tip, front to back. Build up layers for extra hold or shine as needed.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThere's a reason Deluxe Pomade has been in our lineup since we first brought Uppercut Deluxe to MASC. It's one of those rare products that does exactly what it says, every single time. If you're new to styling products and want one that's hard to get wrong, this is it. If you're a seasoned pomade user, you already know.\u003c\/p\u003e","brand":"Uppercut Deluxe","offers":[{"title":"Default Title","offer_id":18601256058995,"sku":"UP-004997","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/3_993a7cfc-1c7a-4d8d-bc26-19364aaf9d18.jpg?v=1754443625"},{"product_id":"menscience-hair-styling-pomade-56-6g","title":"Menscience Hair Styling Pomade (56.6g)","description":"\u003cp\u003e\u003cstrong\u003eNOTICE:\u003c\/strong\u003e \u003cem\u003eMenscience Hair Styling Pomade is not currently in production, with not ETA.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eControl and hold for a natural hairstyle. This versatile styling product provides structure, control and strong-hold without stiffness or residues and it's ideal for a wide variety of styles. \u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003eDistribute evenly for hold and structure or focus on a particular area to create definition and contrast. Completely clean \u003cspan\u003ematte finish \u003c\/span\u003emakes the hair look natural and full of life. Washes off completely with water and it's infused with natural ingredients to protect and strengthen hair. \u003cbr\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eRecommended for: \u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eDefinition and Texture \u003c\/li\u003e\n\u003cli\u003eLong-lasting Hold \u003c\/li\u003e\n\u003cli\u003eNatural-Looking Styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Menscience","offers":[{"title":"Default Title","offer_id":3243693185,"sku":"12051","price":37.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/ms_pomade.jpg?v=1759777877"},{"product_id":"malin-goetz-hair-pomade-57g","title":"(Malin+Goetz) Hair Pomade (57g)","description":"\u003cp\u003eFor hair that needs actual structure - not the suggestion of it. The (MALIN+GOETZ) Hair Pomade is a \u003cstrong\u003efirm-hold\u003c\/strong\u003e, \u003cstrong\u003ematte-finish\u003c\/strong\u003e styling pomade built on beeswax and a trio of nourishing botanical oils - meadowfoam seed, cannabis sativa seed, and soybean - that hold, define, and separate without the stiffness of a gel, the shine of a traditional wax, or the sticky residue that makes most pomades a commitment you later regret. It nourishes while it styles, works on wet or dry hair for two distinctly different results, and holds all day without going anywhere. Ideal for short to shoulder-length hair of all types, including colour-treated and chemically-processed. Vegetarian and cruelty-free.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor anyone who wants real, all-day hold with a natural, matte finish rather than a lacquered, product-heavy look. Particularly well-suited to short and medium-length hair needing structure, volume, separation, and texture - and for longer hair that needs flyaway control, end-smoothing, or shape in specific sections like a fringe or an updo.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFirm hold, matte finish\u003c\/strong\u003e. This is proper hold - the kind that keeps your style in place through the day without requiring a follow-up application or a second opinion by noon. The matte finish keeps it looking like hair, not product.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax structures without stiffness\u003c\/strong\u003e. The beeswax base provides hold and definition without the crunch or brittleness of gel or spray, keeping hair touchable and moveable rather than locked in place.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBotanical oils nourish as they style\u003c\/strong\u003e. Meadowfoam seed, cannabis sativa seed, and soybean oils are all rich in fatty acids that hydrate and condition the hair shaft with every use - so this is doing real hair care alongside the styling work.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCreates volume, separation, and texture\u003c\/strong\u003e. Works as a volumizer for fine hair, a texture-builder for thick hair, and a definer for curly hair - the amount used and method of application determines the result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTames flyaways and smooths ends\u003c\/strong\u003e. Applied to dry hair at the ends, it controls frizz and flyaways without weighing the rest of the hair down - precise, targeted application that doesn't disrupt the overall style.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResidue-free, no buildup\u003c\/strong\u003e. Despite the firm hold, it rinses cleanly with shampoo and doesn't accumulate on the scalp - important for anyone using it daily. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eSubtle, clean, and barely-there - the fragrance here is a light, fresh herbal note that fades quickly after application. This is a styling product first and a scented product a distant second, which is exactly right - you don't want your pomade announcing itself.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e (Cera Alba) - The hold agent at the heart of the formula, providing firm, all-day structure and definition while conditioning the hair shaft and adding a healthy, non-greasy finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMeadowfoam Seed Oil\u003c\/strong\u003e (Limnanthes Alba Seed Oil) - An exceptionally stable, lightweight oil rich in long-chain fatty acids that deeply conditions, adds shine, and helps protect against moisture loss and breakage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCannabis Sativa Seed Oil \u003c\/strong\u003e- Rich in omega fatty acids (particularly linoleic acid), cannabis seed oil nourishes and strengthens the hair shaft, improving elasticity and overall hair health with regular use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoybean Oil \u003c\/strong\u003e(Glycine Soja Oil) - A conditioning, fatty acid-rich oil that moisturizes and softens the hair, contributing to the pomade's smooth, non-sticky application and residue-free finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCarnauba Wax \u003c\/strong\u003e(Copernicia Cerifera Wax) - A plant-derived wax that adds structure and firmness to the formula, contributing to long-lasting hold while keeping the finish natural and matte.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanolin Wax\u003c\/strong\u003e - A conditioning wax that helps bind the formula together, adds softness to the hold, and protects the hair from environmental dryness and damage. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eOn wet hair: \u003c\/strong\u003eUse a comb to evenly distribute a small amount through towel-dried hair and set to the desired style for a firm, matte hold.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOn dry hair:\u003c\/strong\u003e warm a small amount between fingertips for a few seconds, then use fingertips to define, rake through for movement and texture, or apply to ends for smoothing and flyaway control. Use a small amount for fine hair; more for thick, coarse, or dry hair.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eTip from Matthew + Andrew:\u003c\/em\u003e pair with the Sage Styling Cream on wet hair for light control and softness during styling, then apply the Pomade sparingly to areas needing more definition once hair is dry. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eMany styling products force a choice between hold and health - the stronger the hold, the more the formula compromises on what it does to your hair over time. The (MALIN+GOETZ) Hair Pomade refuses that trade-off, delivering genuine all-day structure through botanical waxes and oils that are actively good for your hair rather than just coating it. For anyone who's been relying on something stiffer, stickier, or shinier to get through the day, this is the upgrade that makes the whole routine feel more considered - and considerably less like work.\u003c\/p\u003e","brand":"(Malin+Goetz)","offers":[{"title":"Default Title","offer_id":3246945601,"sku":"MG-HP-303-02","price":38.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_88a475b5-1b05-4568-a3fd-6a5467a4e5d7.jpg?v=1751604675"},{"product_id":"triumph-disaster-ponsonby-pomade-95g","title":"Triumph \u0026 Disaster Ponsonby Pomade (65g)","description":"\u003cp\u003ePonsonby Pomade is a \u003cspan style=\"font-weight: bold;\"\u003ewater based\u003c\/span\u003e, \u003cspan style=\"font-weight: bold;\"\u003enutrient rich product \u003c\/span\u003ethat treats the hair and scalp while you use it.\u003c\/p\u003e\n\u003cp\u003eSangre de cargo or '\u003cspan style=\"font-weight: bold;\"\u003eDragon’s Blood\u003c\/span\u003e' is a natural tree resin that combines with Harakeke (NZ Flax oil) to treat and balance the scalp while Argan oil attacks split ends and promotes healthy hair growth - in one wave of the metaphorical comb, Ponsonby Pomade is redefining the category, proving that a pomade can both style your hair while also protecting it from damage, calming the scalp with natural, active ingredients that leave both hair \u0026amp; scalp feeling clean and healthy. \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: bold;\"\u003eHold factor\u003c\/span\u003e - medium with a high shine suitable for a wide range of looks and styles. We have used a bespoke slightly medicinal fragrance to evoke sweat, spice mystery and in an effort to avoid having you smell like a toffee.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: bold;\"\u003eWater based\u003c\/span\u003e which means that it’s water-soluble and that it can easily be washed out, but is still weather resistant. Non greasy, no unwanted build-up.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: bold;\"\u003eNo petroleum\u003c\/span\u003e means it’s easy on the earth and easy on your head whilst delivering and maintaining perfect shape and hold.\u003c\/p\u003e\n\u003cp\u003eWith a nod to Auckland’s artery of style Ponsonby Pomade aims to turn heads with the same ethos that the patrons of Auckland’s Ponsonby Road have displayed for generations, that is, work hard, play harder and look great at both.\u003c\/p\u003e\n\u003cdiv\u003e\u003cstrong\u003eKEY INGREDIENTS: \u003c\/strong\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eDragons blood\u003c\/span\u003e – is a topical aid found in the Amazon that is good for just about anything bad that can happen to skin. Cuts, bites, burns, stings, rashes, abrasions, sores, and wounds of all kinds benefit from application of this wonder product. So apart from having the coolest name of any ingredient on the planet it is also delivers when it needs to, in this case calming and healing the scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHarakeke\u003c\/strong\u003e (NZ Flax)\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e – a natural emulsifier that binds the product and assists hold, it is rich in linoleic acid, effective in cell regulation and skin barrier repair. People have used Harakeke Flax for centuries as a treatment for internal and external ailments. It has a high quantity of natural polysaccharides D-xylose and D-glucuronic acid all extremely effective in hydrating the skin.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e – Argan oil acts as a moisturiser for the scalp to fight dandruff and dry scalp. It can also promote the growth of healthy, strong hair as opposed to thin, brittle hair. It can even undo some of the damage done through chemical treatments and dyes, and can be used to treat split ends, Argan (or Moroccan oil) truly is a wonder ingredient for hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDIRECTIONS:\u003c\/strong\u003e Work a small amount of Ponsonby Pomade through dry or damp hair. Walk tall, run strong.\u003c\/p\u003e","brand":"Triumph \u0026 Disaster","offers":[{"title":"Default Title","offer_id":14763882971251,"sku":"TDPONP95","price":34.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_ab376edc-af2b-4193-879f-1be2acbe5b26.jpg?v=1705188793"},{"product_id":"copy-of-brickell-daily-strengthening-shampoo-options","title":"Brickell Flexible Hold Wax Pomade (59ml)","description":"\u003cp\u003eThe Flexible Hold Wax Pomade is Brickell's most versatile styling product - and the one most often recommended for men who are new to pomade or want something that works across multiple hair lengths, textures, and styles without committing to a specific look. The beeswax base provides a hold that keeps hair in place without rigidity, allowing the hair to move naturally and be restyled through the day without crumbling or losing structure. Castor oil and neem seed oil condition the hair as you style. Shea butter and vitamin E nourish the follicle and scalp. The natural shine finish adds polish without looking overdone - professional but not heavily styled. It also works on beards, making it a genuine two-in-one tool for men managing both head and facial hair.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAll hair types. Particularly suited to men with wavy hair, classic cuts, fades, or medium-length styles who want a product that holds without rigidity and allows for reworking throughout the day. Also effective on beards for light shaping and conditioning. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: \u003cmeta charset=\"utf-8\"\u003eFlexible \/ Low-Medium \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine\u003c\/strong\u003e: \u003cmeta charset=\"utf-8\"\u003eNatural Shine \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: \u003cmeta charset=\"utf-8\"\u003eNatural\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types, wavy hair, classic cuts, medium-length styles\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: \u003cmeta charset=\"utf-8\"\u003eDry or slightly damp hair \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable\u003c\/strong\u003e: Yes \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlexible Beeswax Hold\u003c\/strong\u003e - Provides all-day hold without stiffness - the hair stays in place but moves naturally and can be restyled with just your fingertips.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural Shine Finish\u003c\/strong\u003e - Adds a polished, healthy-looking shine without the high-gloss, wet look of gel-based products.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCastor \u0026amp; Neem Seed Oil Conditioning\u003c\/strong\u003e - Two oils with established hair-health credentials that condition the hair shaft while you style, preventing the dryness that most waxes cause over time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter \u0026amp; Vitamin E Nourishment\u003c\/strong\u003e - Support scalp health and hair follicle strength through the styling process.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeard Compatible\u003c\/strong\u003e - Works equally well applied to a beard for light shaping, control, and conditioning. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-Based Rinseable Formula\u003c\/strong\u003e - Rinses out cleanly with the Daily Strengthening Shampoo - no buildup, no residue over time.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e - Provides a durable, flexible hold that lasts all day without rigidity or stiffness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCastor Oil\u003c\/strong\u003e (Ricinus Communis) - Conditioning oil that nourishes the hair shaft and supports healthy hair growth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeem Seed Oil \u003c\/strong\u003e(Melia Azadirachta)* - Scalp-nourishing oil with antimicrobial properties that support a healthy scalp environment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter \u003c\/strong\u003e(Butyrospermum Parkii)* - Rich emollient that conditions and protects the hair and scalp during styling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRosemary Leaf Extract \u003c\/strong\u003e(Rosmarinus Officinalis)* - Botanical that supports scalp circulation and hair growth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMeadowfoam Seed Oil\u003c\/strong\u003e (Limnanthes Alba) - Lightweight conditioning oil that improves shine and manageability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E\u003c\/strong\u003e (Tocopherol) - Antioxidant that protects the hair from oxidative damage during and after styling. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop a small amount with one fingertip - start with less than you think you need. Warm between the palms for 5-10 seconds to soften the wax. Apply to dry or slightly damp hair, starting at the sides and back, then work through the top. Style with fingertips for natural texture, or use a comb or brush for more defined looks. Rework throughout the day by wetting fingertips with a small amount of water. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Flexible Hold Wax Pomade is the entry point into the Brickell styling range - a low-commitment, high-versatility product that works for almost any style at almost any length. If you're unsure which pomade to try first, start here. For more hold, move to the Strong Hold Texturizing Pomade or Styling Clay Pomade. For more definition without extra shine, try the Shaping Paste Pomade.\u003c\/p\u003e","brand":"Brickell","offers":[{"title":"Default Title","offer_id":18096106113,"sku":"FPO134-W","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/Pomade.jpg?v=1649643325"},{"product_id":"hanz-de-fuko-modify-pomade-60ml","title":"Hanz de Fuko Modify Pomade (56g)","description":"\u003cp\u003eHanz de Fuko is a grooming brand that earns its reputation through formulas that go beyond basic styling - but not every great product needs to reinvent the wheel. Modify Pomade is the most traditional formula in the range, and it's there because sometimes a classic, high-shine, medium-hold pomade is exactly what the job calls for.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: High Shine (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based, fully water-soluble\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types; slickbacks, undercuts, classic side parts, and sleek everyday styles \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eModify Pomade delivers the kind of polished, high-shine finish that classic pomades are known for, without the heavy, over-greased feel that traditional oil-based formulas can leave behind. It's humidity-resistant, which keeps styles from collapsing in damp conditions, and it works equally well on wet or dry hair - applied to wet hair it locks in a smooth controlled finish, applied to dry hair it adds shine and definition without disturbing the style you've already built. It also works as a heat protectant before blow-drying or flat ironing. Fully water-soluble and washes out cleanly with shampoo.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eModify Pomade suits anyone who wants a clean, polished, high-shine finish without the commitment of an oil-based formula. It's the natural choice for slickbacks, undercuts, classic side parts, and any style where a groomed, refined look is the goal. For medium hold with a more natural or matte finish, Scheme Cream or Claymation are the alternatives. For stronger hold with the same high shine, Heavymade is the step up.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eVP\/Methacrylamide\/Vinyl Imidazole Copolymer delivers a \u003cstrong\u003emedium-hold\u003c\/strong\u003e film that keeps styles in place through the day while remaining \u003cstrong\u003ehumidity-resistant\u003c\/strong\u003e, so styles don't lose their shape in damp conditions.\u003c\/li\u003e\n\u003cli\u003ePetrolatum provides the body and deep shine characteristic of a classic pomade, giving the formula its \u003cstrong\u003ehigh-gloss finish\u003c\/strong\u003e without the heavy, greasy feel of traditional oil-based products.\u003c\/li\u003e\n\u003cli\u003eLanolin Alcohol and PEG-75 Lanolin add a natural conditioning layer that \u003cstrong\u003eenhances shine while keeping hair soft and manageable\u003c\/strong\u003e under hold.\u003c\/li\u003e\n\u003cli\u003ePhenyl Trimethicone smooths the hair cuticle as you style, \u003cstrong\u003eamplifying the high shine finish\u003c\/strong\u003e and \u003cstrong\u003ereducing frizz\u003c\/strong\u003e and flyaways along the way.\u003c\/li\u003e\n\u003cli\u003eButyrospermum Parkii (Shea) Butter \u003cstrong\u003econditions the hair shaft \u003c\/strong\u003eduring styling, repairing dryness and keeping strands soft and pliable rather than brittle under hold.\u003c\/li\u003e\n\u003cli\u003eLonicera Caprifolium and Lonicera Japonica (Honeysuckle) Flower Extracts \u003cstrong\u003eprotect the hair\u003c\/strong\u003e \u003cstrong\u003efrom environmental stressors and harsh treatments\u003c\/strong\u003e, adding a protective conditioning benefit with each use.\u003c\/li\u003e\n\u003cli\u003eHydrolyzed Quinoa reinforces the hair's protein structure,\u003cstrong\u003e improving strength and resilience \u003c\/strong\u003eover time with regular use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks as a heat protectant\u003c\/strong\u003e before blow-drying or flat ironing, adding utility beyond standard styling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFully water-soluble \u003c\/strong\u003eand washes out cleanly with shampoo - no build-up, no residue, no clarifying shampoo needed. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair for a smooth, controlled, high-shine finish that locks the style in place as the hair dries. Apply to dry hair to add shine and definition to an existing style without disturbing it. Scoop a dime-sized amount into your palm, rub between your hands to warm and loosen the consistency, then work through hair from roots to ends before combing or shaping into place. For maximum hold, leave the jar open overnight to allow the formula to thicken and concentrate before use. Works as a heat protectant applied to damp hair before blow-drying or flat ironing. Washes out with shampoo.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eModify Pomade fills the classic pomade slot in the Hanz de Fuko range with more going on under the surface than most traditional formulas. The high shine and medium hold are exactly what you'd expect, but the humidity resistance, the heat protectant functionality, and the conditioning ingredient profile make it genuinely more useful than a standard shine pomade. If your go-to style is anything on the sleek, polished end of the spectrum and you've been dealing with products that feel heavy or don't wash out cleanly, Modify is worth a serious look. The Trio makes sense once it settles into your regular rotation.\u003c\/p\u003e","brand":"Hanz de Fuko","offers":[{"title":"Default Title","offer_id":22050057921,"sku":"HDF-MP","price":34.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/0001-4534485573923935172.jpg?v=1764920819"},{"product_id":"reuzel-blue-strong-hold-high-sheen-pomade-113g","title":"Reuzel Blue Strong Hold High Sheen Pomade (Size Options)","description":"\u003cp\u003eReuzel came out of Schorem Haarsnijder en Barbier, a no-frills, old-school barbershop in the heart of Rotterdam where the clientele has always included greasers, rockers, bikers, and anyone else who takes their hair seriously. Founders Leen and Bertus spent decades behind the chair before deciding the grooming market needed products that actually performed the way barbers needed them to. Every formula they developed was tested on real clients before it ever left the shop — and that hands-on, zero-compromise approach is what built Reuzel into a globally respected brand.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Strong (9\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: High Shine (9\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based (water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Warm Vanilla Wood — rich, subtle, and sophisticated\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Most hair types, especially thick and highly textured hair; sleek pompadours, classic slickbacks, and structured styles \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBlue is Reuzel's answer to the question: what if you could get the hold and shine of a traditional grease pomade without the washout nightmare? It delivers a strong 9\/10 hold and a high 9\/10 shine in a water-based formula that rinses out cleanly at the end of the day - no degreasing shampoo required. It's a super-concentrated formula, which means you get serious performance from a relatively modest amount of product. Where Pink Grease is the go-to for oil-based die-hards, Blue is the modern alternative that doesn't ask you to sacrifice either hold or shine to get there. Castor Oil and Caprylyl Glycol work together in the background to nourish and smooth hair as you style, so you're not just holding your hair in place - you're also treating it.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eBlue is built for anyone who wants maximum hold and high shine without committing to an oil-based formula. It works across most hair types but really earns its keep on thick, coarse, or highly textured hair that needs serious product to maintain a sleek, controlled look. If you want a polished pompadour, a clean slickback, or a structured style that stays put from morning to night, Blue is your product. For the same shine with a more forgiving hold, check out the Red Pomade - it sits at a 5\/10 and is a better fit for finer or more cooperative hair. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eStrong hold (9\/10) in a water-based formula - all the control of a traditional grease pomade without the oil-based washout\u003c\/li\u003e\n\u003cli\u003eHigh shine (9\/10) delivers a sleek, polished finish that holds its gleam throughout the day\u003c\/li\u003e\n\u003cli\u003eCastor Oil penetrates the hair strand with fatty acids that nourish and strengthen hair from within, so you're conditioning as you style\u003c\/li\u003e\n\u003cli\u003eCaprylyl Glycol softens and smooths the hair cuticle, enhancing both shine and the overall texture of your style\u003c\/li\u003e\n\u003cli\u003eSuper-concentrated formula means a little goes a long way - two knuckles' worth covers most hair lengths effectively\u003c\/li\u003e\n\u003cli\u003eWater-soluble and rinses out cleanly with no residue or buildup, making daily use practical without stripping the hair\u003c\/li\u003e\n\u003cli\u003eWorks particularly well on thick and highly textured hair that tends to overwhelm lighter products\u003c\/li\u003e\n\u003cli\u003eWarm Vanilla Wood scent is rich and understated - present without being overpowering\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out one to two knuckles' worth and emulsify between your palms until fully covered. Apply to towel-dried or dry hair starting at the crown and work toward the front, coating from scalp to ends. Comb into your desired shape and add more if needed. For maximum volume at the front, work extra product directly into the scalp and massage in with your palm before combing up. Because Blue is water-based, it rinses out easily with regular shampoo — no special degreaser needed.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eBlue is the pomade we point people toward when they want that classic high-shine, high-hold look but aren't ready to commit to an oil-based formula. It punches well above its weight for a water-based product, and the fact that it washes out easily makes it genuinely practical for daily use. If your hair is thick, textured, or just generally difficult to manage, Blue has the horsepower to handle it. Well worth having in the rotation alongside a lighter option for days when you want something less structured.\u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"95g","offer_id":33292260749,"sku":"RZPOMB338","price":31.5,"currency_code":"CAD","in_stock":true},{"title":"35g","offer_id":26479833921,"sku":"RZPOMB13","price":18.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_34560de1-3546-4843-95ef-15c7db9bd617.jpg?v=1759462613"},{"product_id":"copy-of-reuzel-blue-strong-hold-high-sheen-pomade-113g","title":"Reuzel Pink Grease Pomade (113g)","description":"\u003cp\u003eOut of a working-class barbershop in Rotterdam called Schorem — which roughly translates to \"scumbags,\" which tells you everything about the attitude — came one of the most respected grooming brands in the world. Reuzel was built by barbers Leen and Bertus, two guys who've been cutting hair since they were fourteen and who, after decades behind the chair, decided the products on the market simply weren't good enough. So they made their own. Every formula was tested on real clients in a real shop before it ever hit a shelf, and that no-nonsense, craft-first philosophy is baked into every tin.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: High (9\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Medium Shine (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Oil-based (not water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Apple Salsa - sweet, fruity, and distinctly Reuzel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Thick, curly, or coarse hair; pompadours, quiffs, contours, and classic slick styles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePink Grease Pomade is Reuzel's heavy hitter in the oil-based lineup — the one built specifically for hair that refuses to cooperate. Where the Green Grease sits at a more versatile medium hold, Pink cranks it up to a 9, making it the go-to for the thickest, curliest, most stubborn hair types. Formulated with Beeswax as its backbone, it glides through hair without clumping and locks in moisture as it goes, giving you that classic grease hold with a natural, medium shine finish that doesn't look overdone. This is the product that pompadours were made for - it shapes, it holds, and it stays there. Just note: like all oil-based pomades, it isn't water-soluble, so you'll want a dedicated degreasing shampoo for washout.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003ePink is for thick, curly, or coarse hair that needs serious hold to maintain a style all day. If your hair laughs at lighter products and you're chasing a pompadour, quiff, or classic contour, this is the one. It also works beautifully as a finishing product to lock in and refine a style once you've got the shape you want. If your hair is on the finer or more cooperative side, the Green Grease or Red Pomade will likely suit you better.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHigh hold (9\/10) anchored by Beeswax, which forms a humidity-resistant barrier that keeps even the thickest, most stubborn hair in place all day\u003c\/li\u003e\n\u003cli\u003eBeeswax also glides through hair without clumping, so application is smooth and even regardless of hair density\u003c\/li\u003e\n\u003cli\u003eMedium shine (5\/10) delivers a classic, polished finish that looks intentional without crossing into greasy territory\u003c\/li\u003e\n\u003cli\u003eOil-based formula encourages moisture retention, keeping hair from drying out under a heavy hold product\u003c\/li\u003e\n\u003cli\u003eSilica smooths the hair cuticle as you style, adding a subtle enhancement to shine and giving hair a healthier, more refined appearance\u003c\/li\u003e\n\u003cli\u003eBuilt for pompadours, quiffs, and contours - shapes and holds without losing structure throughout the day\u003c\/li\u003e\n\u003cli\u003eWorks as both a primary styler and a finishing product to refine and lock in your look\u003c\/li\u003e\n\u003cli\u003eApple Salsa scent is sweet, fruity, and one of the most recognisable signatures in the Reuzel range. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out about one knuckle's worth and emulsify it between your palms until it's fully warmed through - oil-based pomades respond well to heat from your hands. Apply to dry hair starting at the crown and work toward the front, coating from scalp to ends generously. Comb into your desired shape and add more product if your hair needs it. Because Pink is oil-based, use a dedicated degreasing shampoo at washout — regular shampoo will take a few rounds. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003ePink Grease is a classic for a reason. If you've got thick or curly hair and you've been cycling through products that just don't hold, this is probably the answer you've been looking for. It's the strongest oil-based option in the Reuzel lineup and one of the best grease pomades on the market for classic barbershop styles. \u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"Default Title","offer_id":33292585037,"sku":"RZGREPI4","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/3_bcc76c39-2e39-4261-a698-f327f7e7c536.jpg?v=1694371548"},{"product_id":"reuzel-green-grease-pomade-113g","title":"Reuzel Green Grease Pomade (95g)","description":"\u003cp\u003eBuilt in the back of Schorem Haarsnijder en Barbier, Rotterdam's legendary old-school barbershop, Reuzel is what happens when two barbers with fifty-plus years of combined experience get fed up with mediocre products and decide to fix it themselves. Leen and Bertus - known affectionately as The Bearded Bastard and The Bloody Butcher - created every Reuzel formula the hard way: testing on real clients, reformulating until it was right, and never compromising on performance. The result is a brand that's earned its place on barbershop shelves worldwide.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural Shine (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Oil-based (not water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Apple Peppermint - crisp, fresh, and classic\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Normal to thick hair; classic slick styles, pompadours, and layered looks; works beautifully as a cocktail base with other Reuzel pomades \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eGreen Grease is where the Reuzel oil-based story begins — the original, the versatile one, the pomade that sits right in the sweet spot between hold and pliability. Formulated with Beeswax and Tea Tree, it gives a soft, workable grip that glides through hair without clumping and holds its shape without going stiff. The anti-humectant formula means it actively resists humidity, which is the enemy of any slick style on a rainy Vancouver day. At a 5\/10 on both hold and shine, Green sits comfortably in the middle of the Reuzel grease lineup — more forgiving than Pink for everyday wear, with enough grip to maintain a clean, classic look from morning to end of day. Like all oil-based pomades, it's not water-soluble, so factor in a degreasing shampoo for washout.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eGreen is for anyone who wants the feel and finish of a classic grease pomade without going full heavyweight. It works best on normal to thick hair and is particularly good for classic slick styles, pompadours, and contours where you want some movement and pliability rather than an ironclad hold. It's also one of the best cocktailing pomades in the range — layering Green with Pink at the front adds hold where you need it most, and mixing it with Blue gives you a water-soluble hybrid that's easier to wash out.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMedium hold (5\/10) built on a Beeswax base that provides a soft, pliable grip - enough to shape and hold without locking your hair into one position all day\u003c\/li\u003e\n\u003cli\u003eBeeswax forms a humidity-resistant barrier, actively fighting frizz and keeping styles intact even in damp or rainy conditions\u003c\/li\u003e\n\u003cli\u003eAnti-humectant formula is specifically designed to repel moisture from the air, making it one of the better grease options for unpredictable weather\u003c\/li\u003e\n\u003cli\u003eTea Tree helps remove excess oil and buildup from the scalp, keeping things feeling fresh even with regular grease use\u003c\/li\u003e\n\u003cli\u003eNatural shine (5\/10) gives a classic, polished finish that looks deliberate without being over the top\u003c\/li\u003e\n\u003cli\u003eSoft and pliable enough to rework and reshape throughout the day without needing to start over\u003c\/li\u003e\n\u003cli\u003eExcellent cocktailing pomade - layer with Pink for more hold, or mix with Blue or Red to create a hybrid formula that rinses out more easily\u003c\/li\u003e\n\u003cli\u003eApple Peppermint scent is crisp and clean, one of the most classic scents in the Reuzel lineup\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out about one knuckle's worth and warm it thoroughly between your palms — oil-based formulas need that heat to emulsify properly and apply evenly. Start at the crown and work toward the front, coating from scalp to ends, then comb into your desired shape. For extra hold at the front, layer a small amount of Pink Grease over the top once your style is set. Because Green is oil-based, a dedicated degreasing shampoo will make washout significantly easier than regular shampoo alone.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eGreen Grease is the one we'd hand to someone who's new to oil-based pomades and wants to understand what the fuss is about. It's approachable, versatile, and genuinely excellent at what it does — classic hold, natural shine, and that authentic grease feel that water-based products just can't replicate. It's also the best starting point for anyone who wants to experiment with cocktailing, since it plays well with almost everything else in the Reuzel lineup. A true staple.\u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"Default Title","offer_id":33292508685,"sku":"RZPOMG338","price":31.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/2_17c76dbd-219a-4ee4-8d2e-6327b625e10c.jpg?v=1762115900"},{"product_id":"reuzel-red-high-sheen-pomade-113g","title":"Reuzel Red High Sheen Pomade (Size Options)","description":"\u003cp\u003eReuzel's roots run deep in Rotterdam's Schorem barbershop, where founders Leen and Bertus spent decades perfecting the craft of men's grooming before ever putting a product on a shelf. Known in the industry as The Bearded Bastard and The Bloody Butcher, these two have been cutting hair since they were teenagers, and every formula they've created carries that weight of real-world experience. What started as a solution for their own demanding clientele has grown into one of the most trusted grooming brands on the planet.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: High Shine (9\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based (water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Vanilla Cola — sweet, warm, and familiar\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Most hair types and lengths; classic polished styles, slickbacks, and everyday wear where high shine is the priority \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf Blue is the powerhouse, Red is the everyday workhorse. Same high shine finish at 9\/10, but with a more approachable medium hold at 5\/10 that keeps hair flexible and reworkable throughout the day. It's water-based, rinses out cleanly, and its unique formula applies smoothly across all hair types without feeling heavy or leaving residue behind. Red is also one of the best base-layer pomades in the Reuzel lineup — applied underneath Pink or Green Grease, it makes oil-based pomades significantly easier to wash out at the end of the day, which is a trick worth knowing. Castor Oil and Caprylyl Glycol work together to nourish and smooth the hair as you style, giving you a polished finish that looks after your hair at the same time.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eRed is for anyone who wants a high-shine finish without the commitment of a strong hold — it's flexible, reworkable, and forgiving enough for daily use across virtually all hair types. It's particularly well suited to fine or medium hair that would be weighed down by Blue, and it's an excellent choice for classic styles where the shine matters as much as the structure. It also doubles as a base layer under oil-based pomades like Pink or Green Grease, making washout dramatically easier without sacrificing your style.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMedium hold (5\/10) keeps hair flexible and reworkable all day - you can adjust and reshape without starting from scratch\u003c\/li\u003e\n\u003cli\u003eHigh shine (9\/10) delivers the same polished, sleek finish as Blue but with a lighter touch that suits a wider range of hair types\u003c\/li\u003e\n\u003cli\u003eCastor Oil nourishes and strengthens hair from within, so regular use actually improves hair condition over time\u003c\/li\u003e\n\u003cli\u003eCaprylyl Glycol softens and smooths the hair cuticle, enhancing shine and giving styles a refined, healthy appearance\u003c\/li\u003e\n\u003cli\u003eWater-based formula rinses out cleanly with no residue or buildup - genuinely practical for daily styling\u003c\/li\u003e\n\u003cli\u003eWorks as a base layer under Pink or Green Grease, making oil-based pomades far easier to wash out without compromising hold or shine\u003c\/li\u003e\n\u003cli\u003eSuits most hair types and lengths, making it one of the most versatile options in the entire Reuzel range\u003c\/li\u003e\n\u003cli\u003eVanilla Cola scent is warm and sweet - one of the more distinctive and recognisable signatures across the lineup. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out one to two knuckles' worth and emulsify between your palms until fully covered. Apply to towel-dried or dry hair starting at the crown and work toward the front, coating from scalp to ends. Comb into your desired shape and add more if needed. For easier washout when using oil-based pomades, apply a layer of Red to damp hair first, style as usual, then apply your grease over the top - it creates a barrier that makes the whole thing significantly easier to rinse at the end of the day.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eRed is the pomade we'd recommend to someone who wants to look polished every day without overthinking it. It's versatile, easy to use, and delivers a shine that genuinely turns heads — all in a formula that washes out without any drama. The base-layer trick with Pink or Green Grease is one of those things that sounds too simple to work until you try it, and then you'll wonder why you weren't doing it all along. A genuine everyday essential.\u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"95g","offer_id":33292658637,"sku":"RZPOMR338","price":31.5,"currency_code":"CAD","in_stock":true},{"title":"35g","offer_id":26480058177,"sku":"RZPOMR13","price":18.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/6_be3047ea-03bd-404f-801f-4a7b705ad377.jpg?v=1759462677"},{"product_id":"reuzel-fiber-pomade-113g","title":"Reuzel Fiber Pomade (Size Options)","description":"\u003cp\u003eEvery tin of Reuzel carries the DNA of Schorem Haarsnijder en Barbier, the iconic Rotterdam barbershop where founders Leen and Bertus spent over fifty years between them learning exactly what hair needs and what it doesn't. Their philosophy has always been simple: make products that work in the real world, on real hair, tested by real barbers on real clients. No shortcuts, no gimmicks — just formulas that perform. That reputation has taken Reuzel from a single barbershop in the Netherlands to shelves in grooming destinations across the globe.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Firm\/Flexible (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Low Shine (3\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Wax-based (water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Vanilla Mint - clean, sweet, and subtle\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Most hair types; shorter to medium lengths; textured styles, fuller-looking finishes, and anyone who wants serious hold without the shine \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFiber Pomade occupies a sweet spot in the Reuzel lineup that a lot of other products can't quite reach - firm hold with genuine flexibility, low shine, and real texture. It's wax-based, which gives it that characteristic grip and separation that cream and water-based formulas tend to lack, but it's still water-soluble so it washes out cleanly without the hassle of an oil-based grease. The Beeswax backbone provides a humidity-resistant hold that keeps styles in place all day, while Silica builds the appearance of thickness and fullness in the hair. Caprylyl Glycol smooths and softens as you style, keeping the finish natural rather than stiff or crunchy. If you want volume and texture that looks effortless but holds up, Fiber Pomade is the one. Who's It For Fiber Pomade works across most hair types and is particularly good for shorter to medium lengths where texture and fullness are the goal. It's the pick for anyone who finds matte pomades too flat and high-shine options too polished - the 3\/10 shine sits right in that natural, just-styled territory. If you want to step up the hold further while keeping the same low-shine finish, the Extreme Hold Matte Pomade is worth considering. For a lighter touch with similar texture, the Clay Matte Pomade or Fiber Cream are closer to what you need.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFirm yet flexible hold (8\/10) that lasts all day without going stiff\u003c\/li\u003e\n\u003cli\u003eBeeswax creates a humidity-resistant barrier that keeps styles in place even in damp conditions\u003c\/li\u003e\n\u003cli\u003eBeeswax glides through hair without clumping, making application smooth and even across all densities\u003c\/li\u003e\n\u003cli\u003eSilica builds the appearance of thicker, fuller hair, making Fiber Pomade an excellent choice for anyone wanting more body and volume\u003c\/li\u003e\n\u003cli\u003eCaprylyl Glycol softens and smooths the hair cuticle, giving the finished style a natural, healthy appearance rather than a stiff or crunchy one\u003c\/li\u003e\n\u003cli\u003eLow shine (3\/10) sits in that natural sweet spot - polished enough to look intentional, understated enough to avoid looking overdone\u003c\/li\u003e\n\u003cli\u003eEasy to rework and reshape throughout the day without needing to reapply from scratch\u003c\/li\u003e\n\u003cli\u003eWater-soluble despite the wax base - rinses out cleanly with regular shampoo and leaves no buildup behind\u003c\/li\u003e\n\u003cli\u003eVanilla Mint scent is clean and subtle, one of the quieter signatures in the Reuzel range. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out one to two knuckles' worth and emulsify between your palms until fully covered. Apply to towel-dried or dry hair starting at the crown and work toward the front, coating from scalp to ends. Comb or finger-style into your desired shape and add more if needed. For increased shine, apply to damp rather than dry hair — it shifts the finish noticeably without changing the hold. If you want a more textured, separated look, work through dry hair and use your fingers rather than a comb to finish.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eFiber Pomade is one of those products that earns a permanent spot in the bathroom cabinet because it just works — day in, day out, on almost any hair type. The combination of firm hold, natural finish, and easy washout is genuinely hard to beat at this price point, and the texture and volume it adds makes a real visible difference. It's our go-to recommendation for anyone who's been using a shine pomade and wants to try something more understated without giving up on hold. Start here and you'll likely stick around.\u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"95g","offer_id":33292434061,"sku":"RZFIB338","price":33.5,"currency_code":"CAD","in_stock":true},{"title":"35g","offer_id":36915406541,"sku":"RZFIB13","price":19.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/reuzelfiberpomade_6971b7ee-ca62-49b1-a4d4-9124be9a4e2a.jpg?v=1741627336"},{"product_id":"reuzel-clay-matte-pomade-113g","title":"Reuzel Clay Matte Pomade (Size Options)","description":"\u003cp\u003eReuzel has been synonymous with barbershop credibility since Leen and Bertus first started mixing formulas in the back of Schorem — their legendary Rotterdam shop that's become something of a pilgrimage site for barbers worldwide. The brand's reputation was built the old-fashioned way: products that actually work, tested on actual clients, refined until they were right. No celebrity endorsements, no inflated claims — just decades of craft distilled into tins and tubes that earn their place on your shelf.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium\/Flexible (6\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Matte (1\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Clay-based (water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Vanilla Mint — clean, sweet, and subtle\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Fine to medium hair; textured, natural-looking styles; anyone who wants matte definition without the weight of a heavier pomade \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eClay Matte Pomade is Reuzel's most approachable matte option — the one that delivers genuine texture and definition without overwhelming finer or lighter hair types. Where Extreme Hold and Concrete are built for coarse, heavy hair that needs maximum product, Clay Matte sits at a medium 6\/10 hold that's pliable, buildable, and forgiving. The Kaolin Clay base absorbs excess oil from the scalp and hair, keeping things feeling clean and non-greasy throughout the day, while Aloe Vera soothes the scalp underneath and Quinoa helps maintain moisture balance so the hair doesn't dry out under the clay. Vitamin E rounds things out by supporting hair strength and flexibility over time. It rinses out easily, won't weigh fine hair down, and gives you that touchable, natural matte finish that's genuinely hard to achieve with heavier formulas.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eClay Matte Pomade is the go-to for fine to medium hair that wants texture and definition without the weight. If heavier pomades tend to flatten your hair or make it look overdone, this is the one to reach for. It's also a great entry point for anyone new to clay products - the medium hold is forgiving enough to work with while you figure out your technique. For more hold with the same matte finish, the Extreme Hold Matte Pomade or Concrete Hold are the natural next step up. For a spray-on clay option, the Clay Spray delivers a similar matte finish with even less weight. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMedium, pliable hold (6\/10) that's buildable — apply a second layer over the first for more structure without it feeling heavy or stiff\u003c\/li\u003e\n\u003cli\u003eKaolin Clay gently absorbs excess oil and impurities from the scalp and hair, keeping everything feeling clean and non-greasy all day\u003c\/li\u003e\n\u003cli\u003eTrue matte finish (1\/10) gives hair a natural, touchable appearance - no shine, no polish, just clean texture and definition\u003c\/li\u003e\n\u003cli\u003eAloe Vera's anti-inflammatory fatty acids soothe the scalp, making this a particularly comfortable option for anyone with sensitivity or irritation\u003c\/li\u003e\n\u003cli\u003eQuinoa's essential fatty acids help hair retain moisture, keeping it smooth and preventing the dryness that some clay formulas can cause\u003c\/li\u003e\n\u003cli\u003eVitamin E supports hair strength and flexibility over time, reducing the risk of breakage from daily styling\u003c\/li\u003e\n\u003cli\u003eLightweight formula won't weigh down fine or medium hair - adds definition and body without flattening the style\u003c\/li\u003e\n\u003cli\u003eWater-soluble and rinses out cleanly with regular shampoo, leaving no residue or buildup behind\u003c\/li\u003e\n\u003cli\u003eVanilla Mint scent is clean and understated, shared with the Fiber Pomade for a consistent signature across the matte range. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out one to two knuckles' worth and emulsify between your palms until fully covered. Apply to towel-dried or dry hair starting at the crown and work toward the front, coating from scalp to ends. Comb or finger-style into your desired shape and add more if needed. For a more defined, structured result, build hold gradually by applying a second layer once the first has set. Once fully dry, brush through the hair to activate the matte finish and refine your style - this step makes a noticeable difference with clay formulas.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eClay Matte Pomade is the product we recommend when someone wants matte texture but isn't sure where to start. It's versatile enough for daily use, light enough for finer hair, and the buildable hold means you're not locked into one result - you can dial it up or down depending on the day. It also plays well with other Reuzel products, so if you want to experiment with cocktailing, this is a great base to start from. A genuinely reliable everyday matte that earns its place in any grooming kit.\u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"95g","offer_id":33292122445,"sku":"RZCMA338","price":33.5,"currency_code":"CAD","in_stock":true},{"title":"35g","offer_id":31039156173,"sku":"RZCMA13","price":20.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_bbebad25-68cb-4a00-9db1-68051a57b2c0.jpg?v=1743458947"},{"product_id":"uppercut-matt-pomade-100g","title":"Uppercut Deluxe Matte Pomade (100g)","description":"\u003cp\u003eUppercut Deluxe is a premium men's grooming brand born in Australia and trusted by barbers worldwide. Founded by barber Steve Purcell, the brand draws on classic barbershop heritage and filters it through a modern, no-nonsense lens. Every product in the range is built to perform, whether you're behind the chair or in front of the bathroom mirror. Don't let the creamy appearance fool you.\u003c\/p\u003e\n\u003cp\u003eMatte Pomade is a medium hold heavyweight that grabs quickly and sets with authority, delivering a dry, natural finish that makes your hair look like it just exists that way. The formula balances water-soluble hold agents with soft, heat-activated waxes, which means it sets slowly enough to give you time to shape your style, then locks it in once you're done. Reworkable throughout the day, washes out easily at night, and comes with a Crème Brulee scent that's become something of a cult favourite among Uppercut loyalists. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Matte \/ Natural\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water \/ Wax Hybrid\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Crème Brulee\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types, short to medium length; excels in finer hair \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who wants a natural, lived-in look with real hold behind it. Matte Pomade is the go-to for guys who don't want their hair to look styled, even when it very much is. Also a great option for finer hair, where the water-soluble and wax-based ingredient balance helps plump the hair cuticle for more volume and texture.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMedium hold grabs quickly and sets firm without going stiff or crunchy\u003c\/li\u003e\n\u003cli\u003eExtreme matte finish leaves hair looking dry and completely natural\u003c\/li\u003e\n\u003cli\u003eHeat-activated waxes combined with water-soluble hold agents give you time to shape before locking in\u003c\/li\u003e\n\u003cli\u003eReworkable throughout the day without needing to add more product\u003c\/li\u003e\n\u003cli\u003eWater-soluble formula washes out easily without heavy buildup\u003c\/li\u003e\n\u003cli\u003eBuildable formula for extra hold when needed\u003c\/li\u003e\n\u003cli\u003eWorks across all hair types and a broad range of styles, both classic and modern\u003c\/li\u003e\n\u003cli\u003eCrème Brulee scent is rich, warm, and distinctly Uppercut \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to dry hair for the most matte finish. Work a small amount into dry palms and spread evenly across both hands. Apply a small amount to the fringe area using fingertips, then work from the back of the head forwards, spreading evenly throughout the hair. Build up layers for extra hold as needed. Style using fingers for a textured look or a comb for something cleaner and more defined.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eMatte Pomade is one of the most versatile products in the Uppercut Deluxe range and consistently one of the best sellers at MASC. It suits almost every hair type, covers a huge range of styles, and delivers a finish that looks genuinely effortless. If you're not sure where to start with Uppercut Deluxe, this is a very safe first choice.\u003c\/p\u003e","brand":"Uppercut Deluxe","offers":[{"title":"Default Title","offer_id":35946654349,"sku":"UPDP0015","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/4_1af478b2-d869-4714-b02e-bae5c5ad078e.jpg?v=1776110499"},{"product_id":"hanz-de-fuko-heavymade-60ml","title":"Hanz de Fuko Heavymade (56g)","description":"\u003cp\u003eHanz de Fuko is a grooming brand that pushes its formulas further than most - and Heavymade is where that ethos lands at full force. The strongest hold product in the range, built for styles that need to stay exactly where you put them from morning to night without a single touch-up. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Extreme (10\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: High Shine (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based, fully water-soluble\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types; pompadours, slickbacks, classic red carpet looks, and any style requiring all-day maximum control \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHeavymade is the answer when medium or high hold isn't enough. It goes on clean and heavy, giving you immediate control and a deep, high-shine finish that holds its shape through the entire day without needing to be refreshed or touched up. Humidity-resistant and built for demanding styles like pompadours and slickbacks, it delivers the staying power of a traditional heavy pomade with none of the washout headache - it's fully water-soluble and rinses out cleanly with shampoo. It's also 100% vegan, which puts it in rare company at this hold level.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eHeavymade is for anyone whose hair refuses to stay in place and needs a product that matches that stubbornness head-on. Thick, coarse, or particularly resistant hair will find its match here, as will anyone styling a pompadour, slickback, or any structured look that needs to hold through a full day of wear. For strong hold with a matte finish, Claymation is the alternative. For extreme hold without the high shine, Claymation layered under Quicksand is worth experimenting with. Heavymade is the product to reach for when nothing else has been enough. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAMP-Acrylates\/Allyl Methacrylate Copolymer is the primary\u003cstrong\u003e extreme-hold\u003c\/strong\u003e polymer, forming a durable, flexible film around each strand that \u003cstrong\u003elocks styles in\u003c\/strong\u003e \u003cstrong\u003eplace\u003c\/strong\u003e through humidity, movement, and a full day of wear.\u003c\/li\u003e\n\u003cli\u003ePVP reinforces the hold system with an additional film-forming layer, contributing to the \u003cstrong\u003eall-day durability\u003c\/strong\u003e and preventing styles from dropping or losing shape over time.\u003c\/li\u003e\n\u003cli\u003ePEG-12 Dimethicone and PEG-8 Dimethicone smooth the hair cuticle and amplify the \u003cstrong\u003ehigh-shine finish,\u003c\/strong\u003e giving Heavymade its deep, polished gloss without the weight of an oil-based formula.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e draws moisture into the hair shaft during styling, preventing the brittleness and dryness that extreme-hold products can sometimes cause with regular use.\u003c\/li\u003e\n\u003cli\u003eMenthol and Mentha Viridis (Spearmint) Leaf Oil \u003cstrong\u003ecool and refresh the scalp\u003c\/strong\u003e on application, making the heavy application feel lighter and more comfortable.\u003c\/li\u003e\n\u003cli\u003eEucalyptus Globulus Leaf Oil adds a \u003cstrong\u003econditioning botanical benefit\u003c\/strong\u003e to the scalp, complementing the Equisetum Arvense (Horsetail Fern) Extract which \u003cstrong\u003esoothes scalp irritation\u003c\/strong\u003e and \u003cstrong\u003esupports hair strength\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eArctium Majus (Burdock) Root Extract \u003cstrong\u003esupports healthy hair growth\u003c\/strong\u003e and scalp condition, while Citrus Limon (Lemon) Peel Extract helps \u003cstrong\u003eexfoliate dead skin cells\u003c\/strong\u003e at the scalp for a cleaner base.\u003c\/li\u003e\n\u003cli\u003eMalva Sylvestris (Mallow) Flower Extract acts as an emollient for the scalp, \u003cstrong\u003epreventing dryness\u003c\/strong\u003e that can develop under heavy hold products with regular use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% vegan formula\u003c\/strong\u003e - no animal-derived ingredients at any hold level.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFully water-soluble\u003c\/strong\u003e and washes out cleanly with shampoo despite the extreme hold strength. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to dry hair for maximum hold and control. Scoop a nickel-sized amount into your palm and rub vigorously between your palms and fingers to warm and distribute the product. Work through hair from roots to ends, then shape your style using a comb for a smooth, high-gloss finish or your fingers to pinch and twist strands for more individualised texture and definition. The formula sets firmly, so shape decisively before it locks in. Reworkable with damp hands if you need to adjust. Washes out cleanly with shampoo at the end of the day.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eHeavymade sits at the top of the Hanz de Fuko hold scale for a reason - nothing else in the range competes with it for all-day staying power. The fact that it's water-soluble and washes out cleanly is genuinely unusual at this hold level, and the 100% vegan formula is worth noting for anyone who pays attention to that. If you've worked your way through strong-hold products and found them lacking by the end of the day, Heavymade is the logical next step. It won't let your style down. The Trio is the smart move once it becomes your go-to.\u003c\/p\u003e","brand":"Hanz de Fuko","offers":[{"title":"Default Title","offer_id":31470848508019,"sku":"HDF-HM","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/0002-7268170545846761431.jpg?v=1764920804"},{"product_id":"blumaan-fifth-sample-styling-mask-pomade-109ml","title":"Blumaan Hydrating Pomade (71g)","description":"\u003cp\u003eMost pomades make a trade-off: high hold comes with high shine, a heavy feel, or a formula that dries your hair out over time. Hydrating Pomade doesn't play by those rules. This is a water-based pomade that delivers strong, lasting hold and a natural low-shine finish - while actually leaving your hair in better condition than it found it. Biotin, Panthenol, Hydrolyzed Soy Protein, and Silk Amino Acids aren't filler ingredients here - they're doing real work, conditioning and strengthening hair with every use.\u003c\/p\u003e\n\u003cp\u003eThe formula washes out cleanly without the hot-water battle of wax-based pomades, and it doesn't leave that heavy, coated feeling that traditional pomades are known for. Apply it to clean, dry hair and shape into slick backs, brush backs, or any polished look that needs hold with a finish that doesn't scream \"product.\" \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e:8\/10\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: 4\/10\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: Natural low shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: Thick, medium to long hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: Dry hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cstrong\u003eReworkable\u003c\/strong\u003e: Yes \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who wants the hold of a pomade without the grease or heaviness. Particularly well-suited to thick and medium-to-long hair types that need real control for cleaner, more polished looks. A great choice for slick backs, brush backs, and defined styles where shine needs to look natural, not wet.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh hold that lasts\u003c\/strong\u003e - Strong enough to keep thick and longer hair in place all day without re-applying.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural low shine\u003c\/strong\u003e - Enough sheen to look polished, not so much that it looks greasy or overdone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditions hair with every use\u003c\/strong\u003e - Biotin, Panthenol, Soy Protein, and Silk Amino Acids work to strengthen and nourish hair over time, not just hold it in place.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-based formula \u003c\/strong\u003e- Washes out easily at the end of the day without the hot-water struggle of traditional wax-based pomades.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight feel\u003c\/strong\u003e - Doesn't load hair down or leave a coated, heavy feeling after application.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable\u003c\/strong\u003e - Remains pliable so you can reshape your style throughout the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eParaben-free and cruelty-free\u003c\/strong\u003e - Clean formula, ethically made. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eA clean, fresh burst of peppermint. Cool and invigorating on application, it settles into a subtle, clean-hair scent once styled.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e (Cera Alba) - Provides a strong, flexible hold base that keeps hair in place without stiffness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCandelilla Wax\u003c\/strong\u003e (Euphorbia Cerifera Wax) - A plant-derived wax that defines and sculpts without weighing hair down.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCastor Oil \u003c\/strong\u003e(Ricinus Communis Seed Oil) - Nourishes and strengthens hair strands with fatty acids and Vitamin E for healthier-looking hair over time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrape Seed Oil \u003c\/strong\u003e(Vitis Vinifera Seed Oil) - A lightweight conditioning oil that adds softness and shine without greasiness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Vera\u003c\/strong\u003e (Aloe Barbadensis Leaf Juice) - Soothes the scalp, adds moisture, and helps keep hair hydrated throughout the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBiotin\u003c\/strong\u003e (Vitamin B7) - Supports keratin production and contributes to stronger, healthier hair with regular use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol\u003c\/strong\u003e (Pro-Vitamin B5) - Penetrates the hair shaft to add moisture, improve elasticity, and reduce breakage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Soy Protein \u003c\/strong\u003e- Strengthens the hair structure and helps repair damage from styling and environmental exposure.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilk Amino Acids \u003c\/strong\u003e- Ultra-fine proteins that smooth the hair cuticle, add a natural sheen, and improve manageability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeppermint Oil \u003c\/strong\u003e(Mentha Piperita Oil) - Provides the product's signature fresh scent while stimulating the scalp. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop a dime-sized amount and warm it between your palms until emulsified. Apply evenly through dry hair and style into your desired look. Finish with a small additional amount for stronger hold where needed. For maximum volume and hold, pre-style with Blumaan Wax Fiber before blow-drying, then finish with Hydrating Pomade. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eHydrating Pomade is the rare product that earns its place for what it does on top of the hold - the conditioning ingredients make a genuine difference with regular use, and the easy wash-out alone sets it apart from most pomades in this category. If you've been tolerating a pomade rather than loving it, this is worth the switch.\u003c\/p\u003e","brand":"BluMaan","offers":[{"title":"Default Title","offer_id":17910884401267,"sku":"BLUM-FSSMP","price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/2_dfa3b9ab-c7ab-49f5-aff5-ea7d9c2ef2fc.jpg?v=1728677327"},{"product_id":"reuzel-extreme-hold-matte-pomade-113g","title":"Reuzel Extreme Hold Matte Pomade (Size Options)","description":"\u003cp\u003eWhen Leen and Bertus built Reuzel out of their Rotterdam barbershop Schorem, they weren't interested in making products that were good enough — they were interested in making the best. Every formula in the Reuzel lineup was developed and refined through real-world use on real clients, which is why the products hold up the way they do. Decades behind the chair gave these two barbers an instinct for what hair actually needs, and that instinct is evident in every tin and tube they've put their name on.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Extreme (11\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Matte (1\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based (water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Sugary Rum — warm, sweet, and smooth\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Medium to coarse hair; textured, messy, and high-volume styles; anyone who needs maximum all-day hold with zero shine Reuzel rates this one at 11 out of 10 on hold, and they're not wrong to do it. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eExtreme Hold Matte Pomade is the strongest formula in the lineup - a water-based pomade that delivers an ironclad grip from morning to night without budging, flaking, or sacrificing the matte finish. It's built for medium to coarse hair that needs serious product to maintain a style, and it's particularly good for dry, textured, high-volume looks where shine would undermine the whole aesthetic. Beeswax provides the humidity-resistant backbone, Castor Oil nourishes the hair strand underneath the hold, and the whole thing washes out cleanly with regular shampoo - which is genuinely impressive for a product at this hold level. If you've tried everything else and nothing sticks, this is the one.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eExtreme Hold is for anyone whose hair has defeated every other product they've tried. It's specifically designed for medium to coarse hair that needs maximum control, and it excels at dry, messy, textured styles where you want the look to last all day without touch-ups. It also works as one half of Reuzel's strongest cocktail combo - apply Extreme Hold to damp hair at the roots, let it dry, then pull Pink Grease through the ends for a hold that's genuinely difficult to shift. For a strong hold with more shine, Blue Pomade is the better fit. For slightly less hold with a similar matte finish, the Clay Matte Pomade or Concrete Hold are worth considering. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eExtreme hold (11\/10) that locks styles in place all day without budging, flaking, or losing structure - the strongest hold in the entire Reuzel lineup\u003c\/li\u003e\n\u003cli\u003eBeeswax forms a powerful humidity-resistant barrier that actively fights frizz and keeps even coarse, unruly hair exactly where you put it\u003c\/li\u003e\n\u003cli\u003eCastor Oil penetrates the hair strand with nourishing fatty acids, so your hair is being conditioned underneath all that hold rather than dried out\u003c\/li\u003e\n\u003cli\u003eMatte finish (1\/10) keeps the look clean and natural - no shine, no grease, just pure texture and structure\u003c\/li\u003e\n\u003cli\u003eWater-based formula washes out cleanly with regular shampoo despite the extreme hold level - no degreasing shampoo or multiple wash cycles needed\u003c\/li\u003e\n\u003cli\u003eCreates dry, textured, messy styles with real separation and definition that lighter products simply can't achieve\u003c\/li\u003e\n\u003cli\u003eFlexible enough to rework throughout the day - the hold is extreme but not brittle, so minor adjustments are still possible\u003c\/li\u003e\n\u003cli\u003eSugary Rum scent is warm and smooth, a consistent signature across several products in the Reuzel matte range\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out one to two knuckles' worth and emulsify between your palms until fully covered. Apply to towel-dried or dry hair starting at the crown and work toward the front, coating from scalp to ends. Comb or finger-style into your desired shape and add more if needed. For Reuzel's strongest hold combination, apply Extreme Hold to damp hair at the roots first, allow to dry, then work Pink Grease through the ends - it's the most hold this lineup can deliver and it'll stand up to just about anything.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eExtreme Hold Matte Pomade is the product we reach for when someone comes in saying nothing works on their hair. It's not subtle, it's not for the faint-hearted, and it doesn't pretend to be anything other than what it is — the strongest hold Reuzel makes, in a formula that still washes out cleanly at the end of the day. If your hair is thick, coarse, and stubborn, this is the product that finally has the answer. And if you really want to go nuclear, pair it with Pink Grease as a finisher and nothing - nothing - is moving that style.\u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"95g","offer_id":18405008834675,"sku":"RZPOMX338","price":33.5,"currency_code":"CAD","in_stock":true},{"title":"35g","offer_id":18069250375795,"sku":"RZPOMX13","price":19.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_0662ad85-f301-474d-92dd-359eda2dcef0.jpg?v=1742160467"},{"product_id":"lock-stock-barrel-matte-pomade-85g","title":"Lock Stock \u0026 Barrel Mattify Shaping Paste (100g)","description":"\u003cp\u003eMattify is Lock Stock \u0026amp; Barrel's shaping paste for those who want the control of a traditional styler with the clean, shine-free finish of a matte product. Its blend of natural waxes and nourishing oils — including Argan, Baobab, Coconut, and Safflower — gives hair genuine conditioning benefits while keeping frizz in check and texture looking intentional. Lightweight enough for everyday use, and rich enough to actually make a difference.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat\u003c\/strong\u003e: Paste\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Matte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types, especially curly, wavy, or frizz-prone hair \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eGreat for curly, wavy, or frizz-prone hair that needs both control and nourishment. Also works well for anyone who wants a matte, natural-looking finish without the dryness that some matte products can leave behind.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedium hold \u003c\/strong\u003ewith a clean \u003cstrong\u003ematte finish\u003c\/strong\u003e that controls frizz without stiffness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan Oil\u003c\/strong\u003e nourishes and adds suppleness while keeping hair looking naturally healthy\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBaobab Oil \u003c\/strong\u003eis rich in essential fatty acids that strengthen and moisturize the hair shaft\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoconut Oil\u003c\/strong\u003e deeply conditions and helps reduce protein loss for stronger, more resilient hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRosemary Leaf Oil \u003c\/strong\u003estimulates the scalp and supports healthy hair growth\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e provides a workable, pliable consistency that shapes without hardening\u003c\/li\u003e\n\u003cli\u003eParaben free and cruelty free \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eA light, clean scent with subtle warmth - the Rosemary Leaf Oil adds a faint herbal freshness that keeps things from feeling too heavy or sweet.\u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eWarm a small amount between palms and work evenly through dry or damp hair. Define and shape as desired. Layer gradually for more hold and control. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eWhat sets Mattify apart is that it doesn't make your hair feel like you've put product in it. The oil blend does real conditioning work, the matte finish is genuinely matte, and the overall effect is hair that looks and feels healthy rather than styled within an inch of its life. A strong pick for anyone who wants results without the residue.\u003c\/p\u003e","brand":"Lock Stock \u0026 Barrel","offers":[{"title":"Default Title","offer_id":29075314638963,"sku":"LSBMA100","price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/1_bfe7c8dd-36cb-4960-a604-3e9e640ae6e1.jpg?v=1669914378"},{"product_id":"suavecito-original-hold-pomade-113g","title":"Suavecito Original Hold Pomade (113g)","description":"\u003cp\u003eSuavecito was born in 2009 out of Santa Ana, California, built on barbershop culture, accessible pricing, and pomades that actually do what they say. The brand has become one of the most recognizable names in modern grooming, not because of flashy marketing, but because the products deliver - and the Original Hold is where it all started.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Medium Shine (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based, fully water-soluble\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Original - Natural Eucalyptus and floral musk give the formula a clean, grounded scent with a forest-fresh character that leans masculine without being heavy\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Most hair types and textures; slickbacks, pompadours, side parts, and everyday styles \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Original Hold Pomade is the benchmark - the product that put Suavecito on barbershop shelves around the world. It has a creamy, easy-spreading consistency that goes into hair without a fight, giving you a medium hold and medium shine finish that sits comfortably between \"I tried a little\" and \"I actually styled my hair today.\" It handles slickbacks, pompadours, side parts, and classic everyday looks without overcommitting on hold or stiffness. Because it's fully water-soluble, it washes out completely with just water - no residue, no build-up, no drama.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Original Hold is for anyone who wants a reliable, no-fuss pomade that plays well with most hair types. If your hair is straight, wavy, or somewhere in between, and you want a style that holds without going crunchy or stiff, this is the one to start with. It's also a great entry point for anyone new to pomades - medium hold and medium shine is forgiving enough to experiment without locking you into one look. For stronger hold, Suavecito's Firme Hold Pomade is the step up.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePolyquaternium-7 and Polyquaternium-10 form a flexible conditioning film around each strand, delivering hold that \u003cstrong\u003ekeeps hair in place without stiffness or crunch\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedium shine\u003c\/strong\u003e gives hair a healthy, groomed finish - enough to look polished, not so much that you look shellacked.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFully water-soluble\u003c\/strong\u003e formula washes out completely with water alone, no clarifying shampoo required and no residue left behind.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeppermint Oil\u003c\/strong\u003e and \u003cstrong\u003eMenthol\u003c\/strong\u003e give the formula a cool, refreshing sensation on application and leave a clean, subtle scent throughout the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMelaleuca Alternifolia (Tea Tree) Leaf Oil \u003c\/strong\u003eadds mild scalp-conditioning benefits, keeping the roots comfortable under hold.\u003c\/li\u003e\n\u003cli\u003eCreamy, low-drag consistency \u003cstrong\u003espreads evenly through hair\u003c\/strong\u003e without pulling or tugging, making styling quick and frustration-free.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable\u003c\/strong\u003e throughout the day - if your style shifts, a damp hand is all you need to reshape it. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eStart with dry hair for a more defined finish with moderate shine, or lightly damp hair if you want the shine to punch up a little more. Scoop a quarter-sized amount into your palm and rub it between your hands to warm it up and loosen the consistency. Work it through your hair from roots to ends using your fingertips, making sure it's distributed evenly before combing or shaping into your chosen style. Reactivate with a small amount of water if you want to reshape later in the day. Washes out completely with water at the end of the day.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eSuavecito's Original Hold is one of the most straightforward pomades in the shop, and that's exactly why it's worth stocking. It does medium hold and medium shine with zero fuss, washes out with water, and works on most hair types without needing a tutorial. If you've never used a pomade before, this is the right place to start. If you're already a pomade person, it earns a spot in the rotation for days when you want reliable results without thinking too hard about it. For more hold or a matte finish, step across to the Firme Hold or the Matte Pomade - but the Original is the one that built the reputation.\u003c\/p\u003e","brand":"Suavecito","offers":[{"title":"Default Title","offer_id":31473322033267,"sku":"P001NN","price":20.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/Suavecito_Pomade_OG_Hold_Front.jpg?v=1711735888"},{"product_id":"suavecito-firm-hold-pomade-113g","title":"Suavecito Strong Hold Pomade (113g)","description":"\u003cp\u003eSuavecito built its reputation on pomades that work, and the Firme Hold is the one that gets called in when the Original isn't enough. California barbershop roots, no-nonsense formulation, and a loyal following that keeps coming back - Firme is what happens when you take everything that made the Original great and dial up the grip.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Strong (7\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Medium Shine (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based, fully water-soluble\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Classic barbershop with eucalyptus and floral musk\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Thick, curly, or stubborn hair; pompadours, side parts, and slickbacks \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Firme Hold Pomade is Suavecito's step up for hair that needs more convincing. Same creamy, easy-spreading consistency as the Original, same medium shine finish, but with noticeably more grip - the kind that keeps a pompadour up through a full day without reapplication. It still washes out completely with water, which puts it in rare company for a strong-hold product. If your hair has a habit of doing its own thing by noon, Firme is the answer.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eBuilt for thick, curly, or stubborn hair that shrugs off lighter products by midday. If you're wearing a pompadour, a slicked side part, or any style that needs to hold its shape through a long day, the Firme is where to start. It also works well on finer hair where you want maximum control without the weight of a clay or wax-based formula. For medium hold with the same easy washout, the Original Hold is the step down - and for a strong hold with a matte finish, the Clay Pomade is worth a look. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePVP (polyvinylpyrrolidone) forms a strong, flexible hold film around each strand, \u003cstrong\u003elocking styles in place through humidity and movement\u003c\/strong\u003e without leaving hair brittle or crunchy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePEG-8 Beeswax\u003c\/strong\u003e adds structure and body to the hold, giving the formula enough backbone to manage thick or resistant hair textures.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e draws moisture into the hair shaft during styling, keeping strands pliable and reducing the stiffness you often get with strong-hold products.\u003c\/li\u003e\n\u003cli\u003ePEG-40 Hydrogenated Castor Oil acts as an emulsifier that keeps the formula \u003cstrong\u003esmooth and easy to spread\u003c\/strong\u003e, even with the increased hold strength.\u003c\/li\u003e\n\u003cli\u003eSimethicone smooths the hair cuticle as you style, contributing to the \u003cstrong\u003emedium shine finish\u003c\/strong\u003e and \u003cstrong\u003ereducing frizz\u003c\/strong\u003e along the way. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFully water-soluble\u003c\/strong\u003e formula washes out completely with water alone - no clarifying shampoo, no build-up, no residue.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable\u003c\/strong\u003e throughout the day - a damp hand reactivates the formula if you need to reshape your style without starting over. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eStart with dry hair for a defined, controlled finish, or lightly damp hair if you want the shine to come up a notch. Scoop a quarter-sized amount into your palm and rub it between your hands to soften the consistency. Work it through your hair from roots to ends using your fingertips, distributing evenly before combing or shaping into your style. For a pompadour or slickback, follow with a comb to get the edges tight. Reactivate with a small amount of water if you want to reshape later in the day. Washes out fully with water at the end of the day. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eIf the Original Hold is Suavecito's everyday driver, the Firme is what you reach for when you actually need your hair to stay where you put it. Strong hold, medium shine, fully water-soluble - that combination is harder to find than it sounds, and Suavecito nails it here. It's one of the most recommended pomades in the shop for a reason: it works on most hair types, requires no special shampoo to remove, and doesn't make your hair feel like it's been shellacked. For anyone with thick or stubborn hair who's been fighting with weaker products, this is the one to try first.\u003c\/p\u003e","brand":"Suavecito","offers":[{"title":"Default Title","offer_id":44725007909103,"sku":"P002NN-1","price":24.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/Suavecito_Pomade_Firme_Hold__Front.jpg?v=1711735908"},{"product_id":"suavecito-matte-pomade-113g","title":"Suavecito Matte Pomade (113g)","description":"\u003cp\u003eNot every day calls for shine. Sometimes the goal is a style that looks like it just happened - put-together without being polished, controlled without being stiff. Suavecito's Matte Pomade is the California brand's answer to that brief, bringing the same reliable water-based formula the Original is known for, stripped of all the gloss.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Matte (0\/10)Base: Water-based, water-soluble\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Classic Suavecito barbershop with eucalyptus and floral musk\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types and textures; natural, textured, and lived-in styles \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Matte Pomade delivers medium hold and a completely shine-free finish that reads as natural and effortless regardless of how much effort actually went into it. The formula spreads easily without tugging or dragging, distributes evenly through the hair, and keeps its shape through the day without going crunchy or stiff. Washout is water-based but rated moderate - it'll come out cleanly with a proper shampoo, just not as instantly as the Original or Firme.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Matte Pomade is for anyone who wants their hair to look styled without looking like they styled it. It suits all hair types and textures, and works especially well for natural, textured, or more relaxed looks where shine would feel out of place. If you're after a slickback or pompadour with high gloss, the Original or Firme Hold are better fits. For strong hold with the same matte finish, step across to the Clay Pomade.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePVP delivers a \u003cstrong\u003emedium-strength hold\u003c\/strong\u003e film that keeps hair in place through the day without producing any shine or reflective finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOzokerite\u003c\/strong\u003e, a natural mineral wax, adds structure and body to the hold, giving the formula enough backbone to manage most hair types without stiffness.\u003c\/li\u003e\n\u003cli\u003eDimethicone and Phenyl Trimethicone smooth the hair cuticle during styling, \u003cstrong\u003ereducing frizz and flyaways\u003c\/strong\u003e while keeping the finish completely matte.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTheobroma Cacao (Cocoa) Seed Butter\u003c\/strong\u003e conditions the hair as you style, keeping strands soft and pliable rather than dry or brittle under hold.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e draws moisture into the hair shaft, contributing to the comfortable, non-crunchy feel even after a full day of wear.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCreamy, low-drag consistency\u003c\/strong\u003e spreads through hair effortlessly without pulling, making even distribution quick and straightforward.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClassic Suavecito barbershop scent\u003c\/strong\u003e - eucalyptus and floral musk - carries through application without lingering too heavily. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to dry hair for the truest matte result - water will activate some shine, so keep it minimal if a flat finish is the goal. Scoop a quarter-sized amount into your palm, rub between your hands to warm and loosen the consistency, then work through hair from roots to ends using your fingertips. Distribute evenly before shaping with your fingers for a natural, textured look, or follow with a comb for something tighter and more defined. Reactivate with a very small amount of water if you need to reshape during the day. Rinse out with shampoo - water-soluble but best removed with a proper wash.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Matte Pomade fills a specific gap in the Suavecito lineup — all the ease and reliability of their water-based formula, none of the shine. It's a strong option for anyone who's been reaching for a clay or fibre but wanted something lighter and easier to work with. The no-shine finish makes it one of the more versatile products in the range, sitting comfortably between a casual everyday product and something you'd use for a more intentional natural style. If you're building out a Suavecito kit, this and the Firme cover most situations between them.\u003c\/p\u003e","brand":"Suavecito","offers":[{"title":"Default Title","offer_id":31473328259187,"sku":"P129NN","price":24.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/Suavecito_Matte_Pomade_Front.jpg?v=1711735974"},{"product_id":"firsthand-all-purpose-pomade-88ml","title":"Firsthand All-Purpose Pomade (88ml)","description":"\u003ch2\u003eStrong Hold. Polished Finish.\u003c\/h2\u003e\n\u003cp\u003eFirsthand All-Purpose Pomade delivers reliable hold with a clean, low-shine finish. This versatile styling product is perfect for sleek styles, classic side parts, or taming flyaways while maintaining flexibility and control.\u003c\/p\u003e\n\u003ch2\u003eWhat It Does\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrong Hold\u003c\/strong\u003e - Keeps styles structured and controlled\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLow Shine Finish\u003c\/strong\u003e - Creates a polished, natural look\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Styling\u003c\/strong\u003e - Ideal for slicked-back styles or everyday grooming\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-Based Formula\u003c\/strong\u003e - Washes out easily\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eCitrusy, herbal and floral with light woodsy notes.\u003c\/p\u003e\n\u003cp\u003eNotes of bergamot, lavender, juniper, wormwood, and palo santo. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e - Provides structure and long-lasting hold\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter\u003c\/strong\u003e - Moisturizes and helps tame hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrapeseed Oil\u003c\/strong\u003e - Helps reduce frizz and improve hair health. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eEmulsify a dime-sized amount in your hands\u003c\/li\u003e\n\u003cli\u003eApply evenly to damp or dry hair and style as desired\u003c\/li\u003e\n\u003cli\u003eAir dry or blow dry. \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003ePackaging\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eJar made from 100% recycled plastic and recyclable curbside\u003c\/li\u003e\n\u003cli\u003eBox made from FSC-certified recyclable paper\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Firsthand","offers":[{"title":"Default Title","offer_id":37964850430142,"sku":"FHS-APP-88","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/1_5e0a9404-21ed-4e4f-a734-8639c07e4fe0.jpg?v=1675115204"},{"product_id":"anthony-logistics-hair-beard-tamer-56g","title":"Anthony Hair + Beard Tamer (56g)","description":"\u003cp\u003eMeet your new daily multitasker. The Anthony Hair + Beard Tamer is a lightweight, nourishing styler that works equally well on head hair and beard - delivering soft, shiny, sculpted results without the stiffness of gels, the dullness of heavy pomades, or the residue of sticky waxes.\u003c\/p\u003e\n\u003cp\u003eFormulated with glycerin, aloe vera, and wheat protein, this water-based formula conditions as it styles - hydrating strands, taming flyaways, and adding a healthy natural shine that holds from morning through the rest of your day.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light-Medium\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine\u003c\/strong\u003e: Medium\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Short to medium hair; beard grooming and shaping\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: Towel-dried or dry hair\/beard\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable\u003c\/strong\u003e: Yes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who wants a clean, natural style without product buildup - whether that's taming a beard, managing fine or medium hair, or just keeping things looking put together without effort. Works especially well for those who want one product that crosses over between hair and beard duty.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStyles Without Stiffness\u003c\/strong\u003e - Lightweight hold keeps hair and beard in place without the crunch, tackiness, or residue of traditional gels or waxes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdds Natural Shine\u003c\/strong\u003e - Wheat protein and glycerin give strands a healthy lustre without a greasy or overdone finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditions While It Holds\u003c\/strong\u003e - Aloe vera and glycerin deliver moisture to both hair and skin beneath the beard, keeping things hydrated through the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual-Use Formula\u003c\/strong\u003e - Equally effective on scalp hair and beard - simplifies the routine without compromising results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable\u003c\/strong\u003e - Re-style throughout the day without needing to reapply. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e - A humectant that draws moisture into hair and skin, keeping strands soft and hydrated while supporting hold.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Vera\u003c\/strong\u003e (Aloe Barbadensis Leaf Juice) - Nourishes and conditions, helping tame frizz and flyaways while soothing the skin beneath.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolysed Wheat Protein\u003c\/strong\u003e (Cocodimonium Hydroxypropyl Hydrolysed Wheat Protein) - Strengthens and smooths the hair shaft while adding shine and improving manageability. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop a dime-sized amount into palms and disperse evenly onto towel-dried or dry hair and\/or beard. Use more for increased hold. Wet hair application gives a more polished, wet-look finish. Dry hair application gives a natural, lived-in look. Rework and re-style as needed throughout the day.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Hair + Beard Tamer earns its place in the routine because of what's not in it as much as what is. Glycerin and aloe vera keep things conditioning-forward, while hydrolysed wheat protein adds just enough structure and shine without weight. For anyone maintaining both a beard and styled hair, having a single product that handles both - cleanly and without buildup - is a genuine convenience worth having on the shelf.\u003c\/p\u003e","brand":"Anthony Logistics","offers":[{"title":"Default Title","offer_id":37988041294014,"sku":"106-15003","price":36.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/anthony-hair-beard-tamer.jpg?v=1649646964"},{"product_id":"brickell-strong-hold-texturizing-pomade-59ml","title":"Brickell Strong Hold Texturizing Pomade (59ml)","description":"\u003cp\u003eThe Strong Hold Texturizing Pomade is Brickell's fibre pomade - the product for men who want serious hold and a textured, pliable result without the stiffness of gel or the shine of a traditional wax. The formula combines kaolin clay, beeswax, lanolin wax, and a polymer system that grips the hair firmly and creates definition, separation, and a low-shine finish that looks natural rather than heavily styled. Argan oil, green tea, and hydrolyzed quinoa condition and nourish while the hold ingredients work. The peppermint, eucalyptus, rosemary, and spearmint essential oil blend gives a clean, fresh scent profile that works in the morning. It's a strong product that holds its shape through the day without flaking, hardening, or losing its texture - and it reworks with water if the style needs a mid-day reset.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eMen with all hair types who want a strong, all-day hold with a textured, natural-looking result and minimal shine. Particularly suited to lifted styles, tousled or separated looks, and cuts where definition is more important than smooth polish. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Strong\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Low Shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: \u003cmeta charset=\"utf-8\"\u003eAll hair types, lifted styles, tousled and separated looks\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: Dry hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable\u003c\/strong\u003e: Yes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrong Pliable Hold \u003c\/strong\u003e- Kaolin clay and a polymer system grip the hair firmly, providing all-day structural hold while remaining pliable enough to rework and reshape.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLow Shine Finish\u003c\/strong\u003e - Kaolin absorbs excess oil and keeps the finish matte-leaning without looking dull - texture-forward rather than polished.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFibre-Like Texture \u0026amp; Separation \u003c\/strong\u003e- Creates natural-looking definition and separation between hair strands without clumping or the plastic-coated look of gel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan Oil Conditioning \u003c\/strong\u003e- Softens and conditions while the hold ingredients work, preventing the dryness that strong-hold products typically cause.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Quinoa Nourishment \u003c\/strong\u003e- Supports scalp health and hair strength through daily styling use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-Reworkable\u003c\/strong\u003e - Wet fingertips reset the style mid-day without needing to reapply product.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKaolin Clay\u003c\/strong\u003e - Absorbs excess oil from the hair and provides a matte-leaning finish while contributing to the strong hold structure.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e - Provides durable hold that maintains the shape of the style through the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanolin Wax\u003c\/strong\u003e - Conditions and adds pliability to the hold, preventing the stiffness that comes from wax-only formulas.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan Oil\u003c\/strong\u003e (Argania Spinosa) - Softens the hair and adds a controlled natural shine that prevents the finish from going fully matte.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Quinoa\u003c\/strong\u003e - Nourishes the scalp and provides building blocks for stronger, healthier hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGreen Tea Extract\u003c\/strong\u003e (Camellia Sinensis) - Antioxidant protection for the hair and scalp during daily styling. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop a small amount with one fingertip - strong-hold products need less than you think. Work between the palms until evenly distributed. Apply to dry hair, starting at the sides and back. Use fingertips to create texture and separation - pull and lift rather than smooth. Style the top last with whatever remains on the hands. To reset during the day, wet fingertips slightly and rework the hair back into shape.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Strong Hold Texturizing Pomade is the step up from the Flexible Hold Wax Pomade for men who need more control - more hold, more definition, without crossing into the fully matte territory of the Styling Clay Pomade. If you want a lifted or tousled look that holds firmly but still moves, this is it.\u003c\/p\u003e","brand":"Brickell","offers":[{"title":"Default Title","offer_id":39550248648894,"sku":"TEXT-POM-134","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/Brickell-strong-hold-texturizing-pomade.jpg?v=1649645200"},{"product_id":"ds-laboratories-revita-high-performance-hair-thickening-pomade-100ml","title":"DS Laboratories Revita High Performance Hair Thickening Pomade (100ml)","description":"\u003cp\u003eRevita Pomade does something most styling products don't - it actively supports your hair while it styles it. Formulated by top dermatologists specifically for thinning hair, this medium hold, matte finish pomade incorporates DS Laboratories' Nanosome Delivery System to keep active ingredients working at the scalp long after application. Saw Palmetto, Green Tea Extract, Caffeine, and Biotin deliver ongoing scalp and follicle support with every use, making it a natural addition to any thinning hair routine.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eRevita Pomade is for anyone with thinning or fine hair who wants a styling product that works with their hair loss routine rather than against it. The medium matte hold suits a wide range of styles and hair lengths, and the formula works for both men and women. Gluten, ethanol, and propylene glycol free.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMedium hold, matte finish - specifically formulated for thinning and fine hair\u003c\/li\u003e\n\u003cli\u003eNanosome Delivery System keeps scalp-supporting actives working long after styling\u003c\/li\u003e\n\u003cli\u003eSaw Palmetto helps address DHT activity at the follicle level during everyday wear\u003c\/li\u003e\n\u003cli\u003eCaffeine and Green Tea Extract support scalp vitality and follicle health with each use\u003c\/li\u003e\n\u003cli\u003eLightweight formula improves the appearance of hair density, thickness, and volume without weighing hair down\u003c\/li\u003e\n\u003cli\u003eGluten, ethanol, and propylene glycol free \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSaw Palmetto \u003c\/strong\u003e(Serenoa Serrulata Fruit Extract) - A natural DHT inhibitor that supports follicle health and helps maintain hair density - carried into the scalp via the Nanosome Delivery System during daily wear.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCaffeine\u003c\/strong\u003e - Stimulates the scalp and helps counter DHT activity, delivering ongoing follicle support as part of an everyday styling routine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGreen Tea Extract\u003c\/strong\u003e (Camellia Sinensis Leaf Extract) - A potent antioxidant that protects follicles from oxidative stress and supports a healthier scalp environment with each application.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBiotin\u003c\/strong\u003e - Supports keratin production and helps maintain hair strength and resilience, reinforcing the structural integrity of fine or thinning hair during styling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e - Provides the medium hold and matte finish, conditioning and coating the hair fibre for improved manageability and a natural, non-greasy look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eWork a small amount between your palms to warm and soften the product. Apply to dry or towel-dried hair, distributing evenly from roots through to ends. Style as desired. For thinning hair, focus application at the roots to maximize the appearance of volume and coverage.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eMost pomades are purely cosmetic. Revita Pomade earns its place in a thinning hair routine because it doesn't ask you to choose between style and treatment. The Nanosome-delivered actives mean your daily styling step is also quietly supporting your scalp - and the medium matte hold is versatile enough to work across most hair types and lengths.\u003c\/p\u003e","brand":"DS Laboratories","offers":[{"title":"Default Title","offer_id":43746833826031,"sku":"DS504","price":36.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/revitahairpomade.jpg?v=1710486714"},{"product_id":"copy-of-hanz-de-fuko-hybridized-wax-trio-3-x-56g","title":"Hanz de Fuko Hybridized Wax Trio (3 x 56g)","description":"\u003cp\u003eThe Hybridized Wax Trio is three jars of Hanz de Fuko's satin-shine styling wax at a better-value price point. If the distinctive finish, the clean application, and the conditioning ingredient profile have made Hybridized Wax a daily staple, the Trio is the smarter way to stay stocked. Same formula, same results, better value per jar. See the Hybridized Wax full product breakdown below.\u003c\/p\u003e\n\u003cp\u003eHanz de Fuko is a grooming brand with a knack for building products that land in the gaps between categories - and Hybridized Wax sits comfortably in its own lane. Not quite a pomade, not quite a clay, it delivers medium hold with a distinctive satin shine that none of the other products in the range replicate.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Satin Shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based, fully water-soluble\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest\u003c\/strong\u003e \u003cstrong\u003eFor\u003c\/strong\u003e: All hair types; polished to piece-y styles, smooth or heavily textured looks on damp or dry hair \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhat makes Hybridized Wax stand apart is the finish. Iridescent Mica gives the formula a natural, luminous satin shine that sits between the flat matte of a clay and the full gloss of a pomade - refined without being lacquered, with a depth that catches light naturally. The hold is medium and the application is clean, going in without residue and leaving hair feeling conditioned rather than coated. A botanical blend of Clove Leaf, Eucalyptus, Sage, Meadowfoam, and Jojoba oils moisturizes and conditions the hair during styling, making it as much a hair treatment as a styling product. Works on damp or dry hair and washes out cleanly with shampoo. \u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eHybridized Wax suits anyone who wants medium hold with a finish that sits between matte and high gloss. It's versatile enough to handle both polished, smooth styles and more textured, piece-y looks, making it a strong everyday option for most hair types and lengths. The satin finish is particularly flattering on wavy or textured hair where it adds depth and definition without adding visible product weight. For medium hold with a higher shine, Modify Pomade is the comparison point. For medium hold with a true matte finish, Sponge Wax is the alternative.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMica gives the formula its signature iridescent \u003cstrong\u003esatin shine,\u003c\/strong\u003e creating a luminous, natural-looking finish that sits between matte and high gloss and catches light with a depth that standard pomades don't replicate.\u003c\/li\u003e\n\u003cli\u003eVP\/Methacrylamide\/Vinyl Imidazole Copolymer delivers the \u003cstrong\u003emedium-hold\u003c\/strong\u003e film, keeping styles in place through the day while remaining\u003cstrong\u003e flexible and reworkable\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003ePolyquaternium-69 forms a conditioning film over each strand, \u003cstrong\u003eimproving manageability\u003c\/strong\u003e and \u003cstrong\u003eadding softness\u003c\/strong\u003e while contributing to the satin finish.\u003c\/li\u003e\n\u003cli\u003eSimmondsia Chinensis (Jojoba) Seed Oil and Limnanthes Alba (Meadowfoam) Seed Oil \u003cstrong\u003emoisturise the hair shaft \u003c\/strong\u003eduring styling, promoting shine and strengthening follicles with each use.\u003c\/li\u003e\n\u003cli\u003eSalvia Officinalis (Sage) Oil and Leaf Extract\u003cstrong\u003e improve scalp circulation\u003c\/strong\u003e and \u003cstrong\u003econdition the roots\u003c\/strong\u003e, supporting a healthy base for the hair during daily styling.\u003c\/li\u003e\n\u003cli\u003eEucalyptus Globulus Leaf Oil and Eugenia Caryophyllus (Clove) Leaf Oil contribute conditioning botanical benefits and help \u003cstrong\u003estimulate the scalp\u003c\/strong\u003e, complementing the overall health-focused ingredient profile.\u003c\/li\u003e\n\u003cli\u003eLonicera Caprifolium and Lonicera Japonica (Honeysuckle) Flower Extracts \u003cstrong\u003eprotect the hair from environmental stressors\u003c\/strong\u003e, adding a shield against harsh daily conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMenthol refreshes the scalp\u003c\/strong\u003e on application, providing a clean, cooling sensation that makes the formula pleasant to use as a daily styler. \u003c\/li\u003e\n\u003cli\u003eGoes on clean with no residue, leaving hair feeling conditioned and natural rather than coated or weighed down.\u003c\/li\u003e\n\u003cli\u003eFully water-soluble and washes out cleanly with shampoo. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eWorks on both damp and dry hair. For a smoother, more polished result apply to damp hair, distributing a dime-sized amount through strands from roots to ends before combing or shaping into place. For a more textured, piece-y finish apply to dry hair, rubbing the product between your fingertips first to warm it before working through the hair using your fingers. Build with a second small amount if your hair is longer or thicker. Reworkable throughout the day with damp hands. Washes out with shampoo.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eHybridized Wax is the product in the Hanz de Fuko range for anyone who has found high-shine pomades too heavy and matte clays too flat. The satin finish is genuinely distinctive - the Mica-driven luminosity gives hair a natural, healthy depth that works across a wide range of styles without committing to either extreme. The conditioning botanical oil blend also makes it one of the more hair-friendly options in the lineup, so it earns its place as a daily styler rather than just an occasional one. The Trio is the logical step once it settles into your rotation.\u003c\/p\u003e","brand":"Hanz de Fuko","offers":[{"title":"Default Title","offer_id":43783137231087,"sku":"HDF-HW3","price":90.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/12_b4130db5-c8b6-4a47-abe8-de1ed8a37d89.jpg?v=1678319037"},{"product_id":"hanz-de-fuko-modify-pomade-trio-3-x-56g","title":"Hanz de Fuko Modify Pomade Trio (3 x 56g)","description":"\u003cp\u003eThe Modify Pomade Trio is three jars of Hanz de Fuko's classic high-shine pomade at a better-value price point. If the polished finish, the humidity resistance, and the easy washout have made Modify a regular in your routine, the Trio is the straightforward way to stay stocked. Same formula, same results, better value per jar. See the \u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003efull product breakdown for \u003cmeta charset=\"utf-8\"\u003eModify Pomade below.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eHanz de Fuko is a grooming brand that earns its reputation through formulas that go beyond basic styling - but not every great product needs to reinvent the wheel. Modify Pomade is the most traditional formula in the range, and it's there because sometimes a classic, high-shine, medium-hold pomade is exactly what the job calls for.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: High Shine (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based, fully water-soluble\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types; slickbacks, undercuts, classic side parts, and sleek everyday styles \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eModify Pomade delivers the kind of polished, high-shine finish that classic pomades are known for, without the heavy, over-greased feel that traditional oil-based formulas can leave behind. It's humidity-resistant, which keeps styles from collapsing in damp conditions, and it works equally well on wet or dry hair - applied to wet hair it locks in a smooth controlled finish, applied to dry hair it adds shine and definition without disturbing the style you've already built. It also works as a heat protectant before blow-drying or flat ironing. Fully water-soluble and washes out cleanly with shampoo.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eModify Pomade suits anyone who wants a clean, polished, high-shine finish without the commitment of an oil-based formula. It's the natural choice for slickbacks, undercuts, classic side parts, and any style where a groomed, refined look is the goal. For medium hold with a more natural or matte finish, Scheme Cream or Claymation are the alternatives. For stronger hold with the same high shine, Heavymade is the step up.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eVP\/Methacrylamide\/Vinyl Imidazole Copolymer delivers a \u003cstrong\u003emedium-hold\u003c\/strong\u003e film that keeps styles in place through the day while remaining \u003cstrong\u003ehumidity-resistant\u003c\/strong\u003e, so styles don't lose their shape in damp conditions.\u003c\/li\u003e\n\u003cli\u003ePetrolatum provides the body and deep shine characteristic of a classic pomade, giving the formula its \u003cstrong\u003ehigh-gloss finish\u003c\/strong\u003e without the heavy, greasy feel of traditional oil-based products.\u003c\/li\u003e\n\u003cli\u003eLanolin Alcohol and PEG-75 Lanolin add a natural conditioning layer that \u003cstrong\u003eenhances shine while keeping hair soft and manageable\u003c\/strong\u003e under hold.\u003c\/li\u003e\n\u003cli\u003ePhenyl Trimethicone smooths the hair cuticle as you style, \u003cstrong\u003eamplifying the high shine finish\u003c\/strong\u003e and \u003cstrong\u003ereducing frizz\u003c\/strong\u003e and flyaways along the way.\u003c\/li\u003e\n\u003cli\u003eButyrospermum Parkii (Shea) Butter \u003cstrong\u003econditions the hair shaft \u003c\/strong\u003eduring styling, repairing dryness and keeping strands soft and pliable rather than brittle under hold.\u003c\/li\u003e\n\u003cli\u003eLonicera Caprifolium and Lonicera Japonica (Honeysuckle) Flower Extracts \u003cstrong\u003eprotect the hair\u003c\/strong\u003e \u003cstrong\u003efrom environmental stressors and harsh treatments\u003c\/strong\u003e, adding a protective conditioning benefit with each use.\u003c\/li\u003e\n\u003cli\u003eHydrolyzed Quinoa reinforces the hair's protein structure,\u003cstrong\u003e improving strength and resilience \u003c\/strong\u003eover time with regular use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks as a heat protectant\u003c\/strong\u003e before blow-drying or flat ironing, adding utility beyond standard styling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFully water-soluble \u003c\/strong\u003eand washes out cleanly with shampoo - no build-up, no residue, no clarifying shampoo needed. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair for a smooth, controlled, high-shine finish that locks the style in place as the hair dries. Apply to dry hair to add shine and definition to an existing style without disturbing it. Scoop a dime-sized amount into your palm, rub between your hands to warm and loosen the consistency, then work through hair from roots to ends before combing or shaping into place. For maximum hold, leave the jar open overnight to allow the formula to thicken and concentrate before use. Works as a heat protectant applied to damp hair before blow-drying or flat ironing. Washes out with shampoo.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eModify Pomade fills the classic pomade slot in the Hanz de Fuko range with more going on under the surface than most traditional formulas. The high shine and medium hold are exactly what you'd expect, but the humidity resistance, the heat protectant functionality, and the conditioning ingredient profile make it genuinely more useful than a standard shine pomade. If your go-to style is anything on the sleek, polished end of the spectrum and you've been dealing with products that feel heavy or don't wash out cleanly, Modify is worth a serious look. The Trio makes sense once it settles into your regular rotation.\u003c\/p\u003e","brand":"Hanz de Fuko","offers":[{"title":"Default Title","offer_id":43783137460463,"sku":"HDF-MP3","price":90.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/6_e96dcfb0-248c-484c-945c-9e2f401e8862.jpg?v=1678319026"},{"product_id":"hanz-de-fuko-heavymade-trio-3-x-56g","title":"Hanz de Fuko Heavymade Trio (3 x 56g)","description":"\u003cp\u003eThe Heavymade Trio is three jars of Hanz de Fuko's strongest-hold styling product at a better-value price point. If Heavymade has become the product your hair depends on every day, the Trio is the practical way to stay stocked. Same extreme hold, same high shine, same easy washout, better value per jar. See the Heavymade full product breakdown below.\u003c\/p\u003e\n\u003cp\u003eHanz de Fuko is a grooming brand that pushes its formulas further than most - and Heavymade is where that ethos lands at full force. The strongest hold product in the range, built for styles that need to stay exactly where you put them from morning to night without a single touch-up.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Extreme (10\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: High Shine (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based, fully water-soluble\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types; pompadours, slickbacks, classic red carpet looks, and any style requiring all-day maximum control \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHeavymade is the answer when medium or high hold isn't enough. It goes on clean and heavy, giving you immediate control and a deep, high-shine finish that holds its shape through the entire day without needing to be refreshed or touched up. Humidity-resistant and built for demanding styles like pompadours and slickbacks, it delivers the staying power of a traditional heavy pomade with none of the washout headache - it's fully water-soluble and rinses out cleanly with shampoo. It's also 100% vegan, which puts it in rare company at this hold level.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eHeavymade is for anyone whose hair refuses to stay in place and needs a product that matches that stubbornness head-on. Thick, coarse, or particularly resistant hair will find its match here, as will anyone styling a pompadour, slickback, or any structured look that needs to hold through a full day of wear. For strong hold with a matte finish, Claymation is the alternative. For extreme hold without the high shine, Claymation layered under Quicksand is worth experimenting with. Heavymade is the product to reach for when nothing else has been enough. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAMP-Acrylates\/Allyl Methacrylate Copolymer is the primary\u003cstrong\u003e extreme-hold\u003c\/strong\u003e polymer, forming a durable, flexible film around each strand that \u003cstrong\u003elocks styles in\u003c\/strong\u003e \u003cstrong\u003eplace\u003c\/strong\u003e through humidity, movement, and a full day of wear.\u003c\/li\u003e\n\u003cli\u003ePVP reinforces the hold system with an additional film-forming layer, contributing to the \u003cstrong\u003eall-day durability\u003c\/strong\u003e and preventing styles from dropping or losing shape over time.\u003c\/li\u003e\n\u003cli\u003ePEG-12 Dimethicone and PEG-8 Dimethicone smooth the hair cuticle and amplify the \u003cstrong\u003ehigh-shine finish,\u003c\/strong\u003e giving Heavymade its deep, polished gloss without the weight of an oil-based formula.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e draws moisture into the hair shaft during styling, preventing the brittleness and dryness that extreme-hold products can sometimes cause with regular use.\u003c\/li\u003e\n\u003cli\u003eMenthol and Mentha Viridis (Spearmint) Leaf Oil \u003cstrong\u003ecool and refresh the scalp\u003c\/strong\u003e on application, making the heavy application feel lighter and more comfortable.\u003c\/li\u003e\n\u003cli\u003eEucalyptus Globulus Leaf Oil adds a \u003cstrong\u003econditioning botanical benefit\u003c\/strong\u003e to the scalp, complementing the Equisetum Arvense (Horsetail Fern) Extract which \u003cstrong\u003esoothes scalp irritation\u003c\/strong\u003e and \u003cstrong\u003esupports hair strength\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eArctium Majus (Burdock) Root Extract \u003cstrong\u003esupports healthy hair growth\u003c\/strong\u003e and scalp condition, while Citrus Limon (Lemon) Peel Extract helps \u003cstrong\u003eexfoliate dead skin cells\u003c\/strong\u003e at the scalp for a cleaner base.\u003c\/li\u003e\n\u003cli\u003eMalva Sylvestris (Mallow) Flower Extract acts as an emollient for the scalp, \u003cstrong\u003epreventing dryness\u003c\/strong\u003e that can develop under heavy hold products with regular use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% vegan formula\u003c\/strong\u003e - no animal-derived ingredients at any hold level.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFully water-soluble\u003c\/strong\u003e and washes out cleanly with shampoo despite the extreme hold strength. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to dry hair for maximum hold and control. Scoop a nickel-sized amount into your palm and rub vigorously between your palms and fingers to warm and distribute the product. Work through hair from roots to ends, then shape your style using a comb for a smooth, high-gloss finish or your fingers to pinch and twist strands for more individualised texture and definition. The formula sets firmly, so shape decisively before it locks in. Reworkable with damp hands if you need to adjust. Washes out cleanly with shampoo at the end of the day.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eHeavymade sits at the top of the Hanz de Fuko hold scale for a reason - nothing else in the range competes with it for all-day staying power. The fact that it's water-soluble and washes out cleanly is genuinely unusual at this hold level, and the 100% vegan formula is worth noting for anyone who pays attention to that. If you've worked your way through strong-hold products and found them lacking by the end of the day, Heavymade is the logical next step. It won't let your style down. The Trio is the smart move once it becomes your go-to.\u003c\/p\u003e","brand":"Hanz de Fuko","offers":[{"title":"Default Title","offer_id":43783137493231,"sku":"HDF-HM3","price":90.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/3_82e2c573-4e75-498f-bc99-bb0c6354cfee.jpg?v=1678319035"},{"product_id":"blumaan-fifth-sample-styling-mask-pomade-trio-3-x-74ml","title":"Blumaan Hydrating Pomade Trio (3 x 71g)","description":"\u003cp\u003eHydrating Pomade earns its place in a routine quickly - and once it does, running out isn't an option. This trio bundle gives you three full-size jars of Blumaan's high-hold, hair-conditioning pomade at better value than buying individually. The same strong hold, natural low shine, and easy wash-out formula - just stocked up. Whether you go through product fast or just want the peace of mind of having backup, the trio makes sense.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e:8\/10\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: 4\/10\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: Natural low shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: Thick, medium to long hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: Dry hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eReworkable\u003c\/strong\u003e: Yes \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eExisting Hydrating Pomade fans who use it daily and want the convenience of always having stock. A solid choice for thick or long hair types where a full dime-sized amount goes into every use.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThree full-size jars\u003c\/strong\u003e - Stay stocked and save compared to buying individually.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh hold that lasts\u003c\/strong\u003e - Strong enough to keep thick and longer hair in place all day without re-applying.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural low shine\u003c\/strong\u003e - Enough sheen to look polished, not so much that it looks greasy or overdone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditions hair with every use\u003c\/strong\u003e - Biotin, Panthenol, Soy Protein, and Silk Amino Acids work to strengthen and nourish hair over time, not just hold it in place.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-based formula \u003c\/strong\u003e- Washes out easily at the end of the day without the hot-water struggle of traditional wax-based pomades.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight feel\u003c\/strong\u003e - Doesn't load hair down or leave a coated, heavy feeling after application.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable\u003c\/strong\u003e - Remains pliable so you can reshape your style throughout the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eParaben-free and cruelty-free\u003c\/strong\u003e - Clean formula, ethically made. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eA clean, fresh burst of peppermint. Cool and invigorating on application, it settles into a subtle, clean-hair scent once styled.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e (Cera Alba) - Provides a strong, flexible hold base that keeps hair in place without stiffness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCandelilla Wax\u003c\/strong\u003e (Euphorbia Cerifera Wax) - A plant-derived wax that defines and sculpts without weighing hair down.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCastor Oil \u003c\/strong\u003e(Ricinus Communis Seed Oil) - Nourishes and strengthens hair strands with fatty acids and Vitamin E for healthier-looking hair over time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrape Seed Oil \u003c\/strong\u003e(Vitis Vinifera Seed Oil) - A lightweight conditioning oil that adds softness and shine without greasiness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Vera\u003c\/strong\u003e (Aloe Barbadensis Leaf Juice) - Soothes the scalp, adds moisture, and helps keep hair hydrated throughout the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBiotin\u003c\/strong\u003e (Vitamin B7) - Supports keratin production and contributes to stronger, healthier hair with regular use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol\u003c\/strong\u003e (Pro-Vitamin B5) - Penetrates the hair shaft to add moisture, improve elasticity, and reduce breakage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Soy Protein \u003c\/strong\u003e- Strengthens the hair structure and helps repair damage from styling and environmental exposure.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilk Amino Acids \u003c\/strong\u003e- Ultra-fine proteins that smooth the hair cuticle, add a natural sheen, and improve manageability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeppermint Oil \u003c\/strong\u003e(Mentha Piperita Oil) - Provides the product's signature fresh scent while stimulating the scalp. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop a dime-sized amount and warm it between your palms until emulsified. Apply evenly through dry hair and style into your desired look. Finish with a small additional amount for stronger hold where needed. For maximum volume and hold, pre-style with Blumaan Wax Fiber before blow-drying, then finish with Hydrating Pomade. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eHydrating Pomade is one of those products that quietly earns loyalty. Once it's part of the routine, it's hard to imagine going back. The trio keeps you covered - stocked up, better value, and one less reorder to think about.\u003c\/p\u003e","brand":"BluMaan","offers":[{"title":"Default Title","offer_id":43831675224303,"sku":"BLUM-FS-TRIO","price":94.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/2_6b0d0de5-0971-4233-94a6-f29fded200a7.jpg?v=1728677387"},{"product_id":"suavecito-hybrid-pomade-113g","title":"Suavecito Hybrid Pomade (113g)","description":"\u003cp\u003eMost pomades make you choose - water-based for easy washout, oil-based for high shine and body. Suavecito's Hybrid Pomade sidesteps that compromise entirely, blending oil-based ingredients into a water-soluble formula that delivers the gloss and weight of a traditional pomade without the commitment of a degreasing shampoo at the end of the day.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: High Shine (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Hybrid - oil-based consistency, water-soluble washout\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Classic Suavecito barbershop with eucalyptus and floral musk\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types and textures; pompadours, jellyrolls, and slickbacks \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Hybrid Pomade sits in its own lane in the Suavecito range. It has the weight, shine, and feel of an oil-based pomade - the kind that gives pompadours and slickbacks that deep, wet-look gloss - but it rinses out with water like a water-based formula. The result is a product that works across all hair types without locking you into a high-maintenance washout routine. If you have always wanted the look of an oil-based pomade without the hassle, this is the answer.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Hybrid is for anyone chasing that classic high-shine, slicked-back look without committing to a traditional oil-based pomade and the degreasing shampoo that comes with it. It works across all hair types and textures, and is particularly well suited to pompadours, jellyrolls, and slickbacks where a deep, reflective shine is part of the style. For the same high shine with a traditional oil-based feel and no water washout, a dedicated oil pomade is the comparison point - but for most people, the Hybrid is the smarter everyday choice.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePetrolatum\u003c\/strong\u003e gives the formula the weight, body, and deep shine of a traditional oil-based pomade, creating that classic wet-look finish that water-based products cannot fully replicate.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanolin Oil \u003c\/strong\u003eadds a natural conditioning layer that enhances shine while keeping hair soft and manageable under a medium hold.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCocos Nucifera (Coconut) Oil\u003c\/strong\u003e and \u003cstrong\u003eSimmondsia Chinensis (Jojoba) Seed Oil\u003c\/strong\u003e work together to condition the hair shaft during styling, adding softness and reducing frizz without weighing the style down.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e provides the structural backbone of the hold, giving the formula enough grip to keep styles in place through a full day without going stiff.\u003c\/li\u003e\n\u003cli\u003eDimethicone smooths the hair cuticle as you style, amplifying the \u003cstrong\u003ehigh shine finish\u003c\/strong\u003e and reducing any roughness or texture that would interrupt the gloss.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLavandula Hybrida (Lavender) Oil \u003c\/strong\u003eblends into the formula as a conditioning botanical, complementing the classic Suavecito barbershop scent.\u003c\/li\u003e\n\u003cli\u003eDespite the oil-based ingredient profile, the formula is\u003cstrong\u003e fully water-soluble\u003c\/strong\u003e and washes out with water alone - no degreasing shampoo required. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eStart with a small amount - about a dime-sized dab in the palm of your hand. Rub between your palms to warm the product before applying, as warming it makes distribution noticeably easier. Work through hair from root to tip, then comb or shape into your chosen style. For a pompadour or slickback, follow with a fine-tooth comb to get the edges sharp and the shine even. The formula stays workable throughout the day, so reshaping is straightforward without needing to reapply. Washes out with water at the end of the day.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Hybrid fills a gap that not many products manage to close convincingly. Oil-based shine with water-based washability sounds like a marketing promise, but the formula delivers on both ends - the shine is genuinely high, and it does wash out with water without a fight. For anyone who has tried a traditional oil pomade and loved the look but hated the cleanup, the Hybrid is worth a serious look. It also sits well alongside the Firme in a two-product rotation - Firme for strong-hold everyday wear, Hybrid for when the occasion calls for a bit more gloss and presence.\u003c\/p\u003e","brand":"Suavecito","offers":[{"title":"Default Title","offer_id":44423212794095,"sku":"P484NN","price":22.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/3_e91c5174-5706-447d-be93-863283f4a36e.jpg?v=1711735932"},{"product_id":"bossman-beard-pomade-magic-4oz","title":"Bossman Hair \u0026 Beard Pomade - Magic (4oz)","description":"\u003cp\u003eMost men buy one product for their beard and another for their hair. Bossman Hair \u0026amp; Beard Pomade was built to end that. One tin, one formula, two jobs done - and done properly.\u003c\/p\u003e\n\u003cp\u003eThis is a \u003cstrong\u003ewater-based pomade\u003c\/strong\u003e with a thicker consistency than a traditional balm or wax, built around Mango Seed Butter, Shea Butter, and Lanolin Wax for deep conditioning, with PVP providing the strong, reliable hold that keeps your beard and hair in shape from morning through to your last meeting. No oily residue. No sticky buildup. And because it's water-based, it rinses out cleanly when you're done. For the beard, it controls, shapes, and adds the weight needed to keep even unruly or longer beards sitting where you put them. For the hair, it gives strong control with a natural finish - blow dry after application for added volume and fuller results. Available in six distinctive scents to round out your Bossman routine. \u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor the bearded man who also cares about his hair and doesn't want two separate styling products cluttering his shelf. Whether your beard needs serious taming or your hair needs a strong hold with no stiff, crunchy finish, this pomade handles both. Works across all beard lengths and hair types.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrong Hold for Beard and Hair\u003c\/strong\u003e - PVP and a thicker-than-average consistency give this pomade genuine staying power. Your beard stays shaped and your hair stays styled all day - no reapplication needed under normal conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-Based - Rinses Out Cleanly \u003c\/strong\u003e- Unlike wax or oil-based pomades, this formula is water-soluble. It won't leave greasy residue on your hands, your pillowcase, or your bathroom sink. Just rinse and it's gone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditions While It Holds\u003c\/strong\u003e - Mango Seed Butter (Mangifera Indica), Shea Butter (Butyrospermum Parkii), and Cocoa Seed Butter (Theobroma Cacao) mean this isn't just a styling product. Every application delivers moisture and nourishment to your beard hair and scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eControls Frizz and Flyaways\u003c\/strong\u003e - The pomade's weight and consistency tame unruly beard hair and smooth frizz, giving your beard a clean, intentional appearance without looking overdone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanolin Wax for Added Softness and Protection\u003c\/strong\u003e - Lanolin Wax seals moisture into the hair shaft and adds a subtle softness that keeps your beard and hair feeling conditioned even hours after application.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlow-Dry Friendly for Hair Styling\u003c\/strong\u003e - Apply to damp hair and blow dry for fuller, more structured results. Works as a versatile styling base whether you're going for a polished look or something more relaxed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Oily Residue\u003c\/strong\u003e - The water-based formula stays clean and comfortable on skin. No greasy feeling, no transfer onto collars or hands - just a well-groomed beard and hair that look after themselves. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile -  \u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop\u003c\/strong\u003e: Bergamot\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeart\u003c\/strong\u003e: Vanilla\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Sandalwood \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMagic opens with a bright lift of bergamot, giving way to a warm, creamy vanilla heart. The base settles into smooth sandalwood - grounding without heaviness. Uplifting, confident, and effortlessly wearable. The kind of scent that lingers just enough to be noticed.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMango Seed Butter\u003c\/strong\u003e (Mangifera Indica) - A rich conditioning butter that softens beard and hair, adds moisture, and helps the pomade glide through evenly without dragging or pulling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter \u003c\/strong\u003e(Butyrospermum Parkii) - Deeply nourishing and well-tolerated by most skin types, shea butter conditions the beard and the skin beneath while contributing to the pomade's smooth, workable texture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanolin Wax\u003c\/strong\u003e - Seals moisture into the hair shaft and provides a protective barrier that keeps beard hair and scalp hair conditioned and soft between washes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePVP\u003c\/strong\u003e (Polyvinylpyrrolidone) - A water-soluble styling polymer that provides the firm, long-lasting hold without stiffness. Rinses out cleanly with water.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCaprylic\/Capric Triglyceride\u003c\/strong\u003e - A lightweight, skin-friendly emollient derived from coconut oil that gives the formula its smooth texture and helps active ingredients absorb evenly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCocoa Seed Butter\u003c\/strong\u003e (Theobroma Cacao) - Adds an additional layer of moisture and conditioning richness to the formula, keeping hair soft and manageable throughout the day. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eFor your beard\u003c\/strong\u003e: scoop a small amount of pomade and warm it between your fingertips. Work it evenly through your beard from root to tip, shaping and directing as you go. Use a beard comb or brush to distribute evenly and refine your style. Reactivate throughout the day by running a brush or comb through your beard as needed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor your hair\u003c\/strong\u003e: apply a small amount to damp or dry hair and work through evenly. Style with your fingers, then blow dry for added volume and a fuller finish, or leave to air dry for a more natural result. Rinse out with water at the end of the day. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Hair \u0026amp; Beard Pomade earns its place because it actually delivers on the two-in-one promise. A lot of products claim to work for both beard and hair - this one genuinely does, because the formula is built around conditioning and hold in equal measure rather than sacrificing one for the other. The water-based base means no greasy residue and easy cleanup, and the mango butter and shea butter keep it from feeling like a purely functional styling product. If you want one tin that handles your beard and your hair without compromise, this is it.\u003c\/p\u003e","brand":"Bossman","offers":[{"title":"Default Title","offer_id":49586559713519,"sku":"BOSS-BP-MAGIC","price":34.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/Beard-Pomade-Magic-Scent_1000x_2dde7fd0-4c00-40c2-9272-bc5e5c396f12.jpg?v=1714169458"},{"product_id":"bossman-beard-pomade-stagecoach-4oz","title":"Bossman Hair \u0026 Beard Pomade - Stagecoach (4oz)","description":"\u003cp\u003eMost men buy one product for their beard and another for their hair. Bossman Hair \u0026amp; Beard Pomade was built to end that. One tin, one formula, two jobs done - and done properly.\u003c\/p\u003e\n\u003cp\u003eThis is a \u003cstrong\u003ewater-based pomade\u003c\/strong\u003e with a thicker consistency than a traditional balm or wax, built around Mango Seed Butter, Shea Butter, and Lanolin Wax for deep conditioning, with PVP providing the strong, reliable hold that keeps your beard and hair in shape from morning through to your last meeting. No oily residue. No sticky buildup. And because it's water-based, it rinses out cleanly when you're done. For the beard, it controls, shapes, and adds the weight needed to keep even unruly or longer beards sitting where you put them. For the hair, it gives strong control with a natural finish - blow dry after application for added volume and fuller results. Available in six distinctive scents to round out your Bossman routine. \u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor the bearded man who also cares about his hair and doesn't want two separate styling products cluttering his shelf. Whether your beard needs serious taming or your hair needs a strong hold with no stiff, crunchy finish, this pomade handles both. Works across all beard lengths and hair types.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrong Hold for Beard and Hair\u003c\/strong\u003e - PVP and a thicker-than-average consistency give this pomade genuine staying power. Your beard stays shaped and your hair stays styled all day - no reapplication needed under normal conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-Based - Rinses Out Cleanly \u003c\/strong\u003e- Unlike wax or oil-based pomades, this formula is water-soluble. It won't leave greasy residue on your hands, your pillowcase, or your bathroom sink. Just rinse and it's gone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditions While It Holds\u003c\/strong\u003e - Mango Seed Butter (Mangifera Indica), Shea Butter (Butyrospermum Parkii), and Cocoa Seed Butter (Theobroma Cacao) mean this isn't just a styling product. Every application delivers moisture and nourishment to your beard hair and scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eControls Frizz and Flyaways\u003c\/strong\u003e - The pomade's weight and consistency tame unruly beard hair and smooth frizz, giving your beard a clean, intentional appearance without looking overdone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanolin Wax for Added Softness and Protection\u003c\/strong\u003e - Lanolin Wax seals moisture into the hair shaft and adds a subtle softness that keeps your beard and hair feeling conditioned even hours after application.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlow-Dry Friendly for Hair Styling\u003c\/strong\u003e - Apply to damp hair and blow dry for fuller, more structured results. Works as a versatile styling base whether you're going for a polished look or something more relaxed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Oily Residue\u003c\/strong\u003e - The water-based formula stays clean and comfortable on skin. No greasy feeling, no transfer onto collars or hands - just a well-groomed beard and hair that look after themselves. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile - Stagecoach\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop\u003c\/strong\u003e: Fine Leather\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeart\u003c\/strong\u003e: Aged Bourbon\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Sweet Tobacco \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eStagecoach opens with the rich, distinctive character of fine leather, moving into the warmth of aged bourbon at its heart. The base rounds out with sweet tobacco and a whisper of smoky vanilla. Bold, grounded, and built for a man who doesn't apologize for taking up space.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMango Seed Butter\u003c\/strong\u003e (Mangifera Indica) - A rich conditioning butter that softens beard and hair, adds moisture, and helps the pomade glide through evenly without dragging or pulling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter \u003c\/strong\u003e(Butyrospermum Parkii) - Deeply nourishing and well-tolerated by most skin types, shea butter conditions the beard and the skin beneath while contributing to the pomade's smooth, workable texture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanolin Wax\u003c\/strong\u003e - Seals moisture into the hair shaft and provides a protective barrier that keeps beard hair and scalp hair conditioned and soft between washes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePVP\u003c\/strong\u003e (Polyvinylpyrrolidone) - A water-soluble styling polymer that provides the firm, long-lasting hold without stiffness. Rinses out cleanly with water.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCaprylic\/Capric Triglyceride\u003c\/strong\u003e - A lightweight, skin-friendly emollient derived from coconut oil that gives the formula its smooth texture and helps active ingredients absorb evenly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCocoa Seed Butter\u003c\/strong\u003e (Theobroma Cacao) - Adds an additional layer of moisture and conditioning richness to the formula, keeping hair soft and manageable throughout the day. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eFor your beard\u003c\/strong\u003e: scoop a small amount of pomade and warm it between your fingertips. Work it evenly through your beard from root to tip, shaping and directing as you go. Use a beard comb or brush to distribute evenly and refine your style. Reactivate throughout the day by running a brush or comb through your beard as needed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor your hair\u003c\/strong\u003e: apply a small amount to damp or dry hair and work through evenly. Style with your fingers, then blow dry for added volume and a fuller finish, or leave to air dry for a more natural result. Rinse out with water at the end of the day. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Hair \u0026amp; Beard Pomade earns its place because it actually delivers on the two-in-one promise. A lot of products claim to work for both beard and hair - this one genuinely does, because the formula is built around conditioning and hold in equal measure rather than sacrificing one for the other. The water-based base means no greasy residue and easy cleanup, and the mango butter and shea butter keep it from feeling like a purely functional styling product. If you want one tin that handles your beard and your hair without compromise, this is it.\u003c\/p\u003e","brand":"Bossman","offers":[{"title":"Default Title","offer_id":49586561057007,"sku":"BOSS-BP-STAGECOACH","price":34.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/Beard-Pomade-Stagecoach-Scent_1000x_7631a92e-a884-4538-aa3a-e12e37310e8e.jpg?v=1714169458"},{"product_id":"bossman-beard-pomade-royal-oud-4oz","title":"Bossman Hair \u0026 Beard Pomade - Royal Oud (4oz)","description":"\u003cp\u003eMost men buy one product for their beard and another for their hair. Bossman Hair \u0026amp; Beard Pomade was built to end that. One tin, one formula, two jobs done - and done properly.\u003c\/p\u003e\n\u003cp\u003eThis is a \u003cstrong\u003ewater-based pomade\u003c\/strong\u003e with a thicker consistency than a traditional balm or wax, built around Mango Seed Butter, Shea Butter, and Lanolin Wax for deep conditioning, with PVP providing the strong, reliable hold that keeps your beard and hair in shape from morning through to your last meeting. No oily residue. No sticky buildup. And because it's water-based, it rinses out cleanly when you're done. For the beard, it controls, shapes, and adds the weight needed to keep even unruly or longer beards sitting where you put them. For the hair, it gives strong control with a natural finish - blow dry after application for added volume and fuller results. Available in six distinctive scents to round out your Bossman routine. \u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor the bearded man who also cares about his hair and doesn't want two separate styling products cluttering his shelf. Whether your beard needs serious taming or your hair needs a strong hold with no stiff, crunchy finish, this pomade handles both. Works across all beard lengths and hair types.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrong Hold for Beard and Hair\u003c\/strong\u003e - PVP and a thicker-than-average consistency give this pomade genuine staying power. Your beard stays shaped and your hair stays styled all day - no reapplication needed under normal conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-Based - Rinses Out Cleanly \u003c\/strong\u003e- Unlike wax or oil-based pomades, this formula is water-soluble. It won't leave greasy residue on your hands, your pillowcase, or your bathroom sink. Just rinse and it's gone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditions While It Holds\u003c\/strong\u003e - Mango Seed Butter (Mangifera Indica), Shea Butter (Butyrospermum Parkii), and Cocoa Seed Butter (Theobroma Cacao) mean this isn't just a styling product. Every application delivers moisture and nourishment to your beard hair and scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eControls Frizz and Flyaways\u003c\/strong\u003e - The pomade's weight and consistency tame unruly beard hair and smooth frizz, giving your beard a clean, intentional appearance without looking overdone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanolin Wax for Added Softness and Protection\u003c\/strong\u003e - Lanolin Wax seals moisture into the hair shaft and adds a subtle softness that keeps your beard and hair feeling conditioned even hours after application.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlow-Dry Friendly for Hair Styling\u003c\/strong\u003e - Apply to damp hair and blow dry for fuller, more structured results. Works as a versatile styling base whether you're going for a polished look or something more relaxed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Oily Residue\u003c\/strong\u003e - The water-based formula stays clean and comfortable on skin. No greasy feeling, no transfer onto collars or hands - just a well-groomed beard and hair that look after themselves. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile - Royal Oud\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop\u003c\/strong\u003e: Lemon\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeart\u003c\/strong\u003e: Patchouli\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Black Pepper \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eRoyal Oud opens with a clean, bright hit of lemon before deepening into rich patchouli at the heart. Black pepper brings warmth and edge to the base, grounding the whole composition. Sophisticated, layered, and built to linger. This one announces your presence before you say a word.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMango Seed Butter\u003c\/strong\u003e (Mangifera Indica) - A rich conditioning butter that softens beard and hair, adds moisture, and helps the pomade glide through evenly without dragging or pulling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter \u003c\/strong\u003e(Butyrospermum Parkii) - Deeply nourishing and well-tolerated by most skin types, shea butter conditions the beard and the skin beneath while contributing to the pomade's smooth, workable texture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanolin Wax\u003c\/strong\u003e - Seals moisture into the hair shaft and provides a protective barrier that keeps beard hair and scalp hair conditioned and soft between washes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePVP\u003c\/strong\u003e (Polyvinylpyrrolidone) - A water-soluble styling polymer that provides the firm, long-lasting hold without stiffness. Rinses out cleanly with water.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCaprylic\/Capric Triglyceride\u003c\/strong\u003e - A lightweight, skin-friendly emollient derived from coconut oil that gives the formula its smooth texture and helps active ingredients absorb evenly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCocoa Seed Butter\u003c\/strong\u003e (Theobroma Cacao) - Adds an additional layer of moisture and conditioning richness to the formula, keeping hair soft and manageable throughout the day. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eFor your beard\u003c\/strong\u003e: scoop a small amount of pomade and warm it between your fingertips. Work it evenly through your beard from root to tip, shaping and directing as you go. Use a beard comb or brush to distribute evenly and refine your style. Reactivate throughout the day by running a brush or comb through your beard as needed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor your hair\u003c\/strong\u003e: apply a small amount to damp or dry hair and work through evenly. Style with your fingers, then blow dry for added volume and a fuller finish, or leave to air dry for a more natural result. Rinse out with water at the end of the day. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Hair \u0026amp; Beard Pomade earns its place because it actually delivers on the two-in-one promise. A lot of products claim to work for both beard and hair - this one genuinely does, because the formula is built around conditioning and hold in equal measure rather than sacrificing one for the other. The water-based base means no greasy residue and easy cleanup, and the mango butter and shea butter keep it from feeling like a purely functional styling product. If you want one tin that handles your beard and your hair without compromise, this is it.\u003c\/p\u003e","brand":"Bossman","offers":[{"title":"Default Title","offer_id":49586564989167,"sku":"BOSS-BP-ROUD","price":34.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/Beard-Pomade-RoyalOud-Scent_1000x_27321522-e2a6-400a-8219-924565a3ed9d.jpg?v=1714169458"},{"product_id":"bossman-beard-pomade-hammer-4oz","title":"Bossman Hair \u0026 Beard Pomade - Hammer (4oz)","description":"\u003cp\u003eMost men buy one product for their beard and another for their hair. Bossman Hair \u0026amp; Beard Pomade was built to end that. One tin, one formula, two jobs done - and done properly.\u003c\/p\u003e\n\u003cp\u003eThis is a \u003cstrong\u003ewater-based pomade\u003c\/strong\u003e with a thicker consistency than a traditional balm or wax, built around Mango Seed Butter, Shea Butter, and Lanolin Wax for deep conditioning, with PVP providing the strong, reliable hold that keeps your beard and hair in shape from morning through to your last meeting. No oily residue. No sticky buildup. And because it's water-based, it rinses out cleanly when you're done. For the beard, it controls, shapes, and adds the weight needed to keep even unruly or longer beards sitting where you put them. For the hair, it gives strong control with a natural finish - blow dry after application for added volume and fuller results. Available in six distinctive scents to round out your Bossman routine. \u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor the bearded man who also cares about his hair and doesn't want two separate styling products cluttering his shelf. Whether your beard needs serious taming or your hair needs a strong hold with no stiff, crunchy finish, this pomade handles both. Works across all beard lengths and hair types.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrong Hold for Beard and Hair\u003c\/strong\u003e - PVP and a thicker-than-average consistency give this pomade genuine staying power. Your beard stays shaped and your hair stays styled all day - no reapplication needed under normal conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-Based - Rinses Out Cleanly \u003c\/strong\u003e- Unlike wax or oil-based pomades, this formula is water-soluble. It won't leave greasy residue on your hands, your pillowcase, or your bathroom sink. Just rinse and it's gone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditions While It Holds\u003c\/strong\u003e - Mango Seed Butter (Mangifera Indica), Shea Butter (Butyrospermum Parkii), and Cocoa Seed Butter (Theobroma Cacao) mean this isn't just a styling product. Every application delivers moisture and nourishment to your beard hair and scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eControls Frizz and Flyaways\u003c\/strong\u003e - The pomade's weight and consistency tame unruly beard hair and smooth frizz, giving your beard a clean, intentional appearance without looking overdone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanolin Wax for Added Softness and Protection\u003c\/strong\u003e - Lanolin Wax seals moisture into the hair shaft and adds a subtle softness that keeps your beard and hair feeling conditioned even hours after application.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlow-Dry Friendly for Hair Styling\u003c\/strong\u003e - Apply to damp hair and blow dry for fuller, more structured results. Works as a versatile styling base whether you're going for a polished look or something more relaxed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Oily Residue\u003c\/strong\u003e - The water-based formula stays clean and comfortable on skin. No greasy feeling, no transfer onto collars or hands - just a well-groomed beard and hair that look after themselves. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile -  \u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop\u003c\/strong\u003e: Lavender\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeart\u003c\/strong\u003e: Geranium\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Vanilla \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHammer opens with crisp, clean lavender, softened at the heart by the fresh floral character of geranium. A base of smooth vanilla brings warmth and depth. Calm on the surface, with quiet strength underneath - the scent equivalent of showing up completely composed.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMango Seed Butter\u003c\/strong\u003e (Mangifera Indica) - A rich conditioning butter that softens beard and hair, adds moisture, and helps the pomade glide through evenly without dragging or pulling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter \u003c\/strong\u003e(Butyrospermum Parkii) - Deeply nourishing and well-tolerated by most skin types, shea butter conditions the beard and the skin beneath while contributing to the pomade's smooth, workable texture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanolin Wax\u003c\/strong\u003e - Seals moisture into the hair shaft and provides a protective barrier that keeps beard hair and scalp hair conditioned and soft between washes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePVP\u003c\/strong\u003e (Polyvinylpyrrolidone) - A water-soluble styling polymer that provides the firm, long-lasting hold without stiffness. Rinses out cleanly with water.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCaprylic\/Capric Triglyceride\u003c\/strong\u003e - A lightweight, skin-friendly emollient derived from coconut oil that gives the formula its smooth texture and helps active ingredients absorb evenly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCocoa Seed Butter\u003c\/strong\u003e (Theobroma Cacao) - Adds an additional layer of moisture and conditioning richness to the formula, keeping hair soft and manageable throughout the day. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eFor your beard\u003c\/strong\u003e: scoop a small amount of pomade and warm it between your fingertips. Work it evenly through your beard from root to tip, shaping and directing as you go. Use a beard comb or brush to distribute evenly and refine your style. Reactivate throughout the day by running a brush or comb through your beard as needed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor your hair\u003c\/strong\u003e: apply a small amount to damp or dry hair and work through evenly. Style with your fingers, then blow dry for added volume and a fuller finish, or leave to air dry for a more natural result. Rinse out with water at the end of the day. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Hair \u0026amp; Beard Pomade earns its place because it actually delivers on the two-in-one promise. A lot of products claim to work for both beard and hair - this one genuinely does, because the formula is built around conditioning and hold in equal measure rather than sacrificing one for the other. The water-based base means no greasy residue and easy cleanup, and the mango butter and shea butter keep it from feeling like a purely functional styling product. If you want one tin that handles your beard and your hair without compromise, this is it.\u003c\/p\u003e","brand":"Bossman","offers":[{"title":"Default Title","offer_id":49586566103279,"sku":"BOSS-BP-HAMMER","price":34.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/Beard-Pomade-Hammer-Scent_1000x_9984372c-1bb0-41f8-8b0f-0b37e40a6599.jpg?v=1714169458"},{"product_id":"bossman-beard-pomade-vetiver-x-4oz","title":"Bossman Hair \u0026 Beard Pomade - Vetiver X (4oz)","description":"\u003cp\u003eMost men buy one product for their beard and another for their hair. Bossman Hair \u0026amp; Beard Pomade was built to end that. One tin, one formula, two jobs done - and done properly.\u003c\/p\u003e\n\u003cp\u003eThis is a \u003cstrong\u003ewater-based pomade\u003c\/strong\u003e with a thicker consistency than a traditional balm or wax, built around Mango Seed Butter, Shea Butter, and Lanolin Wax for deep conditioning, with PVP providing the strong, reliable hold that keeps your beard and hair in shape from morning through to your last meeting. No oily residue. No sticky buildup. And because it's water-based, it rinses out cleanly when you're done. For the beard, it controls, shapes, and adds the weight needed to keep even unruly or longer beards sitting where you put them. For the hair, it gives strong control with a natural finish - blow dry after application for added volume and fuller results. Available in six distinctive scents to round out your Bossman routine. \u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor the bearded man who also cares about his hair and doesn't want two separate styling products cluttering his shelf. Whether your beard needs serious taming or your hair needs a strong hold with no stiff, crunchy finish, this pomade handles both. Works across all beard lengths and hair types.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrong Hold for Beard and Hair\u003c\/strong\u003e - PVP and a thicker-than-average consistency give this pomade genuine staying power. Your beard stays shaped and your hair stays styled all day - no reapplication needed under normal conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-Based - Rinses Out Cleanly \u003c\/strong\u003e- Unlike wax or oil-based pomades, this formula is water-soluble. It won't leave greasy residue on your hands, your pillowcase, or your bathroom sink. Just rinse and it's gone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditions While It Holds\u003c\/strong\u003e - Mango Seed Butter (Mangifera Indica), Shea Butter (Butyrospermum Parkii), and Cocoa Seed Butter (Theobroma Cacao) mean this isn't just a styling product. Every application delivers moisture and nourishment to your beard hair and scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eControls Frizz and Flyaways\u003c\/strong\u003e - The pomade's weight and consistency tame unruly beard hair and smooth frizz, giving your beard a clean, intentional appearance without looking overdone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanolin Wax for Added Softness and Protection\u003c\/strong\u003e - Lanolin Wax seals moisture into the hair shaft and adds a subtle softness that keeps your beard and hair feeling conditioned even hours after application.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlow-Dry Friendly for Hair Styling\u003c\/strong\u003e - Apply to damp hair and blow dry for fuller, more structured results. Works as a versatile styling base whether you're going for a polished look or something more relaxed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Oily Residue\u003c\/strong\u003e - The water-based formula stays clean and comfortable on skin. No greasy feeling, no transfer onto collars or hands - just a well-groomed beard and hair that look after themselves. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile - Vetiver X\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop\u003c\/strong\u003e: Bergamot\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeart\u003c\/strong\u003e: Frankincense\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Vanilla (Vanillin) \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eVetiver X opens with a fresh burst of bergamot before moving into the resinous, meditative depth of frankincense. Vanilla brings warmth and balance to the base, creating a scent that's grounding without being heavy. Clean, focused, and built for the long haul.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMango Seed Butter\u003c\/strong\u003e (Mangifera Indica) - A rich conditioning butter that softens beard and hair, adds moisture, and helps the pomade glide through evenly without dragging or pulling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter \u003c\/strong\u003e(Butyrospermum Parkii) - Deeply nourishing and well-tolerated by most skin types, shea butter conditions the beard and the skin beneath while contributing to the pomade's smooth, workable texture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanolin Wax\u003c\/strong\u003e - Seals moisture into the hair shaft and provides a protective barrier that keeps beard hair and scalp hair conditioned and soft between washes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePVP\u003c\/strong\u003e (Polyvinylpyrrolidone) - A water-soluble styling polymer that provides the firm, long-lasting hold without stiffness. Rinses out cleanly with water.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCaprylic\/Capric Triglyceride\u003c\/strong\u003e - A lightweight, skin-friendly emollient derived from coconut oil that gives the formula its smooth texture and helps active ingredients absorb evenly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCocoa Seed Butter\u003c\/strong\u003e (Theobroma Cacao) - Adds an additional layer of moisture and conditioning richness to the formula, keeping hair soft and manageable throughout the day. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eFor your beard\u003c\/strong\u003e: scoop a small amount of pomade and warm it between your fingertips. Work it evenly through your beard from root to tip, shaping and directing as you go. Use a beard comb or brush to distribute evenly and refine your style. Reactivate throughout the day by running a brush or comb through your beard as needed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor your hair\u003c\/strong\u003e: apply a small amount to damp or dry hair and work through evenly. Style with your fingers, then blow dry for added volume and a fuller finish, or leave to air dry for a more natural result. Rinse out with water at the end of the day. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Hair \u0026amp; Beard Pomade earns its place because it actually delivers on the two-in-one promise. A lot of products claim to work for both beard and hair - this one genuinely does, because the formula is built around conditioning and hold in equal measure rather than sacrificing one for the other. The water-based base means no greasy residue and easy cleanup, and the mango butter and shea butter keep it from feeling like a purely functional styling product. If you want one tin that handles your beard and your hair without compromise, this is it.\u003c\/p\u003e","brand":"Bossman","offers":[{"title":"Default Title","offer_id":49586569249007,"sku":"BOSS-BP-VET","price":34.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/13_6cf7ae99-ff55-4ca5-a1a5-a2a469a20d10.jpg?v=1714171829"},{"product_id":"bossman-beard-pomade-gold-4oz","title":"Bossman Hair \u0026 Beard Pomade - Gold (4oz)","description":"\u003cp\u003eMost men buy one product for their beard and another for their hair. Bossman Hair \u0026amp; Beard Pomade was built to end that. One tin, one formula, two jobs done - and done properly.\u003c\/p\u003e\n\u003cp\u003eThis is a \u003cstrong\u003ewater-based pomade\u003c\/strong\u003e with a thicker consistency than a traditional balm or wax, built around Mango Seed Butter, Shea Butter, and Lanolin Wax for deep conditioning, with PVP providing the strong, reliable hold that keeps your beard and hair in shape from morning through to your last meeting. No oily residue. No sticky buildup. And because it's water-based, it rinses out cleanly when you're done. For the beard, it controls, shapes, and adds the weight needed to keep even unruly or longer beards sitting where you put them. For the hair, it gives strong control with a natural finish - blow dry after application for added volume and fuller results. Available in six distinctive scents to round out your Bossman routine. \u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor the bearded man who also cares about his hair and doesn't want two separate styling products cluttering his shelf. Whether your beard needs serious taming or your hair needs a strong hold with no stiff, crunchy finish, this pomade handles both. Works across all beard lengths and hair types.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrong Hold for Beard and Hair\u003c\/strong\u003e - PVP and a thicker-than-average consistency give this pomade genuine staying power. Your beard stays shaped and your hair stays styled all day - no reapplication needed under normal conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-Based - Rinses Out Cleanly \u003c\/strong\u003e- Unlike wax or oil-based pomades, this formula is water-soluble. It won't leave greasy residue on your hands, your pillowcase, or your bathroom sink. Just rinse and it's gone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditions While It Holds\u003c\/strong\u003e - Mango Seed Butter (Mangifera Indica), Shea Butter (Butyrospermum Parkii), and Cocoa Seed Butter (Theobroma Cacao) mean this isn't just a styling product. Every application delivers moisture and nourishment to your beard hair and scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eControls Frizz and Flyaways\u003c\/strong\u003e - The pomade's weight and consistency tame unruly beard hair and smooth frizz, giving your beard a clean, intentional appearance without looking overdone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanolin Wax for Added Softness and Protection\u003c\/strong\u003e - Lanolin Wax seals moisture into the hair shaft and adds a subtle softness that keeps your beard and hair feeling conditioned even hours after application.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlow-Dry Friendly for Hair Styling\u003c\/strong\u003e - Apply to damp hair and blow dry for fuller, more structured results. Works as a versatile styling base whether you're going for a polished look or something more relaxed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Oily Residue\u003c\/strong\u003e - The water-based formula stays clean and comfortable on skin. No greasy feeling, no transfer onto collars or hands - just a well-groomed beard and hair that look after themselves. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile - Gold\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop\u003c\/strong\u003e: Lemon\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeart\u003c\/strong\u003e: Lavender \u0026amp; Bergamot\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase:\u003c\/strong\u003e Cedar \u0026amp; Sandalwood\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eGold opens with a clean lift of lemon, brightened further by the fresh pairing of lavender and bergamot at its heart. The base settles into warm cedar and sandalwood for a grounded, nature-inspired finish. Energizing, polished, and effortlessly fresh from the first application to the last.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMango Seed Butter\u003c\/strong\u003e (Mangifera Indica) - A rich conditioning butter that softens beard and hair, adds moisture, and helps the pomade glide through evenly without dragging or pulling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter \u003c\/strong\u003e(Butyrospermum Parkii) - Deeply nourishing and well-tolerated by most skin types, shea butter conditions the beard and the skin beneath while contributing to the pomade's smooth, workable texture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanolin Wax\u003c\/strong\u003e - Seals moisture into the hair shaft and provides a protective barrier that keeps beard hair and scalp hair conditioned and soft between washes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePVP\u003c\/strong\u003e (Polyvinylpyrrolidone) - A water-soluble styling polymer that provides the firm, long-lasting hold without stiffness. Rinses out cleanly with water.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCaprylic\/Capric Triglyceride\u003c\/strong\u003e - A lightweight, skin-friendly emollient derived from coconut oil that gives the formula its smooth texture and helps active ingredients absorb evenly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCocoa Seed Butter\u003c\/strong\u003e (Theobroma Cacao) - Adds an additional layer of moisture and conditioning richness to the formula, keeping hair soft and manageable throughout the day. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eFor your beard\u003c\/strong\u003e: scoop a small amount of pomade and warm it between your fingertips. Work it evenly through your beard from root to tip, shaping and directing as you go. Use a beard comb or brush to distribute evenly and refine your style. Reactivate throughout the day by running a brush or comb through your beard as needed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor your hair\u003c\/strong\u003e: apply a small amount to damp or dry hair and work through evenly. Style with your fingers, then blow dry for added volume and a fuller finish, or leave to air dry for a more natural result. Rinse out with water at the end of the day. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Hair \u0026amp; Beard Pomade earns its place because it actually delivers on the two-in-one promise. A lot of products claim to work for both beard and hair - this one genuinely does, because the formula is built around conditioning and hold in equal measure rather than sacrificing one for the other. The water-based base means no greasy residue and easy cleanup, and the mango butter and shea butter keep it from feeling like a purely functional styling product. If you want one tin that handles your beard and your hair without compromise, this is it.\u003c\/p\u003e","brand":"Bossman","offers":[{"title":"Default Title","offer_id":49586569969903,"sku":"BOSS-BP-GOLD","price":34.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/12_3d858593-0bf1-49d5-bb24-5de9c59d5628.jpg?v=1714171818"},{"product_id":"bossman-beard-pomade-naked-4oz","title":"Bossman Hair \u0026 Beard Pomade - Naked (4oz)","description":"\u003cp\u003eMost men buy one product for their beard and another for their hair. Bossman Hair \u0026amp; Beard Pomade was built to end that. One tin, one formula, two jobs done - and done properly.\u003c\/p\u003e\n\u003cp\u003eThis is a \u003cstrong\u003ewater-based pomade\u003c\/strong\u003e with a thicker consistency than a traditional balm or wax, built around Mango Seed Butter, Shea Butter, and Lanolin Wax for deep conditioning, with PVP providing the strong, reliable hold that keeps your beard and hair in shape from morning through to your last meeting. No oily residue. No sticky buildup. And because it's water-based, it rinses out cleanly when you're done. For the beard, it controls, shapes, and adds the weight needed to keep even unruly or longer beards sitting where you put them. For the hair, it gives strong control with a natural finish - blow dry after application for added volume and fuller results. Available in six distinctive scents to round out your Bossman routine. \u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor the bearded man who also cares about his hair and doesn't want two separate styling products cluttering his shelf. Whether your beard needs serious taming or your hair needs a strong hold with no stiff, crunchy finish, this pomade handles both. Works across all beard lengths and hair types.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrong Hold for Beard and Hair\u003c\/strong\u003e - PVP and a thicker-than-average consistency give this pomade genuine staying power. Your beard stays shaped and your hair stays styled all day - no reapplication needed under normal conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-Based - Rinses Out Cleanly \u003c\/strong\u003e- Unlike wax or oil-based pomades, this formula is water-soluble. It won't leave greasy residue on your hands, your pillowcase, or your bathroom sink. Just rinse and it's gone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditions While It Holds\u003c\/strong\u003e - Mango Seed Butter (Mangifera Indica), Shea Butter (Butyrospermum Parkii), and Cocoa Seed Butter (Theobroma Cacao) mean this isn't just a styling product. Every application delivers moisture and nourishment to your beard hair and scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eControls Frizz and Flyaways\u003c\/strong\u003e - The pomade's weight and consistency tame unruly beard hair and smooth frizz, giving your beard a clean, intentional appearance without looking overdone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanolin Wax for Added Softness and Protection\u003c\/strong\u003e - Lanolin Wax seals moisture into the hair shaft and adds a subtle softness that keeps your beard and hair feeling conditioned even hours after application.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlow-Dry Friendly for Hair Styling\u003c\/strong\u003e - Apply to damp hair and blow dry for fuller, more structured results. Works as a versatile styling base whether you're going for a polished look or something more relaxed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Oily Residue\u003c\/strong\u003e - The water-based formula stays clean and comfortable on skin. No greasy feeling, no transfer onto collars or hands - just a well-groomed beard and hair that look after themselves. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile -  Naked\u003c\/h2\u003e\n\u003cp\u003eUnscented.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMango Seed Butter\u003c\/strong\u003e (Mangifera Indica) - A rich conditioning butter that softens beard and hair, adds moisture, and helps the pomade glide through evenly without dragging or pulling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter \u003c\/strong\u003e(Butyrospermum Parkii) - Deeply nourishing and well-tolerated by most skin types, shea butter conditions the beard and the skin beneath while contributing to the pomade's smooth, workable texture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanolin Wax\u003c\/strong\u003e - Seals moisture into the hair shaft and provides a protective barrier that keeps beard hair and scalp hair conditioned and soft between washes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePVP\u003c\/strong\u003e (Polyvinylpyrrolidone) - A water-soluble styling polymer that provides the firm, long-lasting hold without stiffness. Rinses out cleanly with water.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCaprylic\/Capric Triglyceride\u003c\/strong\u003e - A lightweight, skin-friendly emollient derived from coconut oil that gives the formula its smooth texture and helps active ingredients absorb evenly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCocoa Seed Butter\u003c\/strong\u003e (Theobroma Cacao) - Adds an additional layer of moisture and conditioning richness to the formula, keeping hair soft and manageable throughout the day. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eFor your beard\u003c\/strong\u003e: scoop a small amount of pomade and warm it between your fingertips. Work it evenly through your beard from root to tip, shaping and directing as you go. Use a beard comb or brush to distribute evenly and refine your style. Reactivate throughout the day by running a brush or comb through your beard as needed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor your hair\u003c\/strong\u003e: apply a small amount to damp or dry hair and work through evenly. Style with your fingers, then blow dry for added volume and a fuller finish, or leave to air dry for a more natural result. Rinse out with water at the end of the day. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Hair \u0026amp; Beard Pomade earns its place because it actually delivers on the two-in-one promise. A lot of products claim to work for both beard and hair - this one genuinely does, because the formula is built around conditioning and hold in equal measure rather than sacrificing one for the other. The water-based base means no greasy residue and easy cleanup, and the mango butter and shea butter keep it from feeling like a purely functional styling product. If you want one tin that handles your beard and your hair without compromise, this is it.\u003c\/p\u003e","brand":"Bossman","offers":[{"title":"Default Title","offer_id":49586570232047,"sku":"BOSS-BP-NAK","price":34.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/11_926c63a9-da3c-440a-95a2-fc3eca664afb.jpg?v=1714171826"},{"product_id":"captain-fawcett-putty-pomade-ochre-100g","title":"Captain Fawcett Putty Pomade - Ochre (100g)","description":"\u003cp\u003eThe best of both worlds - firm control with a finish that looks like you barely tried. Captain Fawcett's Putty Pomade delivers strong, flexible hold with a natural, low-shine finish ideal for contemporary textured styles or deliberately rugged looks on medium to thick hair.\u003c\/p\u003e\n\u003cp\u003eMultiple awards finalist and London Packaging Week Innovation Awards finalist in 2025, this is a daily workhorse with serious credentials and the kind of effortless aesthetic that takes real skill to achieve. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Strong\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine\u003c\/strong\u003e: Low-Natural\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural\/Matte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Textured styles on thicker hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: Dry or towel-dried hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable\u003c\/strong\u003e: Moderate \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor those who want structured texture without the tell-tale shine of a traditional pomade. Works especially well on thicker or coarser hair types where lighter products lose the battle. Ideal for modern crops, textured fades, messy fringes and any style that needs to stay put without looking overdone.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eStrong, firm hold that keeps hair in place throughout the day with a flexible, non-stiff feel\u003c\/li\u003e\n\u003cli\u003eLow-shine natural finish creates textured, contemporary styles without a glassy appearance\u003c\/li\u003e\n\u003cli\u003eHumidity resistance helps maintain style integrity in wet or variable climates\u003c\/li\u003e\n\u003cli\u003eArgan Oil (Argania Spinosa Kernel Oil) nourishes and softens hair during wear, reducing brittleness\u003c\/li\u003e\n\u003cli\u003eLanolin conditions hair and aids in the smooth, even distribution of the product \u003c\/li\u003e\n\u003cli\u003eWhite Beeswax (Cera Alba) provides the waxy, pliable base that gives the putty its characteristic texture\u003c\/li\u003e\n\u003cli\u003e2025 London Packaging Week Innovation Awards Finalist; 2023 Pure Beauty Global Awards Finalist; 2023 Australian Modern Barber Awards Finalist, Best Men's Styling Product \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eA warm, rounded signature that works in the background without demanding attention. Fragrance Character: Verdant woods, warm spice and a lift of bright citrus\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan Oil\u003c\/strong\u003e (Argania Spinosa Kernel Oil) - rich in fatty acids and Vitamin E, conditions and softens hair while supporting healthy shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanolin\u003c\/strong\u003e - natural emollient derived from wool that conditions and improves product distribution through hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhite Beeswax\u003c\/strong\u003e (Cera Alba) - natural wax that provides the putty texture and contributes to pliable, flexible hold\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCarnauba Wax\u003c\/strong\u003e (Copernicia Cerifera Cera) - plant-derived hard wax that adds structure and resilience to the hold\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVP\/VA Copolymer\u003c\/strong\u003e - hair-fixative polymer that reinforces style hold without rigidity or flaking \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eWarm a small amount between the palms until softened and pliable. Work evenly through dry or towel-dried hair, then use your fingertips to shape and define. Build texture section by section for the best result. The formula offers moderate reworkability - reshape as needed throughout the day. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Putty Pomade sits in a genuinely useful position in the Captain Fawcett styling range - it brings real hold for thicker hair types without the high-shine finish that many contemporary styles are moving away from. The Argan Oil and Lanolin combination means hair isn't left feeling stripped or stiff, and the multi-award recognition reflects consistent real-world performance. A strong choice for anyone who wants modern texture with lasting structure.\u003c\/p\u003e","brand":"Capt. Fawcett","offers":[{"title":"Default Title","offer_id":49679040643311,"sku":"5599PUT100S","price":40.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/23_7416d2dd-7502-4e80-8b92-d812184e0163.jpg?v=1780957218"},{"product_id":"captain-fawcett-matt-clay-blue-100g","title":"Captain Fawcett Matt Clay - Blue (100g)","description":"\u003cp\u003eRelaxed, reworkable and refreshingly low-maintenance. Captain Fawcett's Clay Pomade is a medium-hold matte styler built for fine to medium hair that wants volume, movement and touchable texture without weight or shine. The kind of product that makes a carefully tousled look look genuinely unplanned. A 2025 London Packaging Week Innovation Awards finalist. Perfect for off-duty charm or days when the brief is 'effortlessly put-together.'\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine\u003c\/strong\u003e: None\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Matte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Casual texture on fine to medium hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: Dry or towel-dried hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable\u003c\/strong\u003e: Yes - throughout the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eIdeal for those with fine or medium hair who want a natural, understated look - no shine, no stiffness, no obvious product. Works well for soft crops, textured cuts, bedhead styles and anywhere a more structured pomade would look out of place. Suits everyday use and re-styling on the go. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMedium hold keeps styles in place without rigidity - moves naturally with hair throughout the day\u003c\/li\u003e\n\u003cli\u003eMatte finish adds texture and definition with no shine or oily appearance\u003c\/li\u003e\n\u003cli\u003eKaolin Clay (Kaolin) absorbs excess oil at the scalp and adds body, giving fine hair an instant lift\u003c\/li\u003e\n\u003cli\u003eAdds volume without weighing hair down - particularly effective on finer hair types\u003c\/li\u003e\n\u003cli\u003eFully reworkable throughout the day - reshape and refresh with fingertips without re-applying\u003c\/li\u003e\n\u003cli\u003e2025 London Packaging Week Innovation Awards Finalist \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eA warm, rounded signature that works in the background without demanding attention. Fragrance Character: Verdant woods, warm spice and a lift of bright citrus\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKaolin Clay\u003c\/strong\u003e - mineral clay that absorbs excess oil, adds mattifying texture and provides body and lift to fine hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhite Beeswax\u003c\/strong\u003e (Cera Alba) - natural wax that binds the formula and contributes flexible hold and workability\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCarnauba Wax\u003c\/strong\u003e (Copernicia Cerifera Cera) - plant-derived hard wax that adds structure and holds the matte finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVP\/VA Copolymer\u003c\/strong\u003e - film-forming fixative that helps maintain style shape and reworkability throughout the day\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePEG-7 Glyceryl Cocoate\u003c\/strong\u003e - coconut-derived conditioning agent that softens hair and aids smooth application \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eWork a small amount through dry or towel-dried hair using fingertips. Build texture and shape gradually - start with less than you think you need. Re-work and reshape freely throughout the day by running fingers through the hair. For more volume, apply to the roots first before working through lengths.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Clay Pomade is the most low-key member of the Captain Fawcett styling range - and intentionally so. Kaolin Clay is a genuinely effective volumizing and mattifying ingredient for fine hair, and the reworkable formula means this product earns its place in a daily routine rather than a special occasion kit. A reliable, fuss-free choice for those who want their hair to look considered without looking styled.\u003c\/p\u003e","brand":"Capt. Fawcett","offers":[{"title":"Default Title","offer_id":49679041462511,"sku":"5598CLA100S","price":40.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/19_e8872799-2bcf-4abc-ab1f-a3936bc27ed4.jpg?v=1780957171"},{"product_id":"captain-fawcett-classic-pomade-burgundy-100g","title":"Captain Fawcett Classic Pomade - Burgundy (100g)","description":"\u003cp\u003eOld-school polish. Modern ease. Captain Fawcett's Classic Pomade is a lustrous, light-to-medium hold styler with a signature high-gloss finish that works on fine, medium or curly hair alike.\u003c\/p\u003e\n\u003cp\u003eVersatile enough to carry a sleek side part or smooth a classic wave, it's the kind of product that has been quietly getting the job done for generations - refined, reliable, with a finish that speaks for itself. Hair dressing at its very best, no less. A 2025 London Packaging Week Innovation Awards finalist. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light-Medium\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine\u003c\/strong\u003e: High\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Glossy\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Fine, medium or curly hair; vintage and classic styles\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: Towel-dried hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable\u003c\/strong\u003e: Yes \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eMade for those who appreciate a classic finish without excessive hold or fuss. Particularly well-suited to fine or medium hair that needs shine and definition without being weighed down. Works beautifully on natural waves and curls where it can enhance shape and add gloss without rigidity. Equally at home on vintage styles or contemporary sleek looks.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLight-to-medium hold shapes and defines hair without rigidity, allowing natural movement\u003c\/li\u003e\n\u003cli\u003eSuper-glossy finish smooths the hair cuticle and delivers lasting shine\u003c\/li\u003e\n\u003cli\u003eHighly versatile formula works on fine, medium and curly hair types\u003c\/li\u003e\n\u003cli\u003eTames flyaways and frizz while enhancing natural texture and wave\u003c\/li\u003e\n\u003cli\u003eFlexible hold allows restyling and reshaping throughout the day\u003c\/li\u003e\n\u003cli\u003eCeteareth-25 provides the smooth emulsified base that makes application even and consistent\u003c\/li\u003e\n\u003cli\u003e2025 London Packaging Week Innovation Awards Finalist \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eA warm, rounded signature that works in the background without demanding attention. Fragrance Character: Verdant woods, warm spice and a lift of bright citrus\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCeteareth-25 \u003c\/strong\u003e- primary emulsifier that creates the smooth, water-based base and aids even distribution through hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolysorbate 60 \u003c\/strong\u003e- emulsifying and conditioning agent that contributes to slip and workability\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePEG\/PPG-120\/10 Trimethylolpropane Trioleate\u003c\/strong\u003e - conditioning emollient that adds shine and softness to hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLaureth-2\u003c\/strong\u003e - surfactant that helps the formula spread evenly and rinse cleanly from the hair \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eWarm a small amount between the palms and work through towel-dried hair from root to tip. Comb or style as desired, then adjust with fingertips to fine-tune shine and shape. For extra glossy sheen, apply sparingly to the surface layer of finished hair.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Classic Pomade rounds out the Captain Fawcett styling range with a product that prioritizes gloss and flexibility over maximum hold - exactly what fine and curly hair often needs. It's an honest, straightforward pomade with a beautiful finish that suits both everyday wear and more formal styles. The versatility across hair types makes it a reliable recommendation for anyone who prefers shine without weight.\u003c\/p\u003e","brand":"Capt. Fawcett","offers":[{"title":"Default Title","offer_id":49679042019567,"sku":"5597CLAS100S","price":40.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/12_ed14912a-3c46-4739-a7b9-f834e074b213.jpg?v=1780957146"},{"product_id":"captain-fawcett-strong-hold-pomade-green-100g","title":"Captain Fawcett Strong Hold Pomade - Green (100g)","description":"\u003cp\u003eHigh shine. Serious hold. Absolutely no apologies. Captain Fawcett's Strong Pomade delivers the kind of sculpted, mirror-polished definition that pompadours, slick-backs and quiffs demand - from clean-cut professional to full-on rock 'n' roll swagger.\u003c\/p\u003e\n\u003cp\u003eA London Packaging Week Innovation Awards finalist, this water-based formula shapes with lasting control while keeping things workable enough to refine as you go. Keeping a Stiff Upper Quiff, regardless. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Strong \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine\u003c\/strong\u003e: High\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Glossy\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Pompadours, slick-backs, quiffs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: Towel-dried hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable\u003c\/strong\u003e: Limited \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eBuilt for those who wear their hair with intention. If your style calls for structure, drama and a finish that announces itself from across the room, the Strong Pomade is your instrument. Ideal for medium to thick hair with enough length to sculpt - pompadours, high slick-backs, sharp side parts and bold quiffs.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eStrong hold formula sculpts and maintains defined styles throughout the day without stiffness or flaking\u003c\/li\u003e\n\u003cli\u003eHigh-gloss finish delivers classic, head-turning mirror polish that catches the light\u003c\/li\u003e\n\u003cli\u003eAMP-Acrylates\/Allyl Methacrylate Copolymer provides firm but flexible hold that shapes without cracking\u003c\/li\u003e\n\u003cli\u003ePolyacrylate-2 Crosspolymer enhances texture and contributes to the smooth, glossy finish\u003c\/li\u003e\n\u003cli\u003eWater-based formula rinses out cleanly without the build-up associated with traditional petroleum-based pomades\u003c\/li\u003e\n\u003cli\u003eGlycerin retains moisture in the hair throughout wear\u003c\/li\u003e\n\u003cli\u003e2025 London Packaging Week Innovation Awards Finalist \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eA warm, rounded signature that works in the background without demanding attention. Fragrance Character: Verdant woods, warm spice and a lift of bright citrus\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAMP-Acrylates\/Allyl Methacrylate Copolymer\u003c\/strong\u003e - film-forming polymer that provides the firm, flexible hold structure\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolyacrylate-2 Crosspolymer\u003c\/strong\u003e - contributes to hold resilience and the smooth, high-shine finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin \u003c\/strong\u003e- humectant that keeps hair moisturized and pliable during wear\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCeteareth-25\u003c\/strong\u003e - emulsifying agent that gives the formula its smooth, workable consistency\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePEG-40 Hydrogenated Castor Oil \u003c\/strong\u003e- conditioning agent that supports softness and product distribution \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eSmooth a generous amount through towel-dried hair and comb into your chosen style. For extra volume or hold, apply in sections from root to tip. For particularly rebellious strands, add a little more and comb through before the product sets. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eCaptain Fawcett's Strong Pomade fills a clear gap for those who need a water-based alternative to petroleum pomades without sacrificing shine or hold. The combination of AMP-Acrylates and Polyacrylate-2 Crosspolymer delivers genuine structural hold - this isn't a medium pomade with bold packaging. Clean rinse-out, no residue build-up, and a fragrance profile understated enough to wear alongside cologne. The Innovation Awards nod is earned.\u003c\/p\u003e","brand":"Capt. Fawcett","offers":[{"title":"Default Title","offer_id":49679043002607,"sku":"5601STR100S","price":40.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/15_43118a68-0957-4c5d-a83a-edc14be2fdb7.jpg?v=1780957221"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/collections\/pomades_da4e0b51-5559-4382-a963-f654239aab68.jpg?v=1695143157","url":"https:\/\/shopmasc.com\/collections\/hair-pomades.oembed?page=3","provider":"MASC","version":"1.0","type":"link"}