{"title":"Hair Gels","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAchieve your best style with our men's gel collection, designed for every hair type and need. For a complete routine, pair your gel with a quality \u003c\/span\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/shampoos\"\u003e\u003cspan\u003eshampoo\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e to keep your hair healthy and ready for styling.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEach hair gel in this lineup delivers strong hold, flexible control, and a polished finish, ideal for classic, textured, or modern hairstyles. For added volume and texture, explore our men’s \u003c\/span\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/powders\"\u003e\u003cspan\u003ehair powders\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThese hair gels offer medium to strong hold without the flaking you might remember from gels of the past. They're designed for modern styling needs, clean, reliable, and long-lasting. For more options, explore our full \u003ca href=\"https:\/\/shopmasc.com\/collections\/hair-styling\" rel=\"noopener\" class=\"\" data-end=\"375\" data-start=\"303\"\u003ehair styling collection\u003c\/a\u003e, including matte \u003ca href=\"https:\/\/shopmasc.com\/collections\/clays\" rel=\"noopener\" class=\"\" data-end=\"440\" data-start=\"393\"\u003eclays\u003c\/a\u003e for texture and \u003ca href=\"https:\/\/shopmasc.com\/collections\/hair-loss-treatments\" rel=\"noopener\" class=\"\" data-end=\"534\" data-start=\"457\"\u003ehair loss treatments\u003c\/a\u003e that support scalp and follicle health.\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eKey Capabilities\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cstrong\u003eStrong Hold \u0026amp; Flexible Control:\u003c\/strong\u003e\u003cspan\u003e Delivers long-lasting hold for men’s hairstyles, from classic to modern, without stiffness or flaking.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cstrong\u003eShine \u0026amp; Texture:\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003eEnhances natural hair shine and texture, with options for high shine or a more subtle polish.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cstrong\u003eMoisture \u0026amp; Frizz Control:\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003eFormulated with ingredients like aloe barbadensis leaf juice and glycerin to keep hair hydrated and tame frizz.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cstrong\u003eClean, Non-Greasy Finish:\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003eAlcohol-free, paraben-free, and gluten-free formulas deliver a polished, non-greasy finish for every man.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eTop Brands in This Range\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/baxter-of-california\"\u003e\u003cspan\u003eBaxter of California\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/ds-laboratories\"\u003e\u003cspan\u003eDS Laboratories\u003c\/span\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/evo\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/hanz-de-fuko\"\u003e\u003cspan\u003eHanz de Fuko\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/imperial-barber-products\"\u003e\u003cspan\u003eImperial Barber Products\u003c\/span\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/reuzel\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eIdeal For\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eCreating defined, strong, hold hairstyles that last all day\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eMen seeking a flexible, non-flaking styling product for curly, straight, or wavy hair\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eThose who want to control frizz and flyaways in humid conditions\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eAnyone looking for a premium, alcohol-free gel to pair with \u003c\/span\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/hair-care\"\u003e\u003cspan\u003ehair care\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e essentials\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eAchieving a high shine or natural finish with \u003c\/span\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/pomades\"\u003e\u003cspan\u003epomade\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e alternatives\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"evo-gangsta-grip-bonding-resin-200ml","title":"Evo Gangsta Grip Bonding Resin (200ml)","description":"\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eDesigned for all those retro gangstas, dominatrix wannabes and business ginas who, provided with the opportunity, will provide themselves the fantasy. |\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eIf Gangsta Grip had been around in the 50s, brylcreem wouldn't have made a scent. Gangsta Grip is an extremity in is slickness, and an anomaly in the firmness of its holding power. Separate or slick it back, and just feel the ride. \u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThis product has a\u003cstrong\u003e 5\/5 hold factor and 3\/5 shine factor\u003c\/strong\u003e. \u003c\/div\u003e\n\u003cstrong\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e","brand":"Evo","offers":[{"title":"Default Title","offer_id":3077584641,"sku":"EVSTSTY107","price":44.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/gangsta_grip.jpg?v=1649648230"},{"product_id":"imperial-gel-pomade-340g","title":"Imperial Gel Pomade (Size Options)","description":"\u003cp\u003eImperial Barber Products was built on a straightforward premise: make products that perform the way a barber needs them to, using the best cosmetic-grade ingredients available, and test everything on real clients before it goes anywhere near a shelf. With a combined 30 years of barbershop experience across three of the world's most style-conscious cities, the Imperial team knows what works - and Gel Pomade is one of their most versatile answers to that question.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Strong (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: High Shine (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based (water-soluble with shampoo)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Fragrance-free\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types and styles; particularly good for fine or thinning hair, curly hair, and anyone using it as a base layer under Classic, Fiber, or Blacktop Pomade \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eGel Pomade is Imperial's hybrid - the product that sits between a traditional gel and a water-based pomade and borrows the best from both. It goes on light and smooth like a pomade, distributes evenly without clumping, and then dries into the hair rather than over it, hardening for an all-day, stay-in-place hold that neither a standard gel nor a standard pomade can fully replicate on its own. Panthenol (Vitamin B5) is the hero ingredient here - it penetrates the hair shaft and scalp to strengthen follicles, add thickness, and retain moisture, which makes this particularly effective for fine or thinning hair that needs both volume and hold. PVP and VP\/VA Copolymer work together as the firming agents that give the formula its precision and structure, while Sorbitol, a sugar-based humectant, keeps the hair hydrated underneath the hold so it doesn't feel dry or brittle. It also functions exceptionally well as a base layer - apply a small amount, style, and blow dry, then finish with Classic, Fiber, or Blacktop on top for a hold and volume combination that neither product achieves alone. One note on washout: because Gel Pomade hardens into the hair rather than over it, shampoo makes removal significantly easier than water alone, especially when used in combination with other products.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eGel Pomade is for anyone who wants strong, precise hold with high shine and doesn't want the weight or residue of a traditional gel. It works across all hair types but is particularly well suited to fine or thinning hair where the volumising and thickening properties of Panthenol make a visible difference, and to curly hair where scrunching it in while damp enhances and defines curl pattern. It's also the product for anyone who cocktails - if you want more hold, more volume, or more precision from your Classic, Fiber, or Blacktop Pomade, Gel Pomade as a base layer is how you get there. For a lighter hold with less structure, the Freeform Cream is worth considering. For strong hold without the shine, Classic Pomade is the better standalone option.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrong, precise hold \u003c\/strong\u003e(8\/10) that dries into the hair rather than over it, creating a hardened structure that stays in place all day without flaking, melting, or losing shape.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol\u003c\/strong\u003e (Vitamin B5) penetrates the hair shaft and root to strengthen follicles, retain moisture, and add genuine thickness and density - making this one of the best options in the Imperial range for fine or thinning hair.\u003c\/li\u003e\n\u003cli\u003ePVP and VP\/VA Copolymer work together as dual firming agents, building a \u003cstrong\u003eprecise, sculptable hold structure\u003c\/strong\u003e that delivers definition and control throughout the day.\u003c\/li\u003e\n\u003cli\u003eSorbitol, a sugar-derived humectant, draws moisture into the hair and keeps it there, \u003cstrong\u003epreventing the dry or brittle feeling\u003c\/strong\u003e that conventional gels often cause after the hold sets.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh shine\u003c\/strong\u003e (8\/10) finish delivers a polished, wet-look result that holds its intensity from application through to the end of the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional base-layer\u003c\/strong\u003e product - apply a small amount, style, and blow dry before adding Classic, Fiber, or Blacktop on top for significantly more hold, volume, and precision than either product delivers alone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhances and defines\u003c\/strong\u003e curl pattern when scrunched into damp hair and allowed to set - a cleaner, lighter alternative to traditional curl creams or heavy curl gels.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGoes in light and smooth\u003c\/strong\u003e, distributing evenly without clumping or dragging, and dries significantly faster than other Imperial styling products.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-reactivatable\u003c\/strong\u003e for mid-day restyling - a few drops of water softens the hold and allows reshaping without reapplying.\u003c\/li\u003e\n\u003cli\u003eWater-based formula washes out with shampoo - because it hardens into the hair rather than over it, shampoo is recommended over water alone, especially when used with other products.\u003c\/li\u003e\n\u003cli\u003eVegan-friendly, paraben-free, and not tested on animals. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to towel-dried damp hair for best results - Gel Pomade dries faster than other Imperial products, so dry hair is not recommended as it won't distribute evenly. Scoop out one knuckle's worth, work between your palms, and apply from roots to ends, then comb or finger-style into your desired shape. For curly hair, scrunch into damp hair and allow to air dry for defined, frizz-free curls. To use as a base layer, apply a small amount to damp hair, style, and blow dry until fully set, then apply your finishing pomade on top and style as usual - this approach adds significant volume and hold that neither product achieves on its own. Wash out with shampoo rather than water alone for easier removal, particularly when layered with other products. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eGel Pomade is the product that changes how you use everything else in the Imperial lineup. On its own it's a strong, high-shine hybrid that handles most hair types and styles with ease - but its real value is as a base layer that unlocks more hold, more volume, and more precision from Classic, Fiber, or Blacktop than any of those products deliver solo. If you've been using Classic and wishing it had more volume, or Fiber and wanting more staying power, Gel Pomade as a base is the answer you've been looking for. For fine or thinning hair in particular, the Panthenol-driven thickening and volumising benefits make this one of the more purposeful products in the range.\u003c\/p\u003e","brand":"Imperial Barber Products","offers":[{"title":"340g","offer_id":3089237313,"sku":"IMP-GP","price":41.0,"currency_code":"CAD","in_stock":true},{"title":"57g","offer_id":41029515981,"sku":"IMP-GP-T","price":12.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/4_bc165a0c-96e3-46fa-87cd-115fd26e9dd5.jpg?v=1697665512"},{"product_id":"baxter-of-california-thickening-style-gel-100ml","title":"Baxter of California Thickening Style Gel (120ml)","description":"\u003cp\u003eSince 1965, Baxter of California has approached men's grooming from a simple position: make it work, make it last, and don't overcomplicate it. The Los Angeles brand has earned its reputation over decades of real-world performance - paraben-free, barber-trusted, and built for the kind of daily use that asks a lot of a product.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Strong (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural Shine (7\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based - water-soluble, rinses clean\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Warm Spice - subtle Ginger and Caramel warmth, light and unobtrusive\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Fine, thin, and limp hair looking for volume, thickness, and all-day hold. Short to medium lengths. Structured styles and defined looks where maximum hold is the priority \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Thickening Style Gel is Baxter of California's dedicated thickening and volumizing styler - a strong-hold gel formula built specifically for fine, thin, or limp hair that needs maximum hold and the appearance of more density.\u003c\/p\u003e\n\u003cp\u003eWhere most gels deliver hold but nothing else, this one layers in a genuine thickening story: Birch Sap provides natural nutrients and minerals that support hair health at the follicle level, Ginger Root Extract stimulates and invigorates the scalp, Panthenol binds moisture into the hair fibre and improves elasticity to reduce breakage, and PVP Copolymer deliver the strong polymer hold that keeps fine hair lifted and in place throughout the day. Calcium Sodium Borosilicate and Tin Oxide add a light, dimensional shimmer to the finish that reflects light and makes hair appear thicker and more voluminous than it actually is — a considered cosmetic detail that works in service of the thickening goal rather than just adding shine for its own sake. The formula is water-based, rinses cleanly, and works best applied to damp hair before blow-drying to maximize the volumizing effect. \u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Thickening Style Gel is built for guys with fine, thin, or limp hair who want maximum hold and the visual appearance of more volume and density — it is the strongest-hold product in the Baxter styling range and the one to reach for when other styling products haven't been able to keep fine hair in place through the day. It suits short to medium lengths best and performs particularly well when blow-dried in from damp hair for volume and lift. If you are already using the Fortifying Shampoo and Conditioner system for thickness and want a styling product that works toward the same goal, the Thickening Style Gel is the natural finishing step to pair with it. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePVP and VP\/Dimethylaminoethylmethacrylate Copolymer deliver strong polymer hold that keeps fine and limp hair lifted and in place all day - the strongest hold in the Baxter styling range\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCalcium Sodium Borosilicate \u003c\/strong\u003eand\u003cstrong\u003e Tin Oxide\u003c\/strong\u003e create a light dimensional shimmer that reflects light and makes hair appear visibly thicker and fuller - a functional cosmetic detail that supports the thickening goal\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBirch Sap\u003c\/strong\u003e (Betula Alba Juice) provides natural minerals, amino acids, and nutrients that support hair health and scalp condition with regular use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGinger Root Extract \u003c\/strong\u003e(Zingiber Officinale) stimulates and invigorates the scalp, supporting healthy circulation around the follicle during styling\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol\u003c\/strong\u003e (Pro-Vitamin B5) binds moisture into the hair fibre, improving elasticity and reducing the brittleness and breakage that fine hair is prone to\u003c\/li\u003e\n\u003cli\u003eNatural shine finish adds dimension and the appearance of healthy, vibrant hair — not a flat matte that can make fine hair look limp, and not a heavy gloss that weighs it down\u003c\/li\u003e\n\u003cli\u003eWorks best applied to damp hair before blow-drying — the combination of heat and strong polymer hold creates volume and lift that lasts through the day\u003c\/li\u003e\n\u003cli\u003eHydroxypropylcellulose and Polyquaternium-11 add additional film-forming hold support and anti-static conditioning to keep fine hair smooth and controlled\u003c\/li\u003e\n\u003cli\u003ePairs naturally with the Fortifying Shampoo and Conditioner system for a complete fine-hair routine from wash to finish\u003c\/li\u003e\n\u003cli\u003e Water-soluble, rinses cleanly with water alone, leaves no buildup between washes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to damp, towel-dried hair for best results - the thickening and volumizing effect is significantly stronger when blow-dried in from damp rather than applied to dry hair. Work a small amount through the hair from roots to ends, using fingertips to distribute evenly and lift at the roots. Blow-dry on medium heat while using a round brush or your fingers to lift and shape - the strong polymer hold sets during drying to lock volume and lift in place. Avoid applying too much product upfront; fine hair can be weighed down by excess gel even when the formula is designed for thickening, so start with a small amount and build only if needed. For a more defined, separated look, run a comb through after blow-drying while the gel is still slightly warm. Rinses cleanly with warm water.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Thickening Style Gel fills a specific and well-defined gap in the Baxter range - it is the product for fine or thin hair that needs the most support a styling product can provide. The Birch Sap and Ginger Root Extract ingredients make it more than a straightforward strong-hold gel, and the Calcium Sodium Borosilicate shimmer detail is a genuinely smart formulation decision that helps hair look thicker optically as well as feeling fuller from the hold. The natural connection to the Fortifying Shampoo and Conditioner system means it slots cleanly into a complete fine-hair routine - cleanse and strengthen at the wash step, volumize and hold at the styling step. For guys with fine or thinning hair who have found other styling products can't keep up through the day, this is the one to try.\u003c\/p\u003e","brand":"Baxter Of California","offers":[{"title":"Default Title","offer_id":18511528165491,"sku":"P1664800","price":32.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/baxter-thickening-style-gel.jpg?v=1649649185"},{"product_id":"hanz-de-fuko-gel-triq-237ml","title":"Hanz de Fuko Gel Triq (237ml)","description":"\u003cp\u003eHanz de Fuko is a grooming brand that approaches even the most traditional product categories differently - and styling gel is no exception. Gel Triq is built on a sugar-based formula that delivers extreme hold without the crunch, flaking, or stiffness that conventional gels are known for.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Extreme (10\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Wet Shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water and alcohol-based, fast-drying\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Short to medium hair; slickbacks, dramatic styles, defined wet looks \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe key ingredient here is \u003cstrong\u003eSorbitol\u003c\/strong\u003e - a sugar-derived humectant that acts as the primary hold agent and gives Gel Triq its distinctive behaviour. It delivers extreme hold that dries quickly into a deep, glossy wet-shine finish without going crunchy or flaky, which is the problem that makes most styling gels frustrating to use. A blend of botanical oils including \u003cstrong\u003eSage\u003c\/strong\u003e, \u003cstrong\u003eSpearmint,\u003c\/strong\u003e \u003cstrong\u003ePeppermint\u003c\/strong\u003e, \u003cstrong\u003eClove\u003c\/strong\u003e, and \u003cstrong\u003eEucalyptus\u003c\/strong\u003e conditions the scalp and hair during hold, and a full \u003cstrong\u003eVitamin A, C, and E complex\u003c\/strong\u003e adds antioxidant support with every application. There's also a clever activation trick built into the formula - rub a small amount between your palms and breathe on it for a few seconds before applying to increase tackiness and reduce shine for quicker-drying, more textured results.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eGel Triq is for anyone who wants extreme hold and a wet-look finish without the crunch and flaking of a conventional gel. It's best suited to short or medium hair in dramatic, slicked, or defined styles where the wet shine is part of the look rather than a side effect. It also suits anyone who has given up on gels in the past because of stiffness or flaking - the sugar-based formula behaves differently enough to be worth revisiting. For extreme hold with a matte finish rather than wet shine, Heavymade is the comparison point from within the range.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSorbitol (Sugar-Based) acts as the primary hold agent, delivering \u003cstrong\u003eextreme hold\u003c\/strong\u003e that dries into a wet-shine finish \u003cstrong\u003ewithout crunch, flaking, or the brittle stiffness\u003c\/strong\u003e associated with conventional polymer-based gels.\u003c\/li\u003e\n\u003cli\u003ePolyquaternium-69 forms a flexible conditioning film over each strand, reinforcing the hold while keeping hair manageable and soft under the extreme hold strength.\u003c\/li\u003e\n\u003cli\u003ePVP adds a secondary hold layer, contributing to the \u003cstrong\u003edurability and longevity of the style\u003c\/strong\u003e through a full day of wear.\u003c\/li\u003e\n\u003cli\u003eSD Alcohol 40B (Ethyl Alcohol) accelerates drying time, allowing styles to set quickly after application without a long wait.\u003c\/li\u003e\n\u003cli\u003eRetinyl Palmitate (\u003cstrong\u003eVitamin A\u003c\/strong\u003e), Tocopheryl Acetate (\u003cstrong\u003eVitamin E\u003c\/strong\u003e), and Ascorbyl Palmitate (\u003cstrong\u003eVitamin C\u003c\/strong\u003e) deliver a full antioxidant vitamin complex, protecting and conditioning the hair and scalp during daily use.\u003c\/li\u003e\n\u003cli\u003eSalvia Officinalis (\u003cstrong\u003eSage\u003c\/strong\u003e) Oil, Mentha Viridis (\u003cstrong\u003eSpearmint\u003c\/strong\u003e) Leaf Oil, and Mentha Piperita (\u003cstrong\u003ePeppermint\u003c\/strong\u003e) Oil work together to combat scalp dryness, \u003cstrong\u003esupport circulation\u003c\/strong\u003e, and keep the\u003cstrong\u003e scalp refreshed\u003c\/strong\u003e and conditioned under hold.\u003c\/li\u003e\n\u003cli\u003eEugenia Caryophyllus (Clove) Leaf Oil and Eucalyptus Globulus Oil add further \u003cstrong\u003escalp conditioning and stimulating\u003c\/strong\u003e benefits, rounding out one of the more impressive botanical lineups in a styling gel.\u003c\/li\u003e\n\u003cli\u003ePhospholipids \u003cstrong\u003econdition the hair at a structural level\u003c\/strong\u003e, strengthening strands and improving resilience with regular use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eActivation technique\u003c\/strong\u003e: rub between palms and breathe on the product for a few seconds before applying to increase tackiness and achieve a quicker-drying, less shiny, more textured result. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eFor a controlled, sleek wet-look style, finger-comb a small amount through wet hair from roots to ends, then comb or shape into place and allow to dry. For more dramatic or defined styles, apply to dry hair and shape decisively before the formula sets. To increase tackiness and reduce shine for a quicker-drying finish, rub a small amount between your palms and breathe on it for a few seconds before applying - this activates the sugar-based hold agents and changes the formula's behaviour noticeably. Start with less than you think you need and build up, as the extreme hold is effective even in small amounts. Washes out with shampoo.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eGel Triq earns its place in the Hanz de Fuko range by solving the main complaint most people have about styling gel - the crunch. The sugar-based formula is a genuinely different approach, and the result is extreme hold with a wet-shine finish that actually stays comfortable to wear through the day. If you've written off gel as a product category because of past experiences with stiff, flaky formulas, Gel Triq is worth reconsidering. The activation technique is also a useful trick worth knowing - it turns one product into two distinct finishing options depending on how you apply it.\u003c\/p\u003e","brand":"Hanz de Fuko","offers":[{"title":"Default Title","offer_id":30874138935411,"sku":"HDF-GT","price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/2_a53b8fe3-4cfe-4113-87d1-c2034248b4ff.jpg?v=1677039388"},{"product_id":"reuzel-fiber-gel-200ml","title":"Reuzel Fiber Gel (100ml)","description":"\u003cp\u003eReuzel was forged in the kind of place where craft actually matters — Schorem Haarsnijder en Barbier, a no-nonsense barbershop in Rotterdam where founders Leen and Bertus built their reputation one great haircut at a time. With over fifty years of combined barbering experience, they created Reuzel to fill a gap that no existing brand was filling: products developed by people who use them professionally, tested on real clients, and built to perform under real conditions. That standard hasn't changed since day one.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Strong\/Flexible (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Medium Shine (3\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based (water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Sugary Rum - warm, sweet, and smooth\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Most hair types and lengths; anyone who wants the hold of a gel without the flaking, stiffness, or alcohol-related dryness \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFiber Gel is Reuzel's answer to everyone who gave up on gel after one too many flaky, crunchy, helmet-head experiences. It's alcohol-free, non-flaking, and delivers a strong 8\/10 hold that stays flexible throughout the day - meaning you can actually run your fingers through your hair and reshape it without it crumbling apart. The formula is lightweight enough to avoid that heavy, coated feeling that plagues a lot of gels, but it's got enough backbone to handle most hair types and lengths with ease. A naturally derived Copolymer Blend provides the hold structure, while Glycerin pulls moisture into the hair and Vitamin E works to keep it strong and flexible. The result is a gel that actually behaves like a grown-up styling product.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFiber Gel is for anyone who loves the control of a gel but has been burned by formulas that flake, dry out the hair, or leave it looking crunchy and overdone. It suits most hair types and works particularly well on medium to longer lengths where a pomade might not distribute evenly enough. It's also a solid pick for curl definition - apply to damp hair and let it air dry for a controlled, defined finish without the crunch. If you want a stronger hold with a more matte finish, the Extreme Hold Matte Pomade is worth a look. For something lighter and creamier, the Fiber Cream sits a few steps down in hold.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eStrong, flexible hold (8\/10) that lasts all day without going stiff or crunchy - you can restyle and reshape throughout the day without the formula breaking apart. A naturally derived Copolymer Blend provides the structural hold while maintaining a smooth, defined feel that doesn't coat the hair artificially\u003c\/li\u003e\n\u003cli\u003eAlcohol-free formula means none of the dryness or scalp irritation that comes with conventional gels - hair feels healthy rather than stripped\u003c\/li\u003e\n\u003cli\u003eNon-flaking formula eliminates the white residue that makes most gels unwearable on darker hair or in professional settings\u003c\/li\u003e\n\u003cli\u003eGlycerin draws moisture from the air into the hair, keeping it hydrated and preventing the brittle, dried-out finish common in lesser gels\u003c\/li\u003e\n\u003cli\u003eVitamin E supports hair strength and flexibility from within, reducing breakage caused by repeated daily styling\u003c\/li\u003e\n\u003cli\u003eMedium shine (3\/10) gives a polished but natural finish - more refined than a matte pomade, less intense than a high-shine formula\u003c\/li\u003e\n\u003cli\u003eSugary Rum scent is warm and inviting, one of the more distinct and memorable in the Reuzel range. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply a small amount to towel-dried hair - start conservatively and add more based on your hair's length and density. Work through evenly from roots to ends and allow to dry naturally or blow dry for a smoother, more controlled finish. For a more casual, dishevelled look, allow the gel to fully dry, then rake your fingers through to break it up slightly - it shifts from sleek and polished to relaxed and textured without losing hold or leaving residue behind.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eIf gel is in your past because of bad experiences, Fiber Gel is worth giving the format one more chance. It genuinely solves the problems that made conventional gels frustrating - no flaking, no alcohol, no crunch - while delivering the kind of hold that actually keeps up with a full day. The flexibility to restyle without reapplying is a bigger deal than it sounds in daily use, and the alcohol-free formula makes it significantly kinder to hair over time. A smart, modern take on a classic styling category.\u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"Default Title","offer_id":31331661774963,"sku":"RZAFGEL100","price":22.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_53d2b899-428e-42ff-b83f-0a8e51c5ef50.jpg?v=1776804300"},{"product_id":"ds-laboratories-revita-high-performance-styling-gel-100ml","title":"DS Laboratories Revita High Performance Styling Gel (100ml)","description":"\u003cp\u003eRevita Styling Gel is equal parts hair care and hair styling. Built on the same Nanosome Delivery System as the rest of the Revita range, this water-based\u003cstrong\u003e medium hold gel\u003c\/strong\u003e incorporates over \u003cstrong\u003e13 active ingredients\u003c\/strong\u003e - including Apple Stem Cell Extract, Copper Tripeptide-1, Adenosine, and Glycolic Acid - to support scalp health and hair density while delivering a flexible, non-flaking hold with a natural shine finish. It works on both straight and curly hair without residue, greasiness, or stiffness.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eRevita Styling Gel is for anyone with thinning or fine hair who wants their styling step to actively support their hair density routine. The medium hold and shine finish suit a wide range of styles, and the formula works equally well on straight and curly hair. Suitable for men and women.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMedium hold with a natural shine finish - non-greasy, non-sticky, and flake-free\u003c\/li\u003e\n\u003cli\u003eNanosome Delivery System keeps 13+ actives working at the scalp well beyond application\u003c\/li\u003e\n\u003cli\u003eApple Stem Cell Extract supports follicle vitality and promotes fuller, thicker-looking hair\u003c\/li\u003e\n\u003cli\u003eAdenosine prolongs the active hair growth phase for improved density over consistent use\u003c\/li\u003e\n\u003cli\u003eGlycolic Acid gently supports scalp cell turnover, improving the environment for follicle health\u003c\/li\u003e\n\u003cli\u003eWorks on both straight and curly hair without residue or stiffness \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCopper Tripeptide-1\u003c\/strong\u003e - A tissue-remodelling peptide that supports follicle size and growth signalling, delivered into the scalp via Nanosomes during daily wear.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApple Stem Cell Extract\u003c\/strong\u003e (Malus Domestica Fruit Cell Culture Extract) - A vegetal-origin stem cell extract that supports scalp vitality and promotes a healthier follicle environment with every application.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdenosine\u003c\/strong\u003e - Prolongs the anagen (active growth) phase of the hair cycle, supporting thicker, longer-looking hair over consistent use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycolic Acid\u003c\/strong\u003e - Gently promotes cell turnover at the scalp, helping to clear buildup and create a cleaner, more receptive environment for the formula's actives.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Lupine Protein\u003c\/strong\u003e - Moisturizes and strengthens the hair fibre, improving manageability, reducing breakage, and adding softness and shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol\u003c\/strong\u003e - A provitamin B5 derivative that penetrates the hair shaft to improve elasticity, moisture retention, and overall hair condition. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to damp or towel-dried hair. Distribute evenly from roots through to ends. Style as desired - works on straight and curly hair alike. For thinning hair, focus at the roots to build volume and improve the appearance of scalp coverage. Do not rinse out. Allow to dry naturally or use a diffuser.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eA styling gel that supports your thinning hair routine while it holds your style is a genuinely useful thing - and Revita Gel delivers on both. The active ingredient depth here is meaningful, and the Nanosome delivery means those actives aren't just sitting on the surface. For anyone already using Revita Shampoo and Spectral, this is the logical way to extend that routine into their styling step.\u003c\/p\u003e","brand":"DS Laboratories","offers":[{"title":"Default Title","offer_id":43623562674415,"sku":"DS080","price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/1_90267eb4-6bd1-4c58-8f8e-c648095820cb.jpg?v=1669752205"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/collections\/hair_gel_a3a4865a-65e8-4023-b0bd-7f2cc717e6e9.jpg?v=1695158947","url":"https:\/\/shopmasc.com\/collections\/hair-gels.oembed","provider":"MASC","version":"1.0","type":"link"}