{"title":"Hair Creams","description":"Are you dealing with dry or frizzy hair? Here at \u003ca rel=\"noopener noreferrer\" href=\"https:\/\/shopmasc.com\/pages\/about-us\" target=\"_blank\"\u003eMASC\u003c\/a\u003e, we know that there’s almost nothing worse than a severely dry scalp or brittle and parched hair. We offer a variety of hair creams, hair lotions, \u003ca href=\"https:\/\/shopmasc.com\/collections\/waxes\"\u003ewaxes\u003c\/a\u003e and other \u003ca rel=\"noopener noreferrer\" href=\"https:\/\/shopmasc.com\/collections\/hair-styling\" target=\"_blank\"\u003emen’s hair products\u003c\/a\u003e that can be used in conjunction with other styling products. The hold these products offer ranges from light to strong, and each can be used on their own to create a natural look. If scalp health is a concern, explore our \u003ca data-start=\"629\" data-end=\"697\" class=\"\" rel=\"noopener\" href=\"https:\/\/shopmasc.com\/collections\/scalp-care\"\u003escalp care collection\u003c\/a\u003e to hydrate and rebalance your roots. Not sure if you need a pomade, clay, or texture cream, then just \u003ca rel=\"noopener noreferrer\" href=\"https:\/\/shopmasc.com\/pages\/contact-us\" target=\"_blank\"\u003eget in touch\u003c\/a\u003e with a member of our staff, and we’ll help you find the ideal men’s styling product.","products":[{"product_id":"baxter-of-california-hard-cream-pomade-60ml","title":"Baxter of California Hard Cream Pomade (60ml)","description":"\u003cp\u003eBaxter of California has been one of the defining names in men's grooming since opening its doors in Los Angeles in 1965 — long before the category had a proper name. Their products are built for real-world use: paraben-free, barber-trusted, and formulated with ingredients that earn their place in the formula rather than just filling it out.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Firm (7\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural \/ Low Shine (3\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Wax-based - water-soluble, rinses clean\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Clean Subtle - fresh, light, barely-there\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Medium to thick hair. Short to medium lengths. Textured definition, structured styles, and natural looks that need more hold than a light cream delivers \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Hard Cream Pomade sits in a specific and useful gap in the Baxter range — firmer than the Cream Pomade, more natural-finishing than the Clay Pomade, and lighter in feel than either. It is a solid-form styling cream that goes on as a rich, smooth product and delivers firm hold with a low-shine, natural finish that suits guys who want control without the matte flatness of a clay or the sheen of a wax pomade. Synthetic Beeswax and Stearyl Behenate anchor the hold, while Jojoba Esters add a conditioning quality that keeps the formula from feeling stiff or drying on the hair. PVP and Acrylates Copolymer provide polymer hold support that extends durability through the day. Bambusa Vulgaris Leaf Extract and Camellia Sinensis Leaf Extract bring a natural conditioning and antioxidant element to the formula. The award-winning formula is paraben-free, reworkable, and rinses out cleanly with water — no heavy residue, no buildup, no clarifying shampoo needed.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Hard Cream Pomade is the right pick for guys with medium to thick hair who want firm, structured hold with a natural rather than matte or shiny finish. It handles short to medium lengths well and suits polished everyday styles as much as more textured, separated looks. For lighter hold with the same natural finish, step down to the Cream Pomade. For a true matte finish at similar hold strength, the Clay Pomade is the better option. For a shine finish at this hold level, try the Hard Water Pomade.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSynthetic Beeswax and Stearyl Behenate anchor a firm, structured hold that keeps medium to thick hair in place through the day without going rigid or crunchy\u003c\/li\u003e\n\u003cli\u003eNatural, low-shine finish delivers a polished, well-groomed look without the flatness of a true matte or the gloss of a high-shine pomade\u003c\/li\u003e\n\u003cli\u003eJojoba Esters condition and soften the hair during styling - providing flexibility within the hold so hair feels touchable rather than stiff\u003c\/li\u003e\n\u003cli\u003ePVP and Acrylates Copolymer build polymer hold durability that keeps the style locked in even as humidity or movement work against it through the day\u003c\/li\u003e\n\u003cli\u003eFully reworkable - reshape or adjust the style at any point without adding more product or losing the underlying hold\u003c\/li\u003e\n\u003cli\u003eBambusa Vulgaris Leaf Extract adds a natural botanical conditioning element and is one of the more interesting ingredients in the Baxter styling range\u003c\/li\u003e\n\u003cli\u003eCamellia Sinensis Leaf Extract provides antioxidant support and helps keep hair in healthy condition with repeated daily use\u003c\/li\u003e\n\u003cli\u003eTocopheryl Acetate and Tocopherol deliver Vitamin E conditioning directly to the hair during application\u003c\/li\u003e\n\u003cli\u003eWater-soluble and rinses out cleanly with warm water alone - no special shampoo needed, no residue left behind\u003c\/li\u003e\n\u003cli\u003eParaben-free, award-winning formula suitable for daily use on medium to thick hair types \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop a fingernail-sized amount into your palm and rub hands together firmly to emulsify - the solid texture softens quickly with heat from your hands. Apply evenly to damp or dry hair, working from front to back with your fingertips. Damp hair gives a more defined, slightly wetter-looking result; dry hair delivers a cleaner, more natural finish with the same firm hold underneath. Build incrementally if you need more control - start with a single fingernail-sized amount and add a touch more only if needed, as the hold is stronger than the cream texture suggests. Finish with fingers for a textured look or a comb for something more structured. Rinses out completely with warm water.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Hard Cream Pomade fills the middle ground in the Baxter styling range more effectively than most mid-hold products manage. It has the hold strength to actually keep thicker hair in place without going stiff, the natural finish that avoids looking overdone, and the Jojoba Esters conditioning quality that makes it comfortable to wear all day. For guys who have found light-hold creams too weak and clay pomades too flat or heavy-feeling, this sits right in between and covers both complaints cleanly. The Bamboo and Green Tea Extract ingredients are a nice touch that elevates the formula above a standard wax-based pomade. A versatile daily option that works across a wide range of styles and hair types.\u003c\/p\u003e","brand":"Baxter Of California","offers":[{"title":"Default Title","offer_id":2893407297,"sku":"P1312800","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/7_5ca91fc8-0349-4cf7-8b50-33f063996e59.jpg?v=1750273129"},{"product_id":"baxter-of-california-cream-pomade-60ml","title":"Baxter of California Cream Pomade (60ml)","description":"\u003cp\u003eSince 1965, Baxter of California has been one of the founding voices in men's grooming - a Los Angeles brand that helped establish the category before most people knew it existed. Trusted by barbers and built for everyday use, every Baxter product is paraben-free, ethically sourced, and formulated to perform without overcomplicating the routine.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light (4\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural \/ Low Shine (3\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Wax-based - water-soluble, rinses clean\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Subtle Clean - light, fresh, barely-there fragrance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Fine, wavy, and short to medium hair. Tousled, lived-in, and bed-head styles. Anyone who wants soft definition without weight or shine \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Cream Pomade is Baxter of California's lightest styling option - a moisture-rich formula that softens and smooths hair while delivering just enough definition and hold to give a style shape without locking it in place. Microcrystalline Wax and Candelilla Wax form the flexible hold base, while Beeswax adds a degree of structure that keeps the light hold from feeling non-existent. Dimethicone and Mineral Oil contribute to the smooth, frizz-free finish that makes this product particularly effective on wavy and fine hair that tends to frizz or lose shape through the day. The result is hair that looks naturally groomed rather than styled - the kind of finish that reads as effortless because it is. Apply to damp hair for a slightly more defined look with a touch more shine, or to dry hair for a looser, more undone result. Because it is water-based, it rinses clean with water alone and leaves no buildup between washes.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Cream Pomade is the right call for guys with fine or wavy hair who want a soft, natural look without any stiffness, shine, or weight bearing down on lighter hair. It handles short to medium lengths best and suits casual, tousled styles over structured ones. For more hold with the same natural finish, step up to the Hard Cream Pomade. For the same light hold with more shine, the Hard Water Pomade covers that. If you want a finishing layer over another product, the Grooming Cream makes a better pre-styler - the Cream Pomade works best as a standalone.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMicrocrystalline Wax and Candelilla Wax create a light, pliable hold that gives hair shape and definition without stiffness or rigidity\u003c\/li\u003e\n\u003cli\u003eBeeswax adds a subtle structural layer that keeps the style together through the day without pushing the hold level into medium territory\u003c\/li\u003e\n\u003cli\u003eDimethicone smooths the hair surface and eliminates frizz — particularly effective on wavy or fine hair that tends to lose shape or puff out in humidity\u003c\/li\u003e\n\u003cli\u003eMineral Oil conditions and softens, contributing to the moisture-rich feel that makes this cream noticeably more nourishing than a basic light-hold gel or wax\u003c\/li\u003e\n\u003cli\u003eNatural, low-shine finish - hair looks polished and groomed without looking like anything has been applied\u003c\/li\u003e\n\u003cli\u003eFully reworkable throughout the day - reshape or adjust the style at any point without adding more product\u003c\/li\u003e\n\u003cli\u003eWater-soluble formula rinses out completely with water alone - no clarifying shampoo, no residue, no buildup\u003c\/li\u003e\n\u003cli\u003eGlycerin delivers a base layer of moisture to the hair during application - softening the texture and improving overall manageability\u003c\/li\u003e\n\u003cli\u003eApply to damp hair for more definition and a slight sheen, or to dry hair for a softer, more natural result\u003c\/li\u003e\n\u003cli\u003eParaben-free and suitable for all hair types - though it performs best on fine, wavy, or shorter lengths \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop a fingernail-sized amount into your palm and rub hands together to warm and emulsify - the wax base softens quickly with heat. Work through damp or dry hair from roots to ends using your fingertips, spreading evenly before shaping. Start with less than you think you need; the Cream Pomade is lighter than it looks and a little covers a lot of hair. Damp hair gives slightly more definition and a touch of added sheen; dry hair gives a softer, more natural result. Shape with fingers for a casual look or run a comb through for a more finished style. Rinses out with warm water alone.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Cream Pomade is the product for anyone who has been put off styling products because they make hair feel stiff, greasy, or overdone. It is genuinely light - the kind of product you forget is in your hair, which is exactly the point for guys who want a natural look rather than a styled one. Fine and wavy hair in particular benefits from the frizz-smoothing Dimethicone and the overall moisture-rich formula. It is also a solid choice for someone getting into grooming for the first time who wants something forgiving and easy to use. Pairs nicely with the Clay Pomade on thicker hair if you want to add texture and matte coverage on top.\u003c\/p\u003e","brand":"Baxter Of California","offers":[{"title":"Default Title","offer_id":2894058113,"sku":"P1312600","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/6_767d2423-3095-4ef0-85f8-5ad38d7adf3a.jpg?v=1750273162"},{"product_id":"evo-crop-strutters-construction-cream-90ml","title":"Evo Crop Strutters Construction Cream (90g)","description":"\u003cp\u003eThe \u003cstrong\u003emiddle ground between a paste and a pomade\u003c\/strong\u003e, and one of evo's most versatile styling products. Crop Strutters Construction Cream delivers medium hold and medium shine in a water-soluble formula that can be re-worked throughout the day without going stiff or flaky. Carnauba wax gives it that flexible, pliable hold that feels structured but never locked in. The result is definition and texture with actual moisture in the hair - not the dried-out, stiff finish that heavier creams can leave behind.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAll hair types, with a strong lean toward short hair. If you want definition and shine with some flexibility - something between a matte paste and a high-gloss pomade - this is it. Works well on textured, wavy, or straight short cuts. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedium hold\u003c\/strong\u003e with \u003cstrong\u003emedium shine \u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eCera Carnauba creates flexible, re-workable hold that can be restyled throughout the day\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-soluble formula\u003c\/strong\u003e rinses out easily without build-up\u003c\/li\u003e\n\u003cli\u003eProvides definition and texture while maintaining moisture\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types, particularly short hair\u003c\/li\u003e\n\u003cli\u003eSulphate, paraben, DEA, TEA, and propylene glycol free \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eClean and understated\u003c\/em\u003e. A light, fresh scent that doesn't linger. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCera Carnauba (Carnauba Wax) \u003c\/strong\u003e- A plant-derived wax that creates a flexible, re-workable hold. Provides structure without rigidity and contributes to the light shine finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolyquaternium-28\u003c\/strong\u003e - A conditioning polymer that helps improve manageability and adds a smooth feel to the hair during styling. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eWork between palms and apply to dry or towel-dried hair. Style as desired. The formula can be re-worked and restyled throughout the day. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eCrop Strutters sits in the sweet spot that a lot of guys are looking for - enough hold to keep a style in place, enough shine to look intentional, but flexible enough that you're not locked in all day. It also plays well with other evo products: layer it under or over their salty dog salt spray for a more relaxed finish, or use it alone for a cleaner, more defined look.\u003c\/p\u003e","brand":"Evo","offers":[{"title":"Default Title","offer_id":3077685505,"sku":"EVSTSTY106","price":45.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/18_abf00ca8-7f8b-4110-b56e-a3386cf006bc.jpg?v=1717608086"},{"product_id":"lock-stock-barrel-pucka-grooming-creme-100g","title":"Lock Stock \u0026 Barrel Pucka Grooming Creme (100g)","description":"\u003cp\u003ePucka is Lock Stock \u0026amp; Barrel's everyday grooming creme - the one you reach for when you want your hair to look good without looking like you spent too long on it. Its water-based formula delivers a medium, pliable hold with a natural finish that works with your hair's texture rather than masking it. Lightweight and reworkable, Pucka is the kind of product that suits almost anyone and almost any occasion.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat\u003c\/strong\u003e: Grooming Creme\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types, everyday styling and reworkable looks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who wants a reliable, no-fuss daily styler that keeps things looking natural and polished without going heavy or stiff. Works across hair types and lengths — great for those who like to restyle throughout the day without reapplying. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMedium pliable hold that keeps hair in place without locking it down\u003c\/li\u003e\n\u003cli\u003eNatural finish that enhances texture without adding unwanted shine or weight\u003c\/li\u003e\n\u003cli\u003eBeeswax and Microcrystalline Wax give a smooth, workable consistency that moulds easily\u003c\/li\u003e\n\u003cli\u003eCaprylic\/Capric Triglyceride conditions the hair as you style for a healthy, non-dry finish\u003c\/li\u003e\n\u003cli\u003eRemouldable throughout the day - reshape and rework as needed\u003c\/li\u003e\n\u003cli\u003eWater-based formula rinses out cleanly\u003c\/li\u003e\n\u003cli\u003eParaben free and cruelty free \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eCarries Lock Stock \u0026amp; Barrel's warm, refined signature scent - understated and clean, with a subtle aromatic warmth that fades naturally throughout the day. \u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eWarm a small amount between palms and distribute evenly through dry or slightly damp hair. Style as desired. Build up gradually for more hold and definition. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003ePucka is the definition of a reliable daily driver. It doesn't shout about itself - it just works. The natural finish means it suits a wide range of styles and hair types, and the reworkable hold makes it forgiving for those who like to adjust their look throughout the day. A genuinely easy product to recommend.\u003c\/p\u003e","brand":"Lock Stock \u0026 Barrel","offers":[{"title":"Default Title","offer_id":3192724673,"sku":"LSB-PU100","price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/2_cbb88d97-0127-41fd-9b7c-1aab101caf38.jpg?v=1669914376"},{"product_id":"malin-goetz-sage-styling-cream-118ml","title":"(Malin+Goetz) Sage Styling Cream (Size Options)","description":"\u003cp\u003eThe styling product that works for everyone - because it doesn't try to do too much. The (MALIN+GOETZ) Sage Styling Cream is a flexible-hold cream built on botanical sage and chamomile oils, sweet almond oil, shea butter, and panthenol, delivering shine, definition, and frizz control without stiffness, residue, or that unmistakable \"styled\" look that dates itself by lunchtime. It conditions as it styles, works on wet or dry hair, and handles everything from a relaxed tousle to a slicked-back finish depending on how much you use and how you apply it. Cruelty-free.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor all hair types - fine, thick, curly, straight, colour-treated, or anything in between. Particularly well-suited to anyone who wants definition and shine without commitment to a specific style, and anyone dealing with frizz, flyaways, or hair that needs a little help looking intentional. Also an excellent post-blowdry finisher.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlexible hold that moves with your hair\u003c\/strong\u003e. This isn't a gel or a lacquer - it's a cream that gives your hair shape and definition while still feeling touchable, natural, and not at all like you've applied a product.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdds shine without grease\u003c\/strong\u003e. Phenyl trimethicone and sweet almond oil deliver a clean, healthy-looking shine that reads as well-conditioned hair rather than product buildup.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTames frizz and flyaways durably\u003c\/strong\u003e. Sage and chamomile oils smooth the hair cuticle while shea butter seals moisture in, keeping frizz controlled throughout the day without reapplication.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditions while it styles\u003c\/strong\u003e. Panthenol and a full amino acid complex hydrate and strengthen hair with every use - so this is doing hair care work at the same time as styling work.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks on wet or dry hair\u003c\/strong\u003e. Applied to damp hair before blow-drying, it smooths and conditions. Applied to dry hair after, it finishes, defines, and tames. One product, two very different moments in the routine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResidue-free, no buildup\u003c\/strong\u003e. Rinses clean without leaving any waxy or tacky residue on hair or hands - which means it plays well with the Peppermint Shampoo's clarifying action. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eClean, herbal, and quietly earthy - sage done properly, with a soft chamomile warmth underneath that keeps it from being sharp. It's subtle in the hair rather than present, which is exactly right for a daily styling product - you shouldn't smell your styling cream all day.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSage Oil\u003c\/strong\u003e (Salvia Officinalis Oil) - A botanically-derived oil with hydrating and conditioning properties that helps smooth the hair cuticle, add shine, and provide the formula's signature herbal character.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChamomile Oil \u003c\/strong\u003e(Ormenis Multicaulis Oil) - Soothing and conditioning, chamomile oil hydrates the hair shaft and scalp while contributing a gentle calming quality to the overall formula.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSweet Almond Oil \u003c\/strong\u003e(Prunus Amygdalus Dulcis Oil) - A lightweight, fast-absorbing emollient rich in oleic acid that nourishes the hair, adds shine, and contributes to the cream's smooth, non-greasy application.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter \u003c\/strong\u003e(Butyrospermum Parkii Butter) - Rich in fatty acids, shea butter provides deeper conditioning for the mid-lengths and ends, sealing in moisture and helping to control frizz durably.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol \u003c\/strong\u003e(Vitamin B5) - Penetrates the hair shaft to hydrate from within, improving elasticity, softness, and manageability - the conditioning backbone of the formula.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWheat Germ Oil \u003c\/strong\u003e(Triticum Vulgare Germ Oil) - Rich in vitamin E and fatty acids, wheat germ oil nourishes and strengthens the hair, adding lustre and helping to protect against breakage. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eOn wet hair\u003c\/strong\u003e: work a small amount through damp hair before blow-drying to smooth, condition, and add volume. Comb to slick or tousle with fingers for texture. Run through the ends of curly hair for definition and bounce.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOn dry hair\u003c\/strong\u003e: smooth flyaways post-blowdry, refresh next-day hair, or add shine and definition throughout. Use a dime-sized amount for fine hair; more for thick, coarse, or dry hair.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eTip from Matthew + Andrew\u003c\/em\u003e: Mix a pea-sized amount with the Cilantro Hair Conditioner for added lightweight hydration in your style.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Sage Styling Cream is one of those products that sounds unassuming until you understand how many hair types and styling approaches it actually handles. It's the closest thing to a universal styling product we've found - genuinely useful for fine hair needing a little definition, thick hair needing frizz control, and curly hair needing bounce, all from the same tube. The travel size makes it easy to commit to trying it without a full investment, and the 118ml is almost always what people order next.\u003c\/p\u003e","brand":"(Malin+Goetz)","offers":[{"title":"113g","offer_id":3247406209,"sku":"MG-HC-302-04","price":40.0,"currency_code":"CAD","in_stock":true},{"title":"30g","offer_id":23092506369,"sku":"71HC30230","price":14.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/3_0b804486-78d2-49d4-9ae7-11509666c802.jpg?v=1751604723"},{"product_id":"baxter-of-california-grooming-lotion-100ml","title":"Baxter of California Grooming Cream (100ml)","description":"\u003cp\u003eBaxter of California has been crafting men's grooming products in Los Angeles since 1965 — a brand built on the straightforward idea that good ingredients and honest formulation are all you really need. Paraben-free, barber-trusted, and refined over decades of real-world use.\u003c\/p\u003e\n\u003cp\u003eHold: Light (3\/10) Finish: Natural (3\/10) Base: Water-based — water-soluble, rinses clean Scent: Clean Herbal — subtle Fennel and Sage notes, light and barely-there Best For: All hair types, all lengths. Frizz control, smoothing, and light definition. Works as a standalone light styler or as a pre-styler before blow-drying and finishing with a stronger product\u003c\/p\u003e\n\u003cp\u003eThe Grooming Cream is the most conditioning styling product in the Baxter of California range - a light-hold formula built around a rich blend of nourishing oils and botanicals that smooth, soften, and tame hair as much as they style it. This is not a product for structured looks or all-day hold; it is for guys who want their hair to look and feel genuinely healthy and well-maintained, with just enough definition to read as intentional. The oil and botanical lineup here is one of the most impressive in the Baxter styling range: Shea Butter, Jojoba Seed Oil, Meadowfoam Seed Oil, and Grape Seed Oil provide deep conditioning, Sunflower Seed Oil and Aloe Barbadensis add lightweight moisture and calming properties, Fennel Oil and Sage Oil contribute scalp-toning and conditioning benefits, Hydrolyzed Quinoa and Hydrolyzed Linseed Seed strengthen and add protein support to the hair fibre, and Algae Extract and Calluna Vulgaris round out a botanical formula that is genuinely more thorough than most styling products at any price point. Petrolatum keeps a light hold structure in place while Dimethicone and Phenyl Trimethicone deliver the frizz-smoothing, shine-softening finish that makes this cream so effective as a finishing or pre-styling layer.\u003c\/p\u003e\n\u003ch2\u003eWho's It For \u003c\/h2\u003e\n\u003cp\u003eThe Grooming Cream suits anyone who wants a light, natural-looking result with healthy, well-conditioned hair rather than a strong or defined style. It works particularly well on wavy, curly, and frizz-prone hair where the conditioning oils and silicones can smooth and soften without the weight of a heavier product. On straight or fine hair it delivers a clean, effortless finish at the lightest possible hold. Use it as a standalone styler for casual, undone styles, or as a pre-styler before blow-drying and finishing with the Clay Pomade or Styling Paste for a more structured result. For more hold at a similar natural finish, the Cream Pomade or Styling Paste are the next steps up. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eShea Butter deeply conditions and softens the hair during styling — one of the most nourishing ingredients in any Baxter styling product\u003c\/li\u003e\n\u003cli\u003eJojoba Seed Oil closely mimics the skin's natural sebum, delivering skin-compatible moisture to the scalp and hair simultaneously\u003c\/li\u003e\n\u003cli\u003eMeadowfoam Seed Oil (Limnanthes Alba) provides a lightweight emollient layer that smooths and conditions without heaviness or greasiness\u003c\/li\u003e\n\u003cli\u003eGrape Seed Oil delivers antioxidant protection and lightweight conditioning — fine enough not to weigh down finer hair types\u003c\/li\u003e\n\u003cli\u003eHydrolyzed Quinoa and Hydrolyzed Linseed Seed add protein-based strengthening and fibre support — unusual ingredients for a styling cream that go beyond surface conditioning\u003c\/li\u003e\n\u003cli\u003eFennel Oil and Sage Oil tone and condition the scalp during application, making the Grooming Cream genuinely beneficial for scalp health as well as hair finish\u003c\/li\u003e\n\u003cli\u003eDimethicone and Phenyl Trimethicone smooth the hair cuticle and eliminate frizz - delivering a sleek, controlled finish on wavy and curly hair types\u003c\/li\u003e\n\u003cli\u003eAloe Barbadensis calms and hydrates both scalp and hair, adding a lightweight moisture layer that complements the richer conditioning oils\u003c\/li\u003e\n\u003cli\u003eAlgae Extract contributes trace minerals and conditioning compounds for overall hair vitality\u003c\/li\u003e\n\u003cli\u003ePanthenol (Pro-Vitamin B5) improves hair flexibility and elasticity - reducing breakage during styling on finer or more fragile hair\u003c\/li\u003e\n\u003cli\u003eWater-soluble, rinses cleanly with water alone, and leaves no residue between washes \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eAs a standalone styler: \u003c\/strong\u003eWork a fingernail-sized amount between your palms to warm and emulsify, then apply to damp or towel-dried hair from roots to ends. The lighter the hold, the more evenly it needs to be distributed - take your time working it through. Finish with fingers for a natural, undone result or a wide-tooth comb for slightly more definition. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAs a pre-styler\u003c\/strong\u003e: Apply to damp hair before blow-drying, then follow with your styling product of choice once dry. The conditioning oils and silicones create a smooth, frizz-resistant base that makes the finishing product easier to work in and longer-lasting. Use on dry hair for a smoothing, finishing touch on already-styled hair. Rinses cleanly with warm water. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Grooming Cream earns its place in the Baxter range because it does something the other styling products don't — it prioritizes the condition of the hair as much as the style. The oil and botanical lineup reads more like a leave-in treatment than a styling product, and the result is hair that looks genuinely healthy rather than just held. It is the product for guys whose hair needs moisture, smoothing, or frizz control more than it needs structure, and it is the pre-styler we'd reach for first before blow-drying and applying anything stronger. The Hydrolyzed Quinoa and Linseed Seed protein support is a notably thoughtful addition for a styling cream and speaks to the overall quality of the Baxter formulation approach. Light on hold, rich on conditioning — a different kind of styling product that fills a real gap in the range.\u003c\/p\u003e","brand":"Baxter Of California","offers":[{"title":"Default Title","offer_id":4238023489,"sku":"P1317101","price":32.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/Grooming-Cream.jpg?v=1649645968"},{"product_id":"hanz-de-fuko-scheme-cream","title":"Hanz de Fuko Scheme Cream (56g)","description":"\u003cp\u003eHanz de Fuko is a grooming brand that designs products to do more than one job well - and Scheme Cream is one of the clearest examples of that in the range. A medium-hold styling cream that works on wet or dry hair, doubles as a pre-styler under other products, and delivers a natural demi-shine finish that looks like your hair is just doing that on its own.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural Demi-Shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based, water-soluble\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types; natural, textured, and relaxed styles on wet or dry hair; pre-styling base under other products \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eScheme Cream is the most versatile product in the Hanz de Fuko styling range. On wet hair it provides soft control with a natural, lived-in finish that dries down without stiffness. On dry hair it delivers medium hold with humidity resistance and a demi-shine finish that reads as natural rather than styled. Used as a pre-styler before another Hanz de Fuko product, it builds a conditioning base that amplifies grip and adds longevity to whatever goes on top. One jar, multiple applications, no wasted shelf space.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eScheme Cream suits anyone who wants a reliable, low-fuss styling product that adapts to how they use it. It's ideal for natural, textured, and more relaxed styles where a heavy hold or high shine would feel out of place, and works equally well for longer hair that needs light control and softness rather than structure. It also earns its place as a pre-styler for anyone who regularly uses Claymation, Gravity Paste, or Quicksand and wants to extend their hold and add a conditioning base. For medium hold with more shine, Modify Pomade is the step up. For medium hold with a matte finish, Sponge Wax is the comparison point.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eVP\/Methacrylamide\/Vinyl Imidazole Copolymer delivers a\u003cstrong\u003e medium-hold\u003c\/strong\u003e film that is \u003cstrong\u003ehumidity-resistant\u003c\/strong\u003e, keeping styles intact through damp conditions without stiffness or crunch.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e and PEG-8 Beeswax provide \u003cstrong\u003eflexible structure and body\u003c\/strong\u003e, giving the cream its hold character while keeping hair pliable and reworkable throughout the day.\u003c\/li\u003e\n\u003cli\u003eCopernicia Cerifera (Carnauba) Wax and Ozokerite add a secondary layer of texture and definition, contributing to the \u003cstrong\u003enatural demi-shine finish\u003c\/strong\u003e without crossing into high gloss.\u003c\/li\u003e\n\u003cli\u003ePEG-16 Macadamia Glycerides conditions the hair during styling, promoting \u003cstrong\u003emoisture retention\u003c\/strong\u003e and keeping strands soft under hold.\u003c\/li\u003e\n\u003cli\u003ePEG-75 Lanolin and Lanolin Alcohol add a natural conditioning layer that \u003cstrong\u003eenhances the demi-shine finish\u003c\/strong\u003e while keeping hair \u003cstrong\u003emanageable and smooth\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003ePhenyl Trimethicone smooths the hair cuticle, reducing frizz and amplifying the natural shine without adding visible product weight or residue.\u003c\/li\u003e\n\u003cli\u003ePolysilicone-15 provides a \u003cstrong\u003eUV filter\u003c\/strong\u003e that helps \u003cstrong\u003eprotect hair colour\u003c\/strong\u003e and \u003cstrong\u003econdition from sun damage\u003c\/strong\u003e during daily wear.\u003c\/li\u003e\n\u003cli\u003eWorks as a standalone styler on wet or dry hair, or as a pre-styler base under other Hanz de Fuko products to amplify grip and extend hold longevity. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eOn wet hair, apply a dime-sized amount through damp strands from roots to ends and comb or brush through for a smooth, controlled finish with a natural demi-shine. Leave as is or blow-dry for more volume and hold. On dry hair, work a small amount between your palms and apply through hair using your fingers, shaping into your chosen style for medium hold with humidity resistance throughout the day. As a pre-styler, apply Scheme Cream to dry hair first, allow it to set briefly, then apply your chosen Hanz de Fuko styling product on top for amplified grip and longevity. Washes out with shampoo.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eScheme Cream doesn't shout about what it does, which is probably why it gets overlooked more often than it should. The versatility here is genuine - wet or dry application, standalone styling or pre-styler, medium hold with a natural finish that works across most hair types and styles. It's also one of the best options in the range for anyone who wants the Hanz de Fuko ingredient quality and hold performance without committing to a heavy clay or high-shine pomade. If you're building a two-product kit from the range, Scheme Cream and Claymation cover most situations between them. The Trio is the obvious next step once it becomes a regular.\u003c\/p\u003e","brand":"Hanz de Fuko","offers":[{"title":"Default Title","offer_id":22049178497,"sku":"HDF-SC","price":34.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/0001-4650453262556250453.jpg?v=1764920816"},{"product_id":"imperial-freeform-cream-113g","title":"Imperial Freeform Cream (Size Options)","description":"\u003cp\u003eEvery product in the Imperial Barber lineup exists because barbers identified a real need and built a solution for it. The team's combined 30 years of professional experience across some of the world's most demanding barbershop environments means they understand the full spectrum of what clients want, from industrial-strength hold to something as approachable and low-key as Freeform Cream. Not every day calls for a pomade. Sometimes hair just needs a little help looking like itself.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light (2\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural\/Low Shine (3\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based (water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Clean and subtle, a light fresh fragrance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types and lengths; loose, natural styles; flyaway control; anyone who wants the no-product look with just enough hold to keep things together \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFreeform Cream is Imperial's most effortless product, built for the days when you want your hair to look naturally great rather than deliberately styled. The light hold sits at a 2\/10, which is enough to manage flyaways, add a touch of polish, and keep hair behaving throughout the day without any visible product presence. It dries light, leaves no residue, and works equally well on short and long hair.\u003c\/p\u003e\n\u003cp\u003ePanthenol (Vitamin B5) strengthens and moisturises the hair shaft from within, while Hydrolysed Quinoa and Hydrolysed Linseed Extract provide genuine conditioning that improves hair texture and manageability over time with consistent use. The silicone blend, Cyclopentasiloxane, Phenyl Trimethicone, and Caprylyl Methicone, adds a smooth, lightweight coating to each strand that enhances shine subtly, reduces frizz, and gives hair that clean, healthy appearance that reads as effortless rather than styled. It's the product you use when you want people to think you woke up looking like that. \u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFreeform Cream is for anyone who wants the lightest possible touch on their hair, whether that's fine hair that gets weighed down by anything heavier, longer hair that needs flyaways managed without being locked into place, or anyone who simply prefers a natural, low-maintenance look day to day. It works on all hair types and lengths, making it one of the most universally applicable products in the Imperial range. If you need more structure and hold while keeping the natural finish, the Matte Pomade Paste is the next step up. For more shine with a similar relaxed feel, Fiber Pomade offers more hold and a higher-shine result. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLight hold \u003c\/strong\u003e(2\/10) that keeps hair looking natural and relaxed, just enough structure to manage flyaways and add a touch of refinement without any visible product presence.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol\u003c\/strong\u003e (Vitamin B5) penetrates the hair shaft and scalp to strengthen follicles, retain moisture, and improve overall hair health with consistent daily use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolysed Quinoa\u003c\/strong\u003e coats and strengthens the hair strand, adding body and improving manageability while protecting against everyday environmental damage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolysed Linseed Extract\u003c\/strong\u003e conditions and smooths the hair cuticle, reducing frizz and improving texture for a cleaner, healthier-looking finish over time.\u003c\/li\u003e\n\u003cli\u003eA lightweight silicone blend, Cyclopentasiloxane, Phenyl Trimethicone, and Caprylyl Methicone, coats each strand evenly to \u003cstrong\u003ereduce frizz\u003c\/strong\u003e, \u003cstrong\u003eenhance natural shine\u003c\/strong\u003e, and give hair a\u003cstrong\u003e smooth, polished appearance \u003c\/strong\u003ewithout weight or grease.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDries completely light\u003c\/strong\u003e with no residue, no stiffness, and no heaviness, making it genuinely suitable for fine or easily weighed-down hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks on both dry and damp hair \u003c\/strong\u003ewith consistent results, apply by hand for a looser finish or with a comb for slightly more control.\u003c\/li\u003e\n\u003cli\u003eParticularly effective on longer hair for keeping \u003cstrong\u003eflyaways managed\u003c\/strong\u003e and strands together without restricting natural movement.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-based\u003c\/strong\u003e and fully water-soluble, rinses out cleanly with no buildup.\u003c\/li\u003e\n\u003cli\u003eVegan-friendly, paraben-free, and not tested on animals. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eDispense a small amount, roughly half a knuckle's worth, and work between your palms until evenly distributed. Apply to dry or towel-dried damp hair and style by hand for a loose, natural result, or use a comb for a slightly more refined finish. Because the hold is intentionally light, start with less product than you think you need and add more if required. For longer hair, work through from mid-length to ends to manage flyaways and keep strands sitting together naturally. Freeform Cream layers well under other Imperial products if you want to add moisture and conditioning benefits without altering the hold significantly.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eFreeform Cream is the product for people who say they don't use product. It delivers just enough to make hair look genuinely good without any of the weight, shine, or structure that makes someone look like they tried. The conditioning benefits from Panthenol, Hydrolysed Quinoa, and Hydrolysed Linseed Extract make it worth using daily even when your hair doesn't need much help, because it quietly improves the overall health and texture of your hair over time. If you've been putting nothing in your hair because nothing felt right, Freeform Cream is the answer to that problem.\u003c\/p\u003e","brand":"Imperial Barber Products","offers":[{"title":"113g","offer_id":22266625665,"sku":"IMP-FFC","price":41.0,"currency_code":"CAD","in_stock":true},{"title":"57g","offer_id":8115980697715,"sku":"IMP-FFC-T","price":20.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/15_dec6ced3-9e7b-4440-8541-005465622507.jpg?v=1697665480"},{"product_id":"blumaan-ascend-volume-cream-100ml","title":"Blumaan Volume Cream (100ml)","description":"\u003cp\u003eFine and thin hair has one persistent problem: products that claim to add volume end up flattening it instead. Volume Cream was built specifically to solve that. It's a heat-activated pre-styler that adds genuine, lasting volume and fullness - developed with feedback from over 50,000 guys, and a best-seller for a reason.\u003c\/p\u003e\n\u003cp\u003eThe formula is deceptively simple. Magnesium Sulfate (Epsom Salt) swells each hair strand from the inside to create a thicker, fuller appearance. Shea Butter and Sunflower Seed Oil keep things nourished and soft so the effect doesn't come at the cost of dry, brittle hair. Apply to damp hair, blow-dry to activate, and finish with your post-styler of choice. The difference is immediately visible and holds all day without stiffness or heaviness.\u003c\/p\u003e\n\u003cp\u003eWorks on its own for a natural, effortless finish - or layer it under any Blumaan post-styler for maximum volume and hold.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eDesigned for fine, thin, and flat hair that needs a real volume boost. Also effective on medium hair that wants more body without adding weight. If your hair tends to fall flat by mid-morning or looks limp regardless of what you style it with, this is the missing step in your routine.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eInstant, lasting volume\u003c\/strong\u003e - Swells hair strands for noticeably fuller, thicker-looking hair that holds its shape all day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight formula\u003c\/strong\u003e - Adds serious body without weighing thin hair down or leaving it feeling loaded.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeat-activated\u003c\/strong\u003e - Works with your blow dryer rather than against it, activating the volumising ingredients for maximum effect.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt-in heat protection\u003c\/strong\u003e - Shields hair from blow-dryer damage during the styling process.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePairs with any post-styler\u003c\/strong\u003e - Use it as the first step, then finish with Heavy Hold Clay, Wax Fiber, or any other Blumaan styler for extra grip and hold.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoft, flexible hold\u003c\/strong\u003e - Keeps hair natural and easy to rework throughout the day without crunch or stiffness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eParaben-free and sulfate-free\u003c\/strong\u003e - Clean formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eA light, fresh citrus scent. Subtle enough to go unnoticed once your style is set - pleasant during application without competing with fragrance.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMagnesium Sulfate\u003c\/strong\u003e (Epsom Salt) - Swells individual hair strands from the inside to create a fuller, thicker appearance and enhance overall texture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStearic Acid \u003c\/strong\u003e- An emulsifier and thickening agent that stabilises the formula while conditioning and softening hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter\u003c\/strong\u003e (Butyrospermum Parkii) - A deeply moisturising butter that enhances softness, prevents dryness, and keeps fine hair manageable throughout the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSunflower Seed Oil\u003c\/strong\u003e (Helianthus Annuus Seed Oil) - Rich in antioxidants and essential fatty acids; strengthens hair and provides a lightweight conditioning effect without greasiness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVP\/VA Copolymer\u003c\/strong\u003e - A film-forming polymer that provides flexible hold, helping styles stay in place without stiffness. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eSqueeze a dime-sized amount into palms and emulsify. Apply evenly through damp, towel-dried hair from roots to tips. Blow-dry on medium to high heat, using a brush to build lift and volume at the roots. Finish with your preferred Blumaan post-styler for added hold and texture. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eVolume Cream is the kind of product that changes a routine. Fine and thin hair often gets dismissed as just the way things are - Volume Cream proves that's not the case. The combination of heat activation and Magnesium Sulfate delivers visible results from the first use, and the lightweight feel means it works with your hair rather than against it. A genuine game-changer for anyone who blow-dries as part of their routine.\u003c\/p\u003e","brand":"BluMaan","offers":[{"title":"Default Title","offer_id":31258471399539,"sku":"BLUM-ASVC","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_5138840a-c992-411f-becc-2e6aaaaa289f.jpg?v=1742597766"},{"product_id":"reuzel-grooming-cream-100ml","title":"Reuzel Grooming Cream (100ml)","description":"\n\u003cp\u003e\u003cstrong\u003eLow Hold | Low Shine | Water Soluble \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eReuzel Grooming Cream tames the hair of those who can’t be. It can work wonders on all types of hair, but it’s best for finer locks that need an extra kick of moisture and definition.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eStart off your day by adding a little texture to your hair. Our Grooming Cream provides a light hold for various lengths so it’ll stand up and stand out. And at night, it takes a quick rinse to wash it out, with no buildup left behind.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e After blow- or towel-drying, scoop out a small dab of Grooming Cream and go to work. Complete your look with a comb or a good old-fashioned fingerstyling. You can even mix it in with your Reuzel Extreme Matte or Fiber Pomade to add extra hold.\u003c\/span\u003e\u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"Default Title","offer_id":31331663347827,"sku":"RZAGRC100","price":27.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/GroomingCream_1080x_1a85ae6f-de91-4c45-b418-f80092fa1092.jpg?v=1649649496"},{"product_id":"reuzel-fiber-cream-100ml","title":"Reuzel Fiber Cream (100ml)","description":"\u003cp\u003eThis newest addition to Reuzel's Fiber collection adds \u003cstrong\u003etexture\u003c\/strong\u003e, has a \u003cstrong\u003eflexible\/medium hold\u003c\/strong\u003e and leaves hair with\u003cstrong\u003e low shine\u003c\/strong\u003e finish. Works well on short to medium length hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e\u003cbr\u003eApply liberally to damp hair, or lightly to dry hair and style as desired. Let hair air dry naturally if applied to damp hair.\u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"Default Title","offer_id":31484560146547,"sku":"RZAFCR100","price":27.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/5_0d0231b8-51db-4cc9-a6ac-8e884463b4cc.jpg?v=1694371607"},{"product_id":"blumaan-ultimate-hair-volume-thickening-system","title":"Blumaan Ultimate Hair Volume \u0026 Thickening System","description":"\u003cp\u003eFine and thin hair has two problems: it goes flat, and it stays flat. The Hair Volume and Thickening System is the two-step solution - a heat-activated pre-styler that builds serious volume at the root, paired with a lightweight clay that locks that volume in and gives fine hair the texture and hold it normally can't achieve.\u003c\/p\u003e\n\u003cp\u003eVolume Cream goes in first on damp hair, activated by blow-drying to swell each strand and create a fuller, thicker appearance that lasts all day. Matte Cream Clay goes in after to finish and hold the style - adding flexible grip, natural matte texture, and definition without any of the weight that would flatten fine hair straight back down.\u003c\/p\u003e\n\u003cp\u003eThe result is hair that looks noticeably fuller, holds its shape, and actually feels like it has some weight and presence without feeling loaded down. \u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eSpecifically built for fine, thin, and flat hair that needs a real volume boost. If your hair typically falls flat within an hour of styling or looks limp regardless of what you put in it, this two-step system is the most direct fix. What's Included Volume Cream - heat-activated pre-styler for instant, lasting volume Matte Cream Clay - lightweight post-styler for flexible hold and natural matte texture\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eInstant, visible volume boost\u003c\/strong\u003e - Volume Cream swells fine hair strands from the inside using Magnesium Sulfate for a fuller, thicker appearance that holds all day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight hold that doesn't flatten\u003c\/strong\u003e - Matte Cream Clay adds texture and grip without the weight that would reverse the volume work.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural matte finish\u003c\/strong\u003e - No shine, no greasiness - just clean, effortless-looking hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeat-activated formula\u003c\/strong\u003e - Volume Cream works with your blow dryer to maximise the volumising effect.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable throughout the day\u003c\/strong\u003e - Both formulas stay pliable so you can adjust your style without re-doing the whole routine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishes fine hair\u003c\/strong\u003e - Shea Butter, Grape Seed Oil, and Sunflower Seed Oil condition fine hair while you style, rather than stripping it out.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBetter value than buying separately\u003c\/strong\u003e - Two full-size products at a bundle saving. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply a dime-sized amount of Volume Cream to damp, towel-dried hair and distribute evenly from roots to tips. Blow-dry upward with a brush on medium to high heat to build maximum volume. Once hair is dry, apply a dime-sized amount of Matte Cream Clay and work through to shape and hold your style. Add more clay for extra hold or texture if needed.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eVolume Cream and Matte Cream Clay are individually strong products for fine hair - but together they cover the full picture in a way that neither can alone. The volume goes in, and the clay locks it there. If thin or fine hair has always felt like a limitation, this system is the answer.\u003c\/p\u003e","brand":"BluMaan","offers":[{"title":"Default Title","offer_id":39957925527742,"sku":"BLUM-UHVT-SYSTEM","price":62.1,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/blumaanthickeninghairbundle.jpg?v=1742597779"},{"product_id":"blumaan-ultimate-hair-health-system","title":"Blumaan Old Money System","description":"\u003cp\u003eSome looks are timeless. The slick back, the side part, the clean brush back - styles built on precision, shine, and hold that stays put without trying too hard. The Old Money System is the three-step routine built to deliver exactly that.\u003c\/p\u003e\n\u003cp\u003eIt starts with Hydrating Hair Oil - a few drops into damp hair to smooth frizz, restore softness, and create the perfect base for styling. Next, Wax Fiber builds volume and structure during blow-drying. Finally, Hydrating Pomade finishes the look with strong, long-lasting hold and a natural low shine that's polished without looking overdone.\u003c\/p\u003e\n\u003cp\u003eThree products, one refined routine. The kind of result that looks effortless because it actually is, once you know the steps. \u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who wants clean, classic, polished hairstyles - slick backs, brush backs, side parts, and modern pompadours - with hold that lasts all day and a finish that looks intentional without being stiff. Works on all hair types.\u003c\/p\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrating Hair Oil\u003c\/strong\u003e - 12-oil pre-styling treatment that smooths frizz and preps hair for hold\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWax Fiber\u003c\/strong\u003e - heat-activated pre-styler for volume and structure\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrating Pomade\u003c\/strong\u003e - high-hold, low-shine water-based pomade with conditioning ingredients \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThree-step routine for classic, polished looks\u003c\/strong\u003e - Each product plays a distinct role: nourish, build, finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNothing is redundant. All-day hold with natural low shine\u003c\/strong\u003e - The Wax Fiber and Hydrating Pomade combination gives you structured hold with a finish that looks refined, not greasy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eActively nourishes while styling\u003c\/strong\u003e - Hydrating Hair Oil and Hydrating Pomade both contain hair-health ingredients that improve hair condition over time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFrizz eliminated at the foundation\u003c\/strong\u003e - Starting with Hydrating Hair Oil means frizz and flyaways are handled before the styling products even go in.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable throughout the day \u003c\/strong\u003e- All three formulas remain flexible, so you can adjust your style without starting over.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy wash-out \u003c\/strong\u003e- The water-based Hydrating Pomade rinses clean without the hot-water battle of wax-based pomades.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBetter value than buying separately\u003c\/strong\u003e - Three full-size products at a bundle saving. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply 3 to 4 drops of Hydrating Hair Oil to slightly damp hair, working through from roots to ends. Smooth any frizz or flyaways. Apply a dime-sized amount of Wax Fiber and blow-dry upward with a brush to build volume and structure. Once hair is styled, finish with a small amount of Hydrating Pomade to refine the look, add hold, and achieve your desired shine level. Use your hands or a comb to perfect the final shape.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Old Money System is built for anyone who takes their hair seriously but wants their routine to feel easy. The three-step system covers every base - prep, volume, and finish - and the result holds up all day. If you've been looking for a bundle that delivers both style and hair health, this is the one. \u003c\/p\u003e","brand":"BluMaan","offers":[{"title":"Default Title","offer_id":39958088155326,"sku":"BLUM-HH-SYSTEM","price":96.09,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_24702fc3-f7a3-4371-a9f3-7f531713e676.jpg?v=1761330087"},{"product_id":"the-bearded-chap-natural-matte-cream-130g","title":"The Bearded Chap Natural Matte Cream (130g)","description":"\u003cp\u003eWinner of Best Men's Hair Styling Product at the Australian Modern Barber Awards 2024, the Natural Matte Cream is The Bearded Chap's most versatile styling product - a \u003cstrong\u003efirm-hold cream\u003c\/strong\u003e that works across all hair types and lengths without the heaviness, grease, or residue of traditional wax or oil-based products.\u003c\/p\u003e\n\u003cp\u003eThe formula is \u003cstrong\u003ewater-based\u003c\/strong\u003e, which means it spreads easily through the hair, rinses cleanly from the hands, and washes out without leaving build-up behind. The hold is genuine and firm - strong enough for thick, coarse, or hard-to-control hair - while the finish stays matte and natural throughout the day. A Kaolin clay base adds texture and grip, beeswax provides the structure, and a conditioning blend of glycerin and plant-derived emollients keeps the hair from feeling dry or stiff under the hold.\u003c\/p\u003e\n\u003cp\u003eThe scent is \u003cstrong\u003eCaramel and Vanilla\u003c\/strong\u003e - rich, warm, and distinctly dessert-adjacent. It's the kind of scent that draws a second comment. Handcrafted in small batches at The Bearded Chap's Brisbane factory. 130g jar.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Firm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: None\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003cmeta charset=\"utf-8\"\u003e:\u003c\/strong\u003e Matte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: All hair types - particularly textured, curly, or thick hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: Dry hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable\u003c\/strong\u003e: Yes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Chap with textured, curly, or thick hair who wants a firm hold without a heavy, greasy product. Also works well for anyone who's been using wax or oil-based creams and wants the same performance with easier application and cleaner rinse-out. Suitable across all hair types and lengths - particularly strong on curly and textured hair where definition and hold matter most.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFirm Hold for Hard-to-Control Hair\u003c\/strong\u003e - Provides genuine, lasting hold strong enough for thick, coarse, or naturally resistant hair without stiffness or crunch.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-Based Formula\u003c\/strong\u003e - Spreads easily through all hair types, rinses cleanly from hands without soap, and washes out without build-up - the performance of an oil-based product without the clean-up.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMatte, Natural Finish\u003c\/strong\u003e - No shine, no gloss - a lived-in, natural finish that works for relaxed everyday styles and more defined looks alike.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStandout on Textured and Curly Hair\u003c\/strong\u003e - The cream's grip and flexibility define and hold curls and waves without weighing them down or causing frizz.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable Throughout the Day\u003c\/strong\u003e - The hold remains flexible enough to re-style with fingers as the day progresses.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditions as It Styles\u003c\/strong\u003e - Glycerin and plant-derived emollients maintain hair hydration under the hold, preventing the dry, brittle feel that harsher styling products cause.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAward-Winning Formula\u003c\/strong\u003e - Winner of Best Men's Hair Styling Product at the Australian Modern Barber Awards 2024.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHandcrafted in Australia\u003c\/strong\u003e - Made in small batches at The Bearded Chap's Brisbane factory. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eRich, warm, and indulgent. Caramel leads with a deep, toasted sweetness before Vanilla rounds it out into a full, dessert-like warmth. The Bearded Chap describe it as a thick shake in scent form - and it's hard to argue. A bold, distinctive choice for a styling product that makes the morning routine noticeably more enjoyable.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKaolin\u003c\/strong\u003e - A fine Australian white clay that provides grip, texture, and a smooth matte finish without adding weight to the hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e (Cera Alba) - Provides the firm, lasting hold at the core of the formula - structured enough for thick or resistant hair while remaining workable and reworkable.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e - A humectant that draws moisture into the hair shaft throughout the day, keeping hair hydrated and preventing dryness under the hold.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCapric\/Caprylic Triglyceride\u003c\/strong\u003e - A lightweight, plant-derived emollient derived from coconut oil that conditions the hair and improves the cream's spreadability without greasiness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVP\/VA Copolymer\u003c\/strong\u003e - A film-forming polymer that reinforces hold and helps the style maintain its shape throughout the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCetearyl Glucoside and Cetearyl Alcohol\u003c\/strong\u003e - Plant-derived emulsifiers that give the cream its smooth, workable texture and ensure even distribution through the hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolyglyceryl-3 Palmitate\u003c\/strong\u003e - A gentle, plant-derived emulsifier that contributes to the cream's light, non-greasy feel on application.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCandelilla Wax \u003c\/strong\u003e(Euphorbia Cerifera Wax) - A plant-derived wax that adds additional hold and structure alongside the beeswax, contributing to the firm finish without heaviness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhenoxyethanol and Caprylyl Glycol \u003c\/strong\u003e- A gentle, effective preservative system that maintains formula integrity without parabens.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance\u003c\/strong\u003e - The Bearded Chap's proprietary Caramel \u0026amp; Vanilla scent blend. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eStart with completely dry hair. Scoop a small amount of cream onto dry fingertips - start conservatively, as the formula is concentrated and builds well. Rub between the palms to warm and distribute evenly, then begin application at the fringe before working through to the back and sides. Use fingertips for a more relaxed, textured finish or a comb for a cleaner, more defined look.Build hold gradually by adding a small additional amount if needed. The cream rinses cleanly from the hands without soap - no residue, no build-up.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eA Best Men's Hair Styling Product award from the Australian Modern Barber Awards is a credential that comes from people who spend their days working with styling products professionally - that carries weight. The Natural Matte Cream earns it with a formula that genuinely bridges the gap between performance and ease of use: firm hold, clean matte finish, water-based so it spreads and rinses without effort, and conditioning enough that the hair doesn't suffer for it. For anyone who wants their hair to stay where they put it without looking like they tried too hard, this is a strong answer.\u003c\/p\u003e","brand":"The Bearded Chap","offers":[{"title":"Default Title","offer_id":43509907194095,"sku":"TBC-NMCREAM-130g","price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/7_2c2e62f4-f53f-4e80-8172-78a78e18f3e0.jpg?v=1667502690"},{"product_id":"suavecito-hair-cream-237ml","title":"Suavecito Hair Cream (237ml)","description":"\u003cp\u003eSome hair doesn't need a pomade. Wavy hair, curly hair, longer hair, hair that already has personality and just needs a little direction - these textures are often better served by something lighter and more forgiving. Suavecito's Hair Cream is the brand's nod to that reality: a classic styling cream that conditions as it works, delivers a natural medium shine, and keeps things moving without locking anything down.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light (3\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Medium Shine (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based, fully water-soluble\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Classic Suavecito barbershop with eucalyptus and floral musk\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Long, wavy, or curly hair; loose, textured styles that show natural movement \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Hair Cream sits at the lighter end of the Suavecito range - closer to a leave-in conditioner than a traditional pomade, but with enough hold to shape and define without stiffness or flaking. It spreads easily, distributes evenly through longer lengths, and keeps hair feeling soft and natural rather than coated. Reworkable throughout the day with just your fingers or a comb, and washes out simply with water.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Hair Cream is built for longer, wavier, or curlier hair that benefits from conditioning as much as control. If your hair has natural texture you want to enhance rather than suppress, this is the product that works with it rather than against it. It is also a strong option for anyone who finds pomades too heavy or too structured for their hair type, or who wants a casual, lived-in finish without any crunch or residue. For more hold while keeping that natural finish, the Matte Pomade is the step up.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanolin\u003c\/strong\u003e deeply conditions the hair shaft during styling, leaving strands soft, smooth, and manageable without the heaviness of a traditional conditioner.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMineral Oil\u003c\/strong\u003e provides lightweight slip that helps the cream distribute evenly through longer lengths without dragging or pulling, making it particularly effective on wavy and curly textures.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e delivers just enough structure to define and shape without stiffness, giving the formula its light hold character while keeping hair feeling natural.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStearic Acid\u003c\/strong\u003e acts as an emulsifier that gives the cream its smooth, spreadable consistency, making even distribution through thick or curly hair straightforward.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedium shine finish\u003c\/strong\u003e gives hair a healthy, naturally groomed appearance without the high gloss of a traditional pomade.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable\u003c\/strong\u003e throughout the day with fingers or a comb - no water needed to reshape, just work it through again.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFully water-soluble\u003c\/strong\u003e and washes out cleanly with water, leaving no residue or build-up behind. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eBest used on dry hair for the most natural result, though it can be applied to damp hair if you want the shine to come up slightly. Start with one pump into the palm of your hand - the lightweight formula goes a long way, so resist the urge to over-apply on the first pass. Work evenly through hair using your fingers, from roots to ends, then shape with a comb or your hands into your chosen style. Add a second small amount if longer or thicker hair needs more coverage. Reworkable throughout the day and washes out with water.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Hair Cream is the product in the Suavecito range that gets overlooked most often, which is a shame because it fills a genuine gap. Not everyone wants or needs a strong-hold pomade, and for wavy, curly, or longer hair, a lighter styling cream that conditions at the same time is often the smarter choice. It is also one of the most low-commitment products in the lineup - light hold, easy washout, no stiffness or crunch - which makes it a great option for anyone still figuring out what their hair actually needs. If the pomades in the range feel like too much, start here.\u003c\/p\u003e","brand":"Suavecito","offers":[{"title":"Default Title","offer_id":43673864044783,"sku":"P003NN-NA","price":20.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/1_bed75036-d535-44cf-96f3-b3ac8da6722c.jpg?v=1671663968"},{"product_id":"hanz-de-fuko-hybridized-wax-trio-3-x-56g","title":"Hanz de Fuko Scheme Cream Trio (3 x 56g)","description":"\u003cp\u003eThe Scheme Cream Trio is three jars of Hanz de Fuko's most versatile styling cream at a better-value price point. Whether you use it as your everyday styler, your pre-styler, or both, the Trio keeps you stocked without interruption. Same formula, same results, better value per jar. See below for the full product breakdown.\u003c\/p\u003e\n\u003cp\u003eHanz de Fuko is a grooming brand that designs products to do more than one job well - and Scheme Cream is one of the clearest examples of that in the range. A medium-hold styling cream that works on wet or dry hair, doubles as a pre-styler under other products, and delivers a natural demi-shine finish that looks like your hair is just doing that on its own.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural Demi-Shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based, water-soluble\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types; natural, textured, and relaxed styles on wet or dry hair; pre-styling base under other products \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eScheme Cream is the most versatile product in the Hanz de Fuko styling range. On wet hair it provides soft control with a natural, lived-in finish that dries down without stiffness. On dry hair it delivers medium hold with humidity resistance and a demi-shine finish that reads as natural rather than styled. Used as a pre-styler before another Hanz de Fuko product, it builds a conditioning base that amplifies grip and adds longevity to whatever goes on top. One jar, multiple applications, no wasted shelf space.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eScheme Cream suits anyone who wants a reliable, low-fuss styling product that adapts to how they use it. It's ideal for natural, textured, and more relaxed styles where a heavy hold or high shine would feel out of place, and works equally well for longer hair that needs light control and softness rather than structure. It also earns its place as a pre-styler for anyone who regularly uses Claymation, Gravity Paste, or Quicksand and wants to extend their hold and add a conditioning base. For medium hold with more shine, Modify Pomade is the step up. For medium hold with a matte finish, Sponge Wax is the comparison point.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eVP\/Methacrylamide\/Vinyl Imidazole Copolymer delivers a\u003cstrong\u003e medium-hold\u003c\/strong\u003e film that is \u003cstrong\u003ehumidity-resistant\u003c\/strong\u003e, keeping styles intact through damp conditions without stiffness or crunch.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e and PEG-8 Beeswax provide \u003cstrong\u003eflexible structure and body\u003c\/strong\u003e, giving the cream its hold character while keeping hair pliable and reworkable throughout the day.\u003c\/li\u003e\n\u003cli\u003eCopernicia Cerifera (Carnauba) Wax and Ozokerite add a secondary layer of texture and definition, contributing to the \u003cstrong\u003enatural demi-shine finish\u003c\/strong\u003e without crossing into high gloss.\u003c\/li\u003e\n\u003cli\u003ePEG-16 Macadamia Glycerides conditions the hair during styling, promoting \u003cstrong\u003emoisture retention\u003c\/strong\u003e and keeping strands soft under hold.\u003c\/li\u003e\n\u003cli\u003ePEG-75 Lanolin and Lanolin Alcohol add a natural conditioning layer that \u003cstrong\u003eenhances the demi-shine finish\u003c\/strong\u003e while keeping hair \u003cstrong\u003emanageable and smooth\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003ePhenyl Trimethicone smooths the hair cuticle, reducing frizz and amplifying the natural shine without adding visible product weight or residue.\u003c\/li\u003e\n\u003cli\u003ePolysilicone-15 provides a \u003cstrong\u003eUV filter\u003c\/strong\u003e that helps \u003cstrong\u003eprotect hair colour\u003c\/strong\u003e and \u003cstrong\u003econdition from sun damage\u003c\/strong\u003e during daily wear.\u003c\/li\u003e\n\u003cli\u003eWorks as a standalone styler on wet or dry hair, or as a pre-styler base under other Hanz de Fuko products to amplify grip and extend hold longevity. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eOn wet hair, apply a dime-sized amount through damp strands from roots to ends and comb or brush through for a smooth, controlled finish with a natural demi-shine. Leave as is or blow-dry for more volume and hold. On dry hair, work a small amount between your palms and apply through hair using your fingers, shaping into your chosen style for medium hold with humidity resistance throughout the day. As a pre-styler, apply Scheme Cream to dry hair first, allow it to set briefly, then apply your chosen Hanz de Fuko styling product on top for amplified grip and longevity. Washes out with shampoo.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eScheme Cream doesn't shout about what it does, which is probably why it gets overlooked more often than it should. The versatility here is genuine - wet or dry application, standalone styling or pre-styler, medium hold with a natural finish that works across most hair types and styles. It's also one of the best options in the range for anyone who wants the Hanz de Fuko ingredient quality and hold performance without committing to a heavy clay or high-shine pomade. If you're building a two-product kit from the range, Scheme Cream and Claymation cover most situations between them. The Trio is the obvious next step once it becomes a regular.\u003c\/p\u003e","brand":"Hanz de Fuko","offers":[{"title":"Default Title","offer_id":43783137296623,"sku":"HDF-SC3","price":90.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/8_1c3b852b-8014-4c3a-b8c0-ac04e4a1d19f.jpg?v=1678319028"},{"product_id":"reuzel-surf-cream-85g","title":"Reuzel Surf Cream (85g)","description":"\u003cp\u003eREUZEL® Surf Cream is a \u003cstrong\u003etexture-enhancing cream\u003c\/strong\u003e that recreates a \u003cstrong\u003eday-at-the-beach look\u003c\/strong\u003e. For added texture, lift, and definition, the mattifying formula can be used on its own or cocktailed with other creams and pomades.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003e*Note:\u003c\/strong\u003e not intended to be used with any Fiber products\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e0\/10 Shine, 2\/10 Hold\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eIdeal to cocktail with most REUZEL styling products \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eEmulsify in palms prior to application \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eBest used on dry hair \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eCreates definition and texture \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eMatte finish \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eWeightless formula \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eWater-soluble for easy rinse out \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cstrong\u003eHow To Use On It's Own:\u003c\/strong\u003e Best used on dry hair. Remove one-half to one-knuckle full from the can and emulsify in palms. Start from the crown and work toward the front. Work from scalp to ends and add additional product as desired. On longer hair, use at the root for texture and definition. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cstrong\u003eWhat are the best products to mix with Surf Cream?\u003c\/strong\u003e Surf cream can be used to cocktail with most other Reuzel products to unleash the power of Surf Cream. Mix with any of our their pomades (just NOT Fiber), Matte Styling Paste, or Grooming Cream for a medium hold that naturally separates throughout the day.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"Default Title","offer_id":44093205577967,"sku":"RZASCR85","price":39.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_10092828-d61b-4c83-a752-e3113ea99600.jpg?v=1696465674"},{"product_id":"copy-of-blumaan-ascend-volume-cream-100ml","title":"Blumaan Rebound Curl Defining Cream (118ml)","description":"\u003cp\u003eA \u003cstrong\u003ecurl-enhancing hair cream\u003c\/strong\u003e that adds definition and light hold to natural curls. Perfect for those with wavy or curly hair. Add this lightweight cream to damp, towel-dried hair and either gently scrunch with your hands before airdrying, or follow with a diffuser.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAdds bounce and body to natural texture\u003c\/li\u003e\n\u003cli\u003eMinimizes frizz for more defined waves and curls\u003c\/li\u003e\n\u003cli\u003eUses healthy hair ingredients to moisturize for softer, healthier-looking hair \u003c\/li\u003e\n\u003cli\u003eAdds a natural, low-shine finish to styled hair.\u003c\/li\u003e\n\u003cli\u003eCruelty-free, 100% recyclable packaging, without parabens, sulfates, phthalates, silicones or aluminum\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE:\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb\u003eFor Pre-styling: No-Heat \/ Loose Waves\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with damp, towel-dried hair. Squeeze a quarter-sized amount into your palm.\u003c\/li\u003e\n\u003cli\u003eRub between both hands to emulsify before applying evenly to damp hair, making sure to cover strands from root to end.\u003c\/li\u003e\n\u003cli\u003eFor loose waves, gently scrunch hair with hands and allow hair to dry naturally.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cspan\u003ePro-Tip: Let hair dry completely before touching your hair again. ‘Scrunching the crunch’ too early can cause unwanted frizz.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eFor Post-styling: Blow Drying \/ Curly Hair\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with damp, towel-dried hair. Squeeze a quarter-sized amount into your palm.\u003c\/li\u003e\n\u003cli\u003eRub between both hands to emulsify before applying evenly to damp hair, making sure to cover strands from root to end.\u003c\/li\u003e\n\u003cli\u003eFor curly hair, use a blow dryer with a diffuser attachment to enhance and lock in your curls. For extra dry or frizzy hair, pair with our Cloud Control Hair Oil for enhanced hydration.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003ePro-Tip:\u003c\/strong\u003e Let hair dry completely before touching your hair again. ‘Scrunching the crunch’ too early can cause unwanted frizz.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKEY INGREDIENTS: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eCoconut Oil:\u003c\/strong\u003e Deeply moisturizes strands  to help reduce frizz and leaves hairs  soft and nourished\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eShea Butter:\u003c\/strong\u003e High Vitamin A and E, shea butter moisturizes hair and protects against dryness and heat\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eAlgae Extract:\u003c\/strong\u003e High In antioxidants to help promote hair growth and hair strength\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"BluMaan","offers":[{"title":"Default Title","offer_id":44301256458479,"sku":"BLUM-RCDC","price":33.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_b27e72ce-4e5a-4acf-ac80-cb4a30e11ab7.jpg?v=1702693098"},{"product_id":"uppercut-deluxe-control-cream-120ml","title":"Uppercut Deluxe Control Cream (120ml)","description":"\u003cp\u003eUppercut Deluxe is a premium men's grooming brand born in Australia and trusted by barbers worldwide. Founded by barber Steve Purcell, the brand draws on classic barbershop heritage and filters it through a modern, no-nonsense lens. Every product in the range is built to perform, whether you're behind the chair or in front of the bathroom mirror.\u003c\/p\u003e\n\u003cp\u003eControl Cream was born out of a gap in the men's grooming market for a lightweight styling cream that gives hair structure and shape without bogging it down. The result is a moisture-rich formula designed to boost the condition of the hair cuticle while being lightweight enough to smooth it out. For curly and wavy hair it enhances and defines natural movement, and for straight hair it smooths frizz and adds texture and volume. It can be used alone for a natural, barely-there finish, or as a pre-styling base to cocktail in with other Uppercut Deluxe products for more hold and definition. Activated by heat, a quick blow-dry brings out its full conditioning and nourishing properties alongside its warm Suede and Sandalwood aroma.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water Based\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Suede and Sandalwood\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types and lengths; especially curly, wavy, or frizzy hair \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone with curly, wavy, or frizzy hair who wants a product that works with their natural texture rather than fighting it. Also a smart pick for straight hair types dealing with frizz or flatness who want something lightweight that adds life without visible product. And for the experimenters out there, Control Cream works brilliantly as a base layer underneath a stronger Uppercut Deluxe styling product for a more customised result.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight formula adds shape and structure without weighing hair down\u003c\/li\u003e\n\u003cli\u003eTames frizz and smooths the hair cuticle for a clean, controlled finish\u003c\/li\u003e\n\u003cli\u003eEnhances and defines natural curls and waves without crunch or stiffness\u003c\/li\u003e\n\u003cli\u003eMoisture-rich formula conditions and nourishes the hair while styling\u003c\/li\u003e\n\u003cli\u003eHeat-activated by blow-dryer for enhanced conditioning and volume\u003c\/li\u003e\n\u003cli\u003eWorks as a standalone product or as a pre-styling base layered with other products\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types and lengths\u003c\/li\u003e\n\u003cli\u003eWarm and sophisticated Suede and Sandalwood scent \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply a small amount to dry or damp hair and spread evenly throughout. For curly or wavy hair, scrunch into hair and allow to dry naturally or use a blow-dryer with a diffuser for added volume and curl definition. For straight hair, apply vigorously and blow-dry for texture, volume, and frizz control. Can be used as a pre-styling base before applying a secondary Uppercut Deluxe styling product for more hold.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eControl Cream quietly does a lot. It conditions, it controls, it enhances, and it layers well with other products in the range. For anyone with curly or wavy hair who has struggled to find a men's styling product that actually understands their hair type, this is the one. And for straight hair guys dealing with frizz or flatness, it's a surprisingly effective fix that adds life without any visible product residue.\u003c\/p\u003e","brand":"Uppercut Deluxe","offers":[{"title":"Default Title","offer_id":45783587291375,"sku":"UPDP0010","price":28.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_600daff9-156c-4810-ab39-7a6aea2d4ca6.jpg?v=1724877667"},{"product_id":"reuzel-grooming-tonic-texture-cream-100ml","title":"Reuzel Grooming Tonic Texture Cream (100ml)","description":"\u003cp\u003eLooking for a lightweight, natural-feeling styling cream that delivers effortless texture and definition?\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReuzel Tonic Texture Cream\u003c\/strong\u003e is your go-to for creating a “lived-in” look with a touch of control. Perfect for thicker hair, this cream enhances volume and movement while maintaining a \u003cstrong\u003esoft, flexible hold\u003c\/strong\u003e. Whether you prefer to \u003cstrong\u003eair-dry or blow-dry\u003c\/strong\u003e, it adds shape and separation without stiffness, leaving your hair looking effortlessly styled. Plus, it provides \u003cstrong\u003ethermal protection\u003c\/strong\u003e, making it a must-have for heat styling.\u003c\/p\u003e\n\u003cp\u003e✔️ Light hold, natural finish\u003c\/p\u003e\n\u003cp\u003e✔️ Ideal for air-dried styles or as a pre-styler for heat styling\u003c\/p\u003e\n\u003cp\u003e✔️ Protects hair from thermal damage\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003e✔️Low shine (2\/10) | Light hold (4\/10)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003cbr\u003eApply a small amount to damp or towel-dried hair. Work through evenly with fingers or a comb. Let hair air dry for a relaxed, natural look, or blow-dry for enhanced texture and volume.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"Default Title","offer_id":46205441048815,"sku":"RZAGTTC100","price":27.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_8779f48a-f87e-4e8a-9a13-ef416053856c.jpg?v=1739420794"},{"product_id":"uppercut-texture-cream-100g","title":"Uppercut Deluxe Texture Cream (100g)","description":"\u003cp\u003eUppercut Deluxe is a premium men's grooming brand born in Australia and trusted by barbers worldwide. Founded by barber Steve Purcell, the brand draws on classic barbershop heritage and filters it through a modern, no-nonsense lens. Every product in the range is built to perform, whether you're behind the chair or in front of the bathroom mirror.\u003c\/p\u003e\n\u003cp\u003eTexture Cream is the product for guys who want their hair to look good without looking like they tried too hard. A highly balanced, pliable hold cream that adds texture and enhances natural flow without the density of traditional wax-based formulas. Because it never sets stiff, it stays soft and flexible throughout the day, meaning you can restyle, reshape, and rework without ever needing to reach for more product. Works beautifully in short, medium, and longer styles alike, making it one of the most versatile products in the Uppercut Deluxe range. Apply to dry hair and rake through for instant effortless texture, or build it up gradually for more definition and hold.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Pliable\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water Based\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Leather Shadow\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types, short to long; ideal for textured, casual styles and enhancing natural movement \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who wants genuine texture and movement without committing to a heavy or structured look. Texture Cream is the go-to for relaxed, lived-in styles that still look intentional. Particularly good for guys with medium to long hair who find most styling products too restrictive, or anyone who wants a product they can apply quickly and forget about for the rest of the day. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePliable hold adds texture and definition without ever setting stiff\u003c\/li\u003e\n\u003cli\u003eNatural finish enhances the hair's own movement and flow for an effortless result\u003c\/li\u003e\n\u003cli\u003eReworkable and restyable throughout the day with no additional product needed\u003c\/li\u003e\n\u003cli\u003eWorks in short, medium, and longer styles making it one of the most versatile in the range\u003c\/li\u003e\n\u003cli\u003eLighter than traditional wax-based formulas with none of the heaviness\u003c\/li\u003e\n\u003cli\u003eBuildable formula for adjustable texture and hold\u003c\/li\u003e\n\u003cli\u003eWater-based and easy to wash out\u003c\/li\u003e\n\u003cli\u003eDistinctive Leather Shadow scent that's rich, warm, and unique \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eTexture Cream works best in dry hair. Apply a small scoop into dry palms and spread evenly across both hands. Rake through hair from root to tip to coat strands evenly. Once applied, style as desired using fingers for a more relaxed result or a comb for a cleaner finish. Build up product gradually for more hold and definition.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eTexture Cream is one of those products that earns a permanent spot on the bathroom shelf fast. It's low effort, high reward, and works in almost any hair length or type. If you're someone who wants their hair to look naturally good rather than heavily styled, this is the product that makes that happen without any fuss. A great first product for anyone new to the Uppercut Deluxe range.\u003c\/p\u003e","brand":"Uppercut Deluxe","offers":[{"title":"Default Title","offer_id":46474740924655,"sku":"UPDP0021","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_09867b50-146e-4c90-84cc-1ba59fbed87a.jpg?v=1747953495"},{"product_id":"morris-motley-creme-styling-masque-100g","title":"Morris Motley Creme Styling Masque (100g)","description":"\u003cp\u003eMorris Motley Crème Styling Masque is a refined, conditioning styling cream designed to deliver soft control, natural movement, and a low-sheen finish while actively nourishing the hair. Blending luxury botanicals with performance-driven styling agents, this masque offers flexible structure without stiffness - ideal for modern, effortless grooming.\u003c\/p\u003e\n\u003cp\u003eCrafted by the Australian design house known for merging barbering heritage with contemporary luxury, this is styling that feels elevated, intentional, and wearable.\u003c\/p\u003e\n\u003ch2\u003eWho It’s For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eShort to medium hair lengths\u003c\/li\u003e\n\u003cli\u003eFine to thick hair types seeking soft control\u003c\/li\u003e\n\u003cli\u003eMen who prefer a natural, touchable finish\u003c\/li\u003e\n\u003cli\u003eWavy or textured hair needing subtle definition\u003c\/li\u003e\n\u003cli\u003eAnyone wanting styling with conditioning benefits\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSoft, flexible hold with natural movement\u003c\/li\u003e\n\u003cli\u003eLow-sheen, polished finish\u003c\/li\u003e\n\u003cli\u003eEnhances texture without stiffness\u003c\/li\u003e\n\u003cli\u003eDeeply conditioning formula\u003c\/li\u003e\n\u003cli\u003eSmooths flyaways while maintaining volume\u003c\/li\u003e\n\u003cli\u003eReworkable throughout the day\u003c\/li\u003e\n\u003cli\u003eThis is styling that behaves like a conditioner - but performs like a professional product\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eThe Crème Styling Masque combines rich emollients with lightweight structuring agents to create shape without rigidity. Hydrolyzed keratin strengthens hair fibers, while panthenol supports moisture retention and smoothness. Shea butter, jojoba oil, and sweet almond oil nourish and soften, helping the hair look healthier with each use.\u003c\/p\u003e\n\u003cp\u003eThe result: structure with suppleness - hair that holds shape but still feels alive. \u003c\/p\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eA warm, sophisticated signature - woody, slightly smoky, subtly spiced.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop Notes\u003c\/strong\u003e: Bergamot, Cardamom\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeart Notes\u003c\/strong\u003e: Violet\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase Notes\u003c\/strong\u003e: Guaiacwood, Leather, Australian Sandalwood, Amyris\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eElegant, grounded, quietly confident. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSweet Almond Oil \u003c\/strong\u003e-\u003cstrong\u003e \u003c\/strong\u003eSoftens and conditions without heaviness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eJojoba Oil\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e - \u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eSupports scalp balance and improves smoothness. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eShea \u0026amp; Cocoa Butter\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e - Add hydration and weightless structure.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eHydrolyzed Keratin \u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e- Strengthens and reinforces hair integrity. Panthenol (Pro-Vitamin B5) Improves moisture retention and smoothness.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eAloe \u0026amp; Cannabis Sativa Seed Oil\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e - Support hydration and scalp comfort.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eVitamin E\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e (Tocopheryl Acetate) - Provides antioxidant protection.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eApply a small amount to dry or slightly damp hair\u003c\/li\u003e\n\u003cli\u003eWork through roots to ends\u003c\/li\u003e\n\u003cli\u003eStyle with fingers for relaxed texture or a comb for polish\u003c\/li\u003e\n\u003cli\u003eAdd more as needed for enhanced structure\u003c\/li\u003e\n\u003cli\u003eFor a softer, natural finish, apply lightly.\u003c\/li\u003e\n\u003cli\u003eFor more control, layer gradually. \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhy MASC Recommends This - Elevated Everyday Grooming\u003c\/h2\u003e\n\u003cp\u003eMorris Motley represents the intersection of craftsmanship, performance, and design. Their products aren’t just formulated - they’re composed. At MASC, we recommend the Crème Styling Masque to men who want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStyling that feels refined, not heavy\u003c\/li\u003e\n\u003cli\u003eNatural movement with subtle structure\u003c\/li\u003e\n\u003cli\u003eGrooming that complements a thoughtful routine\u003c\/li\u003e\n\u003cli\u003eA scent profile that feels intentional and elevated It’s ideal for those who appreciate detail - in both product performance and presentation.\u003c\/li\u003e\n\u003cli\u003eThis is luxury styling that performs quietly but confidently. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eIs this more like a cream or a pomade?\u003c\/strong\u003e It’s closer to a lightweight cream - offering conditioning and flexible hold without the shine of a pomade.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eWill it make my hair greasy?\u003c\/strong\u003e No. Despite its nourishing ingredients, it absorbs cleanly and leaves a soft, natural finish.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eIs it suitable for wavy or curly hair?\u003c\/strong\u003e Yes. It enhances natural movement and helps define texture without crunch.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eDoes it harden throughout the day?\u003c\/strong\u003e No. The hold remains flexible and touchable.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eIs this good for thicker hair?\u003c\/strong\u003e Yes - especially for men who want control without stiffness.\u003c\/p\u003e","brand":"Morris Motley","offers":[{"title":"Default Title","offer_id":46807221600495,"sku":"MMCSM100","price":59.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_20efc18b-e5a9-4252-a8ea-f0099d800608.jpg?v=1756819650"},{"product_id":"goldie-provisions-deja-waves-creme-100g","title":"Goldie Provisions Deja Waves Crème (100g)","description":"\u003ch2\u003eFlexible Hold for Longer Hair \u0026amp; Natural Texture\u003c\/h2\u003e\n\u003cp\u003eGoldie’s Deja Waves Crème is a lightweight styling cream designed for longer hairstyles, wavy hair, and curl definition.\u003c\/p\u003e\n\u003cp\u003eThis buildable formula allows you to control the level of hold while maintaining natural movement and softness. It helps tighten curls, enhance texture in longer styles, and add shine to dry or coarse hair without creating stiffness or crunch. \u003c\/p\u003e\n\u003cp\u003eShea butter helps lock in moisture while sea kelp supports healthy hair and contributes to keratin production, leaving hair hydrated, defined, and manageable. \u003c\/p\u003e\n\u003ch2\u003eWhat It Does\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhances Natural Curls \u0026amp; Waves \u003c\/strong\u003e- Helps define curls and add structure to longer textured styles\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuildable, Flexible Hold\u003c\/strong\u003e - Layer the product to achieve the level of hold you want\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrates Dry Hair\u003c\/strong\u003e - Shea butter and botanical oils help maintain softness and moisture\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdds Natural Shine\u003c\/strong\u003e - Leaves hair looking healthy and nourished without heaviness. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter\u003c\/strong\u003e - Helps lock in moisture and protect dry or textured hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSea Kelp Extract\u003c\/strong\u003e - Supports healthy hair while helping strengthen strands\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrapeseed Oil \u003c\/strong\u003e- Lightweight hydration that improves softness and shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKaolin Clay\u003c\/strong\u003e - Adds subtle structure while helping absorb excess oil. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eWork a small amount from root to tip and style with your fingers\u003c\/li\u003e\n\u003cli\u003eStart with a small amount for light control\u003c\/li\u003e\n\u003cli\u003eAdd more product for stronger hold\u003c\/li\u003e\n\u003cli\u003eBlow dry after applying if you want a more matte finish\u003c\/li\u003e\n\u003cli\u003eThe formula is highly buildable and easy to adjust\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eGoldie’s signature essential oil blend.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNotes\u003c\/strong\u003e: Bergamot, Lemon, Lavender, Patchouli, Cedar, Nagarmotha\u003c\/p\u003e\n\u003cp\u003eFresh citrus and aromatic lavender meet earthy woods for a clean, grounded scent that feels refined and subtle. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eAt MASC, we recommend Deja Waves Crème for customers who want soft control with natural movement, especially for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCurly or wavy hair\u003c\/li\u003e\n\u003cli\u003eLonger hairstyles\u003c\/li\u003e\n\u003cli\u003eTextured slick-back styles\u003c\/li\u003e\n\u003cli\u003eDry or coarse hair needing moisture\u003c\/li\u003e\n\u003cli\u003eA versatile cream that enhances texture while keeping hair soft and healthy. \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Goldie","offers":[{"title":"Default Title","offer_id":46845498818799,"sku":"GLD-001","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_fa87ae03-3883-4752-a744-8558741c553e.jpg?v=1757883247"},{"product_id":"reuzel-rosemary-mint-hydrating-styling-cream-100ml","title":"Reuzel Rosemary Mint Hydrating Styling Cream (100ml)","description":"\u003cp\u003e\u003cstrong\u003eLOW HOLD\u003c\/strong\u003e \/ \u003cstrong\u003eLOW SHINE\u003c\/strong\u003e \/ \u003cstrong\u003eWATER SOLUBLE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eREUZEL® Hydrating Styling Cream is a versatile, lightweight cream designed to control frizz while hydrating and nourishing hair. Enriched with moisturizing ingredients, this styling cream helps strengthen hair and protect it from environmental damage, making it ideal for daily use on most hair types.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOLD: \u003c\/strong\u003e\u003cem\u003e2\/10\u003c\/em\u003e \u003cstrong\u003eSHINE\u003c\/strong\u003e: \u003cem\u003e3\/10 \u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMost hair types\u003c\/li\u003e\n\u003cli\u003eTames frizz\u003c\/li\u003e\n\u003cli\u003eLeave-In conditioner\u003c\/li\u003e\n\u003cli\u003eSoftens coarse hair\u003c\/li\u003e\n\u003cli\u003eAbsorbs easily\u003c\/li\u003e\n\u003cli\u003eMoisturizing\u003c\/li\u003e\n\u003cli\u003eLightweight formula\u003c\/li\u003e\n\u003cli\u003eVegan\u003c\/li\u003e\n\u003cli\u003eRosemary Mint fragrance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDIRECTIONS\u003c\/strong\u003e: Apply a small amount to hands and distribute evenly from mid-strand to ends on towel-dried or dry hair. If needed, apply additional styling product and style hair as desired.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKEY INGREDIENTS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Rice Protein\u003c\/strong\u003e: Superb vegetable protein that delivers high amounts of amino acids to the hair. These all contribute to stronger, healthier hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRosemary Leaf Oil\u003c\/strong\u003e: Improves scalp health. Has anti-inflammatory and antimicrobial properties that can help soothe an itchy or irritated scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrape Seed Oil\u003c\/strong\u003e: Fatty acids help hydrate and rebuild hair tissue, making it stronger and less prone to breakage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSweet Almond Oil\u003c\/strong\u003e: Penetrates the hair strand, providing deep hydration and moisture, which is particularly beneficial for dry, damaged, or brittle hair. \u003cstrong\u003eEucalyptus Leaf Oil\u003c\/strong\u003e: Soothes irritation. Can help soothe dry, itchy scalp, and reduce inflammation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"Default Title","offer_id":47392704266479,"sku":"RZAHSC","price":23.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_92a23f3e-9dff-438c-b305-f0dc8c8723f5.jpg?v=1768002655"},{"product_id":"eleven-australia-frizz-control-shaping-cream-150ml","title":"Eleven Australia Frizz Control Shaping Cream (150ml)","description":"\u003cp\u003eEleven Australia launched out of Melbourne with a simple premise: professional-quality hair care that actually performs, without the salon price tag or the complicated routine. The Frizz Control Shaping Cream is the product that built their reputation for people who hate styling products. A lightweight moisturizing cream that smooths even the most stubborn frizz, defines natural curl and wave, and controls flyaways - all without weighing the hair down or leaving it crunchy, stiff, or product-heavy. The styling product for people who don’t like styling products.\u003c\/p\u003e\n\u003ch2\u003eWho’s It For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAnyone with curly, wavy, or frizz-prone hair who wants definition without the crunch\u003c\/li\u003e\n\u003cli\u003eMen and women who want a single product that styles and conditions simultaneously\u003c\/li\u003e\n\u003cli\u003ePeople who avoid styling products because they hate the feel - this is lightweight enough to change their mind\u003c\/li\u003e\n\u003cli\u003eColour-treated hair that needs a gentle, anti-fade formula that won’t strip vibrancy \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSmooths stubborn frizz and tames flyaways effectively\u003c\/li\u003e\n\u003cli\u003eDefines and enhances natural curl and wave without stiffness or crunch\u003c\/li\u003e\n\u003cli\u003eMoisturizing formula conditions while it styles - hair is left soft, not coated\u003c\/li\u003e\n\u003cli\u003eAdds natural shine without greasiness\u003c\/li\u003e\n\u003cli\u003eExtremely lightweight - won’t weigh hair down\u003c\/li\u003e\n\u003cli\u003eColour-safe, paraben-free, sulfate-free, vegan, and cruelty-free\u003c\/li\u003e\n\u003cli\u003ePackaged in 100% recyclable materials.\u003c\/li\u003e\n\u003cli\u003eMade in Australia\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eLanolin provides the core moisture-retention and flyaway-smoothing action — it coats and seals the hair shaft to lock in hydration and keep stray strands in check. Glycerin acts as a humectant, drawing moisture from the air into the hair to maintain softness throughout the day. PVP provides a light, flexible hold that defines curl and wave shape without the stiffness of a gel or mousse. Avocado Oil, Argan Oil, and Shea Butter round out the formula with fatty acids and antioxidants that condition, protect, and add a natural, healthy shine. The result is a cream that genuinely sits on the hair without feeling like it’s there.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanolin\u003c\/strong\u003e (PEG-75) – Smooths flyaways and seals the hair shaft to lock in moisture and keep frizz under control throughout the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e – A humectant that draws moisture into the hair, maintaining softness and hydration from application through to the end of the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePVP\u003c\/strong\u003e – Provides the cream’s light, flexible hold - enough to define curl and wave shape without stiffness or crunch.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvocado Oil\u003c\/strong\u003e (Persea Gratissima) – Rich in vitamins, minerals, fatty acids, and antioxidants; conditions and protects the hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan Oil\u003c\/strong\u003e (Argania Spinosa, Organic) – Softens hair, adds natural shine, and improves manageability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter\u003c\/strong\u003e (Butyrospermum Parkii) – Nourishes and moisturizes, helping smooth the hair’s surface for a polished, frizz-free finish. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eApply to damp hair, working through from roots to ends.\u003c\/li\u003e\n\u003cli\u003eDefine curls or waves by scrunching with your hands, or smooth through for a relaxed style.\u003c\/li\u003e\n\u003cli\u003eAir dry for soft, natural definition, or blow dry gently with a diffuser for more enhanced curl.\u003c\/li\u003e\n\u003cli\u003e\n\u003cem\u003eStylist tip\u003c\/em\u003e: Twist sections and blow dry gently for a relaxed, lived-in look. Can also be applied to dry hair to tame flyaways and refresh second-day style. \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Frizz Control Shaping Cream earns a permanent spot in our recommendation rotation because it genuinely works for the people who most need it - those with frizzy or wavy hair who’ve been let down by products that either do nothing or leave their hair feeling like it’s been dipped in something. The Avocado, Argan, and Shea combination gives this cream real conditioning credibility, and the lightweight hold is exactly right for natural-looking definition. It’s become an Eleven bestseller for good reason.\u003c\/p\u003e","brand":"Eleven Australia","offers":[{"title":"Default Title","offer_id":48194430730479,"sku":"EAAFRICR","price":32.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_f929c42c-3e97-4619-adc7-5c5ec7606a66.jpg?v=1774479373"},{"product_id":"evo-easy-tiger-smoothing-balm-200ml","title":"Evo Easy Tiger Smoothing Balm (200ml)","description":"\u003cp\u003eEvo Easy Tiger Smoothing Balm is a blow-dry cream built for hair that doesn't cooperate - thick, coarse, frizzy, or just chronically unruly. Applied to damp hair before the dryer, it works as a hybrid styler and treatment: smoothing the cuticle, taming frizz, softening texture, and laying the groundwork for a sleek, controlled finish - all while protecting your hair from heat up to 430°F (221°C) and UV damage. This isn't a heavy, stiff styling cream that trades frizz for crunch.\u003c\/p\u003e\n\u003cp\u003eEasy Tiger conditions as it styles - Hydrolyzed Quinoa and Panthenol improve the actual condition of the hair with every use, so it gets easier to manage over time. The result is hair that looks smooth, feels soft, and holds its shape through a full blowout without weighing down. Part of the Evo Smooth family, designed to smooth and control frizzy, unruly, colour-treated hair. \u003c\/p\u003e\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eThick, coarse, or high-density hair\u003c\/li\u003e\n\u003cli\u003eFrizzy or unruly hair that's hard to control during blowouts\u003c\/li\u003e\n\u003cli\u003eAnyone who blow-dries regularly and wants heat protection built into their styler\u003c\/li\u003e\n\u003cli\u003eColour-treated hair prone to frizz or dryness\u003c\/li\u003e\n\u003cli\u003eAnyone wanting a smoother, shinier result without stiffness or crunch\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSmooths and controls frizz and unruly hair through the blow-dry and beyond\u003c\/li\u003e\n\u003cli\u003eHeat protection up to 430°F (221°C) - covers the full range of blow-dryers and hot tools\u003c\/li\u003e\n\u003cli\u003eUV protection helps guard colour-treated hair against sun-driven fading\u003c\/li\u003e\n\u003cli\u003eAdds softness, shine, and improved manageability - especially noticeable on thick or coarse hair\u003c\/li\u003e\n\u003cli\u003eProvides light hold and style support so your blowout actually lasts\u003c\/li\u003e\n\u003cli\u003eConditions hair with hydrolyzed quinoa and panthenol, improving hair health with repeated use\u003c\/li\u003e\n\u003cli\u003eDries with a soft, touchable finish - no crunch, no stiffness, no residue\u003c\/li\u003e\n\u003cli\u003eColour-safe - free from sulfates and parabens\u003c\/li\u003e\n\u003cli\u003eTexture Smooth, lightweight cream that spreads easily through damp hair without clumping.\u003c\/li\u003e\n\u003cli\u003eDries with a soft, touchable finish - no product feel, no stiffness. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eClean, light, and fresh — subtle enough not to compete with fragrance.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eShampoo and condition as normal\u003c\/li\u003e\n\u003cli\u003eTowel dry to remove excess water - hair should be damp, not dripping\u003c\/li\u003e\n\u003cli\u003eApply Easy Tiger evenly through damp hair from roots to ends\u003c\/li\u003e\n\u003cli\u003eBlow-dry and style as desired\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eFor very thick or coarse hair, section first and apply generously to each section before starting the blowout. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eAt MASC, Easy Tiger is the product we reach for whenever someone with thick, coarse, or frizzy hair asks what to use before they blow-dry. It solves a real problem: heat protectants can sometimes be either too light to actually tame unruly hair, or so heavy they trade one problem for another. Easy Tiger sits in the right middle ground - proper frizz control and heat protection at 430°F, with a finish that feels polished and natural rather than stiff or coated. The conditioning benefit is a genuine bonus too; if you're blow-drying regularly, your hair takes a beating, and having quinoa and panthenol working in the background makes a real difference over time.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions \u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use this on fine hair? \u003c\/strong\u003eYes - Easy Tiger is suitable for all hair types. On fine hair, use a smaller amount and focus on mid-lengths and ends to avoid weighing roots down.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it leave hair feeling stiff or crunchy?\u003c\/strong\u003e No. The formula uses silicones and conditioning polymers rather than stiff resins, so the finish is smooth and touchable — not product-y.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs 430°F really high enough for most hot tools? \u003c\/strong\u003eYes. Most professional blow-dryers and flat irons operate between 300–450°F. 430°F covers the vast majority of styling scenarios, including high-heat blowouts and straightening.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use this without blow-drying?\u003c\/strong\u003e It's formulated for blow-dry use, but you can apply it to damp hair and air dry if you want some frizz control and condition without heat. The smoothing effect won't be as pronounced without the blow-dry, but it still works as a leave-in conditioning styler.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's the difference between this and a hair serum for frizz? \u003c\/strong\u003eA serum is typically applied to dry or styled hair as a finishing product. Easy Tiger is applied to damp hair before styling - it prepares and protects the hair through the blow-dry process and builds the smooth result from the inside out. Use a serum on top if you want extra shine or definition after styling.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it colour-safe?\u003c\/strong\u003e Yes. UV protection helps guard colour-treated hair against fading, and the formula is free from sulfates and parabens.\u003c\/p\u003e","brand":"Evo","offers":[{"title":"Default Title","offer_id":49521609638127,"sku":"PP923848","price":47.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_104b48b1-2fa5-40d8-b6e7-4dccafc07b68.jpg?v=1778792572"},{"product_id":"jack-henry-hair-cream-50ml","title":"Jack Henry Hair Cream (50ml)","description":"\u003cp\u003eNot every styling product needs to hold hard. The Jack Henry Hair Cream sits at the lightest end of the range - a hybrid between a leave-in conditioner and a light-hold styler that moisturizes, defines, and smooths without any of the structure or grip of a clay, paste, or wax. It's built around Barley Seed Flour (Hordeum Vulgare), a genuinely unusual ingredient rich in the micronutrients Thiamin (B1) and Niacin (B3) that support healthy hair growth from the root, and Agave-derived Inulin - a prebiotic that feeds and balances the scalp microbiome rather than simply coating it. Organic Kakadu Plum Oil and Organic Neroli Flower Oil complete the formula. Recyclable packaging.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light - flexible, reworkable all day\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Subtle shine, natural\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Light Neroli (orange blossom) - fresh, clean, fades quickly\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Wavy, curly, dry, or frizz-prone hair; all lengths; also works as a finishing layer over Hair Clay or Hair Paste to add moisture and reduce stiffness \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Hair Cream is the product for people who want their hair to look healthy rather than styled - smooth, soft, frizz-free, and naturally defined without any crunch or heaviness. Use it alone on damp hair to define waves and curls, on dry hair to tame flyaways and add a touch of shine, or as a finishing layer over a stronger hold product to soften the result and add moisture. \u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThose with wavy, curly, dry, or frizz-prone hair who want definition and moisture without hold or stiffness. Also an excellent finishing product for anyone using the Hair Clay or Paste who wants to soften the result and add a more lived-in, natural feel. Works for all hair lengths and types - particularly those who find most styling products too heavy or structured for their hair.  \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLight hold with a natural, subtle shine finish - reworkable all day\u003c\/strong\u003e. Rice Bran Wax (Oryza Sativa Bran Wax) provides just enough structure to define and smooth without stiffness, delivering a soft, healthy-looking finish that can be reshaped throughout the day without reapplying.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBarley Seed Flour feeds the hair with growth-supporting micronutrients\u003c\/strong\u003e. Barley Seed Flour (Hordeum Vulgare Seed Flour) is one of the most distinctive ingredients in the Jack Henry range - naturally rich in Thiamin (Vitamin B1) and Niacin (Vitamin B3), both established micronutrients that support healthy hair growth at the follicle level. It's the kind of ingredient you'd more commonly find in a scalp supplement than a daily styler.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAgave Prebiotic nourishes the scalp microbiome\u003c\/strong\u003e. Inulin, derived from agave, acts as a prebiotic that feeds the beneficial bacteria in the scalp's natural microbiome - supporting a balanced, healthy scalp environment from the inside out, consistent with Jack Henry's broader approach to scalp health.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTames frizz and defines curls without crunch\u003c\/strong\u003e. The lightweight water-based formula coats and smooths the hair shaft to control frizz and define curl patterns without the crunchiness or cast that heavier creams and gels can leave behind. Particularly effective on damp hair before air drying or diffusing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSunflower Seed Oil conditions and softens\u003c\/strong\u003e. Sunflower Seed Oil (Helianthus Annuus Seed Oil) is rich in Vitamin E and linoleic acid, providing conditioning moisture that leaves hair noticeably smoother and softer without any oily residue.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Kakadu Plum Oil delivers antioxidant protection\u003c\/strong\u003e. Kakadu Plum Oil (Terminalia Ferdinandiana Oil) is one of the most Vitamin C-concentrated plant sources available - protecting the scalp from oxidative stress and environmental damage while supporting overall hair and scalp health with every use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Neroli Flower Oil provides a clean, light scent\u003c\/strong\u003e. Neroli Flower Oil (Citrus Aurantium Amara Flower Oil), derived from the blossom of the bitter orange tree, lends a fresh, clean, slightly citrusy aroma that fades quickly after application without lingering or competing with personal fragrance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks as a standalone or as a finishing layer\u003c\/strong\u003e. Use alone for a relaxed, effortless look, or apply after Hair Clay or Hair Paste to add moisture, reduce stiffness, and create a more natural, lived-in finish. One of the most versatile products in the Jack Henry lineup.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop a dime to nickel-sized amount from the jar - a little goes a long way - and warm it between your fingers until it spreads evenly across both palms. For wavy or curly hair, apply to damp, towel-dried hair from roots to ends and air dry or diffuse for defined, frizz-free results. For straight or fine hair on dry hair, work a small amount through the mid-lengths and ends to smooth flyaways and add subtle shine. To use as a finishing layer, apply after Hair Clay or Hair Paste has been worked through the hair - it softens the hold, adds moisture, and creates a more natural, lived-in result. Style can be reworked throughout the day.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eA genuinely lightweight option for those who want moisture, definition, and frizz control without any real hold. The Barley Seed Flour is a standout ingredient for a daily styler - not many brands are putting scalp micronutrients into their styling products, and Jack Henry does it without making a big deal of it. The Agave Prebiotic is another quiet differentiator, consistent with the brand's broader commitment to scalp health as part of the daily routine. For anyone with wavy, curly, or dry hair who's been bouncing between leave-in conditioners and light pomades without finding the right fit, this is worth trying first.\u003c\/p\u003e","brand":"Jack Henry","offers":[{"title":"Default Title","offer_id":49563694104815,"sku":"JHY-HCR1","price":33.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/15_89cec132-b232-4a42-af51-b30774460123.jpg?v=1779330911"},{"product_id":"firsthand-supply-effortless-air-creme-95ml","title":"Firsthand Supply Effortless Air Crème (95ml)","description":"\u003cp\u003eFirsthand Supply has built its reputation on grooming products that work quietly and consistently - no gimmicks, no heavy finishes, no compromise on ingredients. Plant and mineral-based formulations, infinitely recyclable aluminium packaging, and results that speak for themselves.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light-medium\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eFinish\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e: Natural\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eBase\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e: Water-based cream\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eScent\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e: Green citrus and aromatic herbs with warm spice and soft floral woods\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eBest For\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e: All hair types - especially those wanting effortless, touchable definition without weight or stiffness \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEffortless Air Creme is a lightweight styling cream built for the kind of hair that just looks good - relaxed, defined, and natural. Work it through damp hair and air dry for soft, effortless control, or rake it through dry hair to smooth flyaways, refine shape, and add a polished finish without any product feel. It distributes evenly, absorbs quickly, and leaves hair touchable and flexible throughout the day. Never heavy. Never stiff. A pea-sized amount does more than you'd expect.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eEffortless Air Creme suits all hair types, but it's particularly well-suited to anyone who prefers a low-maintenance, natural-looking finish over structured hold. It's a strong fit for medium to longer hair wanting soft definition and movement, wavy or textured hair that benefits from lightweight shape without frizz, and anyone with fine hair who finds most creams too heavy. It's also a great finishing product for those who already use a stronger styler but want to smooth and refine the final result without adding more hold or shine.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoft, Flexible Control All Day\u003c\/strong\u003e - Hydrolyzed Corn Starch (Hydrolyzed Zea Mays Starch) provides a light, pliable hold that keeps hair defined and in place throughout the day without stiffness or crunch. Flexible enough to restyle with your fingers whenever you need to.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmooths Frizz and Flyaways\u003c\/strong\u003e - Pullulan - a natural polysaccharide - coats the hair surface to smooth the cuticle, reduce frizz, and add a clean, polished finish. Works on damp or dry hair with equal effectiveness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrengthens and Adds Volume\u003c\/strong\u003e - Hydrolyzed Rice Protein (Hydrolyzed Oryza Sativa Protein) penetrates the hair shaft to increase strength, flexibility, and volume while keeping hair Moisturized - a genuine conditioning benefit built into the styling step.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan Oil for Shine and Nourishment \u003c\/strong\u003e- Argan Oil (Argania Spinosa Kernel Oil) strengthens and nourishes each strand, adding a subtle, healthy-looking sheen without any greasiness. A lightweight plant oil that conditions as it styles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter and Carnauba Wax for Texture and Hold\u003c\/strong\u003e - Shea Butter (Butyrospermum Parkii Butter) adds softness and moisture retention, while Carnauba Wax (Copernicia Cerifera Wax) provides structure and a smooth, natural finish - giving the cream its body without heaviness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRice Bran Wax for Lightweight Definition\u003c\/strong\u003e - Rice Bran Wax (Oryza Sativa Bran Wax) is a plant-derived wax that adds definition and hold with a feather-light feel - contributing to the cream's ability to shape hair without weighing it down.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlant and Mineral-Based Throughout\u003c\/strong\u003e - Nearly every ingredient is plant or mineral-derived - sustainably sourced and formulated to work with your hair rather than coat it.\u003c\/li\u003e\n\u003cli\u003ePackaged in an infinitely \u003cstrong\u003erecyclable aluminium tube\u003c\/strong\u003e with FSC-certified paper boxing. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eStart with a pea-sized amount - this formula goes further than it looks. Warm it between your palms and work through hair from roots to ends. On damp hair, air dry for relaxed, effortless definition. On dry hair, use to smooth flyaways, refine shape, or add a finishing touch to an existing style. Add a second small amount if your hair is longer or thicker. Restyle with your fingers throughout the day as needed - the hold stays flexible.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003e Lightweight styling creams are hard to get right - they either do nothing or they do too much. Effortless Air Creme lands in exactly the right place: genuine hold and definition without stiffness, weight, or residue. The ingredient story is strong - Argan Oil, Hydrolyzed Rice Protein, Pullulan, and plant-derived waxes doing real work in a formula that's nearly entirely plant and mineral-based. The aluminium tube is a nice touch too. If you've been looking for a daily cream that keeps things looking natural without the effort, this is it.\u003c\/p\u003e","brand":"Firsthand","offers":[{"title":"Default Title","offer_id":49830699368687,"sku":"SP-EF-CRM-95","price":37.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_50b3c0e6-b3de-4157-aea0-d6da93d547f1.jpg?v=1782183593"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/collections\/hair_cream_24eb2445-4bcc-48b8-be29-943f15d08d59.jpg?v=1695158926","url":"https:\/\/shopmasc.com\/collections\/hair-creams.oembed","provider":"MASC","version":"1.0","type":"link"}