{"title":"Best Sellers","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eShop from the largest selection of men’s grooming products, specially \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003ediscovered \u0026amp; curated in one place. Find the perfect Father’s Day gift here - plus \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eget a complimentary MALIN+GOETZ face cleanser and moisturizer duo with your \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003epurchase.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"baxter-of-california-hard-cream-pomade-60ml","title":"Baxter of California Hard Cream Pomade (60ml)","description":"\u003cp\u003eBaxter of California has been one of the defining names in men's grooming since opening its doors in Los Angeles in 1965 — long before the category had a proper name. Their products are built for real-world use: paraben-free, barber-trusted, and formulated with ingredients that earn their place in the formula rather than just filling it out.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Firm (7\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural \/ Low Shine (3\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Wax-based - water-soluble, rinses clean\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Clean Subtle - fresh, light, barely-there\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Medium to thick hair. Short to medium lengths. Textured definition, structured styles, and natural looks that need more hold than a light cream delivers \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Hard Cream Pomade sits in a specific and useful gap in the Baxter range — firmer than the Cream Pomade, more natural-finishing than the Clay Pomade, and lighter in feel than either. It is a solid-form styling cream that goes on as a rich, smooth product and delivers firm hold with a low-shine, natural finish that suits guys who want control without the matte flatness of a clay or the sheen of a wax pomade. Synthetic Beeswax and Stearyl Behenate anchor the hold, while Jojoba Esters add a conditioning quality that keeps the formula from feeling stiff or drying on the hair. PVP and Acrylates Copolymer provide polymer hold support that extends durability through the day. Bambusa Vulgaris Leaf Extract and Camellia Sinensis Leaf Extract bring a natural conditioning and antioxidant element to the formula. The award-winning formula is paraben-free, reworkable, and rinses out cleanly with water — no heavy residue, no buildup, no clarifying shampoo needed.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Hard Cream Pomade is the right pick for guys with medium to thick hair who want firm, structured hold with a natural rather than matte or shiny finish. It handles short to medium lengths well and suits polished everyday styles as much as more textured, separated looks. For lighter hold with the same natural finish, step down to the Cream Pomade. For a true matte finish at similar hold strength, the Clay Pomade is the better option. For a shine finish at this hold level, try the Hard Water Pomade.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSynthetic Beeswax and Stearyl Behenate anchor a firm, structured hold that keeps medium to thick hair in place through the day without going rigid or crunchy\u003c\/li\u003e\n\u003cli\u003eNatural, low-shine finish delivers a polished, well-groomed look without the flatness of a true matte or the gloss of a high-shine pomade\u003c\/li\u003e\n\u003cli\u003eJojoba Esters condition and soften the hair during styling - providing flexibility within the hold so hair feels touchable rather than stiff\u003c\/li\u003e\n\u003cli\u003ePVP and Acrylates Copolymer build polymer hold durability that keeps the style locked in even as humidity or movement work against it through the day\u003c\/li\u003e\n\u003cli\u003eFully reworkable - reshape or adjust the style at any point without adding more product or losing the underlying hold\u003c\/li\u003e\n\u003cli\u003eBambusa Vulgaris Leaf Extract adds a natural botanical conditioning element and is one of the more interesting ingredients in the Baxter styling range\u003c\/li\u003e\n\u003cli\u003eCamellia Sinensis Leaf Extract provides antioxidant support and helps keep hair in healthy condition with repeated daily use\u003c\/li\u003e\n\u003cli\u003eTocopheryl Acetate and Tocopherol deliver Vitamin E conditioning directly to the hair during application\u003c\/li\u003e\n\u003cli\u003eWater-soluble and rinses out cleanly with warm water alone - no special shampoo needed, no residue left behind\u003c\/li\u003e\n\u003cli\u003eParaben-free, award-winning formula suitable for daily use on medium to thick hair types \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop a fingernail-sized amount into your palm and rub hands together firmly to emulsify - the solid texture softens quickly with heat from your hands. Apply evenly to damp or dry hair, working from front to back with your fingertips. Damp hair gives a more defined, slightly wetter-looking result; dry hair delivers a cleaner, more natural finish with the same firm hold underneath. Build incrementally if you need more control - start with a single fingernail-sized amount and add a touch more only if needed, as the hold is stronger than the cream texture suggests. Finish with fingers for a textured look or a comb for something more structured. Rinses out completely with warm water.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Hard Cream Pomade fills the middle ground in the Baxter styling range more effectively than most mid-hold products manage. It has the hold strength to actually keep thicker hair in place without going stiff, the natural finish that avoids looking overdone, and the Jojoba Esters conditioning quality that makes it comfortable to wear all day. For guys who have found light-hold creams too weak and clay pomades too flat or heavy-feeling, this sits right in between and covers both complaints cleanly. The Bamboo and Green Tea Extract ingredients are a nice touch that elevates the formula above a standard wax-based pomade. A versatile daily option that works across a wide range of styles and hair types.\u003c\/p\u003e","brand":"Baxter Of California","offers":[{"title":"Default Title","offer_id":2893407297,"sku":"P1312800","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/7_5ca91fc8-0349-4cf7-8b50-33f063996e59.jpg?v=1750273129"},{"product_id":"baxter-of-california-hard-water-pomade-60ml","title":"Baxter of California Hard Water Pomade (60ml)","description":"\u003cp\u003eBorn in Los Angeles in 1965 and trusted by barbers ever since, Baxter of California was one of the original names in modern men's grooming. Every product in the range is paraben-free and built around a straightforward philosophy: make something that works, leave out what doesn't belong, and let the results speak for themselves.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Firm (7\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: High Shine (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based - water-soluble, rinses clean\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Clean Fresh - light, subtle, faintly sweet\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Thick, coarse, and curly hair. Short to medium lengths. Slicked-back styles, classic looks, piecy separation and all-day control with a polished, wet-look finish \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Hard Water Pomade is Baxter of California's high-shine option — a firm-hold, water-based formula that delivers the kind of sleek, defined finish that heavier hair types need to stay controlled and polished through the day. Where most of the Baxter styling range leans toward natural or matte finishes, the Hard Water Pomade goes in the opposite direction: it creates dimension and textured separation with a genuine gloss that makes thick, coarse, or curly hair look sharp and intentional. Ozokerite provides the firm hold structure, while Acetylated Lanolin conditions and smooths hair during application - keeping the finish looking sleek without feeling stiff or uncomfortable. VP\/VA Copolymer and sodium polystyrene sulfonate deliver polymer hold durability that holds up in humidity and through the day without breaking down. The formula blends easily into hair, rinses out completely with water, and leaves no residue behind - which is a genuine differentiator for a high-shine pomade. The subtle shimmer from Mica and Titanium Dioxide adds a dimensional quality to the finish that makes the shine more polished than flat.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Hard Water Pomade is built for guys with thick, coarse, or curly hair who need firm control and want a high-shine finish rather than a matte or natural one. It suits short to medium lengths and performs best on styles where sleekness and polish are the goal - slicked-back, classic side parts, and defined curl control. For the same firm hold with a natural finish, the Hard Cream Pomade is the better fit. For more texture and definition with less shine at similar hold strength, the Clay Pomade is the right call. The Hard Water Pomade is specifically for guys who want the gloss.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eOzokerite delivers a firm, structured hold that keeps thick, coarse, and curly hair controlled and in place through the day without stiffness\u003c\/li\u003e\n\u003cli\u003eHigh-shine finish adds a genuine wet-look gloss that makes defined styles look sharp and polished - the only Baxter styling product that goes full shine\u003c\/li\u003e\n\u003cli\u003eAcetylated Lanolin conditions and smooths the hair during application, keeping the finish looking sleek and the hair feeling supple rather than product-laden\u003c\/li\u003e\n\u003cli\u003eVP\/VA Copolymer provides strong polymer hold durability that holds up in humidity - particularly important for thick or curly hair that tends to expand in moisture\u003c\/li\u003e\n\u003cli\u003eSodium Polystyrene Sulfonate adds additional hold-locking polymer support that helps the style stay intact from morning through the end of the day\u003c\/li\u003e\n\u003cli\u003eMica and Titanium Dioxide create a dimensional shimmer in the finish that gives the shine depth and polish rather than a flat, one-dimensional gloss\u003c\/li\u003e\n\u003cli\u003eCreates piecy texture and separation in thicker hair types — not just slick shine but genuine definition between sections of hair\u003c\/li\u003e\n\u003cli\u003eWater-soluble and rinses clean with water alone - easier to remove than oil-based high-shine pomades, no petroleum-derived residue\u003c\/li\u003e\n\u003cli\u003eBlends easily into hair without drag or clumping - spreads evenly from root to tip on even the densest hair types\u003c\/li\u003e\n\u003cli\u003eParaben-free and suitable for daily use on thick, coarse, and curly hair \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop a fingernail-sized amount into your palm and rub hands together to disperse - the formula is lighter than most shine pomades and spreads quickly. Apply to damp or dry hair, working from roots to ends to ensure even coverage. Damp hair amplifies the shine and gives a stronger wet-look result; dry hair gives a slightly softer shine with the same firm underlying hold. Use a comb to define your style and maximise the sleek, polished finish - this is a product that rewards the comb. Add a little more if you want increased hold or extra definition on particularly thick or dense hair. Rinses out cleanly with warm water.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Hard Water Pomade solves a specific problem for guys with thick, coarse, or curly hair who want a high-shine, controlled look and find that most shine pomades are either too heavy, too greasy, or a nightmare to wash out. Being water-based is the real differentiator here - you get genuine firm hold and a glossy finish without the petroleum residue that oil-based pomades leave behind, and it rinses out in the shower like any other product. The Mica shimmer in the formula gives the shine a quality that looks deliberate rather than greasy, and the Acetylated Lanolin conditioning keeps the hair feeling good even on days when you're applying it daily. If you want a polished, defined look with real hold and real shine, this is the Baxter product to reach for.\u003c\/p\u003e","brand":"Baxter Of California","offers":[{"title":"Default Title","offer_id":2893872833,"sku":"P1312400","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/5_57729e86-6114-4011-bd2f-f047040dd6f7.jpg?v=1750273126"},{"product_id":"baxter-of-california-cream-pomade-60ml","title":"Baxter of California Cream Pomade (60ml)","description":"\u003cp\u003eSince 1965, Baxter of California has been one of the founding voices in men's grooming - a Los Angeles brand that helped establish the category before most people knew it existed. Trusted by barbers and built for everyday use, every Baxter product is paraben-free, ethically sourced, and formulated to perform without overcomplicating the routine.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light (4\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural \/ Low Shine (3\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Wax-based - water-soluble, rinses clean\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Subtle Clean - light, fresh, barely-there fragrance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Fine, wavy, and short to medium hair. Tousled, lived-in, and bed-head styles. Anyone who wants soft definition without weight or shine \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Cream Pomade is Baxter of California's lightest styling option - a moisture-rich formula that softens and smooths hair while delivering just enough definition and hold to give a style shape without locking it in place. Microcrystalline Wax and Candelilla Wax form the flexible hold base, while Beeswax adds a degree of structure that keeps the light hold from feeling non-existent. Dimethicone and Mineral Oil contribute to the smooth, frizz-free finish that makes this product particularly effective on wavy and fine hair that tends to frizz or lose shape through the day. The result is hair that looks naturally groomed rather than styled - the kind of finish that reads as effortless because it is. Apply to damp hair for a slightly more defined look with a touch more shine, or to dry hair for a looser, more undone result. Because it is water-based, it rinses clean with water alone and leaves no buildup between washes.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Cream Pomade is the right call for guys with fine or wavy hair who want a soft, natural look without any stiffness, shine, or weight bearing down on lighter hair. It handles short to medium lengths best and suits casual, tousled styles over structured ones. For more hold with the same natural finish, step up to the Hard Cream Pomade. For the same light hold with more shine, the Hard Water Pomade covers that. If you want a finishing layer over another product, the Grooming Cream makes a better pre-styler - the Cream Pomade works best as a standalone.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMicrocrystalline Wax and Candelilla Wax create a light, pliable hold that gives hair shape and definition without stiffness or rigidity\u003c\/li\u003e\n\u003cli\u003eBeeswax adds a subtle structural layer that keeps the style together through the day without pushing the hold level into medium territory\u003c\/li\u003e\n\u003cli\u003eDimethicone smooths the hair surface and eliminates frizz — particularly effective on wavy or fine hair that tends to lose shape or puff out in humidity\u003c\/li\u003e\n\u003cli\u003eMineral Oil conditions and softens, contributing to the moisture-rich feel that makes this cream noticeably more nourishing than a basic light-hold gel or wax\u003c\/li\u003e\n\u003cli\u003eNatural, low-shine finish - hair looks polished and groomed without looking like anything has been applied\u003c\/li\u003e\n\u003cli\u003eFully reworkable throughout the day - reshape or adjust the style at any point without adding more product\u003c\/li\u003e\n\u003cli\u003eWater-soluble formula rinses out completely with water alone - no clarifying shampoo, no residue, no buildup\u003c\/li\u003e\n\u003cli\u003eGlycerin delivers a base layer of moisture to the hair during application - softening the texture and improving overall manageability\u003c\/li\u003e\n\u003cli\u003eApply to damp hair for more definition and a slight sheen, or to dry hair for a softer, more natural result\u003c\/li\u003e\n\u003cli\u003eParaben-free and suitable for all hair types - though it performs best on fine, wavy, or shorter lengths \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop a fingernail-sized amount into your palm and rub hands together to warm and emulsify - the wax base softens quickly with heat. Work through damp or dry hair from roots to ends using your fingertips, spreading evenly before shaping. Start with less than you think you need; the Cream Pomade is lighter than it looks and a little covers a lot of hair. Damp hair gives slightly more definition and a touch of added sheen; dry hair gives a softer, more natural result. Shape with fingers for a casual look or run a comb through for a more finished style. Rinses out with warm water alone.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Cream Pomade is the product for anyone who has been put off styling products because they make hair feel stiff, greasy, or overdone. It is genuinely light - the kind of product you forget is in your hair, which is exactly the point for guys who want a natural look rather than a styled one. Fine and wavy hair in particular benefits from the frizz-smoothing Dimethicone and the overall moisture-rich formula. It is also a solid choice for someone getting into grooming for the first time who wants something forgiving and easy to use. Pairs nicely with the Clay Pomade on thicker hair if you want to add texture and matte coverage on top.\u003c\/p\u003e","brand":"Baxter Of California","offers":[{"title":"Default Title","offer_id":2894058113,"sku":"P1312600","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/6_767d2423-3095-4ef0-85f8-5ad38d7adf3a.jpg?v=1750273162"},{"product_id":"baxter-of-california-clay-pomade-60ml","title":"Baxter of California Clay Pomade (60ml)","description":"\u003cp\u003eBaxter of California has been setting the standard for men's grooming since 1965 — one of the first brands to take men's skincare and hair care seriously at a time when the category barely existed. Built in Los Angeles and trusted by barbers worldwide, Baxter makes no-nonsense products that perform for real hair in real life. Paraben-free, ethically sourced, and backed by decades of refinement.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold:\u003c\/strong\u003e Strong (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: True Matte (2\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Clay-based — water-soluble, rinses clean\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Earthy Herb — subtle, clean, with light Fennel and Sage notes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Straight, wavy, thick, and curly hair. Short to medium lengths. Textured everyday styles, structured looks, natural definition without shine \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Clay Pomade is Baxter of California's best-selling product and one of the most consistently recommended clay pomades in the men's grooming space — and the formula makes it easy to understand why. Bentonite Clay and Kaolin Clay work together to create a strong, pliable hold that separates and defines hair with real texture and structure, while Beeswax locks the style in place without going stiff or crunchy. The finish is genuinely matte - no shine, no grease, nothing that makes styled hair look wet or artificial. Because it is water-based, it rinses out cleanly with water alone, no clarifying shampoo required. The formula is flexible enough to rework throughout the day, which puts it in a different category to heavy waxes that set hard and stay there. Apply to damp hair for more definition and separation, or to dry hair for a softer, more natural result with the same strong hold underneath.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Clay Pomade is built for guys who want real hold with a matte finish and no shine — it works across straight, wavy, thick, and curly hair and handles short to medium lengths best. If you want a wet or high-shine look, the Hard Water Pomade is the right call instead. For lighter hold with the same matte character, the Grooming Cream is the softer option. The Clay Pomade sits at the stronger end of the Baxter range, and it earns that spot.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eBentonite Clay and Kaolin Clay create a strong, pliable hold that keeps hair in place all day without going stiff, crunchy, or uncomfortable to touch\u003c\/li\u003e\n\u003cli\u003eTrue matte finish - zero shine, no grease, no wet-look residue. Hair looks naturally styled rather than heavily product-laden\u003c\/li\u003e\n\u003cli\u003eBeeswax locks the style and adds structural integrity so the hold stays consistent from morning through the end of the day\u003c\/li\u003e\n\u003cli\u003eReworkable throughout the day - run your fingers through it to reshape or adjust the style without adding more product\u003c\/li\u003e\n\u003cli\u003eWater-based formula rinses out cleanly with water alone - no clarifying shampoo needed, no buildup after repeated daily use\u003c\/li\u003e\n\u003cli\u003ePVP and VP\/VA Copolymer provide additional hold-building polymer support that keeps the style intact in humidity\u003c\/li\u003e\n\u003cli\u003eFennel Oil and Sage Oil contribute a light conditioning quality and a subtle, clean scent that doesn't compete with cologne\u003c\/li\u003e\n\u003cli\u003eCastor Seed Oil adds a degree of conditioning and flexibility to the hold - preventing the brittleness that some clay products cause\u003c\/li\u003e\n\u003cli\u003eApply to damp hair for stronger definition and separation, or to dry hair for a softer, more natural finish with the same underlying hold\u003c\/li\u003e\n\u003cli\u003eParaben-free and barber-trusted - the product that Baxter of California built their styling reputation on \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop a fingernail-sized amount into your palm and rub your hands together firmly to warm and emulsify the clay - it needs heat to break down and spread evenly, so take an extra ten seconds here. Work through damp or dry hair from front to back using your fingertips, spreading evenly before shaping. Damp hair gives you more definition and separation; dry hair gives a softer result with the same hold. Build to the level you want by starting with less and adding more - a little goes further than most people expect. Finish with a comb for a cleaner, more structured look, or leave it as fingers-only for a more undone, textured result. Rinses out with warm water alone.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Clay Pomade is the product we point to first when someone asks what Baxter of California is about, because it is the one that made the brand's reputation in the styling space. It does exactly what it says: strong hold, true matte, reworks without fuss, rinses clean. For guys who want a reliable daily clay without a lot of experimentation, this is the one to start with. The fennel and sage scent is subtle enough to sit comfortably under any fragrance, and the water-based formula means you are never dealing with residue or buildup. Best suited for short to medium hair on anyone who wants their style to look intentional without looking like they spent twenty minutes on it.\u003c\/p\u003e","brand":"Baxter Of California","offers":[{"title":"Default Title","offer_id":2894074881,"sku":"P1312000","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/0001-2737552373400009030.jpg?v=1767465634"},{"product_id":"captain-fawcetts-beard-oil-ricki-halls-booze-baccy-50ml","title":"Captain Fawcett's Beard Oil - Ricki Hall's Booze \u0026 Baccy (Size Options)","description":"\u003cp\u003eNot every beard oil has a story. Ricki Hall's Booze \u0026amp; Baccy Beard Oil has several, and none of them are fit for polite company. Created in collaboration with the tattooed British model and style icon who made the full, untamed beard a cultural statement, this is a Signature Series oil that leads with personality and backs it up with craft. Hand-blended at Captain Fawcett's Norfolk workshop, the formula layers Bay Rum, Frankincense, Vanilla, Tobacco, and Benzoin over a base of Almond and Jojoba Seed Oils - a warm, boozy, deeply characterful scent wrapped in genuinely conditioning ingredients. Bold without being reckless. Exactly what you'd expect from Ricki Hall.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor the beard wearer who doesn't do subtle. Booze \u0026amp; Baccy is built for those who want their grooming to have a point of view - a warm, spiced oriental fragrance that leaves an impression and a formula that keeps even the most unruly beard in check. Whether your beard is a personal statement or simply part of the furniture, this oil brings both conditioning and character to the routine.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eConditions and softens beard hair while nourishing the skin beneath\u003c\/li\u003e\n\u003cli\u003eDelivers a warm, complex oriental fragrance that lasts through the day\u003c\/li\u003e\n\u003cli\u003eAbsorbs quickly without greasiness or residue\u003c\/li\u003e\n\u003cli\u003eReduces dryness and itching beneath the beard\u003c\/li\u003e\n\u003cli\u003eSuitable for all beard lengths and types \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop Notes\u003c\/strong\u003e: Bay Rum, Orange \u0026amp; Bergamot\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMiddle Notes\u003c\/strong\u003e: Galbanum, White Thyme \u0026amp; Coriander\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase Notes\u003c\/strong\u003e: Honeyed Tobacco, Frankincense, Benzoin \u0026amp; Vanilla\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBooze \u0026amp; Baccy opens with the warm, rum-laced brightness of Bay Rum and Orange, sharpened by a lift of Bergamot. The heart deepens into herbal territory - Galbanum and White Thyme adding a green, slightly bitter edge, with Coriander bridging the gap between spice and warmth. The dry-down is where this scent earns its name: Honeyed Tobacco, Frankincense, Benzoin, and Vanilla settle into something rich, resinous, and deeply satisfying. A warm oriental that wears like a well-lived story. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlmond Oil\u003c\/strong\u003e (Prunus Amygdalus Dulcis) - A nourishing carrier oil rich in fatty acids that softens beard hair and conditions the skin beneath with daily use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba Seed Oil \u003c\/strong\u003e(Simmondsia Chinensis) - A lightweight, skin-compatible oil that absorbs quickly to condition without clogging pores or leaving residue.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E (\u003c\/strong\u003eTocopherol) - A natural antioxidant that supports moisture retention and skin health beneath the beard.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVanilla Resin\u003c\/strong\u003e (Vanilla Fragrans) - A rich, warm resin that contributes depth and sweetness to the scent while offering skin-soothing properties.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFrankincense Oil\u003c\/strong\u003e (Boswellia Carterii) - A revered resinous oil with a warm, woody character that adds complexity to the fragrance and supports skin conditioning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBay Leaf Oil \u003c\/strong\u003e(Pimenta Racemosa) - A spiced, aromatic oil with a distinctly warm, rum-like quality that anchors the Top Notes of the Booze \u0026amp; Baccy fragrance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTobacco Oil\u003c\/strong\u003e (Nicotiana Tabacum) - Adds the signature smoky, earthy warmth that defines this blend and gives it its unmistakable depth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBenzoin Resin\u003c\/strong\u003e (Styrax Benzoin) - A sweet, balsamic resin that softens the overall scent profile and contributes to its long-lasting warmth on the skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePatchouli Oil \u003c\/strong\u003e(Pogostemon Cablin) - A deeply earthy essential oil that grounds the blend and adds richness to the dry-down.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOak Moss Oil \u003c\/strong\u003e(Evernia Prunastri) - A classic perfumery ingredient with a damp, forest-floor character that adds earthy complexity to the base. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eDispense a few drops into the palm of your hand - start with 3 to 4 drops and adjust based on beard length. Warm the oil gently between your palms, then smooth evenly through a clean, dry beard, working from root to tip. Comb through for an even finish. Use daily for best results. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eBooze \u0026amp; Baccy is one of Captain Fawcett's most recognised scents, and for good reason - it's genuinely unlike anything else in the beard oil category. The Ricki Hall collaboration brought a clear creative brief and the result is a product with real identity. At MASC we carry both the 50ml and 10ml sizes, making it easy to work into the rotation or gift to someone with a beard and a personality to match.\u003c\/p\u003e","brand":"Capt. Fawcett","offers":[{"title":"50ml","offer_id":2962213953,"sku":"CPF-RH02","price":85.0,"currency_code":"CAD","in_stock":true},{"title":"10ml","offer_id":11687055873,"sku":"CPF-RH04","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/booze-baccy-oil.jpg?v=1649643242"},{"product_id":"captain-fawcetts-eau-de-parfum-50ml","title":"Captain Fawcett's Original Eau de Parfum (50ml)","description":"\u003cp\u003eSome fragrances are created. This one was rediscovered. Captain Fawcett's Original Eau de Parfum is the Captain's chosen Fougere - a fragrance that travelled with him on numerous expeditions and has now been re-blended and made available for the first time in over a century. Fresh Bergamot and Mandarin open with clean, bright confidence before Cardamom and Coriander introduce an exotic spiced warmth through the heart. The dry-down settles into Vanilla, Sandalwood, and Moss - grounded, refined, and built to last. A gentleman's fragrance that doffs its hat to the resolute plant hunters of yesteryear, and wears just as well today. Hand-filled at Captain Fawcett's Norfolk workshop. Available in 50ml.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor the fragrance wearer who appreciates history as much as craft. The Original EDP suits those drawn to classic fougere structures - fresh and bright at the open, warm and grounded in the dry-down, with an exotic spiced heart that keeps things interesting throughout. A versatile, beautifully constructed fragrance that works for everyday wear and occasions alike.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eA classic fougere EDP re-blended from the Captain's own expedition fragrance\u003c\/li\u003e\n\u003cli\u003eFresh Bergamot and Mandarin open clean; Vanilla, Sandalwood, and Moss anchor the base\u003c\/li\u003e\n\u003cli\u003eExotic Cardamom and Coriander add warmth and complexity through the heart\u003c\/li\u003e\n\u003cli\u003eStrong sillage and long-lasting wear in EDP concentration\u003c\/li\u003e\n\u003cli\u003e50ml format ideal for everyday use and travel \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop Notes\u003c\/strong\u003e: Bergamot \u0026amp; Mandarin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMiddle Notes\u003c\/strong\u003e: Cardamom \u0026amp; Coriander\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase Notes\u003c\/strong\u003e: Vanilla, Sandalwood \u0026amp; Moss \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Original opens with a clean, citrus-fresh pairing of Bergamot and Mandarin - bright, immediately wearable, and unhurried. Cardamom and Coriander carry through the heart with an exotic, spiced warmth that adds genuine complexity without tipping into heaviness. The dry-down is where the history of this fragrance makes itself known: Vanilla, Sandalwood, and Moss settling into a warm, woody-green base that is both classic in structure and thoroughly distinctive in character. A truly inspired gentleman's fragrance.\u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to pulse points - wrists, neck, and behind the ears. Hold the bottle 10 to 15cm from the skin and spray in short bursts. Allow to dry naturally without rubbing. For best results, apply to clean, moisturized skin.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Captain Fawcett Original EDP is unlike anything else in the range - a fragrance with genuine historical provenance, re-blended for the modern gentleman and made available for the first time in over a century. The fougere structure is classic, the Cardamom and Coriander heart is unexpected, and the Vanilla and Moss base gives it a warmth and longevity that rewards daily wear. For anyone wanting the purest expression of the Captain Fawcett character in fragrance form, this is where that story begins. Available at MASC in 50ml.\u003c\/p\u003e","brand":"Capt. Fawcett","offers":[{"title":"Default Title","offer_id":2963534465,"sku":"CPF-06","price":150.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/captainfawcettedp.jpg?v=1768959899"},{"product_id":"captain-fawcetts-beard-oil-50ml","title":"Captain Fawcett's Private Stock Beard Oil (Size Options)","description":"\u003cp\u003eThere are beard oils that announce themselves, and there are beard oils that simply belong. Captain Fawcett's Private Stock Beard Oil is firmly in the latter camp. Hand-blended in small batches at the Captain's Norfolk workshop, this is a quietly distinguished formula built around a core of Cedarwood, Black Pepper, Patchouli, and Palmarosa - a scent that suggests polished wood, low lamplight, and the kind of room where the conversations don't leave. Beneath the scent sits a nourishing base of Sweet Almond and Jojoba Seed Oils, enriched with Vitamin E, delivering daily conditioning that softens coarse whiskers and soothes the skin beneath.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor the beard wearer who prefers understated over obvious. Private Stock suits those who want a beard oil that works without fanfare - something that conditions consistently, scents with restraint, and integrates seamlessly into any morning routine. A natural choice for first-timers and veterans alike.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSoftens and nourishes coarse beard hair with daily use\u003c\/li\u003e\n\u003cli\u003eSoothes dry, itchy skin beneath the beard\u003c\/li\u003e\n\u003cli\u003eAdds a natural, healthy sheen without greasiness\u003c\/li\u003e\n\u003cli\u003eDelivers a refined, long-lasting woody scent\u003c\/li\u003e\n\u003cli\u003eSuitable for all beard lengths and skin types \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile - Private Stock\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop Notes\u003c\/strong\u003e: Cedarwood\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMiddle Notes\u003c\/strong\u003e: Black Pepper, Patchouli\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase Notes\u003c\/strong\u003e: Palmarosa\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePrivate Stock opens with the clean warmth of Cedarwood - grounded and immediately familiar. Black Pepper adds a quiet bite in the heart, lifted by the earthy depth of Patchouli beneath it. The dry-down settles into Palmarosa, a soft, rosy-green note that smooths the edges and lingers with a gentlemanly elegance. Woody, warm, and built for daily wear. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlmond Oil\u003c\/strong\u003e (Prunus Amygdalus Dulcis) - A rich, nourishing carrier oil that softens both beard hair and the skin beneath, reducing coarseness and dryness with consistent use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba Seed Oil \u003c\/strong\u003e(Simmondsia Chinensis) - A lightweight oil that closely mirrors the skin's natural sebum, absorbing quickly to condition without clogging pores or leaving residue.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E\u003c\/strong\u003e (Tocopherol) - A natural antioxidant that supports skin health beneath the beard and helps lock in moisture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCedarwood Oil \u003c\/strong\u003e(Cedrus Atlantica) - A clarifying essential oil with a warm, woody character that also contributes to the oil's refined scent profile.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlack Pepper Oil\u003c\/strong\u003e (Piper Nigrum) - Adds a subtle spiced warmth to the fragrance while offering skin-stimulating properties.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePatchouli Oil\u003c\/strong\u003e (Pogostemon Cablin) - A deeply earthy essential oil that anchors the scent and adds richness to the overall blend.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePalmarosa Oil\u003c\/strong\u003e (Cymbopogon Martini) - A softly floral, rosy-green oil that rounds out the fragrance and contributes gentle skin-conditioning properties. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eDispense a few drops into the palm of your hand - start with 3 to 4 drops and adjust based on beard length. Warm the oil gently between your palms, then smooth evenly through a clean, dry beard, working from root to tip. Comb through for an even finish. Use daily for best results. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003ePrivate Stock is one of those products that earns its place without needing to oversell itself. The scent is distinctive without being overpowering, the formula is genuinely conditioning, and the small-batch production from Captain Fawcett's Norfolk workshop means the quality is consistent. It's available in both 50ml and 10ml at MASC - the 10ml is a smart way to bring it into the rotation before committing to the full size.\u003c\/p\u003e","brand":"Capt. Fawcett","offers":[{"title":"50ml","offer_id":10881353857,"sku":"CPF-05","price":85.0,"currency_code":"CAD","in_stock":true},{"title":"10ml","offer_id":2963994113,"sku":"CPF-23","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/4_c15673bc-b7e1-4ac1-a5c8-8356599dadf0.jpg?v=1649645075"},{"product_id":"crown-shaving-co-hippie-killer-styling-pomade-120ml","title":"Crown Shaving Co. Hippie Killer Styling Pomade (120ml)","description":"\u003cp\u003eJust like the kind your granddad used. This no-fuss pomade leaves a medium to firm hold and a subtle, medium shine. It washes out with nothing but water, too. \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThis \u003cstrong\u003ewater soluble\u003c\/strong\u003e hair styling pomade contains bee propolis extract and hydrolyzed wheat protein to promote a healthy scalp and healthy hair. \u003c\/span\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use It:\u003c\/strong\u003e Once your hair’s damp post-shower, rub a little of this stuff into your palms until it’s softened, then work it through your hair, styling it as you’d like.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You’ll Love It:\u003c\/strong\u003e We add hydrolyzed wheat protein to our pomade; It’s sourced from actual wheat, unique in the context of modern day men’s grooming ingredients, and most of all, excellent for strengthening and hydrating hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Crown Shaving Co.","offers":[{"title":"Default Title","offer_id":2965447041,"sku":"CSC-06","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_516e5f44-4f9a-40a5-8f26-f46f497c76fb.jpg?v=1694371641"},{"product_id":"crown-shaving-co-beard-balm-120ml","title":"Crown Shaving Co. Beard Balm (120ml)","description":"\u003cp\u003eThis Beard Balm keeps stragglers in check, and the olive oil and Vitamin E therein softens whiskers while nourishing and moisturizing the skin underneath it. Expect a subtle, natural finish once it’s applied; Shine’s more the mark of a beard oil, not a balm like this one.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use It:\u003c\/strong\u003e Get three to six pump’s worth into your palms… or maybe more; Use your beard’s size, texture, and density as reference points when picking the right amount of balm for application. Just don’t go overboard. Next, rub those palms, then work the product through your beard before it in with a few strokes of a handmade comb. Don’t use too much or your beard’ll get all greasy. And don’t over-comb it, unless you like split ends. By the way—this balm is water soluble, that way they won’t stain your shirts.\u003c\/p\u003e","brand":"Crown Shaving Co.","offers":[{"title":"Default Title","offer_id":2965568385,"sku":"CSC-05","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/14_b580baea-266d-43f2-8079-eba10cfb1544.jpg?v=1694371543"},{"product_id":"eight-bob-eau-de-toilette-100ml","title":"Eight \u0026 Bob Eau De Parfum (Size Options)","description":"\u003cdiv\u003e\u003cstrong\u003eA Fragrance With A History\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003eAlbert Fouquet, the son of a Parisian aristocrat, was part of elite French society of the early twentieth century and a perfume connoisseur. In a room in the upper floor of the family chateau, Fouquet created and perfected various essences for his own personal use aided by Philippe, the family butler. At every social event he was invited to, he would surprise everyone with his exquisite fragrance that became increasingly in demand within the exclusive social circle he frequented. But Fouquet continually rejected proposals to market his fragrance.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003eOne night during his summer vacation in 1937 on the French Riviera (Cote d’Azur), Albert got on very well with a young American student who was touring France in a convertible: John F. Kennedy. Within minutes of being introduced, the vain JFK was captivated by the essence that Albert wore. Kennedy’s charm and congeniality persuaded Albert to leave him a sample of his cologne with a note at the hotel the following morning: “In this jar, you will find the \u003cspan\u003edash of French glamour\u003c\/span\u003e that your American personality lacks.”\u003cbr\u003e\u003cbr\u003eOn returning from his vacation, Albert received a letter from John in the U.S. thanking him for the kind gesture and informing him of the success his perfume was enjoying among his friends. He requested that Albert send him eight samples, “and if your production allows, another one for Bob”. Without fully understanding the request, Albert decided to send a box with enough extra samples to offset the transport costs. His perfectionism extended not only to the perfume but everything surrounding it. He didn’t fill the order until Philippe finally found some beautiful glass jars in a Parisian pharmacy. Albert considered them suitable for his cologne and labeled them with John's amusing request: “EIGHT\u0026amp;BOB”. \u003cbr\u003e\u003cbr\u003eAlbert couldn't believe it a few months later when he began receiving letters from the U.S. with requests from various Hollywood directors, producers and actors such as Cary Grant and James Stewart. Everyone wanted the “EIGHT\u0026amp;BOB” cologne they had apparently discovered through Joseph Kennedy, John's father, who had maintained relationships with well-known stars due to his previous business ventures in the movie industry. \u003cbr\u003e\u003cbr\u003eUnfortunately, the success of his cologne would not spread much further. In the spring of 1939, Albert died in an automobile accident near Biarritz (France). Philippe, the only person who could handle the orders, would only continue with that work for a few months longer, since the start of World War II forced him to leave his job with the Fouquet family. In the last shipments he sent, Philippe hid the bottles inside books that he carefully cut by hand to prevent the Nazis from seizing the perfume. Decades later, thanks to the family of Philippe the butler, the formula for “EIGHT\u0026amp;BOB” has been completely recovered, along with its refined production process. Once again, it has become one of the most exclusive colognes, \u003cspan\u003epreferred by the most elegant men in the world\u003c\/span\u003e. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLimited Production\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003eIn January 1934 Albert Fouquet traveled to Chile at the invitation of the Italian ambassador. Besides enjoying the charms of the country, he took advantage of this trip to search the Andes for aromatic plants that would enhance his fragrances.\u003cbr\u003e\u003cbr\u003eHe returned to Paris with several sprigs of “Andrea”, the name Albert had given the plant whose extracts are the soul of his cologne, “EIGHT\u0026amp;BOB” Andrea is a wild plant in short supply due to the altitude and the limited area where it grows; it can only be picked during the months of December and January. The total plants gathered undergo a very exacting selection process of which only 7% are chosen. This process ends between March and April and it is only then that one knows the how many units of “EIGHT\u0026amp;BOB” can be bottled and how many bottles are allotted to each country.\u003c\/p\u003e","brand":"Eight \u0026 Bob","offers":[{"title":"100ml","offer_id":40375142514878,"sku":"32-1 EBP1001","price":302.0,"currency_code":"CAD","in_stock":true},{"title":"30ml","offer_id":40375142547646,"sku":"32-103 EBT7101","price":127.0,"currency_code":"CAD","in_stock":false},{"title":"2ml (Deluxe Trial)","offer_id":46358990291183,"sku":null,"price":8.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_ca570460-83f4-4471-abea-7634a467e3c6.jpg?v=1722880302"},{"product_id":"imperial-blacktop-pomade-177g","title":"Imperial Blacktop Pomade (Size Options)","description":"\u003cp\u003eImperial Barber Products has spent decades refining a lineup built on one principle: make products that do exactly what barbers and their clients actually need. The team behind the brand brings a combined 30 years of professional barbershop experience to every formula, and Blacktop Pomade is one of their most specific and considered solutions - a product that addresses something most grooming brands quietly ignore.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium-Strong (7\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Low Shine (3\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based (water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Clean and subtle, a light fresh fragrance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Salt and pepper, grey, and lighter coloured hair; curly and wavy hair; anyone who wants to cover grey partially while maintaining a strong, polished style \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBlacktop Pomade is Imperial's most distinctive styling product, and deliberately so. It does everything Classic Pomade does in terms of hold, finish, and washout behaviour, but with the addition of a black tint from Black Iron Oxide and Red #40 that deepens hair colour, makes styles look more dramatic, and covers up to 60% of grey hair per application. It's designed specifically for salt and pepper or lighter coloured hair where the tinting effect is most visible and most effective. For naturally dark or black hair, the tint won't be visible and Classic Pomade is the better choice. Like Classic, hold strength is adjustable based on hair dampness, dry hair delivers maximum hold with the most intense tint, while damp hair gives a softer hold and a slightly more subtle colour effect. The tint washes out completely in the shower, so there's no commitment beyond the day, no staining, and no buildup. One practical note worth flagging: because Blacktop is water-based, take care around light coloured clothing and in wet or sweaty conditions, as the tint can transfer if the product gets wet before it's fully set.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eBlacktop is for anyone with salt and pepper, grey, or lighter coloured hair who wants to deepen and darken their look without committing to a dye. It works particularly well on curly and wavy hair, where the tint adds drama and definition to natural texture. If you've been using Classic Pomade and want to try something with more visual impact, Blacktop delivers the same fundamental hold and washout experience with the added dimension of colour. It's not recommended for dark brown or black hair, where the tinting effect simply won't show.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedium-strong hold\u003c\/strong\u003e (7\/10) that delivers consistent, all-day structure across most hair types, with hold strength adjustable based on how damp the hair is during application.\u003c\/li\u003e\n\u003cli\u003ePVP provides the structural hold backbone, creating a flexible polymer network that keeps styles in place throughout the day without stiffening or flaking.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlack Iron Oxide\u003c\/strong\u003e provides the black tint that deepens hair colour, enhances darker tones, and\u003cstrong\u003e covers up to 60% of gray hair per application\u003c\/strong\u003e for a more dramatic, intentional look.\u003c\/li\u003e\n\u003cli\u003ePEG-7 Hydrogenated Castor Oil provides conditioning slip during application, ensuring \u003cstrong\u003esmooth, even distribution \u003c\/strong\u003ewithout dragging or clumping through the hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLow shine\u003c\/strong\u003e (3\/10) finish is polished without crossing into greasy territory, keeping the overall look clean and refined.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTint is fully temporary\u003c\/strong\u003e and washes out completely in the shower with no residue, no staining of the scalp, and no lasting colour commitment. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-reactivatable\u003c\/strong\u003e for mid-day restyling, a few drops of water softens the hold and allows reshaping without reapplying.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks particularly well on curly and wavy hair\u003c\/strong\u003e, where the added tint enhances natural texture and adds visual depth and definition.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-based and fully water-soluble\u003c\/strong\u003e, rinses out cleanly with no degreasing shampoo required.\u003c\/li\u003e\n\u003cli\u003eContains Methylparaben as an \u003cstrong\u003eantimicrobial preservative\u003c\/strong\u003e, the same naturally occurring compound found in blueberries used in Classic Pomade to maintain product integrity over time.\u003c\/li\u003e\n\u003cli\u003eNot tested on animals, all Imperial products are tested on the team themselves and on barbershop clients to ensure real-world performance. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out one to two knuckles' worth and emulsify between your palms until evenly covered. For a stronger hold and more intense tint, apply to dry hair starting at the roots and work through to the ends, then style with a comb. For a softer hold and a more subtle colour effect, apply to towel-dried damp hair instead. Style as usual and allow to set before getting the hair wet. Take care around light coloured clothing and in wet or sweaty conditions before the product has fully set, as the water-based tint can transfer if exposed to moisture. The tint washes out completely in the shower at the end of the day, no special shampoo required. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eBlacktop is the product that makes gray hair a style choice rather than something to manage. The tinting effect is genuinely effective at covering salt and pepper tones, and because it washes out completely every time, there's zero commitment involved. It holds as well as Classic Pomade, looks as clean, and adds a layer of visual impact that no other product in the Imperial range delivers. If your hair has been going gray and you've been curious about darkening it without the permanence of a dye, this is the most low-stakes, high-reward way to try it. Highly recommended for curly and wavy hair in particular, where the tint adds real depth and drama to natural texture.\u003c\/p\u003e","brand":"Imperial Barber Products","offers":[{"title":"177g","offer_id":1338148356109,"sku":"IMP-BP","price":41.0,"currency_code":"CAD","in_stock":true},{"title":"57g","offer_id":3089042113,"sku":"IMP-BP-T","price":16.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/7_5fbf9937-2d35-494d-8e4d-5a6f6c98ef8a.jpg?v=1751747073"},{"product_id":"imperial-fiber-pomade-177ml","title":"Imperial Fiber Pomade (Size Options)","description":"\u003cp\u003eThe team behind Imperial Barber Products spent a combined 30 years working in barbershops across Los Angeles, London, and New York City before putting their name on a single product. That background shaped everything - the insistence on cosmetic-grade ingredients, the focus on genuine performance over marketing claims, and the decision to test every formula on real clients before releasing it. The result is a range that barbers actually reach for, not just stock.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium (6\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: High Shine (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based (water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Clean and fresh \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e Best Fo\u003c\/strong\u003er: All hair types and lengths; textured, piecey, and bed-head styles; slickbacks; anyone who needs a product that resets easily throughout the day \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf Classic Pomade is Imperial's heavyweight, Fiber Pomade is its all-rounder. Where Classic locks styles in with maximum grip and minimal shine, Fiber flips the equation - medium hold, high shine, and a pliability that makes it one of the most versatile products in the lineup. The defining feature is the extra-long custom texture fibers, which are noticeably more exaggerated than the fibers found in a typical fiber grease. These give the hair genuine separation, thickness, and a pulled-apart texture that lighter creams and standard pomades can't replicate. VP\/VA Copolymer provides a flexible hold structure that keeps hair in place without stiffening, while Mica and Titanium Dioxide are responsible for the high, reflective shine that makes this the go-to for anyone chasing a polished, wet-look finish. Petrolatum contributes a conditioning smoothness to the formula that enhances the shine and adds slip during application. Applied to towel-dried damp hair it delivers that classic slicked-back high-shine look; applied to drier hair it leans more textured and piecey. Either way, a few drops of water is all it takes to reactivate and restyle from scratch.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFiber Pomade works across all hair types and is one of the few products in the Imperial lineup that genuinely suits everyone from fine to thick, short to medium-long. It's particularly well suited to anyone who wants a high-shine finish with real texture and separation rather than a flat, slicked look. The exceptional reworkability makes it ideal for people who restyle throughout the day - commuters, anyone who wears a helmet, or anyone whose hair needs a reset between morning and evening. For maximum hold with less shine, Classic Pomade is the stronger option. For zero shine and a more natural look, the Matte Pomade Paste is the better fit.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedium, pliable hold \u003c\/strong\u003e(6\/10) that keeps hair in shape without locking it rigidly - VP\/VA Copolymer builds a flexible polymer structure that holds while staying soft and reworkable all day.\u003c\/li\u003e\n\u003cli\u003eExtra-long custom texture fibers are more exaggerated than a standard fiber grease, creating genuine separation, piecey definition, and thickness that lighter products simply can't deliver.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh shine\u003c\/strong\u003e (8\/10) finish is driven by Mica and Titanium Dioxide, which reflect light evenly across the hair for a polished, wet-look result that holds its gleam throughout the day.\u003c\/li\u003e\n\u003cli\u003ePetrolatum adds a smooth, conditioning quality to the formula, enhancing shine and providing slip during application without the heaviness of a traditional petroleum-based grease.\u003c\/li\u003e\n\u003cli\u003ePEG-7 Hydrogenated Castor Oil helps distribute the formula evenly through the hair, ensuring a consistent finish from root to tip without clumping or uneven texture.\u003c\/li\u003e\n\u003cli\u003eShine and hold are adjustable based on hair dampness - damp hair gives a higher shine and a slightly softer hold, while drier hair shifts toward more texture and definition.\u003c\/li\u003e\n\u003cli\u003eWater-reactivatable formula resets with just a few drops of water, making it ideal for helmets, hats, or any situation where hair needs a mid-day restart without reapplying.\u003c\/li\u003e\n\u003cli\u003eWorks across all hair types and lengths - one of the most universally applicable products in the Imperial range.\u003c\/li\u003e\n\u003cli\u003eFully water-soluble and rinses out cleanly with no residue or buildup at the end of the day.\u003c\/li\u003e\n\u003cli\u003eVegan-friendly and paraben-free.\u003c\/li\u003e\n\u003cli\u003eNot tested on animals - all Imperial products are tested on the team themselves and on barbershop clients to ensure real-world performance. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out one knuckle's worth and work between your palms until evenly distributed. Apply to towel-dried damp hair for best results - start at the roots and work through to the ends, then style with a comb for a slicked-back look or use your fingers for a more textured, piecey finish. For more shine, apply to slightly wetter hair, but avoid applying to soaking wet hair as it will significantly reduce hold. To restyle mid-day, add a small amount of water to your palms and work back through the hair - the formula reactivates easily and gives a fresh result without needing to reapply. For added volume and strength, use a small amount of Imperial Gel Pomade as a base first, blow dry, then finish with Fiber on top.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eFiber Pomade earns the all-rounder title honestly. It's the product we'd hand to someone who isn't sure where to start with Imperial's range, because it works well on almost any hair type and covers a wide enough territory between hold and shine to suit most everyday styles. The reworkability is genuinely impressive - a quick splash of water and your hair resets completely, which is a bigger practical advantage than it sounds if you're going from the gym to the office or pulling off a helmet on a regular basis. If Classic is your hold-first product, Fiber is your everyday go-to.\u003c\/p\u003e","brand":"Imperial Barber Products","offers":[{"title":"177g","offer_id":3089102337,"sku":"IMP-FP","price":41.0,"currency_code":"CAD","in_stock":true},{"title":"57g","offer_id":1338185875469,"sku":"IMP-FP-T","price":16.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/12_f8fbc3af-4509-4ae2-8a08-e35fc8110077.jpg?v=1697665485"},{"product_id":"imperial-classic-pomade-177g","title":"Imperial Classic Pomade (Size Options)","description":"\u003cp\u003eBuilt by barbers, for barbers - and eventually for everyone else who wanted their hair to actually stay where they put it. Imperial Barber Products was founded by a team with a combined 30 years of barbershop experience across Los Angeles, London, and New York City, and every product they make carries that professional pedigree. Their philosophy is simple: utilitarian, premium grooming products that perform at the highest level, crafted with cosmetic-grade ingredients and tested on real clients in real barbershops before they ever hit a shelf.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Strong (9\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Low Shine (3\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based (water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Unscented \/ Clean\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types; short to medium lengths; pompadours, slickbacks, side parts, and any classic style that needs serious hold to stay put all day\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eClassic Pomade is where Imperial Barber's reputation was built. It's their best-selling, longest-running product, and the one that earned the customer-given title of the strongest holding water-based pomade on the market - a claim it has been living up to in barbershops worldwide for over a decade.\u003c\/p\u003e\n\u003cp\u003eThe formula is deceptively straightforward: a water-based pomade that applies smoothly and evenly, delivers a strong, consistent hold from morning to night, and rinses out completely with water at the end of the day. No petroleum, no grease, no residue. PVP provides the structural backbone of the hold, while PEG-7 Hydrogenated Castor Oil contributes conditioning slip that keeps application smooth and prevents the formula from feeling stiff or coated on the hair. The hold level is also adjustable - dry hair gives you the strongest grip and the least shine, while applying to damp hair softens both the hold and the finish for a more relaxed result. It's also water-reactivatable, meaning a few drops of water mid-day is enough to reshape and restyle without starting from scratch.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eClassic Pomade is for anyone who needs serious, reliable hold and doesn't want to think too hard about it. It works across all hair types and lengths, but it earns its reputation most on thick, coarse, or stubborn hair that defeats lighter products by lunchtime. If you're chasing a tight pompadour, a clean slickback, or a classic side part that holds in any conditions, this is the product the barber would reach for. For more shine with similar hold, the Imperial Fiber Pomade is worth a look. For volume-building and a cocktail approach, pairing Classic with the Gel Pomade is Imperial's own recommendation. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eStrong hold (9\/10) that delivers consistent, all-day structure without going stiff, flaky, or crunchy — the kind of hold that actually earns the word industrial-strength.\u003c\/li\u003e\n\u003cli\u003ePVP forms the structural core of the formula, creating a flexible polymer network around the hair that holds shape firmly while remaining reworkable throughout the day.\u003c\/li\u003e\n\u003cli\u003ePEG-7 Hydrogenated Castor Oil provides conditioning slip during application, ensuring the pomade distributes smoothly and evenly without clumping or dragging through the hair.\u003c\/li\u003e\n\u003cli\u003eHold and shine are fully adjustable based on hair dampness - dry hair delivers maximum hold and minimum shine, while damp hair gives a softer hold with a slightly more luminous finish. \u003c\/li\u003e\n\u003cli\u003eWater-reactivatable formula means a small amount of water is all you need to loosen, reshape, and restyle mid-day without reapplying from scratch. \u003c\/li\u003e\n\u003cli\u003eLow shine (3\/10) finish is polished enough to look intentional but understated enough to suit professional environments, classic styles, and anyone who prefers their hair to look like hair rather than a product demonstration. Water-based and fully water-soluble - rinses out completely at the end of the day with no residue, no degreasing shampoo, and no multiple wash cycles.\u003c\/li\u003e\n\u003cli\u003eWorks on all hair types from fine to coarse, and suits a wide range of styles from tight traditional pompadours to contemporary side-swept looks.\u003c\/li\u003e\n\u003cli\u003eContains Methylparaben as an antimicrobial preservative - it's a naturally occurring compound found in several fruits including blueberries, and is the only paraben in the Imperial lineup, used specifically in this formula to maintain product integrity over time.\u003c\/li\u003e\n\u003cli\u003eNot tested on animals - all Imperial products are tested on the team themselves and on barbershop clients to ensure real-world performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out one to two knuckles' worth - start with less and build up, as this formula is more concentrated than it looks. For maximum hold and minimum shine, work into completely dry hair starting at the roots and distribute evenly through to the ends, then style with a comb. For a softer hold and slightly more shine, apply to towel-dried damp hair instead.\u003c\/p\u003e\n\u003cp\u003eTo restyle throughout the day, add a few drops of water to your palms and work back through the hair - the formula reactivates easily and gives you a fresh start without reapplying.\u003c\/p\u003e\n\u003cp\u003eFor extra hold and volume, use the Imperial Gel Pomade as a base first, blow dry, then finish with Classic on top. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eClassic Pomade has been a staple on our shelves because it's one of those rare products that does exactly what it promises, every single time. The hold is genuinely strong - not marketing-strong, actually strong - and the fact that it washes out cleanly with water alone makes it practical for daily use in a way that oil-based alternatives simply aren't. If you've been cycling through pomades looking for something that keeps up with your hair, this is the one that's been quietly holding pompadours and slickbacks in place in barbershops around the world for over a decade. Start here and you'll understand why it's Imperial's flagship.\u003c\/p\u003e","brand":"Imperial Barber Products","offers":[{"title":"177g","offer_id":3089126081,"sku":"IMP-CP","price":35.0,"currency_code":"CAD","in_stock":true},{"title":"57g","offer_id":41029501901,"sku":"IMP-CP-T","price":16.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/10_db5ea03a-f7b4-4e0a-b1dc-9de145ef70cb.jpg?v=1697665499"},{"product_id":"imperial-matte-pomade-paste-113-4g","title":"Imperial Matte Pomade Paste (Size Options)","description":"\u003cp\u003eOn it — great ingredient list, lots to work with here. Writing now. SEO Page Title Imperial Barber Matte Pomade Paste | Light-Medium Hold Natural Finish Hair Paste | MASC SEO Meta Description Imperial Barber Matte Pomade Paste. Light-medium hold, zero shine, natural finish. Plant-based ingredients strengthen \u0026amp; volumise. Shop at MASC - Canada's grooming destination. Description Imperial Barber Products grew out of decades of hands-on barbershop experience - a team that has spent careers behind the chair understanding what products actually need to do, not just what they say on the label. Every formula in the lineup was developed with that same craft-first mentality: cosmetic-grade ingredients, real-world testing, and a genuine focus on utility over gimmick. Matte Pomade Paste is a perfect example of that philosophy in action.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light-Medium (4\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Matte (0\/10 shine)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Wax-based (water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Clean and subtle\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Fine to medium hair; loose, messy, and bed-head styles; groomed business looks; anyone who wants zero shine with natural-looking texture and control \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMatte Pomade Paste is Imperial's most natural-looking finish product - the one you reach for when you want your hair to look like it's just doing its thing rather than being styled. The light-to-medium hold gives enough structure to keep a style in place without weighing the hair down or leaving it feeling coated, and the zero-shine matte finish means what you see is just your hair at its best, no gloss or polish in sight.\u003c\/p\u003e\n\u003cp\u003eWhat makes this one stand out from a standard matte paste is the ingredient story behind it. Carnauba Wax provides the flexible hold backbone alongside Ozokerite Wax, while a botanical complex of Green Tea Extract, Bamboo Extract, Horsetail Extract, and Organic Rice Syrup works to strengthen, protect, and volumize the hair over time. Squalane and Glycerin keep moisture locked in so the hair doesn't feel dry or stripped underneath the hold, and Tocopherol (Vitamin E) adds antioxidant protection to keep hair healthy with daily use. Applied to dry hair it delivers a loose, piecey, effortless look; applied to damp hair and combed through it gives a cleaner, more controlled result that still reads as completely natural.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eMatte Pomade Paste is ideal for fine or thinner hair that gets weighed down easily by heavier products, and for anyone who wants texture and definition without any shine whatsoever. It covers a wide stylistic range - from genuinely messy bed-head looks to clean, groomed business styles - making it one of the more versatile options in the Imperial lineup for everyday wear. If you need more hold with the same natural aesthetic, stepping up to Classic Pomade on dry hair gets you closer to that territory. For high shine with a similar level of hold, Fiber Pomade is the natural alternative.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLight-to-medium hold\u003c\/strong\u003e (4\/10) that keeps styles looking natural and effortless - Carnauba Wax and Ozokerite Wax provide a flexible, buildable hold structure that controls without stiffening.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrue zero-shine matte finish\u003c\/strong\u003e (0\/10) means the result looks entirely like your own hair - no gloss, no polish, no giveaway that there's product in it.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGreen Tea Extract\u003c\/strong\u003e (Camellia Oleifera) protects hair from environmental damage including UV exposure and free radicals, making this a smart daily-use product for anyone regularly outdoors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBamboo Extract \u003c\/strong\u003eand \u003cstrong\u003eHorsetail Extract\u003c\/strong\u003e work together to strengthen existing hair strands and support scalp health, contributing to thicker, more resilient hair over time with consistent use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Rice Syrup\u003c\/strong\u003e adds natural volume and body to the hair, making it particularly effective for fine or thinner hair that needs a lift without weight.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSqualane\u003c\/strong\u003e deeply conditions and moisturises the hair shaft, keeping strands soft and healthy underneath the hold so the hair never feels dry or brittle.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e draws moisture into the hair and locks it in, maintaining hydration throughout the day and preventing the dryness that some matte formulas can cause.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTocopherol (Vitamin E)\u003c\/strong\u003e provides antioxidant protection that guards the hair against daily environmental stressors, supporting long-term hair health with regular use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplies lightly and dries naturally\u003c\/strong\u003e without residue or heaviness - the formula genuinely doesn't weigh fine hair down.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks on both dry and damp hair\u003c\/strong\u003e with noticeably different results - dry for loose and piecey, damp and combed for clean and controlled.\u003c\/li\u003e\n\u003cli\u003eVegan-friendly, paraben-free, and not tested on animals. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out one knuckle's worth and rub between your palms until evenly distributed and slightly warm. For a loose, messy, effortless look, apply to dry hair and work through with your fingertips - don't over-distribute, as a little unevenness adds to the natural result. For a cleaner, more controlled no-shine look, apply to towel-dried damp hair instead and style through with a comb. Build hold gradually by starting with less product and adding more if needed - this formula is lighter than it looks and a little goes a long way on finer hair.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eMatte Pomade Paste is the product for anyone who wants to look put-together without looking like they tried. The zero-shine finish is genuinely natural rather than flat or dull, and the botanical ingredient list - Green Tea, Bamboo, Horsetail, Rice Syrup - does real work on hair health over time rather than just sitting there. It's also one of the most forgiving products in the Imperial range, covering everything from a deliberately messy Saturday look to a clean business style without skipping a beat. If you've been avoiding styling products because everything feels too heavy or too shiny, start here.\u003c\/p\u003e","brand":"Imperial Barber Products","offers":[{"title":"141.7g","offer_id":3089171009,"sku":"IMP-MPP","price":41.0,"currency_code":"CAD","in_stock":true},{"title":"57g","offer_id":41029533581,"sku":"IMP-MPP-T","price":19.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_28069926-ee32-4e21-9bbb-9ef616a6e301.jpg?v=1697665477"},{"product_id":"imperial-gel-pomade-340g","title":"Imperial Gel Pomade (Size Options)","description":"\u003cp\u003eImperial Barber Products was built on a straightforward premise: make products that perform the way a barber needs them to, using the best cosmetic-grade ingredients available, and test everything on real clients before it goes anywhere near a shelf. With a combined 30 years of barbershop experience across three of the world's most style-conscious cities, the Imperial team knows what works - and Gel Pomade is one of their most versatile answers to that question.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Strong (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: High Shine (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based (water-soluble with shampoo)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Fragrance-free\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types and styles; particularly good for fine or thinning hair, curly hair, and anyone using it as a base layer under Classic, Fiber, or Blacktop Pomade \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eGel Pomade is Imperial's hybrid - the product that sits between a traditional gel and a water-based pomade and borrows the best from both. It goes on light and smooth like a pomade, distributes evenly without clumping, and then dries into the hair rather than over it, hardening for an all-day, stay-in-place hold that neither a standard gel nor a standard pomade can fully replicate on its own. Panthenol (Vitamin B5) is the hero ingredient here - it penetrates the hair shaft and scalp to strengthen follicles, add thickness, and retain moisture, which makes this particularly effective for fine or thinning hair that needs both volume and hold. PVP and VP\/VA Copolymer work together as the firming agents that give the formula its precision and structure, while Sorbitol, a sugar-based humectant, keeps the hair hydrated underneath the hold so it doesn't feel dry or brittle. It also functions exceptionally well as a base layer - apply a small amount, style, and blow dry, then finish with Classic, Fiber, or Blacktop on top for a hold and volume combination that neither product achieves alone. One note on washout: because Gel Pomade hardens into the hair rather than over it, shampoo makes removal significantly easier than water alone, especially when used in combination with other products.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eGel Pomade is for anyone who wants strong, precise hold with high shine and doesn't want the weight or residue of a traditional gel. It works across all hair types but is particularly well suited to fine or thinning hair where the volumising and thickening properties of Panthenol make a visible difference, and to curly hair where scrunching it in while damp enhances and defines curl pattern. It's also the product for anyone who cocktails - if you want more hold, more volume, or more precision from your Classic, Fiber, or Blacktop Pomade, Gel Pomade as a base layer is how you get there. For a lighter hold with less structure, the Freeform Cream is worth considering. For strong hold without the shine, Classic Pomade is the better standalone option.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrong, precise hold \u003c\/strong\u003e(8\/10) that dries into the hair rather than over it, creating a hardened structure that stays in place all day without flaking, melting, or losing shape.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol\u003c\/strong\u003e (Vitamin B5) penetrates the hair shaft and root to strengthen follicles, retain moisture, and add genuine thickness and density - making this one of the best options in the Imperial range for fine or thinning hair.\u003c\/li\u003e\n\u003cli\u003ePVP and VP\/VA Copolymer work together as dual firming agents, building a \u003cstrong\u003eprecise, sculptable hold structure\u003c\/strong\u003e that delivers definition and control throughout the day.\u003c\/li\u003e\n\u003cli\u003eSorbitol, a sugar-derived humectant, draws moisture into the hair and keeps it there, \u003cstrong\u003epreventing the dry or brittle feeling\u003c\/strong\u003e that conventional gels often cause after the hold sets.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh shine\u003c\/strong\u003e (8\/10) finish delivers a polished, wet-look result that holds its intensity from application through to the end of the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional base-layer\u003c\/strong\u003e product - apply a small amount, style, and blow dry before adding Classic, Fiber, or Blacktop on top for significantly more hold, volume, and precision than either product delivers alone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhances and defines\u003c\/strong\u003e curl pattern when scrunched into damp hair and allowed to set - a cleaner, lighter alternative to traditional curl creams or heavy curl gels.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGoes in light and smooth\u003c\/strong\u003e, distributing evenly without clumping or dragging, and dries significantly faster than other Imperial styling products.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-reactivatable\u003c\/strong\u003e for mid-day restyling - a few drops of water softens the hold and allows reshaping without reapplying.\u003c\/li\u003e\n\u003cli\u003eWater-based formula washes out with shampoo - because it hardens into the hair rather than over it, shampoo is recommended over water alone, especially when used with other products.\u003c\/li\u003e\n\u003cli\u003eVegan-friendly, paraben-free, and not tested on animals. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to towel-dried damp hair for best results - Gel Pomade dries faster than other Imperial products, so dry hair is not recommended as it won't distribute evenly. Scoop out one knuckle's worth, work between your palms, and apply from roots to ends, then comb or finger-style into your desired shape. For curly hair, scrunch into damp hair and allow to air dry for defined, frizz-free curls. To use as a base layer, apply a small amount to damp hair, style, and blow dry until fully set, then apply your finishing pomade on top and style as usual - this approach adds significant volume and hold that neither product achieves on its own. Wash out with shampoo rather than water alone for easier removal, particularly when layered with other products. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eGel Pomade is the product that changes how you use everything else in the Imperial lineup. On its own it's a strong, high-shine hybrid that handles most hair types and styles with ease - but its real value is as a base layer that unlocks more hold, more volume, and more precision from Classic, Fiber, or Blacktop than any of those products deliver solo. If you've been using Classic and wishing it had more volume, or Fiber and wanting more staying power, Gel Pomade as a base is the answer you've been looking for. For fine or thinning hair in particular, the Panthenol-driven thickening and volumising benefits make this one of the more purposeful products in the range.\u003c\/p\u003e","brand":"Imperial Barber Products","offers":[{"title":"340g","offer_id":3089237313,"sku":"IMP-GP","price":41.0,"currency_code":"CAD","in_stock":true},{"title":"57g","offer_id":41029515981,"sku":"IMP-GP-T","price":12.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/4_bc165a0c-96e3-46fa-87cd-115fd26e9dd5.jpg?v=1697665512"},{"product_id":"imperial-pre-shave-oil-and-beard-conditioner-1oz","title":"Imperial Pre-Shave Oil \u0026 Beard Conditioner (1oz)","description":"\u003cp\u003eImperial Barber Products has always approached shaving as a complete ritual rather than a single step. Built by barbers who have performed countless straight razor treatments with hot towels in professional environments, the Imperial shave range reflects a deep understanding of what the skin needs before, during, and after the blade. The Pre-Shave Oil is the first step in that ritual — and one of the most important ones.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat\u003c\/strong\u003e: Facial oil \/ Dropper (30ml)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Bulgarian Lavender with Eucalyptus - calm, clean, and unmistakably masculine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All skin types pre-shave; beard conditioning; sensitive or razor-prone skin; use alone or layered under Glycerin Shave Soap \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePre-Shave Oil is the product that barbers reach for before a straight razor shave — applied to warm, wet skin to soften the beard, protect the skin, and create optimal conditions for the blade before shave cream even enters the picture. The formula is a proprietary blend of plant-derived essential oils chosen specifically for their complementary roles in protecting the skin and conditioning the beard. PEG-16 Macadamia Glycerides enhance blade glide directly, creating a slick, frictionless surface that lets the razor move cleanly without drag. Squalane, plant-derived and lightweight, delivers deep moisture to the skin without clogging pores or leaving a greasy residue. Sunflower Seed Oil and Meadowfoam Seed Oil provide a softening, conditioning base that protects the skin barrier during shaving, while Kukui Seed Nut Oil, long used for its skin-healing properties, adds further protection against redness and post-shave flare-ups. Tocopherol (Vitamin E) and Aloe Vera Leaf Juice round out the formula with antioxidant protection and soothing anti-inflammatory properties respectively.\u003c\/p\u003e\n\u003cp\u003eIt's concentrated enough to use on its own without additional shave cream, and it doubles as a daily beard conditioner - a few drops worked into the beard keeps facial hair soft, healthy, and manageable between shaves. \u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003ePre-Shave Oil is for anyone who shaves and experiences redness, razor burn, or irritation with any regularity. It's particularly valuable for sensitive skin, for anyone using a straight razor or safety razor, and for anyone currently skipping a pre-shave step entirely. Used before the Imperial Glycerin Shave Soap, it adds a second layer of skin protection that makes the whole shave noticeably more comfortable and the result noticeably smoother. As a standalone beard conditioner, it suits anyone with facial hair who wants to keep it soft and healthy with minimal effort.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePEG-16 Macadamia Glycerides\u003c\/strong\u003e create a slick, protective layer on the skin that significantly enhances blade glide, reducing drag and friction during shaving for a closer, more comfortable result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSqualane\u003c\/strong\u003e (plant-derived) delivers lightweight, non-greasy moisture deep into the skin, protecting the skin barrier during shaving without clogging pores or leaving residue.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSunflower Seed Oil\u003c\/strong\u003e and \u003cstrong\u003eHybrid Sunflower Oil\u003c\/strong\u003e are rich in linoleic acid and antioxidants, softening and nourishing the skin and beard hair before the blade makes contact.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMeadowfoam Seed Oil\u003c\/strong\u003e forms a protective barrier on the skin that locks in moisture and shields the surface from the drying and irritating effects of repeated razor passes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKukui Seed Nut Oil\u003c\/strong\u003e is rich in essential fatty acids that penetrate the skin quickly to soothe irritation, reduce redness, and support skin recovery particularly in sensitive or razor-prone areas.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Lavender Oil \u003c\/strong\u003eprovides natural anti-inflammatory and antiseptic properties that calm the skin before and during shaving, reducing the likelihood of post-shave redness and flare-ups.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEucalyptus Oil\u003c\/strong\u003e adds a cooling, antiseptic quality that refreshes the skin and supports a clean, irritation-free shaving environment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTocopherol (Vitamin E)\u003c\/strong\u003e provides antioxidant protection that guards the skin against environmental damage and supports healing in areas prone to razor burn.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Vera Leaf Juice \u003c\/strong\u003esoothes and hydrates the skin with natural anti-inflammatory compounds, providing a calming base that makes the formula suitable for even the most sensitive skin types.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConcentrated\u003c\/strong\u003e enough to use on its own as the sole shave preparation, no additional shave cream required.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDoubles as a daily beard conditioner\u003c\/strong\u003e, a few drops worked into facial hair keeps it soft, manageable, and healthy between shaves.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan-friendly\u003c\/strong\u003e, paraben-free, and not tested on animals. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eAs a pre-shave oil: wet the face and neck thoroughly with warm water, then massage a few drops onto the skin until evenly distributed. Shave immediately, or apply the Imperial Glycerin Shave Soap over the top for additional lather and protection. As a beard conditioner: work two to three drops between your fingertips and massage into a clean, dry or damp beard daily, coating from the skin outward to the ends of the hair. No rinsing required. In a professional setting, barbers apply this product to warm, towel-prepped skin before a straight razor treatment for maximum softening and protection.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eIf you're currently going straight from warm water to shave cream, this is the step you're missing. The difference a pre-shave oil makes to blade glide, post-shave redness, and overall skin comfort is significant enough to feel on the first use, and the Imperial formula is one of the more thoughtfully constructed ones in this category. The Bulgarian Lavender and Eucalyptus scent is calm and clean without being overpowering, and the fact that it pulls double duty as a beard conditioner makes it genuinely useful every day, not just on shave days. A simple addition to the routine that makes a real difference.\u003c\/p\u003e","brand":"Imperial Barber Products","offers":[{"title":"Default Title","offer_id":3089474625,"sku":"IMP-PSO","price":22.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/5_bfc90793-2668-4ba2-8fbc-fbcf9fde42f0.jpg?v=1697665520"},{"product_id":"lock-stock-barrel-argan-blend-shave-oil-50ml","title":"Lock Stock \u0026 Barrel Argan Blend Shave \u0026 Beard Oil (50ml)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Argan Blend is Lock Stock \u0026amp; Barrel's original shave and beard oil - and it's a genuinely clever product. A fast-drying blend of Argan, Abyssinian, Starflower, Blackcurrant Seed, and Gold-Of-Pleasure oils that softens the beard and nourishes the skin in one step, making it equally at home as a pre-shave prep, a post-shave treatment, or a daily beard oil. No oily residue, no blocked pores — just soothed skin, a conditioned beard, and a shave that actually feels good.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat\u003c\/strong\u003e: Dry Oil\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Pre-shave prep, post-shave nourishment, and daily beard conditioning \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone with a beard or a shaving routine who wants to do more for their skin and hair with less. Works brilliantly as a standalone beard oil for those who prefer a lighter, non-balm alternative, and just as well as a pre-shave treatment for those who shave regularly and want to protect their skin in the process.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eArgan Oil deeply nourishes and softens both beard hair and the skin beneath for a smoother, more comfortable shave\u003c\/li\u003e\n\u003cli\u003eAbyssinian Oil is an ultra-lightweight dry oil that absorbs rapidly without leaving any greasy residue\u003c\/li\u003e\n\u003cli\u003eStarflower Oil is rich in gamma-linolenic acid, helping to soothe and strengthen skin while reducing post-shave irritation\u003c\/li\u003e\n\u003cli\u003eBlackcurrant Seed Oil delivers essential fatty acids that support skin barrier function and long-term skin health\u003c\/li\u003e\n\u003cli\u003eGold-Of-Pleasure Oil provides exceptional conditioning for both beard hair and skin without heaviness\u003c\/li\u003e\n\u003cli\u003eFast-drying formula means no transfer, no shine, and no blocked pores\u003c\/li\u003e\n\u003cli\u003eParaben free, cruelty free, and suitable for vegans \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eA warm, refined fragrance with subtle woody and aromatic depth - distinctive enough to feel considered, light enough to wear comfortably alongside your usual cologne.\u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAs a shave oil\u003c\/strong\u003e: massage a few drops into damp face and neck to soften the beard before shaving. Avoid contact with eyes - if contact occurs, rinse immediately with cold water. If irritation persists, consult a doctor.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eAs a beard oil\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e: warm a few drops between palms and work through a clean, dry or damp beard from root to tip, massaging into the skin beneath. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eDual-purpose products only earn their place when both functions actually work - and the Argan Blend genuinely delivers on both fronts. The oil blend is thoughtfully composed, fast-absorbing, and kind to skin, which makes it a rare shave product that doubles as legitimate daily beard care. If you're maintaining a beard or shaving regularly and want one product that covers both, this is it.\u003c\/p\u003e","brand":"Lock Stock \u0026 Barrel","offers":[{"title":"Default Title","offer_id":3192109889,"sku":"LSB-ASO-50","price":42.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/lsbarganoil.jpg?v=1669914370"},{"product_id":"nasomatto-duro-extrait-de-parfum-30ml","title":"Nasomatto Duro Extrait de Parfum (30ml)","description":"\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eThis bottle of perfume is part of the project Nasomatto.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eThe fragrance aims to enhance all the manifestations of male strength.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003cspan\u003eNotes: \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan\u003edry oud, spicy and leathery accords.\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Nasomatto","offers":[{"title":"Default Title","offer_id":3195795585,"sku":"NMDURO","price":222.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/nasomatto-duro.jpg?v=1649645679"},{"product_id":"nasomatto-silver-musk-extrait-de-parfum-30ml","title":"Nasomatto Silver Musk Extrait de Parfum (30ml)","description":"\n\u003cdiv\u003eThis bottle of perfume is part of the project Nasomatto.\u003c\/div\u003e\n\u003cdiv\u003eThe fragrance aims to evoke superhero magnetism.\u003c\/div\u003e\n\u003cdiv\u003eIt is the result of a quest for mercurial liquid love sensation.\u003c\/div\u003e\n\u003cdiv\u003eThe Nose\u003c\/div\u003e\n","brand":"Nasomatto","offers":[{"title":"Default Title","offer_id":3195874817,"sku":"NMSIMU","price":222.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/nasomatto-silver-musk.jpg?v=1649649624"},{"product_id":"nasomatto-black-afgano-extrait-de-parfum-30ml","title":"Nasomatto Black Afgano Extrait de Parfum (30ml)","description":"\u003cdiv\u003eThis bottle of perfume is part of the project Nasomatto.\u003c\/div\u003e\n\u003cdiv\u003eThe fragrance aims to evoke the best quality of an earthy spice blend.\u003c\/div\u003e\n\u003cdiv\u003eIt is the result of a quest to arouse the effects of temporary bliss.\u003c\/div\u003e\n\u003cdiv\u003eThe Nose\u003c\/div\u003e","brand":"Nasomatto","offers":[{"title":"Default Title","offer_id":3195900673,"sku":"NMBLAF","price":222.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/nasomatto-black-afgano.jpg?v=1649648282"},{"product_id":"nasomatto-pardon-extrait-de-parfum-30ml","title":"Nasomatto Pardon Extrait de Parfum (30ml)","description":"\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003eThis bottle of perfume is part of the project Nasomatto.\u003c\/div\u003e\n\u003cdiv\u003eThe fragrance aims to evoke the persuasion of utmost masculine elegance and charm.\u003c\/div\u003e\n\u003cdiv\u003eThe Nose\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Nasomatto","offers":[{"title":"Default Title","offer_id":3195912513,"sku":"NMPARD","price":222.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/nasomatto-pardon.jpg?v=1649645018"},{"product_id":"nasomatto-blamage-extrait-de-parfum-30ml","title":"Nasomatto Blamage Extrait de Parfum (30ml)","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003eThis bottle of perfume is part of the project Nasomatto.\u003c\/div\u003e\n\u003cdiv\u003eThe fragrance is an unwise and unfortunate creation caused by bad judgement and care.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Nasomatto","offers":[{"title":"Default Title","offer_id":3195924417,"sku":"NMBLAM","price":222.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/blamage.jpg?v=1649644787"},{"product_id":"recipe-for-men-alcohol-free-antiperspirant-deodorant-60ml","title":"Recipe For Men Alcohol Free Antiperspirant Deodorant (60ml)","description":"\u003cp\u003eEffective sweat control without the alcohol sting. The Recipe for Men Alcohol Free Antiperspirant Deodorant is a roll-on formula that tackles perspiration at the source using Aluminium Chlorohydrate, the clinically recognized antiperspirant active, while Shea Butter and Allantoin keep the underarm skin comfortable and conditioned. No alcohol means no dryness, no irritation, and no post-application sting - just reliable protection that respects the skin it sits on. A practical, no-fuss antiperspirant built to the clean, science-led standard Recipe for Men is known for. 100% vegan, produced in Sweden.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who wants effective sweat and odour control without alcohol-related irritation. Particularly well-suited for those with sensitive underarm skin, anyone prone to razor irritation post-shave, or those who've found alcohol-based deodorants too harsh. The roll-on format delivers an even, controlled application with no mess. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAluminium Chlorohydrate\u003c\/strong\u003e - a widely used and clinically recognized antiperspirant active that temporarily reduces perspiration by blocking sweat ducts. Please note this is an aluminium-based ingredient - not suitable for those avoiding aluminium in their deodorant\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlcohol-free formula\u003c\/strong\u003e - no drying alcohols means no irritation, no sting, and no discomfort on sensitive or freshly shaved underarm skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter\u003c\/strong\u003e (Butyrospermum Parkii Butter) - a rich, nourishing emollient that conditions and softens underarm skin, counteracting the drying effect that some antiperspirants can cause\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAllantoin\u003c\/strong\u003e - soothes and calms the skin, reducing irritation and supporting a comfortable underarm environment throughout the day\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRoll-on format \u003c\/strong\u003e- precise, mess-free application that ensures even coverage with every use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% vegan \u003c\/strong\u003e- produced in Sweden with no parabens \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to clean, dry underarm skin. Roll on evenly and allow to dry before dressing. Use daily for consistent protection. For best results, apply after showering when skin is completely dry. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eWhat sets this apart from most antiperspirants is the attention to skin comfort alongside sweat control. Aluminium Chlorohydrate does the heavy lifting on perspiration, but the addition of Shea Butter and Allantoin means the formula is actively conditioning the skin at the same time - an approach you rarely see at this end of the market. If you want reliable antiperspirant protection without the alcohol irritation, this is a well-considered option.\u003c\/p\u003e","brand":"Recipe For Men","offers":[{"title":"Default Title","offer_id":3199339009,"sku":"R023","price":29.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/antiperspirant-deodorant.jpg?v=1649645430"},{"product_id":"uppercut-deluxe-pomade-100g","title":"Uppercut Deluxe Pomade (100g)","description":"\u003cp\u003eUppercut Deluxe is a premium men's grooming brand born in Australia and trusted by barbers worldwide. Founded by barber Steve Purcell, the brand draws on classic barbershop heritage and filters it through a modern, no-nonsense lens. Every product in the range is built to perform, whether you're behind the chair or in front of the bathroom mirror.\u003c\/p\u003e\n\u003cp\u003eDeluxe Pomade is where it all started. The original product that launched the Uppercut Deluxe brand, and over 15 years later it remains the most popular product in the range for good reason. This is a strong hold, high shine water-based pomade inspired by the look and feel of traditional wax-based formulas, but without the nightmare of washing one out. Each hair is individually coated as you work it through, bonding and locking into perfect tight comblines when shaped with a comb. The result is a classic, polished finish that holds all day without drying out or going stiff. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Strong\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: High Shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water Based\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Smooth Coconut\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Straight, wavy, or curly hair; normal to thick; short to medium length \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone chasing a classic, clean look. Pompadours, side parts, slick backs, tight comblines -- this is the product that has been nailing those styles since day one. If you want your hair to look like you actually tried, and to stay that way all day, Deluxe Pomade is the answer.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eStrong hold locks classic styles in place all day without stiffness\u003c\/li\u003e\n\u003cli\u003eHigh shine finish inspired by traditional wax-based pomades, delivered without the washout hassle\u003c\/li\u003e\n\u003cli\u003eWater-based formula rinses out easily with no heavy buildup\u003c\/li\u003e\n\u003cli\u003eCoats each hair individually for perfect tight comblines when combed\u003c\/li\u003e\n\u003cli\u003eSmooths the hair cuticle and locks in natural oils to keep hair healthy\u003c\/li\u003e\n\u003cli\u003eWorks in thin, thick, straight, wavy, and curly hair types\u003c\/li\u003e\n\u003cli\u003eBuildable formula - layer up for extra hold or shine as needed\u003c\/li\u003e\n\u003cli\u003eSmooth Coconut scent that's clean and understated \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eWork a small amount into dry palms and spread evenly across both hands. Apply a small amount to the fringe area using fingertips, then work from the back of the head forwards, spreading evenly throughout the hair. Use a comb to shape and define from root to tip, front to back. Build up layers for extra hold or shine as needed.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThere's a reason Deluxe Pomade has been in our lineup since we first brought Uppercut Deluxe to MASC. It's one of those rare products that does exactly what it says, every single time. If you're new to styling products and want one that's hard to get wrong, this is it. If you're a seasoned pomade user, you already know.\u003c\/p\u003e","brand":"Uppercut Deluxe","offers":[{"title":"Default Title","offer_id":18601256058995,"sku":"UP-004997","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/3_993a7cfc-1c7a-4d8d-bc26-19364aaf9d18.jpg?v=1754443625"},{"product_id":"menscience-hair-styling-pomade-56-6g","title":"Menscience Hair Styling Pomade (56.6g)","description":"\u003cp\u003e\u003cstrong\u003eNOTICE:\u003c\/strong\u003e \u003cem\u003eMenscience Hair Styling Pomade is not currently in production, with not ETA.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eControl and hold for a natural hairstyle. This versatile styling product provides structure, control and strong-hold without stiffness or residues and it's ideal for a wide variety of styles. \u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003eDistribute evenly for hold and structure or focus on a particular area to create definition and contrast. Completely clean \u003cspan\u003ematte finish \u003c\/span\u003emakes the hair look natural and full of life. Washes off completely with water and it's infused with natural ingredients to protect and strengthen hair. \u003cbr\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eRecommended for: \u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eDefinition and Texture \u003c\/li\u003e\n\u003cli\u003eLong-lasting Hold \u003c\/li\u003e\n\u003cli\u003eNatural-Looking Styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Menscience","offers":[{"title":"Default Title","offer_id":3243693185,"sku":"12051","price":37.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/ms_pomade.jpg?v=1759777877"},{"product_id":"malin-goetz-hair-pomade-57g","title":"(Malin+Goetz) Hair Pomade (57g)","description":"\u003cp\u003eFor hair that needs actual structure - not the suggestion of it. The (MALIN+GOETZ) Hair Pomade is a \u003cstrong\u003efirm-hold\u003c\/strong\u003e, \u003cstrong\u003ematte-finish\u003c\/strong\u003e styling pomade built on beeswax and a trio of nourishing botanical oils - meadowfoam seed, cannabis sativa seed, and soybean - that hold, define, and separate without the stiffness of a gel, the shine of a traditional wax, or the sticky residue that makes most pomades a commitment you later regret. It nourishes while it styles, works on wet or dry hair for two distinctly different results, and holds all day without going anywhere. Ideal for short to shoulder-length hair of all types, including colour-treated and chemically-processed. Vegetarian and cruelty-free.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor anyone who wants real, all-day hold with a natural, matte finish rather than a lacquered, product-heavy look. Particularly well-suited to short and medium-length hair needing structure, volume, separation, and texture - and for longer hair that needs flyaway control, end-smoothing, or shape in specific sections like a fringe or an updo.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFirm hold, matte finish\u003c\/strong\u003e. This is proper hold - the kind that keeps your style in place through the day without requiring a follow-up application or a second opinion by noon. The matte finish keeps it looking like hair, not product.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax structures without stiffness\u003c\/strong\u003e. The beeswax base provides hold and definition without the crunch or brittleness of gel or spray, keeping hair touchable and moveable rather than locked in place.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBotanical oils nourish as they style\u003c\/strong\u003e. Meadowfoam seed, cannabis sativa seed, and soybean oils are all rich in fatty acids that hydrate and condition the hair shaft with every use - so this is doing real hair care alongside the styling work.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCreates volume, separation, and texture\u003c\/strong\u003e. Works as a volumizer for fine hair, a texture-builder for thick hair, and a definer for curly hair - the amount used and method of application determines the result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTames flyaways and smooths ends\u003c\/strong\u003e. Applied to dry hair at the ends, it controls frizz and flyaways without weighing the rest of the hair down - precise, targeted application that doesn't disrupt the overall style.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResidue-free, no buildup\u003c\/strong\u003e. Despite the firm hold, it rinses cleanly with shampoo and doesn't accumulate on the scalp - important for anyone using it daily. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eSubtle, clean, and barely-there - the fragrance here is a light, fresh herbal note that fades quickly after application. This is a styling product first and a scented product a distant second, which is exactly right - you don't want your pomade announcing itself.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e (Cera Alba) - The hold agent at the heart of the formula, providing firm, all-day structure and definition while conditioning the hair shaft and adding a healthy, non-greasy finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMeadowfoam Seed Oil\u003c\/strong\u003e (Limnanthes Alba Seed Oil) - An exceptionally stable, lightweight oil rich in long-chain fatty acids that deeply conditions, adds shine, and helps protect against moisture loss and breakage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCannabis Sativa Seed Oil \u003c\/strong\u003e- Rich in omega fatty acids (particularly linoleic acid), cannabis seed oil nourishes and strengthens the hair shaft, improving elasticity and overall hair health with regular use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoybean Oil \u003c\/strong\u003e(Glycine Soja Oil) - A conditioning, fatty acid-rich oil that moisturizes and softens the hair, contributing to the pomade's smooth, non-sticky application and residue-free finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCarnauba Wax \u003c\/strong\u003e(Copernicia Cerifera Wax) - A plant-derived wax that adds structure and firmness to the formula, contributing to long-lasting hold while keeping the finish natural and matte.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanolin Wax\u003c\/strong\u003e - A conditioning wax that helps bind the formula together, adds softness to the hold, and protects the hair from environmental dryness and damage. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eOn wet hair: \u003c\/strong\u003eUse a comb to evenly distribute a small amount through towel-dried hair and set to the desired style for a firm, matte hold.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOn dry hair:\u003c\/strong\u003e warm a small amount between fingertips for a few seconds, then use fingertips to define, rake through for movement and texture, or apply to ends for smoothing and flyaway control. Use a small amount for fine hair; more for thick, coarse, or dry hair.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eTip from Matthew + Andrew:\u003c\/em\u003e pair with the Sage Styling Cream on wet hair for light control and softness during styling, then apply the Pomade sparingly to areas needing more definition once hair is dry. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eMany styling products force a choice between hold and health - the stronger the hold, the more the formula compromises on what it does to your hair over time. The (MALIN+GOETZ) Hair Pomade refuses that trade-off, delivering genuine all-day structure through botanical waxes and oils that are actively good for your hair rather than just coating it. For anyone who's been relying on something stiffer, stickier, or shinier to get through the day, this is the upgrade that makes the whole routine feel more considered - and considerably less like work.\u003c\/p\u003e","brand":"(Malin+Goetz)","offers":[{"title":"Default Title","offer_id":3246945601,"sku":"MG-HP-303-02","price":38.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_88a475b5-1b05-4568-a3fd-6a5467a4e5d7.jpg?v=1751604675"},{"product_id":"triumph-disaster-ponsonby-pomade-95g","title":"Triumph \u0026 Disaster Ponsonby Pomade (65g)","description":"\u003cp\u003ePonsonby Pomade is a \u003cspan style=\"font-weight: bold;\"\u003ewater based\u003c\/span\u003e, \u003cspan style=\"font-weight: bold;\"\u003enutrient rich product \u003c\/span\u003ethat treats the hair and scalp while you use it.\u003c\/p\u003e\n\u003cp\u003eSangre de cargo or '\u003cspan style=\"font-weight: bold;\"\u003eDragon’s Blood\u003c\/span\u003e' is a natural tree resin that combines with Harakeke (NZ Flax oil) to treat and balance the scalp while Argan oil attacks split ends and promotes healthy hair growth - in one wave of the metaphorical comb, Ponsonby Pomade is redefining the category, proving that a pomade can both style your hair while also protecting it from damage, calming the scalp with natural, active ingredients that leave both hair \u0026amp; scalp feeling clean and healthy. \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: bold;\"\u003eHold factor\u003c\/span\u003e - medium with a high shine suitable for a wide range of looks and styles. We have used a bespoke slightly medicinal fragrance to evoke sweat, spice mystery and in an effort to avoid having you smell like a toffee.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: bold;\"\u003eWater based\u003c\/span\u003e which means that it’s water-soluble and that it can easily be washed out, but is still weather resistant. Non greasy, no unwanted build-up.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: bold;\"\u003eNo petroleum\u003c\/span\u003e means it’s easy on the earth and easy on your head whilst delivering and maintaining perfect shape and hold.\u003c\/p\u003e\n\u003cp\u003eWith a nod to Auckland’s artery of style Ponsonby Pomade aims to turn heads with the same ethos that the patrons of Auckland’s Ponsonby Road have displayed for generations, that is, work hard, play harder and look great at both.\u003c\/p\u003e\n\u003cdiv\u003e\u003cstrong\u003eKEY INGREDIENTS: \u003c\/strong\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eDragons blood\u003c\/span\u003e – is a topical aid found in the Amazon that is good for just about anything bad that can happen to skin. Cuts, bites, burns, stings, rashes, abrasions, sores, and wounds of all kinds benefit from application of this wonder product. So apart from having the coolest name of any ingredient on the planet it is also delivers when it needs to, in this case calming and healing the scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHarakeke\u003c\/strong\u003e (NZ Flax)\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e – a natural emulsifier that binds the product and assists hold, it is rich in linoleic acid, effective in cell regulation and skin barrier repair. People have used Harakeke Flax for centuries as a treatment for internal and external ailments. It has a high quantity of natural polysaccharides D-xylose and D-glucuronic acid all extremely effective in hydrating the skin.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e – Argan oil acts as a moisturiser for the scalp to fight dandruff and dry scalp. It can also promote the growth of healthy, strong hair as opposed to thin, brittle hair. It can even undo some of the damage done through chemical treatments and dyes, and can be used to treat split ends, Argan (or Moroccan oil) truly is a wonder ingredient for hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDIRECTIONS:\u003c\/strong\u003e Work a small amount of Ponsonby Pomade through dry or damp hair. Walk tall, run strong.\u003c\/p\u003e","brand":"Triumph \u0026 Disaster","offers":[{"title":"Default Title","offer_id":14763882971251,"sku":"TDPONP95","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_ab376edc-af2b-4193-879f-1be2acbe5b26.jpg?v=1705188793"},{"product_id":"geo-f-trumper-extract-of-limes-deodorant-stick-75ml","title":"Geo. F. Trumper Extract of Limes Deodorant Stick (75ml)","description":"\u003cp\u003eGeo. F. Trumper's Deodorant Stick brings the same care and fragrance sophistication to underarm protection that the brand brings to shaving. A glycol-based formula with glycerine and vitamin E, it's alcohol-free, triclosan-free, and fragrant with the same signature scents that define the Trumper grooming range. For the man who wants every product in his bathroom to be considered - not just the ones on the shave shelf.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eMen who appreciate a properly scented deodorant that complements rather than competes with the rest of their grooming routine. Ideal for anyone already using Trumper shaving products who wants to carry the scent through the full ritual. Also a strong choice for those with sensitive skin who need an alcohol-free, gentle formula.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eGlycol-based formula with Glycerine and Vitamin E\u003c\/li\u003e\n\u003cli\u003eAlcohol-free and triclosan-free\u003c\/li\u003e\n\u003cli\u003eFragrant with Trumper's signature scent profiles\u003c\/li\u003e\n\u003cli\u003eProvides all-day protection without harsh ingredients\u003c\/li\u003e\n\u003cli\u003eDesigned to complement the full Trumper shave ritual\u003c\/li\u003e\n\u003cli\u003e75ml stick format \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile -  Extract of Limes\u003c\/h2\u003e\n\u003cp\u003eExtract of Limes is the most vibrant fragrance in the Trumper range - built on the concentrated essences of West Indian Limes and charged with the kind of citrus brightness that genuinely wakes you up in the morning.\u003c\/p\u003e\n\u003cp\u003eA note of British heritage attaches to this one too: the pink label that identifies it has been in place since the First World War, when the green paper supply ran out and pink became the only available alternative. It stayed. Fresh, tangy, and invigorating - the scent equivalent of cold water on a warm morning. \u003c\/p\u003e\n\u003cp\u003eThe full Extract of Limes ritual is available at MASC across the Shaving Cream, Hard Shaving Soap, Skin Food, and Deodorant Stick.\u003c\/p\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eThe glycol base provides effective moisture control while glycerine conditions the underarm skin and vitamin E offers antioxidant protection. The alcohol-free formula means none of the common post-application sensitivity that alcohol-based deodorants can cause - just clean, effective protection with a scent that actually belongs in a grooming routine.\u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to clean, dry underarm skin. Use daily as part of your morning grooming ritual.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eMost men spend real effort on their shave ritual and then reach for whatever deodorant is under the sink. The Trumper Deodorant Stick is the upgrade that completes the picture - a considered formula in a scent you already love, at a level of quality consistent with everything else the brand makes. For a Trumper loyalist, it's a natural addition. For someone new to the brand, it's an accessible way to try a signature scent before committing to the full shave kit.\u003c\/p\u003e","brand":"Geo. F. Trumper","offers":[{"title":"Default Title","offer_id":7721964161,"sku":"110001","price":29.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/limes-deodorant.jpg?v=1649644721"},{"product_id":"jack-black-beard-oil-30ml","title":"Jack Black Beard Oil (30ml)","description":"\u003cp\u003eThe finishing touch every beard needs. Jack Black's Beard Oil is an exclusive blend of certified organic natural oils, potent antioxidants, and vitamins formulated to hydrate, condition, and protect facial hair and the skin beneath. Fast-absorbing and lightweight, it softens dry, brittle beard hair for better control and a healthy shine - without the greasy residue that heavier oils can leave behind.\u003c\/p\u003e\n\u003cp\u003eKalahari Melon Oil and Marula Oil bring exceptional hydrating and softening properties rooted in African botanicals, while Plum Oil smooths and adds lustre to coarse or unruly facial hair. Brown Algae and Carrot Extract deliver powerful antioxidant protection, and Vitamin E works to counteract free radical damage. Lightly scented with botanicals and essential oils, it leaves the beard smelling clean and subtly fresh without overpowering. Available in 30ml. \u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eBeard Oil is ideal for anyone with a beard of any length who wants to keep their facial hair soft, conditioned, and under control. It's a particularly strong choice for those with coarse, dry, or unruly facial hair that needs extra softening, and for anyone dealing with dry or irritated skin beneath the beard. Works well as a standalone conditioning step or layered under a beard balm for added hold and definition.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoftens and Conditions\u003c\/strong\u003e - Kalahari Melon Oil and Marula Oil are rich in fatty acids that fast-absorb to soften facial hair and smooth the skin underneath.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHealthy Shine Without Grease\u003c\/strong\u003e - Plum Oil smooths brittle and dry facial hair for added control and a natural, healthy shine without heaviness or residue.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAntioxidant Protection\u003c\/strong\u003e - Brown Algae and Carrot Extract provide powerful antioxidant protection against free radical damage to both hair and skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E Defense \u003c\/strong\u003e- Tocopherol works to counteract free radical damage and support the overall health of beard hair and skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast-Absorbing Formula\u003c\/strong\u003e - Lightweight blend of certified organic oils absorbs quickly without leaving a greasy or sticky finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCertified Organic Oils\u003c\/strong\u003e - Moringa, Marula, Baobab, and Kalahari Melon oils are all certified organic, bringing premium botanical nourishment to the beard. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eBeard Oil has a light, clean herbal and floral scent with soft notes of rosemary, geranium, and chamomile from the essential oil blend. Subtle and understated - it complements rather than competes with cologne and fades gently on the skin. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKalahari Melon Seed Oil\u003c\/strong\u003e (Citrullus Lanatus Seed Oil) - A fast-absorbing oil rich in fatty acids that softens facial hair and moisturizes the skin beneath the beard.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarula Oil \u003c\/strong\u003e(Sclerocarya Birrea Seed Oil*) - A certified organic African botanical oil rich in fatty acids that offers superior moisture and softening benefits.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlum Oil\u003c\/strong\u003e (Prunus Insititia Seed Oil) - Softens brittle and dry facial hair for added control and a healthy natural shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Moringa Seed Oil\u003c\/strong\u003e (Moringa Oleifera Seed Oil*) - A certified organic oil rich in oleic acid that nourishes and conditions both hair and skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Baobab Seed Oil\u003c\/strong\u003e (Adansonia Digitata Seed Oil*) - A certified organic oil rich in fatty acids that delivers deep nourishment to dry beard hair and skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrown Algae Extract\u003c\/strong\u003e (Fucus Vesiculosus Extract) - A potent antioxidant that helps protect beard hair and skin from free radical damage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCarrot Root Extract\u003c\/strong\u003e (Daucus Carota Sativa Root Extract) - Provides additional antioxidant protection and supports skin health beneath the beard.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E \u003c\/strong\u003e(Tocopherol) - Works to counteract free radical damage and support the overall health of beard hair and skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRosemary Leaf Oil\u003c\/strong\u003e (Rosmarinus Officinalis Leaf Oil) - Provides antioxidant support and a refreshing botanical character.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGeranium Oil\u003c\/strong\u003e (Geranium Maculatum Oil) - A skin-balancing botanical that contributes to the light, clean scent profile.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChamomile Oil \u003c\/strong\u003e(Anthemis Nobilis Flower Oil) - Provides calming and soothing benefits to the skin beneath the beard. *Certified Organic \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003ePump two to three drops of Beard Oil into your palm. Rub hands together to warm the oil, then massage upward into facial hair making full contact with the skin underneath. To finish, groom beard downward with fingers or a beard brush and style as usual. Reapply as needed throughout the day. Can be used daily. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eBeard Oil is one of the simplest upgrades you can make to a beard care routine - and one of the most immediately noticeable. The combination of Kalahari Melon, Marula, and Plum oils delivers genuine softening and conditioning results that make beard hair easier to manage and more comfortable to wear. The certified organic oil base keeps it premium and skin-friendly, and the lightweight formula means it absorbs without leaving residue on the hands or clothing. Used daily after Beard Wash, it keeps facial hair in consistently great condition from root to tip. A straightforward, effective product that delivers on every front.\u003c\/p\u003e","brand":"Jack Black","offers":[{"title":"Default Title","offer_id":10651346753,"sku":"951013","price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/jack-black-beard-oil.jpg?v=1649645653"},{"product_id":"crown-shaving-co-beard-wash-240ml","title":"Crown Shaving Co. Beard Wash (240ml)","description":"\u003cp\u003eThis gentle conditioning formula helps stave off frizz and beard itch, and it’ll leave both your face and beard feeling clean and soft. It’s all thanks to the right mix of natural ingredients in each bottle, namely olive leaf extract, a science-backed stud for cleaning pores and keeping skin firm, and peppermint oil, which helps regrow healthy beard hair.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use It: \u003c\/strong\u003eWhether you’re in the shower or out of it, work this into a lather by simply massaging it into your wet mane, then rinse well with some cold to lukewarm water (hot water strips skin of its natural moisture, thus drying it out).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"line-height: 1.4;\"\u003eAloe Barbadensis Leaf Juice\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"line-height: 1.4;\"\u003eLavandula Angustifolia (Lavender) Oil\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"line-height: 1.4;\"\u003eMelaleuca Alternifolia (Tea Tree) Leaf Oil\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"line-height: 1.4;\"\u003eMentha Piperita (Peppermint) Oil\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"line-height: 21px;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Crown Shaving Co.","offers":[{"title":"Default Title","offer_id":11999641025,"sku":"CSC-08","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/15_2d2f325a-c81a-4c66-a485-657b1ae275e7.jpg?v=1694371712"},{"product_id":"recipe-for-men-beard-beard-elixer-25ml","title":"Recipe For Men Beard Beard Elixir (25ml)","description":"\u003cp\u003eA beard that looks good starts with one that feels good. The Recipe for Men Beard Elixir is a lightweight conditioning oil that softens coarse beard hair, calms dry skin underneath, and brings genuine nourishment to your grooming routine. Formulated in Sweden with a thoughtfully chosen blend of botanical oils and extracts, this elixir absorbs quickly without leaving a greasy residue - just a beard that feels conditioned, looks healthy, and behaves. A subtle, fresh-woody scent rounds out the experience. 100% vegan, produced in Sweden, and crafted to the clean, science-led standards Recipe for Men is known for.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Recipe for Men Beard Elixir is built for anyone growing or maintaining a beard who wants more than just shine. It's ideal if your beard is dry, coarse, or prone to frizz - or if the skin underneath feels tight, flaky, or irritated. Whether you're in the early stages of growth or maintaining a full beard, this elixir works as a daily conditioning step that keeps things soft, manageable, and looking intentional.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoftens and conditions beard hair \u003c\/strong\u003e- Sweet Almond and Jojoba oils penetrate the hair shaft to reduce coarseness and improve manageability\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCalms and nourishes the skin beneath\u003c\/strong\u003e - Hydrogenated Olive Oil Unsaponifiables and Squalene support a healthy skin barrier under the beard •\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePacked with antioxidant protection\u003c\/strong\u003e - Vitamin E (Tocopherol) and Sea Buckthorn Extract help protect against oxidative stress and environmental damage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightly scented \u003c\/strong\u003e- a fresh, woody-citrus fragrance that sits close to the skin without competing with your cologne\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAbsorbs quickly \u003c\/strong\u003e- no heavy greasiness, no residue, just noticeably softer, healthier-looking beard hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% vegan\u003c\/strong\u003e - clean, botanically led formula produced in Sweden\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eWarm and woody with a citrus lift. Cedar and lemongrass form the core, brightened by grapefruit peel and grounded by subtle earthy-herbal notes from rosemary. Dry, clean, and masculine without being heavy. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSweet Almond Oil \u003c\/strong\u003e(Prunus Amygdalus Dulcis Oil) - A skin-loving emollient rich in fatty acids. Softens beard hair and moisturises the skin beneath without clogging pores\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba Seed Oil\u003c\/strong\u003e (Simmondsia Chinensis Seed Oil) - Technically a liquid wax that closely mimics the skin's natural sebum. Conditions without heaviness and helps balance the skin under the beard\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSea Buckthorn Fruit Extract\u003c\/strong\u003e (Hippophae Rhamnoides Fruit Extract) - A nutrient-dense berry extract rich in vitamins and antioxidants. Supports skin health and helps protect against environmental stressors\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAtlas Cedar Oil \u003c\/strong\u003e(Cedrus Atlantica Bark Oil) - A warm, woody essential oil with known skin-conditioning and soothing properties. Also contributes to the elixir's signature scent\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLemongrass Oil \u003c\/strong\u003e(Cymbopogon Flexuosus Oil) - A bright, fresh botanical oil with natural cleansing and refreshing properties\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrapefruit Peel Oil \u003c\/strong\u003e(Citrus Paradisi Peel Oil) - Adds a clean citrus brightness to the scent profile while contributing antioxidant benefits\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRosemary Leaf Extract\u003c\/strong\u003e (Rosmarinus Officinalis Leaf Extract) - A classic grooming botanical with antioxidant properties that helps keep the formula and your beard looking fresh\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E \u003c\/strong\u003e(Tocopherol) - A powerful antioxidant that protects beard hair and skin from oxidative damage while supporting overall condition\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSqualene\u003c\/strong\u003e - A naturally derived ingredient that supports skin hydration and barrier function, keeping the skin beneath your beard comfortable \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eDispense 3-5 drops of the Beard Elixir into your palm. Rub your hands together to warm the oil, then work it through your beard from root to tip, making sure to massage it into the skin beneath. Use daily after showering while your beard is slightly damp for best absorption. Style as usual. Start with fewer drops and adjust based on your beard length and density - a little goes a long way. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eRecipe for Men approaches beard care the same way they approach skincare: with active ingredients, clean formulas, and no unnecessary filler. The Beard Elixir earns its place in our lineup because it genuinely delivers -- lightweight enough for daily use, effective enough to notice the difference, and formulated to a standard we trust. If you want a beard oil that works as hard as the rest of your routine, this is it.\u003c\/p\u003e","brand":"Recipe For Men","offers":[{"title":"Default Title","offer_id":16393707137,"sku":"R032","price":29.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/Untitled_02ce8df9-1ed4-4b23-8bb2-48c0f29bd030.jpg?v=1649648103"},{"product_id":"copy-of-brickell-daily-strengthening-shampoo-options","title":"Brickell Flexible Hold Wax Pomade (59ml)","description":"\u003cp\u003eThe Flexible Hold Wax Pomade is Brickell's most versatile styling product - and the one most often recommended for men who are new to pomade or want something that works across multiple hair lengths, textures, and styles without committing to a specific look. The beeswax base provides a hold that keeps hair in place without rigidity, allowing the hair to move naturally and be restyled through the day without crumbling or losing structure. Castor oil and neem seed oil condition the hair as you style. Shea butter and vitamin E nourish the follicle and scalp. The natural shine finish adds polish without looking overdone - professional but not heavily styled. It also works on beards, making it a genuine two-in-one tool for men managing both head and facial hair.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAll hair types. Particularly suited to men with wavy hair, classic cuts, fades, or medium-length styles who want a product that holds without rigidity and allows for reworking throughout the day. Also effective on beards for light shaping and conditioning. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: \u003cmeta charset=\"utf-8\"\u003eFlexible \/ Low-Medium \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine\u003c\/strong\u003e: \u003cmeta charset=\"utf-8\"\u003eNatural Shine \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: \u003cmeta charset=\"utf-8\"\u003eNatural\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types, wavy hair, classic cuts, medium-length styles\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: \u003cmeta charset=\"utf-8\"\u003eDry or slightly damp hair \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable\u003c\/strong\u003e: Yes \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlexible Beeswax Hold\u003c\/strong\u003e - Provides all-day hold without stiffness - the hair stays in place but moves naturally and can be restyled with just your fingertips.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural Shine Finish\u003c\/strong\u003e - Adds a polished, healthy-looking shine without the high-gloss, wet look of gel-based products.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCastor \u0026amp; Neem Seed Oil Conditioning\u003c\/strong\u003e - Two oils with established hair-health credentials that condition the hair shaft while you style, preventing the dryness that most waxes cause over time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter \u0026amp; Vitamin E Nourishment\u003c\/strong\u003e - Support scalp health and hair follicle strength through the styling process.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeard Compatible\u003c\/strong\u003e - Works equally well applied to a beard for light shaping, control, and conditioning. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-Based Rinseable Formula\u003c\/strong\u003e - Rinses out cleanly with the Daily Strengthening Shampoo - no buildup, no residue over time.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e - Provides a durable, flexible hold that lasts all day without rigidity or stiffness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCastor Oil\u003c\/strong\u003e (Ricinus Communis) - Conditioning oil that nourishes the hair shaft and supports healthy hair growth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeem Seed Oil \u003c\/strong\u003e(Melia Azadirachta)* - Scalp-nourishing oil with antimicrobial properties that support a healthy scalp environment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter \u003c\/strong\u003e(Butyrospermum Parkii)* - Rich emollient that conditions and protects the hair and scalp during styling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRosemary Leaf Extract \u003c\/strong\u003e(Rosmarinus Officinalis)* - Botanical that supports scalp circulation and hair growth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMeadowfoam Seed Oil\u003c\/strong\u003e (Limnanthes Alba) - Lightweight conditioning oil that improves shine and manageability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E\u003c\/strong\u003e (Tocopherol) - Antioxidant that protects the hair from oxidative damage during and after styling. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop a small amount with one fingertip - start with less than you think you need. Warm between the palms for 5-10 seconds to soften the wax. Apply to dry or slightly damp hair, starting at the sides and back, then work through the top. Style with fingertips for natural texture, or use a comb or brush for more defined looks. Rework throughout the day by wetting fingertips with a small amount of water. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Flexible Hold Wax Pomade is the entry point into the Brickell styling range - a low-commitment, high-versatility product that works for almost any style at almost any length. If you're unsure which pomade to try first, start here. For more hold, move to the Strong Hold Texturizing Pomade or Styling Clay Pomade. For more definition without extra shine, try the Shaping Paste Pomade.\u003c\/p\u003e","brand":"Brickell","offers":[{"title":"Default Title","offer_id":18096106113,"sku":"FPO134-W","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/Pomade.jpg?v=1649643325"},{"product_id":"captain-fawcetts-private-stock-beard-balm-60ml","title":"Captain Fawcett's Private Stock Beard Balm (60ml)","description":"\u003cp\u003eThe same quietly distinguished character that defines the Private Stock Beard Oil, now in a balm format built for beards that need a little more. Captain Fawcett's Private Stock Beard Balm blends the signature Cedarwood, Black Pepper, Patchouli, and Palmarosa fragrance with a rich conditioning base of Almond Oil, Shea Butter, and Candelilla Wax - delivering the light hold and smoothing control that longer, fuller beards benefit from daily. Hand-blended in small batches at the Norfolk workshop. Understated, effective, and exactly right.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor the Private Stock loyalist who wants more control, or for anyone new to the scent who prefers a balm as their primary beard product. The light wax hold makes it particularly well suited to medium and longer beards that need daily shaping - while the woody, spiced fragrance works for any occasion and any season.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDeeply conditions and softens beard hair with a blend of natural oils and butters\u003c\/li\u003e\n\u003cli\u003eProvides light hold and shaping control for medium to longer beards\u003c\/li\u003e\n\u003cli\u003eNourishes and soothes the skin beneath the beard\u003c\/li\u003e\n\u003cli\u003eDelivers the refined Private Stock woody-spiced fragrance\u003c\/li\u003e\n\u003cli\u003eAbsorbs without greasiness or residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eTop Notes: Cedarwood Middle Notes: Black Pepper, Patchouli Base Notes: Palmarosa Private Stock opens with the clean warmth of Cedarwood - grounded and immediately familiar. Black Pepper adds a quiet bite in the heart, lifted by the earthy depth of Patchouli beneath it. The dry-down settles into Palmarosa, a soft, rosy-green note that smooths the edges and lingers with a gentlemanly elegance. Woody, warm, and built for daily wear.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlmond Oil\u003c\/strong\u003e (Prunus Amygdalus Dulcis) - A nourishing carrier oil that softens beard hair and conditions the skin beneath with daily use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter\u003c\/strong\u003e (Butyrospermum Parkii) - A rich, emollient butter that deeply moisturizes both beard hair and skin, adding softness and a healthy sheen.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCandelilla Wax\u003c\/strong\u003e (Euphorbia Cerifera) - A plant-derived wax that provides light hold and helps the balm spread evenly through the beard without stiffness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCrambe Abyssinica Seed Oil\u003c\/strong\u003e - A lightweight, fast-absorbing oil rich in erucic acid that conditions without heaviness and helps the formula spread smoothly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCedarwood Oil \u003c\/strong\u003e(Cedrus Atlantica) - A warm, woody essential oil that anchors the fragrance and contributes to the balm's refined scent profile.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlack Pepper Oil\u003c\/strong\u003e (Piper Nigrum) - Adds a subtle spiced warmth to the fragrance while offering skin-stimulating properties.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePatchouli Oil \u003c\/strong\u003e(Pogostemon Cablin) - A deeply earthy essential oil that anchors the scent and adds richness to the overall blend.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePalmarosa Oil\u003c\/strong\u003e (Cymbopogon Martini) - A softly floral, rosy-green oil that rounds out the fragrance and contributes gentle skin-conditioning properties. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop a small amount of balm - roughly a fingernail's worth - and warm between your palms until it melts. Work evenly through a clean, dry beard from root to tip, shaping as you go. Use daily for best results. Adjust the amount based on beard length and thickness.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003ePrivate Stock Beard Balm brings the same understated character of the oil into a format that adds light hold and smoothing control - making it the better choice for anyone with a medium to longer beard that benefits from daily shaping. The woody-spiced fragrance is one of the most versatile in the Captain Fawcett lineup, sitting comfortably in any context. Available at MASC in 60ml.\u003c\/p\u003e","brand":"Capt. Fawcett","offers":[{"title":"Default Title","offer_id":21219771265,"sku":"CPF-29","price":44.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/1_b11b0f2d-cf0d-4e82-bd9a-12e9c1b59db5.jpg?v=1649642110"},{"product_id":"captain-fawcetts-rick-hall-booze-baccy-beard-balm-60ml","title":"Captain Fawcett's Rick Hall Booze \u0026 Baccy Beard Balm (60ml)","description":"\u003cp\u003eRicki Hall built a career on looking exactly how he wanted to look - and his beard was always central to that. The Booze \u0026amp; Baccy Beard Balm is the Signature Series companion to the cult beard oil of the same name: same warm, tobacco-vanilla oriental fragrance, same Captain Fawcett small-batch craft, delivered now in a balm format that adds light hold and shaping control alongside the conditioning. Almond Oil, Shea Butter, Candelilla Wax, and Crambe Abyssinica Seed Oil work together to soften, smooth, and tame even the most wilful whiskers - while the Booze \u0026amp; Baccy scent does the rest.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor Booze \u0026amp; Baccy devotees who want more control, or for anyone growing a longer beard that benefits from the structure a balm provides. The light hold of the Candelilla Wax keeps things shaped without stiffness, making this a strong choice for medium to longer beards that need daily taming alongside their conditioning.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDeeply conditions and softens beard hair with a rich blend of natural oils and butters\u003c\/li\u003e\n\u003cli\u003eProvides light hold and shaping control for medium to longer beards\u003c\/li\u003e\n\u003cli\u003eNourishes and soothes the skin beneath the beard\u003c\/li\u003e\n\u003cli\u003eDelivers the full Booze \u0026amp; Baccy warm oriental fragrance\u003c\/li\u003e\n\u003cli\u003eAbsorbs without greasiness or residue \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop Notes\u003c\/strong\u003e: Bay Rum, Orange \u0026amp; Bergamot\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMiddle Notes\u003c\/strong\u003e: Galbanum, White Thyme \u0026amp; Coriander\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase Notes\u003c\/strong\u003e: Honeyed Tobacco, Frankincense, Benzoin \u0026amp; Vanilla \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBooze \u0026amp; Baccy opens with the warm, rum-laced brightness of Bay Rum and Orange, sharpened by a lift of Bergamot. The heart deepens into herbal territory - Galbanum and White Thyme adding a green, slightly bitter edge, with Coriander bridging the gap between spice and warmth. The dry-down settles into Honeyed Tobacco, Frankincense, Benzoin, and Vanilla: rich, resinous, and deeply satisfying. A warm oriental that wears like a well-lived story.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlmond Oil \u003c\/strong\u003e(Prunus Amygdalus Dulcis) - A nourishing carrier oil that softens beard hair and conditions the skin beneath with daily use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter\u003c\/strong\u003e (Butyrospermum Parkii) - A rich, emollient butter that deeply moisturizes both beard hair and skin, adding softness and a healthy sheen.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCandelilla Wax\u003c\/strong\u003e (Euphorbia Cerifera) - A plant-derived wax that provides light hold and helps the balm spread evenly through the beard without stiffness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCrambe Abyssinica Seed Oil\u003c\/strong\u003e - A lightweight, fast-absorbing oil rich in erucic acid that conditions without heaviness and helps the formula spread smoothly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E\u003c\/strong\u003e (Tocopherol) - A natural antioxidant that supports moisture retention and skin health beneath the beard. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop a small amount of balm - roughly a fingernail's worth - and warm between your palms until it melts. Work evenly through a clean, dry beard from root to tip, shaping as you go. Use daily for best results. Adjust the amount based on beard length and thickness.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eIf Booze \u0026amp; Baccy Beard Oil is already in the rotation, the balm is the natural next step - same iconic scent, added control. For anyone with a longer or fuller beard that needs daily shaping alongside conditioning, this is the format that delivers both without compromise. A genuinely versatile product that works as a standalone or alongside the oil for layered results.\u003c\/p\u003e","brand":"Capt. Fawcett","offers":[{"title":"Default Title","offer_id":21219824641,"sku":"CPF-RH05","price":44.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/5_6a717772-a37e-4125-8655-3116148fd9be.jpg?v=1649643904"},{"product_id":"hanz-de-fuko-modify-pomade-60ml","title":"Hanz de Fuko Modify Pomade (56g)","description":"\u003cp\u003eHanz de Fuko is a grooming brand that earns its reputation through formulas that go beyond basic styling - but not every great product needs to reinvent the wheel. Modify Pomade is the most traditional formula in the range, and it's there because sometimes a classic, high-shine, medium-hold pomade is exactly what the job calls for.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: High Shine (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based, fully water-soluble\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types; slickbacks, undercuts, classic side parts, and sleek everyday styles \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eModify Pomade delivers the kind of polished, high-shine finish that classic pomades are known for, without the heavy, over-greased feel that traditional oil-based formulas can leave behind. It's humidity-resistant, which keeps styles from collapsing in damp conditions, and it works equally well on wet or dry hair - applied to wet hair it locks in a smooth controlled finish, applied to dry hair it adds shine and definition without disturbing the style you've already built. It also works as a heat protectant before blow-drying or flat ironing. Fully water-soluble and washes out cleanly with shampoo.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eModify Pomade suits anyone who wants a clean, polished, high-shine finish without the commitment of an oil-based formula. It's the natural choice for slickbacks, undercuts, classic side parts, and any style where a groomed, refined look is the goal. For medium hold with a more natural or matte finish, Scheme Cream or Claymation are the alternatives. For stronger hold with the same high shine, Heavymade is the step up.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eVP\/Methacrylamide\/Vinyl Imidazole Copolymer delivers a \u003cstrong\u003emedium-hold\u003c\/strong\u003e film that keeps styles in place through the day while remaining \u003cstrong\u003ehumidity-resistant\u003c\/strong\u003e, so styles don't lose their shape in damp conditions.\u003c\/li\u003e\n\u003cli\u003ePetrolatum provides the body and deep shine characteristic of a classic pomade, giving the formula its \u003cstrong\u003ehigh-gloss finish\u003c\/strong\u003e without the heavy, greasy feel of traditional oil-based products.\u003c\/li\u003e\n\u003cli\u003eLanolin Alcohol and PEG-75 Lanolin add a natural conditioning layer that \u003cstrong\u003eenhances shine while keeping hair soft and manageable\u003c\/strong\u003e under hold.\u003c\/li\u003e\n\u003cli\u003ePhenyl Trimethicone smooths the hair cuticle as you style, \u003cstrong\u003eamplifying the high shine finish\u003c\/strong\u003e and \u003cstrong\u003ereducing frizz\u003c\/strong\u003e and flyaways along the way.\u003c\/li\u003e\n\u003cli\u003eButyrospermum Parkii (Shea) Butter \u003cstrong\u003econditions the hair shaft \u003c\/strong\u003eduring styling, repairing dryness and keeping strands soft and pliable rather than brittle under hold.\u003c\/li\u003e\n\u003cli\u003eLonicera Caprifolium and Lonicera Japonica (Honeysuckle) Flower Extracts \u003cstrong\u003eprotect the hair\u003c\/strong\u003e \u003cstrong\u003efrom environmental stressors and harsh treatments\u003c\/strong\u003e, adding a protective conditioning benefit with each use.\u003c\/li\u003e\n\u003cli\u003eHydrolyzed Quinoa reinforces the hair's protein structure,\u003cstrong\u003e improving strength and resilience \u003c\/strong\u003eover time with regular use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks as a heat protectant\u003c\/strong\u003e before blow-drying or flat ironing, adding utility beyond standard styling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFully water-soluble \u003c\/strong\u003eand washes out cleanly with shampoo - no build-up, no residue, no clarifying shampoo needed. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair for a smooth, controlled, high-shine finish that locks the style in place as the hair dries. Apply to dry hair to add shine and definition to an existing style without disturbing it. Scoop a dime-sized amount into your palm, rub between your hands to warm and loosen the consistency, then work through hair from roots to ends before combing or shaping into place. For maximum hold, leave the jar open overnight to allow the formula to thicken and concentrate before use. Works as a heat protectant applied to damp hair before blow-drying or flat ironing. Washes out with shampoo.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eModify Pomade fills the classic pomade slot in the Hanz de Fuko range with more going on under the surface than most traditional formulas. The high shine and medium hold are exactly what you'd expect, but the humidity resistance, the heat protectant functionality, and the conditioning ingredient profile make it genuinely more useful than a standard shine pomade. If your go-to style is anything on the sleek, polished end of the spectrum and you've been dealing with products that feel heavy or don't wash out cleanly, Modify is worth a serious look. The Trio makes sense once it settles into your regular rotation.\u003c\/p\u003e","brand":"Hanz de Fuko","offers":[{"title":"Default Title","offer_id":22050057921,"sku":"HDF-MP","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/0001-4534485573923935172.jpg?v=1764920819"},{"product_id":"reuzel-blue-strong-hold-high-sheen-pomade-113g","title":"Reuzel Blue Strong Hold High Sheen Pomade (Size Options)","description":"\u003cp\u003eReuzel came out of Schorem Haarsnijder en Barbier, a no-frills, old-school barbershop in the heart of Rotterdam where the clientele has always included greasers, rockers, bikers, and anyone else who takes their hair seriously. Founders Leen and Bertus spent decades behind the chair before deciding the grooming market needed products that actually performed the way barbers needed them to. Every formula they developed was tested on real clients before it ever left the shop — and that hands-on, zero-compromise approach is what built Reuzel into a globally respected brand.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Strong (9\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: High Shine (9\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based (water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Warm Vanilla Wood — rich, subtle, and sophisticated\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Most hair types, especially thick and highly textured hair; sleek pompadours, classic slickbacks, and structured styles \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBlue is Reuzel's answer to the question: what if you could get the hold and shine of a traditional grease pomade without the washout nightmare? It delivers a strong 9\/10 hold and a high 9\/10 shine in a water-based formula that rinses out cleanly at the end of the day - no degreasing shampoo required. It's a super-concentrated formula, which means you get serious performance from a relatively modest amount of product. Where Pink Grease is the go-to for oil-based die-hards, Blue is the modern alternative that doesn't ask you to sacrifice either hold or shine to get there. Castor Oil and Caprylyl Glycol work together in the background to nourish and smooth hair as you style, so you're not just holding your hair in place - you're also treating it.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eBlue is built for anyone who wants maximum hold and high shine without committing to an oil-based formula. It works across most hair types but really earns its keep on thick, coarse, or highly textured hair that needs serious product to maintain a sleek, controlled look. If you want a polished pompadour, a clean slickback, or a structured style that stays put from morning to night, Blue is your product. For the same shine with a more forgiving hold, check out the Red Pomade - it sits at a 5\/10 and is a better fit for finer or more cooperative hair. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eStrong hold (9\/10) in a water-based formula - all the control of a traditional grease pomade without the oil-based washout\u003c\/li\u003e\n\u003cli\u003eHigh shine (9\/10) delivers a sleek, polished finish that holds its gleam throughout the day\u003c\/li\u003e\n\u003cli\u003eCastor Oil penetrates the hair strand with fatty acids that nourish and strengthen hair from within, so you're conditioning as you style\u003c\/li\u003e\n\u003cli\u003eCaprylyl Glycol softens and smooths the hair cuticle, enhancing both shine and the overall texture of your style\u003c\/li\u003e\n\u003cli\u003eSuper-concentrated formula means a little goes a long way - two knuckles' worth covers most hair lengths effectively\u003c\/li\u003e\n\u003cli\u003eWater-soluble and rinses out cleanly with no residue or buildup, making daily use practical without stripping the hair\u003c\/li\u003e\n\u003cli\u003eWorks particularly well on thick and highly textured hair that tends to overwhelm lighter products\u003c\/li\u003e\n\u003cli\u003eWarm Vanilla Wood scent is rich and understated - present without being overpowering\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out one to two knuckles' worth and emulsify between your palms until fully covered. Apply to towel-dried or dry hair starting at the crown and work toward the front, coating from scalp to ends. Comb into your desired shape and add more if needed. For maximum volume at the front, work extra product directly into the scalp and massage in with your palm before combing up. Because Blue is water-based, it rinses out easily with regular shampoo — no special degreaser needed.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eBlue is the pomade we point people toward when they want that classic high-shine, high-hold look but aren't ready to commit to an oil-based formula. It punches well above its weight for a water-based product, and the fact that it washes out easily makes it genuinely practical for daily use. If your hair is thick, textured, or just generally difficult to manage, Blue has the horsepower to handle it. Well worth having in the rotation alongside a lighter option for days when you want something less structured.\u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"95g","offer_id":33292260749,"sku":"RZPOMB338","price":31.5,"currency_code":"CAD","in_stock":true},{"title":"35g","offer_id":26479833921,"sku":"RZPOMB13","price":18.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_34560de1-3546-4843-95ef-15c7db9bd617.jpg?v=1759462613"},{"product_id":"copy-of-reuzel-blue-strong-hold-high-sheen-pomade-113g","title":"Reuzel Pink Grease Pomade (113g)","description":"\u003cp\u003eOut of a working-class barbershop in Rotterdam called Schorem — which roughly translates to \"scumbags,\" which tells you everything about the attitude — came one of the most respected grooming brands in the world. Reuzel was built by barbers Leen and Bertus, two guys who've been cutting hair since they were fourteen and who, after decades behind the chair, decided the products on the market simply weren't good enough. So they made their own. Every formula was tested on real clients in a real shop before it ever hit a shelf, and that no-nonsense, craft-first philosophy is baked into every tin.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: High (9\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Medium Shine (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Oil-based (not water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Apple Salsa - sweet, fruity, and distinctly Reuzel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Thick, curly, or coarse hair; pompadours, quiffs, contours, and classic slick styles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePink Grease Pomade is Reuzel's heavy hitter in the oil-based lineup — the one built specifically for hair that refuses to cooperate. Where the Green Grease sits at a more versatile medium hold, Pink cranks it up to a 9, making it the go-to for the thickest, curliest, most stubborn hair types. Formulated with Beeswax as its backbone, it glides through hair without clumping and locks in moisture as it goes, giving you that classic grease hold with a natural, medium shine finish that doesn't look overdone. This is the product that pompadours were made for - it shapes, it holds, and it stays there. Just note: like all oil-based pomades, it isn't water-soluble, so you'll want a dedicated degreasing shampoo for washout.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003ePink is for thick, curly, or coarse hair that needs serious hold to maintain a style all day. If your hair laughs at lighter products and you're chasing a pompadour, quiff, or classic contour, this is the one. It also works beautifully as a finishing product to lock in and refine a style once you've got the shape you want. If your hair is on the finer or more cooperative side, the Green Grease or Red Pomade will likely suit you better.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHigh hold (9\/10) anchored by Beeswax, which forms a humidity-resistant barrier that keeps even the thickest, most stubborn hair in place all day\u003c\/li\u003e\n\u003cli\u003eBeeswax also glides through hair without clumping, so application is smooth and even regardless of hair density\u003c\/li\u003e\n\u003cli\u003eMedium shine (5\/10) delivers a classic, polished finish that looks intentional without crossing into greasy territory\u003c\/li\u003e\n\u003cli\u003eOil-based formula encourages moisture retention, keeping hair from drying out under a heavy hold product\u003c\/li\u003e\n\u003cli\u003eSilica smooths the hair cuticle as you style, adding a subtle enhancement to shine and giving hair a healthier, more refined appearance\u003c\/li\u003e\n\u003cli\u003eBuilt for pompadours, quiffs, and contours - shapes and holds without losing structure throughout the day\u003c\/li\u003e\n\u003cli\u003eWorks as both a primary styler and a finishing product to refine and lock in your look\u003c\/li\u003e\n\u003cli\u003eApple Salsa scent is sweet, fruity, and one of the most recognisable signatures in the Reuzel range. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out about one knuckle's worth and emulsify it between your palms until it's fully warmed through - oil-based pomades respond well to heat from your hands. Apply to dry hair starting at the crown and work toward the front, coating from scalp to ends generously. Comb into your desired shape and add more product if your hair needs it. Because Pink is oil-based, use a dedicated degreasing shampoo at washout — regular shampoo will take a few rounds. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003ePink Grease is a classic for a reason. If you've got thick or curly hair and you've been cycling through products that just don't hold, this is probably the answer you've been looking for. It's the strongest oil-based option in the Reuzel lineup and one of the best grease pomades on the market for classic barbershop styles. \u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"Default Title","offer_id":33292585037,"sku":"RZGREPI4","price":30.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/3_bcc76c39-2e39-4261-a698-f327f7e7c536.jpg?v=1694371548"},{"product_id":"reuzel-green-grease-pomade-113g","title":"Reuzel Green Grease Pomade (95g)","description":"\u003cp\u003eBuilt in the back of Schorem Haarsnijder en Barbier, Rotterdam's legendary old-school barbershop, Reuzel is what happens when two barbers with fifty-plus years of combined experience get fed up with mediocre products and decide to fix it themselves. Leen and Bertus - known affectionately as The Bearded Bastard and The Bloody Butcher - created every Reuzel formula the hard way: testing on real clients, reformulating until it was right, and never compromising on performance. The result is a brand that's earned its place on barbershop shelves worldwide.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural Shine (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Oil-based (not water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Apple Peppermint - crisp, fresh, and classic\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Normal to thick hair; classic slick styles, pompadours, and layered looks; works beautifully as a cocktail base with other Reuzel pomades \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eGreen Grease is where the Reuzel oil-based story begins — the original, the versatile one, the pomade that sits right in the sweet spot between hold and pliability. Formulated with Beeswax and Tea Tree, it gives a soft, workable grip that glides through hair without clumping and holds its shape without going stiff. The anti-humectant formula means it actively resists humidity, which is the enemy of any slick style on a rainy Vancouver day. At a 5\/10 on both hold and shine, Green sits comfortably in the middle of the Reuzel grease lineup — more forgiving than Pink for everyday wear, with enough grip to maintain a clean, classic look from morning to end of day. Like all oil-based pomades, it's not water-soluble, so factor in a degreasing shampoo for washout.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eGreen is for anyone who wants the feel and finish of a classic grease pomade without going full heavyweight. It works best on normal to thick hair and is particularly good for classic slick styles, pompadours, and contours where you want some movement and pliability rather than an ironclad hold. It's also one of the best cocktailing pomades in the range — layering Green with Pink at the front adds hold where you need it most, and mixing it with Blue gives you a water-soluble hybrid that's easier to wash out.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMedium hold (5\/10) built on a Beeswax base that provides a soft, pliable grip - enough to shape and hold without locking your hair into one position all day\u003c\/li\u003e\n\u003cli\u003eBeeswax forms a humidity-resistant barrier, actively fighting frizz and keeping styles intact even in damp or rainy conditions\u003c\/li\u003e\n\u003cli\u003eAnti-humectant formula is specifically designed to repel moisture from the air, making it one of the better grease options for unpredictable weather\u003c\/li\u003e\n\u003cli\u003eTea Tree helps remove excess oil and buildup from the scalp, keeping things feeling fresh even with regular grease use\u003c\/li\u003e\n\u003cli\u003eNatural shine (5\/10) gives a classic, polished finish that looks deliberate without being over the top\u003c\/li\u003e\n\u003cli\u003eSoft and pliable enough to rework and reshape throughout the day without needing to start over\u003c\/li\u003e\n\u003cli\u003eExcellent cocktailing pomade - layer with Pink for more hold, or mix with Blue or Red to create a hybrid formula that rinses out more easily\u003c\/li\u003e\n\u003cli\u003eApple Peppermint scent is crisp and clean, one of the most classic scents in the Reuzel lineup\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out about one knuckle's worth and warm it thoroughly between your palms — oil-based formulas need that heat to emulsify properly and apply evenly. Start at the crown and work toward the front, coating from scalp to ends, then comb into your desired shape. For extra hold at the front, layer a small amount of Pink Grease over the top once your style is set. Because Green is oil-based, a dedicated degreasing shampoo will make washout significantly easier than regular shampoo alone.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eGreen Grease is the one we'd hand to someone who's new to oil-based pomades and wants to understand what the fuss is about. It's approachable, versatile, and genuinely excellent at what it does — classic hold, natural shine, and that authentic grease feel that water-based products just can't replicate. It's also the best starting point for anyone who wants to experiment with cocktailing, since it plays well with almost everything else in the Reuzel lineup. A true staple.\u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"Default Title","offer_id":33292508685,"sku":"RZPOMG4","price":29.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/2_17c76dbd-219a-4ee4-8d2e-6327b625e10c.jpg?v=1762115900"},{"product_id":"reuzel-red-high-sheen-pomade-113g","title":"Reuzel Red High Sheen Pomade (Size Options)","description":"\u003cp\u003eReuzel's roots run deep in Rotterdam's Schorem barbershop, where founders Leen and Bertus spent decades perfecting the craft of men's grooming before ever putting a product on a shelf. Known in the industry as The Bearded Bastard and The Bloody Butcher, these two have been cutting hair since they were teenagers, and every formula they've created carries that weight of real-world experience. What started as a solution for their own demanding clientele has grown into one of the most trusted grooming brands on the planet.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: High Shine (9\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based (water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Vanilla Cola — sweet, warm, and familiar\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Most hair types and lengths; classic polished styles, slickbacks, and everyday wear where high shine is the priority \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf Blue is the powerhouse, Red is the everyday workhorse. Same high shine finish at 9\/10, but with a more approachable medium hold at 5\/10 that keeps hair flexible and reworkable throughout the day. It's water-based, rinses out cleanly, and its unique formula applies smoothly across all hair types without feeling heavy or leaving residue behind. Red is also one of the best base-layer pomades in the Reuzel lineup — applied underneath Pink or Green Grease, it makes oil-based pomades significantly easier to wash out at the end of the day, which is a trick worth knowing. Castor Oil and Caprylyl Glycol work together to nourish and smooth the hair as you style, giving you a polished finish that looks after your hair at the same time.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eRed is for anyone who wants a high-shine finish without the commitment of a strong hold — it's flexible, reworkable, and forgiving enough for daily use across virtually all hair types. It's particularly well suited to fine or medium hair that would be weighed down by Blue, and it's an excellent choice for classic styles where the shine matters as much as the structure. It also doubles as a base layer under oil-based pomades like Pink or Green Grease, making washout dramatically easier without sacrificing your style.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMedium hold (5\/10) keeps hair flexible and reworkable all day - you can adjust and reshape without starting from scratch\u003c\/li\u003e\n\u003cli\u003eHigh shine (9\/10) delivers the same polished, sleek finish as Blue but with a lighter touch that suits a wider range of hair types\u003c\/li\u003e\n\u003cli\u003eCastor Oil nourishes and strengthens hair from within, so regular use actually improves hair condition over time\u003c\/li\u003e\n\u003cli\u003eCaprylyl Glycol softens and smooths the hair cuticle, enhancing shine and giving styles a refined, healthy appearance\u003c\/li\u003e\n\u003cli\u003eWater-based formula rinses out cleanly with no residue or buildup - genuinely practical for daily styling\u003c\/li\u003e\n\u003cli\u003eWorks as a base layer under Pink or Green Grease, making oil-based pomades far easier to wash out without compromising hold or shine\u003c\/li\u003e\n\u003cli\u003eSuits most hair types and lengths, making it one of the most versatile options in the entire Reuzel range\u003c\/li\u003e\n\u003cli\u003eVanilla Cola scent is warm and sweet - one of the more distinctive and recognisable signatures across the lineup. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out one to two knuckles' worth and emulsify between your palms until fully covered. Apply to towel-dried or dry hair starting at the crown and work toward the front, coating from scalp to ends. Comb into your desired shape and add more if needed. For easier washout when using oil-based pomades, apply a layer of Red to damp hair first, style as usual, then apply your grease over the top - it creates a barrier that makes the whole thing significantly easier to rinse at the end of the day.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eRed is the pomade we'd recommend to someone who wants to look polished every day without overthinking it. It's versatile, easy to use, and delivers a shine that genuinely turns heads — all in a formula that washes out without any drama. The base-layer trick with Pink or Green Grease is one of those things that sounds too simple to work until you try it, and then you'll wonder why you weren't doing it all along. A genuine everyday essential.\u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"95g","offer_id":33292658637,"sku":"RZPOMR338","price":29.0,"currency_code":"CAD","in_stock":true},{"title":"35g","offer_id":26480058177,"sku":"RZPOMR13","price":18.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/6_be3047ea-03bd-404f-801f-4a7b705ad377.jpg?v=1759462677"},{"product_id":"reuzel-beard-balm-35g","title":"Reuzel Beard Balm (35g)","description":"\u003cp\u003eReuzel approaches beard care the same way they approach everything else — with the practical knowledge of barbers who've spent decades working with real facial hair on real faces. Founded by Leen and Bertus of Schorem Haarsnijder en Barbier in Rotterdam, the brand has always understood that a beard is only as good as the skin underneath it, and that conditioning and styling are two sides of the same coin. The Beard Balm reflects that thinking from the first application.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light (2\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural Shine (4\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Bergamot, Lavender, Neroli, and Leather — fresh, aromatic, and classically composed\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All beard lengths and types; daily conditioning and light styling; particularly good for coarse, dry, or itchy beards \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThink of Beard Balm as the pomade for your beard — it conditions, shapes, and controls in one step, without making the beard feel greasy, stiff, or overdone. Enriched with Shea Butter, Argan Oil, and Vitamin E, it delivers deep hydration to both the facial hair and the skin beneath it, reducing itch and beardruff while softening even the coarsest beard hair into something far more manageable. Reuzel's T-4 Tonic Blend backs all of that up with Witch Hazel Extract to control oil and tone the skin, Nettle Leaf Extract to calm inflammation, Rosemary Extract to reduce irritation around follicles, and Horsetail Root Extract to strengthen the beard strands and maintain moisture over time. The light hold is enough to tame rogue hairs and give the beard a polished, well-groomed shape without stiffening it - it's conditioning with just enough control to make a visible difference. Available alongside the Wood \u0026amp; Spice version for a warmer, spicier alternative.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eBeard Balm is for anyone who wants their beard to look and feel genuinely well-maintained rather than just tolerated. The light hold makes it suitable for all beard lengths — a little goes a long way on shorter beards, and daily use on longer beards keeps things soft, shaped, and consistently groomed. If your beard is coarse, dry, or prone to itch and beardruff, the combination of Shea Butter, Argan Oil, and the T-4 Tonic Blend addresses all of those issues in one product. For the best results, use after Reuzel Beard Foam — the Foam conditions and prepares, and the Balm locks everything in with shape and shine.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eShea Butter's anti-inflammatory and hydrating properties soften the beard deeply, making it manageable and comfortable while calming the skin underneath.\u003c\/li\u003e\n\u003cli\u003eArgan Oil, rich in fatty acids, antioxidants, and Vitamin E, deeply moisturizes both the beard and the skin, reducing itchiness, dryness, and the coarse texture that makes beards uncomfortable to wear and touch\u003c\/li\u003e\n\u003cli\u003eVitamin E hydrates and nourishes the beard and skin, directly targeting the dryness that leads to itch and beardruff\u003c\/li\u003e\n\u003cli\u003eWitch Hazel Extract controls excess oil in the beard area, keeping things fresh and balanced without stripping the skin of necessary moisture\u003c\/li\u003e\n\u003cli\u003eNettle Leaf Extract's anti-inflammatory compounds calm irritated skin, reduce beard itch, and support a healthy base for strong beard growth\u003c\/li\u003e\n\u003cli\u003eRosemary Extract reduces inflammation around follicles, helping to prevent ingrown hairs and maintain a comfortable, irritation-free beard line\u003c\/li\u003e\n\u003cli\u003eHorsetail Root Extract strengthens beard strands and acts as a humectant, drawing moisture into both hair and skin for lasting softness and manageability.\u003c\/li\u003e\n\u003cli\u003eLight hold (2\/10) shapes and tames without stiffening - the beard stays touchable, natural, and well-groomed rather than product-heavy\u003c\/li\u003e\n\u003cli\u003eNatural shine (4\/10) gives the beard a healthy, conditioned appearance without looking greasy or overdone. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eOn a dry beard, take a pea-sized amount - more if your beard is longer or particularly thick - and emulsify between your fingertips until it warms and softens. Work through the beard evenly, making sure to get product down to the skin as well as through the hair. For the most effective routine, apply after Reuzel Beard Foam while the beard is still slightly damp - the Foam conditions at the root level and the Balm locks everything in with shape and hydration. Most users find daily morning application keeps the beard consistently soft and styled throughout the day.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eBeard Balm is the product that takes a beard from looking like something that just happened to someone's face to something that's clearly being looked after. The combination of Shea Butter, Argan Oil, and the T-4 Tonic Blend is genuinely effective at the things beard wearers complain about most — itch, dryness, coarseness, and beardruff — and the light hold means you get conditioning and control in a single step. Pair it with the Beard Foam for the full routine and the difference will be obvious within a week. An essential for anyone serious about their beard.\u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"Default Title","offer_id":26480111361,"sku":"RZBBA13","price":29.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_16f44b7b-62ca-4419-bd46-d5f828dd2538.jpg?v=1694371662"},{"product_id":"reuzel-beard-foam-70ml","title":"Reuzel Beard Foam (70ml)","description":"\u003cp\u003eReuzel's expertise has always extended beyond the hair on top of your head. Built by barbers at Schorem Haarsnijder en Barbier in Rotterdam, the brand understands that a well-groomed man tends to the full picture — and that includes the beard. Founders Leen and Bertus brought the same craft-first, no-nonsense philosophy to their beard range that built their reputation in pomades, which means every product is formulated to actually solve the problems that come with wearing facial hair every day.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light (2\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Low Shine (2\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Bergamot, Lavender, Neroli, and Leather - fresh, aromatic, and classically composed\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All beard lengths and types; particularly good for coarse, itchy, or unruly beards; also works as a leave-in conditioner for curly hair or dry scalp \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBeard Foam is a lightweight, leave-in beard conditioner that punches well above its weight for something that comes out of a pump. It deodorizes, reduces itch, softens coarse facial hair, and tames rogue hairs - all in a formula that absorbs quickly without leaving the beard feeling greasy or weighed down. The secret is Reuzel's proprietary T-4 Tonic Blend: Witch Hazel Extract controls excess oil and keeps the beard area fresh, Nettle Leaf Extract calms the skin underneath to tackle beardruff and itch at the source, Rosemary Extract reduces inflammation around follicles to keep the beard line comfortable, and Horsetail Root Extract hydrates both the hair and the skin beneath it to keep everything soft and manageable. Apply it after washing and it instantly makes the beard appear fuller, behave better, and smell significantly more civilised. Available alongside the Wood \u0026amp; Spice version for a warmer, spicier scent alternative.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eBeard Foam is for anyone with facial hair who hasn't yet figured out why their beard feels scratchy, looks unkempt, or smells less than fresh by the end of the day. The light hold is enough to tame and direct without stiffening the beard, making it suitable for everything from short stubble to longer, fuller beards. It's also a genuinely useful tip for anyone with curly hair or a dry scalp - apply it as a leave-in conditioner and it works just as well above the jaw as below it. For more conditioning and light shaping, follow up with the Reuzel Beard Balm.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eWitch Hazel Extract's natural astringent properties control excess oil in the beard area, keeping everything fresh and balanced without over-drying the skin\u003c\/li\u003e\n\u003cli\u003eNettle Leaf Extract's anti-inflammatory compounds reduce beard itch and beardruff at the skin level — tackling the root cause rather than just masking the symptoms\u003c\/li\u003e\n\u003cli\u003eRosemary Extract reduces inflammation around follicles, helping to prevent ingrown hairs and keep the beard line comfortable and irritation-free\u003c\/li\u003e\n\u003cli\u003eHorsetail Root Extract, rich in Vitamin B5 and silica, strengthens beard strands and acts as a humectant, drawing moisture into both hair and skin for lasting softness\u003c\/li\u003e\n\u003cli\u003eDeodorizes facial hair, neutralizing the odours that can accumulate in the beard throughout the day\u003c\/li\u003e\n\u003cli\u003eLightweight foam formula absorbs quickly without leaving grease or residue - the beard feels conditioned, not coated. Instantly makes the beard appear fuller and more groomed, even with minimal effort\u003c\/li\u003e\n\u003cli\u003eGreat for blow drying beards - use before a quick blast with a dryer to set and smooth the beard into shape\u003c\/li\u003e\n\u003cli\u003eBergamot, Lavender, Neroli, and Leather scent is fresh and aromatic, matching the original Reuzel Aftershave for a cohesive post-shave routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eDispense two pumps into your palms — more if your beard is longer or particularly dense. Distribute evenly through a clean, towel-dried beard, moustache, and face, then rub the foam into the skin to nourish hair at the roots. Spread through the beard using a wide-tooth comb to ensure even coverage and to start training the hair in the direction you want it to sit. Follow with Reuzel Beard Balm for additional conditioning and hold, or use Beard Foam on its own for a lighter, more natural finish.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eBeard Foam is the product that converts people who thought they didn't need a beard care routine. It's quick, it's easy, and the difference it makes to how a beard looks, feels, and smells after just a few days of consistent use is genuinely noticeable. The T-4 Tonic Blend does real work on itch and beardruff - two of the most common beard complaints we hear — and the light hold keeps things tidy without making the beard feel stiff or product-heavy. If you're only going to add one thing to your beard routine, start here.\u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"Default Title","offer_id":26480175425,"sku":"RZBFO70","price":29.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/BEARD_FOAM-2.jpg?v=1649644397"},{"product_id":"nasomatto-baraonda-extrait-de-parfum-30ml","title":"Nasomatto Baraonda Extrait de Parfum (30ml)","description":"\n\u003cp\u003eThis bottle of perfume is part of the project Nasomatto.\u003c\/p\u003e\n\u003cp\u003eThe fragrance encourages a raw taste sensation.\u003c\/p\u003e\n\u003cp\u003eIt is the result of a quest to evoke the powerful and mighty whisper of an olfactory stirring, which magically rejoins the whole and the nothing.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan id=\"product-read-more-text-mq1\" class=\"\"\u003e\u003c\/span\u003e\u003cspan class=\"\"\u003eNotes: whiskey, amberette (musk mallow), wood, rose, abroxan.\u003c\/span\u003e\u003c\/p\u003e","brand":"Nasomatto","offers":[{"title":"Default Title","offer_id":28191372545,"sku":"NMBARA","price":222.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/Nasomatto-Product_Baraonda2.jpg?v=1649644817"},{"product_id":"reuzel-fiber-pomade-113g","title":"Reuzel Fiber Pomade (Size Options)","description":"\u003cp\u003eEvery tin of Reuzel carries the DNA of Schorem Haarsnijder en Barbier, the iconic Rotterdam barbershop where founders Leen and Bertus spent over fifty years between them learning exactly what hair needs and what it doesn't. Their philosophy has always been simple: make products that work in the real world, on real hair, tested by real barbers on real clients. No shortcuts, no gimmicks — just formulas that perform. That reputation has taken Reuzel from a single barbershop in the Netherlands to shelves in grooming destinations across the globe.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Firm\/Flexible (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Low Shine (3\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Wax-based (water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Vanilla Mint - clean, sweet, and subtle\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Most hair types; shorter to medium lengths; textured styles, fuller-looking finishes, and anyone who wants serious hold without the shine \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFiber Pomade occupies a sweet spot in the Reuzel lineup that a lot of other products can't quite reach - firm hold with genuine flexibility, low shine, and real texture. It's wax-based, which gives it that characteristic grip and separation that cream and water-based formulas tend to lack, but it's still water-soluble so it washes out cleanly without the hassle of an oil-based grease. The Beeswax backbone provides a humidity-resistant hold that keeps styles in place all day, while Silica builds the appearance of thickness and fullness in the hair. Caprylyl Glycol smooths and softens as you style, keeping the finish natural rather than stiff or crunchy. If you want volume and texture that looks effortless but holds up, Fiber Pomade is the one. Who's It For Fiber Pomade works across most hair types and is particularly good for shorter to medium lengths where texture and fullness are the goal. It's the pick for anyone who finds matte pomades too flat and high-shine options too polished - the 3\/10 shine sits right in that natural, just-styled territory. If you want to step up the hold further while keeping the same low-shine finish, the Extreme Hold Matte Pomade is worth considering. For a lighter touch with similar texture, the Clay Matte Pomade or Fiber Cream are closer to what you need.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFirm yet flexible hold (8\/10) that lasts all day without going stiff\u003c\/li\u003e\n\u003cli\u003eBeeswax creates a humidity-resistant barrier that keeps styles in place even in damp conditions\u003c\/li\u003e\n\u003cli\u003eBeeswax glides through hair without clumping, making application smooth and even across all densities\u003c\/li\u003e\n\u003cli\u003eSilica builds the appearance of thicker, fuller hair, making Fiber Pomade an excellent choice for anyone wanting more body and volume\u003c\/li\u003e\n\u003cli\u003eCaprylyl Glycol softens and smooths the hair cuticle, giving the finished style a natural, healthy appearance rather than a stiff or crunchy one\u003c\/li\u003e\n\u003cli\u003eLow shine (3\/10) sits in that natural sweet spot - polished enough to look intentional, understated enough to avoid looking overdone\u003c\/li\u003e\n\u003cli\u003eEasy to rework and reshape throughout the day without needing to reapply from scratch\u003c\/li\u003e\n\u003cli\u003eWater-soluble despite the wax base - rinses out cleanly with regular shampoo and leaves no buildup behind\u003c\/li\u003e\n\u003cli\u003eVanilla Mint scent is clean and subtle, one of the quieter signatures in the Reuzel range. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out one to two knuckles' worth and emulsify between your palms until fully covered. Apply to towel-dried or dry hair starting at the crown and work toward the front, coating from scalp to ends. Comb or finger-style into your desired shape and add more if needed. For increased shine, apply to damp rather than dry hair — it shifts the finish noticeably without changing the hold. If you want a more textured, separated look, work through dry hair and use your fingers rather than a comb to finish.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eFiber Pomade is one of those products that earns a permanent spot in the bathroom cabinet because it just works — day in, day out, on almost any hair type. The combination of firm hold, natural finish, and easy washout is genuinely hard to beat at this price point, and the texture and volume it adds makes a real visible difference. It's our go-to recommendation for anyone who's been using a shine pomade and wants to try something more understated without giving up on hold. Start here and you'll likely stick around.\u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"95g","offer_id":33292434061,"sku":"RZFIB338","price":33.5,"currency_code":"CAD","in_stock":true},{"title":"35g","offer_id":36915406541,"sku":"RZFIB13","price":19.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/reuzelfiberpomade_6971b7ee-ca62-49b1-a4d4-9124be9a4e2a.jpg?v=1741627336"},{"product_id":"reuzel-clay-matte-pomade-113g","title":"Reuzel Clay Matte Pomade (Size Options)","description":"\u003cp\u003eReuzel has been synonymous with barbershop credibility since Leen and Bertus first started mixing formulas in the back of Schorem — their legendary Rotterdam shop that's become something of a pilgrimage site for barbers worldwide. The brand's reputation was built the old-fashioned way: products that actually work, tested on actual clients, refined until they were right. No celebrity endorsements, no inflated claims — just decades of craft distilled into tins and tubes that earn their place on your shelf.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium\/Flexible (6\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Matte (1\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Clay-based (water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Vanilla Mint — clean, sweet, and subtle\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Fine to medium hair; textured, natural-looking styles; anyone who wants matte definition without the weight of a heavier pomade \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eClay Matte Pomade is Reuzel's most approachable matte option — the one that delivers genuine texture and definition without overwhelming finer or lighter hair types. Where Extreme Hold and Concrete are built for coarse, heavy hair that needs maximum product, Clay Matte sits at a medium 6\/10 hold that's pliable, buildable, and forgiving. The Kaolin Clay base absorbs excess oil from the scalp and hair, keeping things feeling clean and non-greasy throughout the day, while Aloe Vera soothes the scalp underneath and Quinoa helps maintain moisture balance so the hair doesn't dry out under the clay. Vitamin E rounds things out by supporting hair strength and flexibility over time. It rinses out easily, won't weigh fine hair down, and gives you that touchable, natural matte finish that's genuinely hard to achieve with heavier formulas.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eClay Matte Pomade is the go-to for fine to medium hair that wants texture and definition without the weight. If heavier pomades tend to flatten your hair or make it look overdone, this is the one to reach for. It's also a great entry point for anyone new to clay products - the medium hold is forgiving enough to work with while you figure out your technique. For more hold with the same matte finish, the Extreme Hold Matte Pomade or Concrete Hold are the natural next step up. For a spray-on clay option, the Clay Spray delivers a similar matte finish with even less weight. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMedium, pliable hold (6\/10) that's buildable — apply a second layer over the first for more structure without it feeling heavy or stiff\u003c\/li\u003e\n\u003cli\u003eKaolin Clay gently absorbs excess oil and impurities from the scalp and hair, keeping everything feeling clean and non-greasy all day\u003c\/li\u003e\n\u003cli\u003eTrue matte finish (1\/10) gives hair a natural, touchable appearance - no shine, no polish, just clean texture and definition\u003c\/li\u003e\n\u003cli\u003eAloe Vera's anti-inflammatory fatty acids soothe the scalp, making this a particularly comfortable option for anyone with sensitivity or irritation\u003c\/li\u003e\n\u003cli\u003eQuinoa's essential fatty acids help hair retain moisture, keeping it smooth and preventing the dryness that some clay formulas can cause\u003c\/li\u003e\n\u003cli\u003eVitamin E supports hair strength and flexibility over time, reducing the risk of breakage from daily styling\u003c\/li\u003e\n\u003cli\u003eLightweight formula won't weigh down fine or medium hair - adds definition and body without flattening the style\u003c\/li\u003e\n\u003cli\u003eWater-soluble and rinses out cleanly with regular shampoo, leaving no residue or buildup behind\u003c\/li\u003e\n\u003cli\u003eVanilla Mint scent is clean and understated, shared with the Fiber Pomade for a consistent signature across the matte range. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out one to two knuckles' worth and emulsify between your palms until fully covered. Apply to towel-dried or dry hair starting at the crown and work toward the front, coating from scalp to ends. Comb or finger-style into your desired shape and add more if needed. For a more defined, structured result, build hold gradually by applying a second layer once the first has set. Once fully dry, brush through the hair to activate the matte finish and refine your style - this step makes a noticeable difference with clay formulas.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eClay Matte Pomade is the product we recommend when someone wants matte texture but isn't sure where to start. It's versatile enough for daily use, light enough for finer hair, and the buildable hold means you're not locked into one result - you can dial it up or down depending on the day. It also plays well with other Reuzel products, so if you want to experiment with cocktailing, this is a great base to start from. A genuinely reliable everyday matte that earns its place in any grooming kit.\u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"95g","offer_id":33292122445,"sku":"RZCMA338","price":33.5,"currency_code":"CAD","in_stock":true},{"title":"35g","offer_id":31039156173,"sku":"RZCMA13","price":19.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_bbebad25-68cb-4a00-9db1-68051a57b2c0.jpg?v=1743458947"},{"product_id":"captain-fawcetts-booze-and-baccy-eau-de-parfum-by-ricki-hall-50ml","title":"Captain Fawcett's Booze \u0026 Baccy Eau De Parfum by Ricki Hall (50ml)","description":"\u003cp\u003eRicki Hall's Booze \u0026amp; Baccy began as a beard oil and became a cult. The Eau de Parfum takes that same iconic warm oriental fragrance and gives it the full EDP treatment - Bay Rum, Orange, and Bergamot opening with characteristic confidence, deepening through Galbanum, White Thyme, and Coriander, before settling into the rich, resinous base of Honeyed Tobacco, Frankincense, Benzoin, and Vanilla that made this scent a signature. Hand-filled at Captain Fawcett's Norfolk workshop. Ricki Hall's Booze \u0026amp; Baccy in its fullest expression. All Hail the Hirsute.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor the Booze \u0026amp; Baccy devotee who wants the scent in its most concentrated, longest-lasting form. The EDP format delivers greater depth and sillage than the beard oil or balm - a strong choice for evenings, occasions, or anyone who wants the full Booze \u0026amp; Baccy experience from the first application to the last trace on the skin.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eA warm oriental EDP with exceptional depth and lasting sillage\u003c\/li\u003e\n\u003cli\u003eOpens with Bay Rum brightness and settles into a rich tobacco-vanilla base\u003c\/li\u003e\n\u003cli\u003eThe most concentrated expression of the Booze \u0026amp; Baccy fragrance\u003c\/li\u003e\n\u003cli\u003ePairs naturally with the Booze \u0026amp; Baccy Beard Oil, Balm, and Moustache Wax for layered scent\u003c\/li\u003e\n\u003cli\u003e50ml format ideal for everyday use and travel \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop Notes\u003c\/strong\u003e: Bay Rum, Orange \u0026amp; Bergamot\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMiddle Notes\u003c\/strong\u003e: Galbanum, White Thyme \u0026amp; Coriander\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase Notes\u003c\/strong\u003e: Honeyed Tobacco, Frankincense, Benzoin \u0026amp; Vanilla \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBooze \u0026amp; Baccy opens with the warm, rum-laced brightness of Bay Rum and Orange, sharpened by a lift of Bergamot. The heart deepens into herbal territory - Galbanum and White Thyme adding a green, slightly bitter edge, with Coriander bridging the gap between spice and warmth. The dry-down is where this scent earns its name: Honeyed Tobacco, Frankincense, Benzoin, and Vanilla settling into something rich, resinous, and deeply satisfying. Late-night lock-ins and bar-room philosophy, bottled. \u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to pulse points - wrists, neck, and behind the ears. Hold the bottle 10 to 15cm from the skin and spray in short bursts. Allow to dry naturally without rubbing. For best results, apply to clean, moisturized skin. Layer over the Booze \u0026amp; Baccy Beard Oil for an intensified, lasting scent effect.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends\u003c\/h2\u003e\n\u003cp\u003eThis Booze \u0026amp; Baccy is one of Captain Fawcett's most recognised and celebrated fragrances, and the EDP is its definitive format. The concentration and sillage step up significantly from the beard oil, making this the version to reach for when the occasion demands something more. For anyone running the full Booze \u0026amp; Baccy set, the EDP is the natural centrepiece. Available at MASC in 50ml.\u003c\/p\u003e","brand":"Capt. Fawcett","offers":[{"title":"Default Title","offer_id":32254643341,"sku":"CPF-RH06","price":150.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/6_80aabcc3-ce78-40ad-abb2-fb3e76d3cc47.jpg?v=1649643534"},{"product_id":"anthony-logistics-conditioning-beard-wash-177ml","title":"Anthony Conditioning Beard Wash (177ml)","description":"\u003cp\u003eA cream-based beard cleanser that works double duty - cleaning the beard and the skin beneath it simultaneously, without the dryness or irritation that regular shampoos can cause on facial hair and delicate facial skin.\u003c\/p\u003e\n\u003cp\u003eAnthony's Conditioning Beard Wash is formulated with coconut oil, black currant seed oil, rosemary extract, bilberry fruit extract, and a supporting blend of AHA-rich botanicals to remove dirt, debris, and beardruff while leaving both beard hair and the underlying skin noticeably softer, smoother, and better conditioned after every wash.\u003c\/p\u003e\n\u003cp\u003eFree of sulfates, parabens, phthalates, GMOs, and gluten. Dermatologist tested and cruelty-free.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone with a beard - from short stubble to a full growth - who wants a dedicated cleanser that conditions as thoroughly as it cleans. Particularly useful for those dealing with beard itch, beardruff, or coarse, unruly beard hair that needs regular softening and detangling.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCleans Beard and Skin Simultaneously\u003c\/strong\u003e - The cream-based formula removes dirt, debris, and beardruff from both beard hair and the skin beneath without requiring separate products.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditions and Softens Beard Hair\u003c\/strong\u003e - Coconut oil and black currant seed oil deeply condition beard hair, improving softness, elasticity, and manageability with regular use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDetangles Without Effort \u003c\/strong\u003e- Coconut oil and conditioning agents take the work out of detangling, leaving beard hair smooth and manageable post-wash.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoothes Beard Itch\u003c\/strong\u003e - Black currant seed oil and rosemary extract help alleviate the irritation and itchiness that commonly develops beneath a growing beard.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNaturally Exfoliates \u003c\/strong\u003e- Bilberry fruit extract and AHA-rich botanicals gently exfoliate the skin beneath the beard, helping prevent ingrown hairs and buildup.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImproves Elasticity\u003c\/strong\u003e - Coconut oil and sunflower seed oil unsaponifiables support the skin's moisture levels and help improve the overall health of beard hair over time. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoconut Oil\u003c\/strong\u003e (Cocos Nucifera) - Hydrates dry skin, improves beard hair elasticity, reduces inflammation, and delivers antibacterial properties that support a healthier beard environment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlack Currant Seed Oil\u003c\/strong\u003e (Ribes Nigrum) - Nourishes and soothes both beard hair and skin, helping alleviate itchiness and improving the overall condition of the beard with regular use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRosemary Extract\u003c\/strong\u003e (Rosmarinus Officinalis Leaf Extract) - Anti-inflammatory properties help reduce irritation and soothe the skin beneath the beard during cleansing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBilberry Fruit Extract \u003c\/strong\u003e(Vaccinium Myrtillus) - A natural AHA source that gently exfoliates the skin beneath the beard, keeping pores clear and reducing beardruff buildup.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSugarcane Extract\u003c\/strong\u003e (Saccharum Officinarum) - Provides additional AHA exfoliation support, helping to maintain smooth, healthy skin beneath the beard.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSugar Maple Extract\u003c\/strong\u003e (Acer Saccharum) - Further AHA support that encourages gentle cell turnover and helps keep the skin beneath the beard fresh and clear.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol\u003c\/strong\u003e - Softens and conditions both beard hair and underlying skin, supporting moisture retention throughout the wash.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhytosphingosine\u003c\/strong\u003e - A skin-identical lipid that helps reinforce the skin's barrier function and supports a calm, healthy beard environment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTocopherol\u003c\/strong\u003e (Vitamin E) - Antioxidant support that protects skin and beard hair from environmental stress and oxidative damage. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eWet beard and face thoroughly with warm water. Apply a generous amount of Beard Wash and massage into the beard and skin beneath using circular motions. Rinse thoroughly. Use daily or as needed. Follow with a beard oil or balm for additional conditioning and styling.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eRegular shampoo strips beard hair and facial skin of natural oils in a way that becomes uncomfortable quickly - the Conditioning Beard Wash avoids that entirely. The cream base, coconut oil, and black currant seed oil deliver genuine conditioning alongside the cleanse, and the AHA botanical blend - bilberry, sugarcane, and sugar maple - keeps the skin beneath the beard exfoliated and clear without the need for a separate product. A practical, well-formulated daily wash for anyone taking their beard seriously.\u003c\/p\u003e","brand":"Anthony Logistics","offers":[{"title":"Default Title","offer_id":35824124173,"sku":"906-10023","price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/0001-3258838669769851868.jpg?v=1762975616"},{"product_id":"anthony-logistics-pre-shave-conditioning-beard-oil-59ml","title":"Anthony Pre-Shave + Conditioning Beard Oil (59ml)","description":"\u003cp\u003eA dual-purpose oil that earns its place in both the shave routine and the beard grooming kit. Anthony's Pre-Shave + Conditioning Beard Oil prepares the skin and softens scruff before the blade makes contact - reducing friction, preventing irritation, and lifting even the most stubborn whiskers for a closer, more comfortable shave. Used on a grown beard, it tames, nourishes, and smooths wild or coarse hair while conditioning the skin beneath.\u003c\/p\u003e\n\u003cp\u003eFormulated with soybean, castor, and olive oils alongside essential oils of basil, rosemary, spearmint, eucalyptus, and orange peel, plus calendula and vitamin E, this is a genuinely versatile daily oil that works as hard on beard day as it does on shave day. Clinically proven, dermatologist tested, and free of sulfates, parabens, and phthalates.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who shaves regularly and wants to reduce pre-shave friction and post-shave irritation - and equally useful for those maintaining a beard who want a lightweight daily conditioning oil that softens hair and nourishes the skin beneath. Works directly with the Anthony Shave Cream and Shave Gel as the first step of the complete Anthony shave ritual.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eReduces Pre-Shave Friction\u003c\/strong\u003e - A lightweight oil base creates a protective layer between skin and blade, reducing drag and the likelihood of razor burn and irritation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoftens and Lifts Stubborn Hairs\u003c\/strong\u003e - Conditions and softens coarser growth before shaving, helping the blade cut more cleanly and comfortably.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrevents Irritation\u003c\/strong\u003e - Calendula and vitamin E calm the skin before shaving begins, reducing sensitivity throughout the process. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditions and Tames Beard Hair\u003c\/strong\u003e - As a beard oil, it softens and smooths coarse or unruly beard hair while nourishing the skin beneath with essential fatty acids and botanicals.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight and Non-Greasy\u003c\/strong\u003e - The soybean and olive oil base absorbs readily without leaving a heavy or greasy residue on skin or beard.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAntioxidant Support\u003c\/strong\u003e - Vitamin E and calendula deliver antioxidant protection that benefits both pre-shave skin and conditioned beard hair. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoybean Oil \u003c\/strong\u003e(Glycine Soja) - A lightweight carrier oil rich in essential fatty acids that conditions skin and beard hair without heaviness, supporting softness and manageability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCastor Oil\u003c\/strong\u003e (Ricinus Communis Seed Oil) - Thickens and conditions beard hair, helping to improve texture and tame unruly growth while adding a natural sheen.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOlive Oil \u003c\/strong\u003e(Olea Europaea Fruit Oil) - A deeply nourishing oil that softens both skin and beard hair, delivering antioxidant support and essential moisture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCalendula\u003c\/strong\u003e (Calendula Officinalis Flower Extract) - Anti-inflammatory and antibacterial properties calm redness and soothe the skin before and during shaving.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBasil Oil\u003c\/strong\u003e (Ocimum Basilicum) - Helps purify and condition the skin while contributing to the formula's fresh, herbal aromatic character.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRosemary Oil\u003c\/strong\u003e (Rosmarinus Officinalis Leaf Oil) - Anti-inflammatory properties help reduce irritation and support skin recovery during and after shaving.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEucalyptus Oil \u003c\/strong\u003e(Eucalyptus Globulus Leaf Oil) - An antiseptic botanical that helps calm sensitivity and support a cleaner, more comfortable shave.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E\u003c\/strong\u003e (Tocopheryl Acetate) - Antioxidant support that protects skin and beard hair from environmental stress and helps reduce inflammation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSpearmint Oil \u003c\/strong\u003e(Mentha Viridis Leaf Oil) - Delivers a cooling, refreshing quality that invigorates the skin before shaving. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eFor pre-shaving: rub a small amount of oil into palms, massage into face and neck, then follow with Anthony Shave Cream or Shave Gel. For beard grooming: apply a small amount into palms, rub together, and distribute evenly through the beard. Massage into the skin beneath as well. Use as needed.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe dual-use design is what makes this oil genuinely practical - it pulls equal weight as a pre-shave prep and a daily beard conditioner, which means it earns shelf space regardless of whether you're shaving or growing. The botanical oil base - soybean, castor, and olive - delivers meaningful conditioning without the heaviness that some beard oils carry, and the calendula and vitamin E inclusion keeps the formula calming rather than just lubricating. A smart first step in the Anthony shave ritual.\u003c\/p\u003e","brand":"Anthony Logistics","offers":[{"title":"Default Title","offer_id":35824443213,"sku":"906-10030","price":41.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/F_SILO_33_Texture_Beard_Oil_A_CAP_SHADOW.jpg?v=1649647861"},{"product_id":"uppercut-matt-pomade-100g","title":"Uppercut Deluxe Matte Pomade (100g)","description":"\u003cp\u003eUppercut Deluxe is a premium men's grooming brand born in Australia and trusted by barbers worldwide. Founded by barber Steve Purcell, the brand draws on classic barbershop heritage and filters it through a modern, no-nonsense lens. Every product in the range is built to perform, whether you're behind the chair or in front of the bathroom mirror. Don't let the creamy appearance fool you.\u003c\/p\u003e\n\u003cp\u003eMatte Pomade is a medium hold heavyweight that grabs quickly and sets with authority, delivering a dry, natural finish that makes your hair look like it just exists that way. The formula balances water-soluble hold agents with soft, heat-activated waxes, which means it sets slowly enough to give you time to shape your style, then locks it in once you're done. Reworkable throughout the day, washes out easily at night, and comes with a Crème Brulee scent that's become something of a cult favourite among Uppercut loyalists. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Matte \/ Natural\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water \/ Wax Hybrid\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Crème Brulee\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types, short to medium length; excels in finer hair \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who wants a natural, lived-in look with real hold behind it. Matte Pomade is the go-to for guys who don't want their hair to look styled, even when it very much is. Also a great option for finer hair, where the water-soluble and wax-based ingredient balance helps plump the hair cuticle for more volume and texture.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMedium hold grabs quickly and sets firm without going stiff or crunchy\u003c\/li\u003e\n\u003cli\u003eExtreme matte finish leaves hair looking dry and completely natural\u003c\/li\u003e\n\u003cli\u003eHeat-activated waxes combined with water-soluble hold agents give you time to shape before locking in\u003c\/li\u003e\n\u003cli\u003eReworkable throughout the day without needing to add more product\u003c\/li\u003e\n\u003cli\u003eWater-soluble formula washes out easily without heavy buildup\u003c\/li\u003e\n\u003cli\u003eBuildable formula for extra hold when needed\u003c\/li\u003e\n\u003cli\u003eWorks across all hair types and a broad range of styles, both classic and modern\u003c\/li\u003e\n\u003cli\u003eCrème Brulee scent is rich, warm, and distinctly Uppercut \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to dry hair for the most matte finish. Work a small amount into dry palms and spread evenly across both hands. Apply a small amount to the fringe area using fingertips, then work from the back of the head forwards, spreading evenly throughout the hair. Build up layers for extra hold as needed. Style using fingers for a textured look or a comb for something cleaner and more defined.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eMatte Pomade is one of the most versatile products in the Uppercut Deluxe range and consistently one of the best sellers at MASC. It suits almost every hair type, covers a huge range of styles, and delivers a finish that looks genuinely effortless. If you're not sure where to start with Uppercut Deluxe, this is a very safe first choice.\u003c\/p\u003e","brand":"Uppercut Deluxe","offers":[{"title":"Default Title","offer_id":35946654349,"sku":"UPDP0015","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/4_1af478b2-d869-4714-b02e-bae5c5ad078e.jpg?v=1776110499"},{"product_id":"orto-parisi-terroni-50ml","title":"Orto Parisi Terroni Parfum (50ml)","description":"\u003cp\u003eThe World began with an explosion.\u003c\/p\u003e\n\u003cp\u003eThe terrain was created by a burning volcanic lava swallowing the surface underneath.\u003c\/p\u003e\n\u003cp\u003eThere’s something powerful and fulfilling about putting your hands in the soil, the sense of belonging to Earth.\u003c\/p\u003e\n\u003cp\u003eIn order to develop a natural beauty one needs to bind with traditions and grow strong roots to maintain the true light of Self.\u003c\/p\u003e\n\u003cp\u003eTHE ROOTS PLAY A STRONG PART IN THE GROWTH AND DEVELOPMENT OF A CHARACTER.\u003c\/p\u003e","brand":"Orto Parisi","offers":[{"title":"Default Title","offer_id":52960493581,"sku":"OP0017","price":239.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/OrtoParisi-Product_Terroni.jpg?v=1649645724"},{"product_id":"orto-parisi-seminalis-50ml","title":"Orto Parisi Seminalis Parfum (50ml)","description":"\u003cp\u003eSeminalis is a stimuli in a fragrance bottle.\u003c\/p\u003e\n\u003cp\u003eA scent that contains bourgeonal, an aromatic aldehyde which helps a sperm to locate the ovum and start a new life. It acts as a chemo-attractant for human spermatozoa, which leads them to swim twice as fast. This watery reminiscent of a lily of the valley is the only known odor substance to which males have a higher average sensitivity than females.\u003c\/p\u003e\n\u003cp\u003ePractically speaking, the luck of life is about a‘preparation meets opportunity’. A smell that gives a birth to life and a good fortune may be something we make rather than get. Ultimately, what matters here the most is what we make of it.\u003c\/p\u003e\n\u003cp\u003eAN ODOR THAT IS RESPONSIBLE FOR ATTRACTING MALES TO FEMALES.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Orto Parisi","offers":[{"title":"Default Title","offer_id":53035106317,"sku":"OP0016","price":239.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/OrtoParisi-Product_Seminalis.jpg?v=1649646287"}],"url":"https:\/\/shopmasc.com\/collections\/best-sellers.oembed?page=9","provider":"MASC","version":"1.0","type":"link"}