{"title":"Beard","description":"Much like the hair on your head, it’s important to make sure that your beard is well-groomed and looking its best. At \u003ca href=\"https:\/\/shopmasc.com\/pages\/about-us\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eMASC\u003c\/a\u003e, we know that you’re looking for the best men’s grooming products on the market, and we know that our catalog won’t disappoint. Whether you’re looking for a \u003ca href=\"https:\/\/shopmasc.com\/collections\/beard-combs\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ebeard comb\u003c\/a\u003e, beard brush, \u003ca href=\"https:\/\/shopmasc.com\/collections\/beard-oils\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ebeard oil\u003c\/a\u003e, or a great \u003ca href=\"https:\/\/shopmasc.com\/collections\/beard-conditioners\" target=\"_blank\" rel=\"noopener noreferrer\"\u003econditioner\u003c\/a\u003e that will soften and hydrate your facial hair, you’ll find exactly what you need in our online store. We’re happy to help you find the perfect beard care product for your needs, so don’t hesitate to \u003ca href=\"https:\/\/shopmasc.com\/pages\/contact-us\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ereach out to us\u003c\/a\u003e for assistance!","products":[{"product_id":"captain-fawcetts-beard-oil-ricki-halls-booze-baccy-50ml","title":"Captain Fawcett's Beard Oil - Ricki Hall's Booze \u0026 Baccy (Size Options)","description":"\u003cp\u003eNot every beard oil has a story. Ricki Hall's Booze \u0026amp; Baccy Beard Oil has several, and none of them are fit for polite company. Created in collaboration with the tattooed British model and style icon who made the full, untamed beard a cultural statement, this is a Signature Series oil that leads with personality and backs it up with craft. Hand-blended at Captain Fawcett's Norfolk workshop, the formula layers Bay Rum, Frankincense, Vanilla, Tobacco, and Benzoin over a base of Almond and Jojoba Seed Oils - a warm, boozy, deeply characterful scent wrapped in genuinely conditioning ingredients. Bold without being reckless. Exactly what you'd expect from Ricki Hall.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor the beard wearer who doesn't do subtle. Booze \u0026amp; Baccy is built for those who want their grooming to have a point of view - a warm, spiced oriental fragrance that leaves an impression and a formula that keeps even the most unruly beard in check. Whether your beard is a personal statement or simply part of the furniture, this oil brings both conditioning and character to the routine.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eConditions and softens beard hair while nourishing the skin beneath\u003c\/li\u003e\n\u003cli\u003eDelivers a warm, complex oriental fragrance that lasts through the day\u003c\/li\u003e\n\u003cli\u003eAbsorbs quickly without greasiness or residue\u003c\/li\u003e\n\u003cli\u003eReduces dryness and itching beneath the beard\u003c\/li\u003e\n\u003cli\u003eSuitable for all beard lengths and types \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop Notes\u003c\/strong\u003e: Bay Rum, Orange \u0026amp; Bergamot\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMiddle Notes\u003c\/strong\u003e: Galbanum, White Thyme \u0026amp; Coriander\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase Notes\u003c\/strong\u003e: Honeyed Tobacco, Frankincense, Benzoin \u0026amp; Vanilla\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBooze \u0026amp; Baccy opens with the warm, rum-laced brightness of Bay Rum and Orange, sharpened by a lift of Bergamot. The heart deepens into herbal territory - Galbanum and White Thyme adding a green, slightly bitter edge, with Coriander bridging the gap between spice and warmth. The dry-down is where this scent earns its name: Honeyed Tobacco, Frankincense, Benzoin, and Vanilla settle into something rich, resinous, and deeply satisfying. A warm oriental that wears like a well-lived story. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlmond Oil\u003c\/strong\u003e (Prunus Amygdalus Dulcis) - A nourishing carrier oil rich in fatty acids that softens beard hair and conditions the skin beneath with daily use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba Seed Oil \u003c\/strong\u003e(Simmondsia Chinensis) - A lightweight, skin-compatible oil that absorbs quickly to condition without clogging pores or leaving residue.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E (\u003c\/strong\u003eTocopherol) - A natural antioxidant that supports moisture retention and skin health beneath the beard.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVanilla Resin\u003c\/strong\u003e (Vanilla Fragrans) - A rich, warm resin that contributes depth and sweetness to the scent while offering skin-soothing properties.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFrankincense Oil\u003c\/strong\u003e (Boswellia Carterii) - A revered resinous oil with a warm, woody character that adds complexity to the fragrance and supports skin conditioning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBay Leaf Oil \u003c\/strong\u003e(Pimenta Racemosa) - A spiced, aromatic oil with a distinctly warm, rum-like quality that anchors the Top Notes of the Booze \u0026amp; Baccy fragrance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTobacco Oil\u003c\/strong\u003e (Nicotiana Tabacum) - Adds the signature smoky, earthy warmth that defines this blend and gives it its unmistakable depth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBenzoin Resin\u003c\/strong\u003e (Styrax Benzoin) - A sweet, balsamic resin that softens the overall scent profile and contributes to its long-lasting warmth on the skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePatchouli Oil \u003c\/strong\u003e(Pogostemon Cablin) - A deeply earthy essential oil that grounds the blend and adds richness to the dry-down.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOak Moss Oil \u003c\/strong\u003e(Evernia Prunastri) - A classic perfumery ingredient with a damp, forest-floor character that adds earthy complexity to the base. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eDispense a few drops into the palm of your hand - start with 3 to 4 drops and adjust based on beard length. Warm the oil gently between your palms, then smooth evenly through a clean, dry beard, working from root to tip. Comb through for an even finish. Use daily for best results. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eBooze \u0026amp; Baccy is one of Captain Fawcett's most recognised scents, and for good reason - it's genuinely unlike anything else in the beard oil category. The Ricki Hall collaboration brought a clear creative brief and the result is a product with real identity. At MASC we carry both the 50ml and 10ml sizes, making it easy to work into the rotation or gift to someone with a beard and a personality to match.\u003c\/p\u003e","brand":"Capt. Fawcett","offers":[{"title":"50ml","offer_id":2962213953,"sku":"CPF-RH02","price":85.0,"currency_code":"CAD","in_stock":true},{"title":"10ml","offer_id":11687055873,"sku":"CPF-RH04","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/booze-baccy-oil.jpg?v=1649643242"},{"product_id":"captain-fawcetts-folding-pocket-beard-comb","title":"Captain Fawcett's Folding Pocket Beard Comb","description":"\u003cp\u003eCaptain Fawcett's Folding Pocket Beard Comb is the veritable bee's knees - and not just because the brand says so. Hand-crafted from cellulose acetate with fine teeth that glide through beard hair without snagging or pulling, this is an indispensable tool for the bearded gentleman who refuses to let standards slip on land, sea, or uncharted shore. Unfolded to 193mm, it handles beards of every length with ease. Folded, it disappears into a pocket without complaint. All Hail the Hirsute.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor any beard wearer who wants to keep their beard looking deliberate throughout the day. The Folding Pocket Beard Comb is the natural companion to Captain Fawcett's beard oils, balms, and butters - distributing product evenly from root to tip, detangling with precision, and keeping whiskers in shipshape condition wherever the day takes you.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFine-toothed design detangles, smooths, and evenly distributes beard oils and balms\u003c\/li\u003e\n\u003cli\u003eFolds to a compact, pocket-friendly size for everyday carry 193mm unfolded length - suitable for all beard lengths and styles\u003c\/li\u003e\n\u003cli\u003eCrafted from durable cellulose acetate for a smooth, snag-free glide through beard hair\u003c\/li\u003e\n\u003cli\u003ePresented in Captain Fawcett's signature style \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eComb gently from roots to ends of the beard. Use on clean or oiled hair to evenly distribute product and keep whiskers shipshape. Carry in a pocket or washbag for on-the-go grooming.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eA good beard comb is as important to the beard routine as the oil or balm itself - without it, product distribution is uneven and the beard rarely looks as intentional as it should. Captain Fawcett's Folding Pocket Beard Comb is the obvious choice for anyone running the brand's beard care range, and the cellulose acetate construction ensures a smooth, static-free glide that plastic alternatives rarely match. At 193mm unfolded, it handles everything from short stubble to full beards with equal ease. Available at MASC.\u003c\/p\u003e","brand":"Capt. Fawcett","offers":[{"title":"Default Title","offer_id":2962409089,"sku":"CPF-07","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/8_6a208aab-f6cb-4f2f-8843-868a2c0ed617.jpg?v=1649647656"},{"product_id":"captain-fawcetts-beard-oil-50ml","title":"Captain Fawcett's Private Stock Beard Oil (Size Options)","description":"\u003cp\u003eThere are beard oils that announce themselves, and there are beard oils that simply belong. Captain Fawcett's Private Stock Beard Oil is firmly in the latter camp. Hand-blended in small batches at the Captain's Norfolk workshop, this is a quietly distinguished formula built around a core of Cedarwood, Black Pepper, Patchouli, and Palmarosa - a scent that suggests polished wood, low lamplight, and the kind of room where the conversations don't leave. Beneath the scent sits a nourishing base of Sweet Almond and Jojoba Seed Oils, enriched with Vitamin E, delivering daily conditioning that softens coarse whiskers and soothes the skin beneath.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor the beard wearer who prefers understated over obvious. Private Stock suits those who want a beard oil that works without fanfare - something that conditions consistently, scents with restraint, and integrates seamlessly into any morning routine. A natural choice for first-timers and veterans alike.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSoftens and nourishes coarse beard hair with daily use\u003c\/li\u003e\n\u003cli\u003eSoothes dry, itchy skin beneath the beard\u003c\/li\u003e\n\u003cli\u003eAdds a natural, healthy sheen without greasiness\u003c\/li\u003e\n\u003cli\u003eDelivers a refined, long-lasting woody scent\u003c\/li\u003e\n\u003cli\u003eSuitable for all beard lengths and skin types \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile - Private Stock\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop Notes\u003c\/strong\u003e: Cedarwood\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMiddle Notes\u003c\/strong\u003e: Black Pepper, Patchouli\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase Notes\u003c\/strong\u003e: Palmarosa\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePrivate Stock opens with the clean warmth of Cedarwood - grounded and immediately familiar. Black Pepper adds a quiet bite in the heart, lifted by the earthy depth of Patchouli beneath it. The dry-down settles into Palmarosa, a soft, rosy-green note that smooths the edges and lingers with a gentlemanly elegance. Woody, warm, and built for daily wear. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlmond Oil\u003c\/strong\u003e (Prunus Amygdalus Dulcis) - A rich, nourishing carrier oil that softens both beard hair and the skin beneath, reducing coarseness and dryness with consistent use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba Seed Oil \u003c\/strong\u003e(Simmondsia Chinensis) - A lightweight oil that closely mirrors the skin's natural sebum, absorbing quickly to condition without clogging pores or leaving residue.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E\u003c\/strong\u003e (Tocopherol) - A natural antioxidant that supports skin health beneath the beard and helps lock in moisture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCedarwood Oil \u003c\/strong\u003e(Cedrus Atlantica) - A clarifying essential oil with a warm, woody character that also contributes to the oil's refined scent profile.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlack Pepper Oil\u003c\/strong\u003e (Piper Nigrum) - Adds a subtle spiced warmth to the fragrance while offering skin-stimulating properties.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePatchouli Oil\u003c\/strong\u003e (Pogostemon Cablin) - A deeply earthy essential oil that anchors the scent and adds richness to the overall blend.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePalmarosa Oil\u003c\/strong\u003e (Cymbopogon Martini) - A softly floral, rosy-green oil that rounds out the fragrance and contributes gentle skin-conditioning properties. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eDispense a few drops into the palm of your hand - start with 3 to 4 drops and adjust based on beard length. Warm the oil gently between your palms, then smooth evenly through a clean, dry beard, working from root to tip. Comb through for an even finish. Use daily for best results. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003ePrivate Stock is one of those products that earns its place without needing to oversell itself. The scent is distinctive without being overpowering, the formula is genuinely conditioning, and the small-batch production from Captain Fawcett's Norfolk workshop means the quality is consistent. It's available in both 50ml and 10ml at MASC - the 10ml is a smart way to bring it into the rotation before committing to the full size.\u003c\/p\u003e","brand":"Capt. Fawcett","offers":[{"title":"50ml","offer_id":10881353857,"sku":"CPF-05","price":85.0,"currency_code":"CAD","in_stock":true},{"title":"10ml","offer_id":2963994113,"sku":"CPF-23","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/4_c15673bc-b7e1-4ac1-a5c8-8356599dadf0.jpg?v=1649645075"},{"product_id":"crown-shaving-co-beard-balm-120ml","title":"Crown Shaving Co. Beard Balm (120ml)","description":"\u003cp\u003eThis Beard Balm keeps stragglers in check, and the olive oil and Vitamin E therein softens whiskers while nourishing and moisturizing the skin underneath it. Expect a subtle, natural finish once it’s applied; Shine’s more the mark of a beard oil, not a balm like this one.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use It:\u003c\/strong\u003e Get three to six pump’s worth into your palms… or maybe more; Use your beard’s size, texture, and density as reference points when picking the right amount of balm for application. Just don’t go overboard. Next, rub those palms, then work the product through your beard before it in with a few strokes of a handmade comb. Don’t use too much or your beard’ll get all greasy. And don’t over-comb it, unless you like split ends. By the way—this balm is water soluble, that way they won’t stain your shirts.\u003c\/p\u003e","brand":"Crown Shaving Co.","offers":[{"title":"Default Title","offer_id":2965568385,"sku":"CSC-05","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/14_b580baea-266d-43f2-8079-eba10cfb1544.jpg?v=1694371543"},{"product_id":"jack-black-beard-lube-size-options","title":"Jack Black Beard Lube (Size Options)","description":"\u003cp\u003eThree products in one. Jack Black's Beard Lube Conditioning Shave is a legendary, translucent shaving formula that functions simultaneously as a pre-shave oil, shave cream, and after-shave conditioner - streamlining your shave routine without compromising on performance or skin comfort. Rich in nourishing fatty acids and phospholipids, the super-light formula softens facial hair, provides exceptional blade glide, and conditions skin throughout the entire shave process.\u003c\/p\u003e\n\u003cp\u003eThe translucent finish is one of Beard Lube's most practical advantages - you can see exactly where you're shaving at all times, making it ideal for maintaining precise beard lines, sideburns, and mustaches. It won't clog your blade, rinses away easily, and leaves skin noticeably soft and hydrated. A genuinely versatile shave product that has earned its reputation as one of the best in the category.\u003c\/p\u003e\n\u003cp\u003eAvailable in three sizes: 88ml, 177ml, and 473ml.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eBeard Lube is ideal for anyone who wants to simplify their shave routine without sacrificing results. It's particularly well suited to those who maintain beard lines, sideburns, or a mustache and need to see their work clearly while shaving. It also works exceptionally well for those with sensitive skin who benefit from the pre-shave conditioning step built directly into the formula. Compatible with cartridge, safety, and straight razors.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e3-in-1 Formula\u003c\/strong\u003e - Functions as a pre-shave oil, shave cream, and after-shave conditioner in a single product, simplifying the shave routine without sacrificing performance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTranslucent Finish\u003c\/strong\u003e - See-through formula allows precise shaving around beard lines, sideburns, and mustaches with full visibility throughout.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuperior Blade Glide\u003c\/strong\u003e - Advanced silicone blend provides exceptional glide and helps prevent razor clogging for a smooth, effortless shave.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e Softens Facial Hair \u003c\/strong\u003e- Macadamia Nut Oil penetrates below the skin's surface to soften coarse whiskers and make them easier to cut cleanly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditions Skin Throughout\u003c\/strong\u003e - Phospholipids bind moisture to the skin and support the natural barrier, leaving skin soft and hydrated after every shave.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinses Clean \u003c\/strong\u003e- Lightweight formula washes away easily without leaving residue on the skin or clogging the blade.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoothes and Calms\u003c\/strong\u003e - Peppermint and Eucalyptus provide a cooling, refreshing sensation while Heather Extract delivers soothing, anti-irritant benefits. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eBeard Lube has a clean, cooling herbal scent with prominent notes of peppermint and eucalyptus over a light botanical base. Invigorating and fresh on the skin - the kind of scent that makes a morning shave feel like a proper wake-up call.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMacadamia Nut Oil \u003c\/strong\u003e(Macadamia Ternifolia Seed Oil) - An exceptionally high-quality oil with a small molecular structure that penetrates below the skin's surface to soften facial hair and hydrate skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba Seed Oil \u003c\/strong\u003e(Simmondsia Chinensis Seed Oil) - Softens, moisturizes, and protects skin through a lubricating, protective cushion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e - A natural humectant that helps maintain the skin's moisture balance throughout the shave.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhospholipids\u003c\/strong\u003e (Hydrogenated Lecithin, Lecithin) - A rich source of essential fatty acids that bind moisture to the skin and support the natural skin barrier. Organic\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeppermint Oil \u003c\/strong\u003e(Mentha Piperita Oil*) - Cools, invigorates, and refreshes skin on contact for an energizing shave experience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Eucalyptus Leaf Oil \u003c\/strong\u003e(Eucalyptus Globulus Leaf\/Twig Oil*) - Aids breathing, decongests, and invigorates the senses during shaving.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeather Extract \u003c\/strong\u003e(Calluna Vulgaris Extract) - A botanical known for its soothing and anti-irritant properties that helps calm skin during shaving.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Silicone Blend\u003c\/strong\u003e (Dimethicone, Phenyl Trimethicone, Cyclopentasiloxane) - Provides superior blade glide and helps prevent razor clogging for a smooth, effortless shave. *Certified Organic \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eWork a small amount into a slightly damp beard every time you shave - in the shower or immediately after. For areas with heavier or coarser whiskers, allow the product to remain on skin for 60 seconds before shaving to maximize softening. Glide razor over face with light, even strokes. Rinse with cold water. No additional pre-shave oil or after-shave conditioner required.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eBeard Lube has been a flagship Jack Black product for good reason - it solves the shave routine in a single step without asking you to compromise on any part of the process. The translucent formula is a genuine game-changer for anyone who maintains precise facial hair lines, and the combination of Macadamia Nut Oil, Phospholipids, and a silicone glide blend means the shave itself is noticeably smoother and more comfortable than with a standard cream. Available in three sizes, it works equally well as a daily driver at home or a travel essential on the road. One of the most recommended products in the Jack Black lineup at MASC.\u003c\/p\u003e","brand":"Jack Black","offers":[{"title":"473ml","offer_id":3031610113,"sku":"9591017","price":47.0,"currency_code":"CAD","in_stock":true},{"title":"177ml","offer_id":3031610049,"sku":"9591002","price":25.0,"currency_code":"CAD","in_stock":true},{"title":"88ml","offer_id":33814800013,"sku":"9591006","price":17.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/beard-lube-473ml.jpeg?v=1649643644"},{"product_id":"imperial-pre-shave-oil-and-beard-conditioner-1oz","title":"Imperial Pre-Shave Oil \u0026 Beard Conditioner (1oz)","description":"\u003cp\u003eImperial Barber Products has always approached shaving as a complete ritual rather than a single step. Built by barbers who have performed countless straight razor treatments with hot towels in professional environments, the Imperial shave range reflects a deep understanding of what the skin needs before, during, and after the blade. The Pre-Shave Oil is the first step in that ritual — and one of the most important ones.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat\u003c\/strong\u003e: Facial oil \/ Dropper (30ml)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Bulgarian Lavender with Eucalyptus - calm, clean, and unmistakably masculine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All skin types pre-shave; beard conditioning; sensitive or razor-prone skin; use alone or layered under Glycerin Shave Soap \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePre-Shave Oil is the product that barbers reach for before a straight razor shave — applied to warm, wet skin to soften the beard, protect the skin, and create optimal conditions for the blade before shave cream even enters the picture. The formula is a proprietary blend of plant-derived essential oils chosen specifically for their complementary roles in protecting the skin and conditioning the beard. PEG-16 Macadamia Glycerides enhance blade glide directly, creating a slick, frictionless surface that lets the razor move cleanly without drag. Squalane, plant-derived and lightweight, delivers deep moisture to the skin without clogging pores or leaving a greasy residue. Sunflower Seed Oil and Meadowfoam Seed Oil provide a softening, conditioning base that protects the skin barrier during shaving, while Kukui Seed Nut Oil, long used for its skin-healing properties, adds further protection against redness and post-shave flare-ups. Tocopherol (Vitamin E) and Aloe Vera Leaf Juice round out the formula with antioxidant protection and soothing anti-inflammatory properties respectively.\u003c\/p\u003e\n\u003cp\u003eIt's concentrated enough to use on its own without additional shave cream, and it doubles as a daily beard conditioner - a few drops worked into the beard keeps facial hair soft, healthy, and manageable between shaves. \u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003ePre-Shave Oil is for anyone who shaves and experiences redness, razor burn, or irritation with any regularity. It's particularly valuable for sensitive skin, for anyone using a straight razor or safety razor, and for anyone currently skipping a pre-shave step entirely. Used before the Imperial Glycerin Shave Soap, it adds a second layer of skin protection that makes the whole shave noticeably more comfortable and the result noticeably smoother. As a standalone beard conditioner, it suits anyone with facial hair who wants to keep it soft and healthy with minimal effort.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePEG-16 Macadamia Glycerides\u003c\/strong\u003e create a slick, protective layer on the skin that significantly enhances blade glide, reducing drag and friction during shaving for a closer, more comfortable result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSqualane\u003c\/strong\u003e (plant-derived) delivers lightweight, non-greasy moisture deep into the skin, protecting the skin barrier during shaving without clogging pores or leaving residue.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSunflower Seed Oil\u003c\/strong\u003e and \u003cstrong\u003eHybrid Sunflower Oil\u003c\/strong\u003e are rich in linoleic acid and antioxidants, softening and nourishing the skin and beard hair before the blade makes contact.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMeadowfoam Seed Oil\u003c\/strong\u003e forms a protective barrier on the skin that locks in moisture and shields the surface from the drying and irritating effects of repeated razor passes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKukui Seed Nut Oil\u003c\/strong\u003e is rich in essential fatty acids that penetrate the skin quickly to soothe irritation, reduce redness, and support skin recovery particularly in sensitive or razor-prone areas.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Lavender Oil \u003c\/strong\u003eprovides natural anti-inflammatory and antiseptic properties that calm the skin before and during shaving, reducing the likelihood of post-shave redness and flare-ups.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEucalyptus Oil\u003c\/strong\u003e adds a cooling, antiseptic quality that refreshes the skin and supports a clean, irritation-free shaving environment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTocopherol (Vitamin E)\u003c\/strong\u003e provides antioxidant protection that guards the skin against environmental damage and supports healing in areas prone to razor burn.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Vera Leaf Juice \u003c\/strong\u003esoothes and hydrates the skin with natural anti-inflammatory compounds, providing a calming base that makes the formula suitable for even the most sensitive skin types.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConcentrated\u003c\/strong\u003e enough to use on its own as the sole shave preparation, no additional shave cream required.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDoubles as a daily beard conditioner\u003c\/strong\u003e, a few drops worked into facial hair keeps it soft, manageable, and healthy between shaves.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan-friendly\u003c\/strong\u003e, paraben-free, and not tested on animals. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eAs a pre-shave oil: wet the face and neck thoroughly with warm water, then massage a few drops onto the skin until evenly distributed. Shave immediately, or apply the Imperial Glycerin Shave Soap over the top for additional lather and protection. As a beard conditioner: work two to three drops between your fingertips and massage into a clean, dry or damp beard daily, coating from the skin outward to the ends of the hair. No rinsing required. In a professional setting, barbers apply this product to warm, towel-prepped skin before a straight razor treatment for maximum softening and protection.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eIf you're currently going straight from warm water to shave cream, this is the step you're missing. The difference a pre-shave oil makes to blade glide, post-shave redness, and overall skin comfort is significant enough to feel on the first use, and the Imperial formula is one of the more thoughtfully constructed ones in this category. The Bulgarian Lavender and Eucalyptus scent is calm and clean without being overpowering, and the fact that it pulls double duty as a beard conditioner makes it genuinely useful every day, not just on shave days. A simple addition to the routine that makes a real difference.\u003c\/p\u003e","brand":"Imperial Barber Products","offers":[{"title":"Default Title","offer_id":3089474625,"sku":"IMP-PSO","price":22.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/5_bfc90793-2668-4ba2-8fbc-fbcf9fde42f0.jpg?v=1697665520"},{"product_id":"lock-stock-barrel-argan-blend-shave-oil-50ml","title":"Lock Stock \u0026 Barrel Argan Blend Shave \u0026 Beard Oil (50ml)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Argan Blend is Lock Stock \u0026amp; Barrel's original shave and beard oil - and it's a genuinely clever product. A fast-drying blend of Argan, Abyssinian, Starflower, Blackcurrant Seed, and Gold-Of-Pleasure oils that softens the beard and nourishes the skin in one step, making it equally at home as a pre-shave prep, a post-shave treatment, or a daily beard oil. No oily residue, no blocked pores — just soothed skin, a conditioned beard, and a shave that actually feels good.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat\u003c\/strong\u003e: Dry Oil\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Pre-shave prep, post-shave nourishment, and daily beard conditioning \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone with a beard or a shaving routine who wants to do more for their skin and hair with less. Works brilliantly as a standalone beard oil for those who prefer a lighter, non-balm alternative, and just as well as a pre-shave treatment for those who shave regularly and want to protect their skin in the process.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eArgan Oil deeply nourishes and softens both beard hair and the skin beneath for a smoother, more comfortable shave\u003c\/li\u003e\n\u003cli\u003eAbyssinian Oil is an ultra-lightweight dry oil that absorbs rapidly without leaving any greasy residue\u003c\/li\u003e\n\u003cli\u003eStarflower Oil is rich in gamma-linolenic acid, helping to soothe and strengthen skin while reducing post-shave irritation\u003c\/li\u003e\n\u003cli\u003eBlackcurrant Seed Oil delivers essential fatty acids that support skin barrier function and long-term skin health\u003c\/li\u003e\n\u003cli\u003eGold-Of-Pleasure Oil provides exceptional conditioning for both beard hair and skin without heaviness\u003c\/li\u003e\n\u003cli\u003eFast-drying formula means no transfer, no shine, and no blocked pores\u003c\/li\u003e\n\u003cli\u003eParaben free, cruelty free, and suitable for vegans \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eA warm, refined fragrance with subtle woody and aromatic depth - distinctive enough to feel considered, light enough to wear comfortably alongside your usual cologne.\u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAs a shave oil\u003c\/strong\u003e: massage a few drops into damp face and neck to soften the beard before shaving. Avoid contact with eyes - if contact occurs, rinse immediately with cold water. If irritation persists, consult a doctor.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eAs a beard oil\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e: warm a few drops between palms and work through a clean, dry or damp beard from root to tip, massaging into the skin beneath. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eDual-purpose products only earn their place when both functions actually work - and the Argan Blend genuinely delivers on both fronts. The oil blend is thoughtfully composed, fast-absorbing, and kind to skin, which makes it a rare shave product that doubles as legitimate daily beard care. If you're maintaining a beard or shaving regularly and want one product that covers both, this is it.\u003c\/p\u003e","brand":"Lock Stock \u0026 Barrel","offers":[{"title":"Default Title","offer_id":3192109889,"sku":"LSB-ASO-50","price":42.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/lsbarganoil.jpg?v=1669914370"},{"product_id":"jack-black-beard-oil-30ml","title":"Jack Black Beard Oil (30ml)","description":"\u003cp\u003eThe finishing touch every beard needs. Jack Black's Beard Oil is an exclusive blend of certified organic natural oils, potent antioxidants, and vitamins formulated to hydrate, condition, and protect facial hair and the skin beneath. Fast-absorbing and lightweight, it softens dry, brittle beard hair for better control and a healthy shine - without the greasy residue that heavier oils can leave behind.\u003c\/p\u003e\n\u003cp\u003eKalahari Melon Oil and Marula Oil bring exceptional hydrating and softening properties rooted in African botanicals, while Plum Oil smooths and adds lustre to coarse or unruly facial hair. Brown Algae and Carrot Extract deliver powerful antioxidant protection, and Vitamin E works to counteract free radical damage. Lightly scented with botanicals and essential oils, it leaves the beard smelling clean and subtly fresh without overpowering. Available in 30ml. \u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eBeard Oil is ideal for anyone with a beard of any length who wants to keep their facial hair soft, conditioned, and under control. It's a particularly strong choice for those with coarse, dry, or unruly facial hair that needs extra softening, and for anyone dealing with dry or irritated skin beneath the beard. Works well as a standalone conditioning step or layered under a beard balm for added hold and definition.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoftens and Conditions\u003c\/strong\u003e - Kalahari Melon Oil and Marula Oil are rich in fatty acids that fast-absorb to soften facial hair and smooth the skin underneath.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHealthy Shine Without Grease\u003c\/strong\u003e - Plum Oil smooths brittle and dry facial hair for added control and a natural, healthy shine without heaviness or residue.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAntioxidant Protection\u003c\/strong\u003e - Brown Algae and Carrot Extract provide powerful antioxidant protection against free radical damage to both hair and skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E Defense \u003c\/strong\u003e- Tocopherol works to counteract free radical damage and support the overall health of beard hair and skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast-Absorbing Formula\u003c\/strong\u003e - Lightweight blend of certified organic oils absorbs quickly without leaving a greasy or sticky finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCertified Organic Oils\u003c\/strong\u003e - Moringa, Marula, Baobab, and Kalahari Melon oils are all certified organic, bringing premium botanical nourishment to the beard. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eBeard Oil has a light, clean herbal and floral scent with soft notes of rosemary, geranium, and chamomile from the essential oil blend. Subtle and understated - it complements rather than competes with cologne and fades gently on the skin. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKalahari Melon Seed Oil\u003c\/strong\u003e (Citrullus Lanatus Seed Oil) - A fast-absorbing oil rich in fatty acids that softens facial hair and moisturizes the skin beneath the beard.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarula Oil \u003c\/strong\u003e(Sclerocarya Birrea Seed Oil*) - A certified organic African botanical oil rich in fatty acids that offers superior moisture and softening benefits.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlum Oil\u003c\/strong\u003e (Prunus Insititia Seed Oil) - Softens brittle and dry facial hair for added control and a healthy natural shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Moringa Seed Oil\u003c\/strong\u003e (Moringa Oleifera Seed Oil*) - A certified organic oil rich in oleic acid that nourishes and conditions both hair and skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Baobab Seed Oil\u003c\/strong\u003e (Adansonia Digitata Seed Oil*) - A certified organic oil rich in fatty acids that delivers deep nourishment to dry beard hair and skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrown Algae Extract\u003c\/strong\u003e (Fucus Vesiculosus Extract) - A potent antioxidant that helps protect beard hair and skin from free radical damage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCarrot Root Extract\u003c\/strong\u003e (Daucus Carota Sativa Root Extract) - Provides additional antioxidant protection and supports skin health beneath the beard.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E \u003c\/strong\u003e(Tocopherol) - Works to counteract free radical damage and support the overall health of beard hair and skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRosemary Leaf Oil\u003c\/strong\u003e (Rosmarinus Officinalis Leaf Oil) - Provides antioxidant support and a refreshing botanical character.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGeranium Oil\u003c\/strong\u003e (Geranium Maculatum Oil) - A skin-balancing botanical that contributes to the light, clean scent profile.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChamomile Oil \u003c\/strong\u003e(Anthemis Nobilis Flower Oil) - Provides calming and soothing benefits to the skin beneath the beard. *Certified Organic \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003ePump two to three drops of Beard Oil into your palm. Rub hands together to warm the oil, then massage upward into facial hair making full contact with the skin underneath. To finish, groom beard downward with fingers or a beard brush and style as usual. Reapply as needed throughout the day. Can be used daily. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eBeard Oil is one of the simplest upgrades you can make to a beard care routine - and one of the most immediately noticeable. The combination of Kalahari Melon, Marula, and Plum oils delivers genuine softening and conditioning results that make beard hair easier to manage and more comfortable to wear. The certified organic oil base keeps it premium and skin-friendly, and the lightweight formula means it absorbs without leaving residue on the hands or clothing. Used daily after Beard Wash, it keeps facial hair in consistently great condition from root to tip. A straightforward, effective product that delivers on every front.\u003c\/p\u003e","brand":"Jack Black","offers":[{"title":"Default Title","offer_id":10651346753,"sku":"951013","price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/jack-black-beard-oil.jpg?v=1649645653"},{"product_id":"crown-shaving-co-beard-wash-240ml","title":"Crown Shaving Co. Beard Wash (240ml)","description":"\u003cp\u003eThis gentle conditioning formula helps stave off frizz and beard itch, and it’ll leave both your face and beard feeling clean and soft. It’s all thanks to the right mix of natural ingredients in each bottle, namely olive leaf extract, a science-backed stud for cleaning pores and keeping skin firm, and peppermint oil, which helps regrow healthy beard hair.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use It: \u003c\/strong\u003eWhether you’re in the shower or out of it, work this into a lather by simply massaging it into your wet mane, then rinse well with some cold to lukewarm water (hot water strips skin of its natural moisture, thus drying it out).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"line-height: 1.4;\"\u003eAloe Barbadensis Leaf Juice\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"line-height: 1.4;\"\u003eLavandula Angustifolia (Lavender) Oil\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"line-height: 1.4;\"\u003eMelaleuca Alternifolia (Tea Tree) Leaf Oil\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"line-height: 1.4;\"\u003eMentha Piperita (Peppermint) Oil\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"line-height: 21px;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Crown Shaving Co.","offers":[{"title":"Default Title","offer_id":11999641025,"sku":"CSC-08","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/15_2d2f325a-c81a-4c66-a485-657b1ae275e7.jpg?v=1694371712"},{"product_id":"recipe-for-men-beard-beard-elixer-25ml","title":"Recipe For Men Beard Beard Elixir (25ml)","description":"\u003cp\u003eA beard that looks good starts with one that feels good. The Recipe for Men Beard Elixir is a lightweight conditioning oil that softens coarse beard hair, calms dry skin underneath, and brings genuine nourishment to your grooming routine. Formulated in Sweden with a thoughtfully chosen blend of botanical oils and extracts, this elixir absorbs quickly without leaving a greasy residue - just a beard that feels conditioned, looks healthy, and behaves. A subtle, fresh-woody scent rounds out the experience. 100% vegan, produced in Sweden, and crafted to the clean, science-led standards Recipe for Men is known for.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Recipe for Men Beard Elixir is built for anyone growing or maintaining a beard who wants more than just shine. It's ideal if your beard is dry, coarse, or prone to frizz - or if the skin underneath feels tight, flaky, or irritated. Whether you're in the early stages of growth or maintaining a full beard, this elixir works as a daily conditioning step that keeps things soft, manageable, and looking intentional.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoftens and conditions beard hair \u003c\/strong\u003e- Sweet Almond and Jojoba oils penetrate the hair shaft to reduce coarseness and improve manageability\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCalms and nourishes the skin beneath\u003c\/strong\u003e - Hydrogenated Olive Oil Unsaponifiables and Squalene support a healthy skin barrier under the beard •\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePacked with antioxidant protection\u003c\/strong\u003e - Vitamin E (Tocopherol) and Sea Buckthorn Extract help protect against oxidative stress and environmental damage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightly scented \u003c\/strong\u003e- a fresh, woody-citrus fragrance that sits close to the skin without competing with your cologne\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAbsorbs quickly \u003c\/strong\u003e- no heavy greasiness, no residue, just noticeably softer, healthier-looking beard hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% vegan\u003c\/strong\u003e - clean, botanically led formula produced in Sweden\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eWarm and woody with a citrus lift. Cedar and lemongrass form the core, brightened by grapefruit peel and grounded by subtle earthy-herbal notes from rosemary. Dry, clean, and masculine without being heavy. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSweet Almond Oil \u003c\/strong\u003e(Prunus Amygdalus Dulcis Oil) - A skin-loving emollient rich in fatty acids. Softens beard hair and moisturises the skin beneath without clogging pores\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba Seed Oil\u003c\/strong\u003e (Simmondsia Chinensis Seed Oil) - Technically a liquid wax that closely mimics the skin's natural sebum. Conditions without heaviness and helps balance the skin under the beard\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSea Buckthorn Fruit Extract\u003c\/strong\u003e (Hippophae Rhamnoides Fruit Extract) - A nutrient-dense berry extract rich in vitamins and antioxidants. Supports skin health and helps protect against environmental stressors\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAtlas Cedar Oil \u003c\/strong\u003e(Cedrus Atlantica Bark Oil) - A warm, woody essential oil with known skin-conditioning and soothing properties. Also contributes to the elixir's signature scent\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLemongrass Oil \u003c\/strong\u003e(Cymbopogon Flexuosus Oil) - A bright, fresh botanical oil with natural cleansing and refreshing properties\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrapefruit Peel Oil \u003c\/strong\u003e(Citrus Paradisi Peel Oil) - Adds a clean citrus brightness to the scent profile while contributing antioxidant benefits\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRosemary Leaf Extract\u003c\/strong\u003e (Rosmarinus Officinalis Leaf Extract) - A classic grooming botanical with antioxidant properties that helps keep the formula and your beard looking fresh\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E \u003c\/strong\u003e(Tocopherol) - A powerful antioxidant that protects beard hair and skin from oxidative damage while supporting overall condition\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSqualene\u003c\/strong\u003e - A naturally derived ingredient that supports skin hydration and barrier function, keeping the skin beneath your beard comfortable \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eDispense 3-5 drops of the Beard Elixir into your palm. Rub your hands together to warm the oil, then work it through your beard from root to tip, making sure to massage it into the skin beneath. Use daily after showering while your beard is slightly damp for best absorption. Style as usual. Start with fewer drops and adjust based on your beard length and density - a little goes a long way. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eRecipe for Men approaches beard care the same way they approach skincare: with active ingredients, clean formulas, and no unnecessary filler. The Beard Elixir earns its place in our lineup because it genuinely delivers -- lightweight enough for daily use, effective enough to notice the difference, and formulated to a standard we trust. If you want a beard oil that works as hard as the rest of your routine, this is it.\u003c\/p\u003e","brand":"Recipe For Men","offers":[{"title":"Default Title","offer_id":16393707137,"sku":"R032","price":29.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/Untitled_02ce8df9-1ed4-4b23-8bb2-48c0f29bd030.jpg?v=1649648103"},{"product_id":"captain-fawcetts-private-stock-beard-balm-60ml","title":"Captain Fawcett's Private Stock Beard Balm (60ml)","description":"\u003cp\u003eThe same quietly distinguished character that defines the Private Stock Beard Oil, now in a balm format built for beards that need a little more. Captain Fawcett's Private Stock Beard Balm blends the signature Cedarwood, Black Pepper, Patchouli, and Palmarosa fragrance with a rich conditioning base of Almond Oil, Shea Butter, and Candelilla Wax - delivering the light hold and smoothing control that longer, fuller beards benefit from daily. Hand-blended in small batches at the Norfolk workshop. Understated, effective, and exactly right.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor the Private Stock loyalist who wants more control, or for anyone new to the scent who prefers a balm as their primary beard product. The light wax hold makes it particularly well suited to medium and longer beards that need daily shaping - while the woody, spiced fragrance works for any occasion and any season.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDeeply conditions and softens beard hair with a blend of natural oils and butters\u003c\/li\u003e\n\u003cli\u003eProvides light hold and shaping control for medium to longer beards\u003c\/li\u003e\n\u003cli\u003eNourishes and soothes the skin beneath the beard\u003c\/li\u003e\n\u003cli\u003eDelivers the refined Private Stock woody-spiced fragrance\u003c\/li\u003e\n\u003cli\u003eAbsorbs without greasiness or residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eTop Notes: Cedarwood Middle Notes: Black Pepper, Patchouli Base Notes: Palmarosa Private Stock opens with the clean warmth of Cedarwood - grounded and immediately familiar. Black Pepper adds a quiet bite in the heart, lifted by the earthy depth of Patchouli beneath it. The dry-down settles into Palmarosa, a soft, rosy-green note that smooths the edges and lingers with a gentlemanly elegance. Woody, warm, and built for daily wear.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlmond Oil\u003c\/strong\u003e (Prunus Amygdalus Dulcis) - A nourishing carrier oil that softens beard hair and conditions the skin beneath with daily use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter\u003c\/strong\u003e (Butyrospermum Parkii) - A rich, emollient butter that deeply moisturizes both beard hair and skin, adding softness and a healthy sheen.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCandelilla Wax\u003c\/strong\u003e (Euphorbia Cerifera) - A plant-derived wax that provides light hold and helps the balm spread evenly through the beard without stiffness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCrambe Abyssinica Seed Oil\u003c\/strong\u003e - A lightweight, fast-absorbing oil rich in erucic acid that conditions without heaviness and helps the formula spread smoothly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCedarwood Oil \u003c\/strong\u003e(Cedrus Atlantica) - A warm, woody essential oil that anchors the fragrance and contributes to the balm's refined scent profile.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlack Pepper Oil\u003c\/strong\u003e (Piper Nigrum) - Adds a subtle spiced warmth to the fragrance while offering skin-stimulating properties.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePatchouli Oil \u003c\/strong\u003e(Pogostemon Cablin) - A deeply earthy essential oil that anchors the scent and adds richness to the overall blend.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePalmarosa Oil\u003c\/strong\u003e (Cymbopogon Martini) - A softly floral, rosy-green oil that rounds out the fragrance and contributes gentle skin-conditioning properties. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop a small amount of balm - roughly a fingernail's worth - and warm between your palms until it melts. Work evenly through a clean, dry beard from root to tip, shaping as you go. Use daily for best results. Adjust the amount based on beard length and thickness.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003ePrivate Stock Beard Balm brings the same understated character of the oil into a format that adds light hold and smoothing control - making it the better choice for anyone with a medium to longer beard that benefits from daily shaping. The woody-spiced fragrance is one of the most versatile in the Captain Fawcett lineup, sitting comfortably in any context. Available at MASC in 60ml.\u003c\/p\u003e","brand":"Capt. Fawcett","offers":[{"title":"Default Title","offer_id":21219771265,"sku":"CPF-29","price":44.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/1_b11b0f2d-cf0d-4e82-bd9a-12e9c1b59db5.jpg?v=1649642110"},{"product_id":"captain-fawcetts-rick-hall-booze-baccy-beard-balm-60ml","title":"Captain Fawcett's Rick Hall Booze \u0026 Baccy Beard Balm (60ml)","description":"\u003cp\u003eRicki Hall built a career on looking exactly how he wanted to look - and his beard was always central to that. The Booze \u0026amp; Baccy Beard Balm is the Signature Series companion to the cult beard oil of the same name: same warm, tobacco-vanilla oriental fragrance, same Captain Fawcett small-batch craft, delivered now in a balm format that adds light hold and shaping control alongside the conditioning. Almond Oil, Shea Butter, Candelilla Wax, and Crambe Abyssinica Seed Oil work together to soften, smooth, and tame even the most wilful whiskers - while the Booze \u0026amp; Baccy scent does the rest.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor Booze \u0026amp; Baccy devotees who want more control, or for anyone growing a longer beard that benefits from the structure a balm provides. The light hold of the Candelilla Wax keeps things shaped without stiffness, making this a strong choice for medium to longer beards that need daily taming alongside their conditioning.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDeeply conditions and softens beard hair with a rich blend of natural oils and butters\u003c\/li\u003e\n\u003cli\u003eProvides light hold and shaping control for medium to longer beards\u003c\/li\u003e\n\u003cli\u003eNourishes and soothes the skin beneath the beard\u003c\/li\u003e\n\u003cli\u003eDelivers the full Booze \u0026amp; Baccy warm oriental fragrance\u003c\/li\u003e\n\u003cli\u003eAbsorbs without greasiness or residue \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop Notes\u003c\/strong\u003e: Bay Rum, Orange \u0026amp; Bergamot\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMiddle Notes\u003c\/strong\u003e: Galbanum, White Thyme \u0026amp; Coriander\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase Notes\u003c\/strong\u003e: Honeyed Tobacco, Frankincense, Benzoin \u0026amp; Vanilla \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBooze \u0026amp; Baccy opens with the warm, rum-laced brightness of Bay Rum and Orange, sharpened by a lift of Bergamot. The heart deepens into herbal territory - Galbanum and White Thyme adding a green, slightly bitter edge, with Coriander bridging the gap between spice and warmth. The dry-down settles into Honeyed Tobacco, Frankincense, Benzoin, and Vanilla: rich, resinous, and deeply satisfying. A warm oriental that wears like a well-lived story.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlmond Oil \u003c\/strong\u003e(Prunus Amygdalus Dulcis) - A nourishing carrier oil that softens beard hair and conditions the skin beneath with daily use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter\u003c\/strong\u003e (Butyrospermum Parkii) - A rich, emollient butter that deeply moisturizes both beard hair and skin, adding softness and a healthy sheen.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCandelilla Wax\u003c\/strong\u003e (Euphorbia Cerifera) - A plant-derived wax that provides light hold and helps the balm spread evenly through the beard without stiffness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCrambe Abyssinica Seed Oil\u003c\/strong\u003e - A lightweight, fast-absorbing oil rich in erucic acid that conditions without heaviness and helps the formula spread smoothly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E\u003c\/strong\u003e (Tocopherol) - A natural antioxidant that supports moisture retention and skin health beneath the beard. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop a small amount of balm - roughly a fingernail's worth - and warm between your palms until it melts. Work evenly through a clean, dry beard from root to tip, shaping as you go. Use daily for best results. Adjust the amount based on beard length and thickness.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eIf Booze \u0026amp; Baccy Beard Oil is already in the rotation, the balm is the natural next step - same iconic scent, added control. For anyone with a longer or fuller beard that needs daily shaping alongside conditioning, this is the format that delivers both without compromise. A genuinely versatile product that works as a standalone or alongside the oil for layered results.\u003c\/p\u003e","brand":"Capt. Fawcett","offers":[{"title":"Default Title","offer_id":21219824641,"sku":"CPF-RH05","price":44.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/5_6a717772-a37e-4125-8655-3116148fd9be.jpg?v=1649643904"},{"product_id":"reuzel-beard-balm-35g","title":"Reuzel Beard Balm (35g)","description":"\u003cp\u003eReuzel approaches beard care the same way they approach everything else — with the practical knowledge of barbers who've spent decades working with real facial hair on real faces. Founded by Leen and Bertus of Schorem Haarsnijder en Barbier in Rotterdam, the brand has always understood that a beard is only as good as the skin underneath it, and that conditioning and styling are two sides of the same coin. The Beard Balm reflects that thinking from the first application.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light (2\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural Shine (4\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Bergamot, Lavender, Neroli, and Leather — fresh, aromatic, and classically composed\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All beard lengths and types; daily conditioning and light styling; particularly good for coarse, dry, or itchy beards \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThink of Beard Balm as the pomade for your beard — it conditions, shapes, and controls in one step, without making the beard feel greasy, stiff, or overdone. Enriched with Shea Butter, Argan Oil, and Vitamin E, it delivers deep hydration to both the facial hair and the skin beneath it, reducing itch and beardruff while softening even the coarsest beard hair into something far more manageable. Reuzel's T-4 Tonic Blend backs all of that up with Witch Hazel Extract to control oil and tone the skin, Nettle Leaf Extract to calm inflammation, Rosemary Extract to reduce irritation around follicles, and Horsetail Root Extract to strengthen the beard strands and maintain moisture over time. The light hold is enough to tame rogue hairs and give the beard a polished, well-groomed shape without stiffening it - it's conditioning with just enough control to make a visible difference. Available alongside the Wood \u0026amp; Spice version for a warmer, spicier alternative.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eBeard Balm is for anyone who wants their beard to look and feel genuinely well-maintained rather than just tolerated. The light hold makes it suitable for all beard lengths — a little goes a long way on shorter beards, and daily use on longer beards keeps things soft, shaped, and consistently groomed. If your beard is coarse, dry, or prone to itch and beardruff, the combination of Shea Butter, Argan Oil, and the T-4 Tonic Blend addresses all of those issues in one product. For the best results, use after Reuzel Beard Foam — the Foam conditions and prepares, and the Balm locks everything in with shape and shine.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eShea Butter's anti-inflammatory and hydrating properties soften the beard deeply, making it manageable and comfortable while calming the skin underneath.\u003c\/li\u003e\n\u003cli\u003eArgan Oil, rich in fatty acids, antioxidants, and Vitamin E, deeply moisturizes both the beard and the skin, reducing itchiness, dryness, and the coarse texture that makes beards uncomfortable to wear and touch\u003c\/li\u003e\n\u003cli\u003eVitamin E hydrates and nourishes the beard and skin, directly targeting the dryness that leads to itch and beardruff\u003c\/li\u003e\n\u003cli\u003eWitch Hazel Extract controls excess oil in the beard area, keeping things fresh and balanced without stripping the skin of necessary moisture\u003c\/li\u003e\n\u003cli\u003eNettle Leaf Extract's anti-inflammatory compounds calm irritated skin, reduce beard itch, and support a healthy base for strong beard growth\u003c\/li\u003e\n\u003cli\u003eRosemary Extract reduces inflammation around follicles, helping to prevent ingrown hairs and maintain a comfortable, irritation-free beard line\u003c\/li\u003e\n\u003cli\u003eHorsetail Root Extract strengthens beard strands and acts as a humectant, drawing moisture into both hair and skin for lasting softness and manageability.\u003c\/li\u003e\n\u003cli\u003eLight hold (2\/10) shapes and tames without stiffening - the beard stays touchable, natural, and well-groomed rather than product-heavy\u003c\/li\u003e\n\u003cli\u003eNatural shine (4\/10) gives the beard a healthy, conditioned appearance without looking greasy or overdone. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eOn a dry beard, take a pea-sized amount - more if your beard is longer or particularly thick - and emulsify between your fingertips until it warms and softens. Work through the beard evenly, making sure to get product down to the skin as well as through the hair. For the most effective routine, apply after Reuzel Beard Foam while the beard is still slightly damp - the Foam conditions at the root level and the Balm locks everything in with shape and hydration. Most users find daily morning application keeps the beard consistently soft and styled throughout the day.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eBeard Balm is the product that takes a beard from looking like something that just happened to someone's face to something that's clearly being looked after. The combination of Shea Butter, Argan Oil, and the T-4 Tonic Blend is genuinely effective at the things beard wearers complain about most — itch, dryness, coarseness, and beardruff — and the light hold means you get conditioning and control in a single step. Pair it with the Beard Foam for the full routine and the difference will be obvious within a week. An essential for anyone serious about their beard.\u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"Default Title","offer_id":26480111361,"sku":"RZBBA13","price":29.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_16f44b7b-62ca-4419-bd46-d5f828dd2538.jpg?v=1694371662"},{"product_id":"reuzel-beard-foam-70ml","title":"Reuzel Beard Foam (70ml)","description":"\u003cp\u003eReuzel's expertise has always extended beyond the hair on top of your head. Built by barbers at Schorem Haarsnijder en Barbier in Rotterdam, the brand understands that a well-groomed man tends to the full picture — and that includes the beard. Founders Leen and Bertus brought the same craft-first, no-nonsense philosophy to their beard range that built their reputation in pomades, which means every product is formulated to actually solve the problems that come with wearing facial hair every day.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light (2\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Low Shine (2\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Bergamot, Lavender, Neroli, and Leather - fresh, aromatic, and classically composed\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All beard lengths and types; particularly good for coarse, itchy, or unruly beards; also works as a leave-in conditioner for curly hair or dry scalp \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBeard Foam is a lightweight, leave-in beard conditioner that punches well above its weight for something that comes out of a pump. It deodorizes, reduces itch, softens coarse facial hair, and tames rogue hairs - all in a formula that absorbs quickly without leaving the beard feeling greasy or weighed down. The secret is Reuzel's proprietary T-4 Tonic Blend: Witch Hazel Extract controls excess oil and keeps the beard area fresh, Nettle Leaf Extract calms the skin underneath to tackle beardruff and itch at the source, Rosemary Extract reduces inflammation around follicles to keep the beard line comfortable, and Horsetail Root Extract hydrates both the hair and the skin beneath it to keep everything soft and manageable. Apply it after washing and it instantly makes the beard appear fuller, behave better, and smell significantly more civilised. Available alongside the Wood \u0026amp; Spice version for a warmer, spicier scent alternative.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eBeard Foam is for anyone with facial hair who hasn't yet figured out why their beard feels scratchy, looks unkempt, or smells less than fresh by the end of the day. The light hold is enough to tame and direct without stiffening the beard, making it suitable for everything from short stubble to longer, fuller beards. It's also a genuinely useful tip for anyone with curly hair or a dry scalp - apply it as a leave-in conditioner and it works just as well above the jaw as below it. For more conditioning and light shaping, follow up with the Reuzel Beard Balm.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eWitch Hazel Extract's natural astringent properties control excess oil in the beard area, keeping everything fresh and balanced without over-drying the skin\u003c\/li\u003e\n\u003cli\u003eNettle Leaf Extract's anti-inflammatory compounds reduce beard itch and beardruff at the skin level — tackling the root cause rather than just masking the symptoms\u003c\/li\u003e\n\u003cli\u003eRosemary Extract reduces inflammation around follicles, helping to prevent ingrown hairs and keep the beard line comfortable and irritation-free\u003c\/li\u003e\n\u003cli\u003eHorsetail Root Extract, rich in Vitamin B5 and silica, strengthens beard strands and acts as a humectant, drawing moisture into both hair and skin for lasting softness\u003c\/li\u003e\n\u003cli\u003eDeodorizes facial hair, neutralizing the odours that can accumulate in the beard throughout the day\u003c\/li\u003e\n\u003cli\u003eLightweight foam formula absorbs quickly without leaving grease or residue - the beard feels conditioned, not coated. Instantly makes the beard appear fuller and more groomed, even with minimal effort\u003c\/li\u003e\n\u003cli\u003eGreat for blow drying beards - use before a quick blast with a dryer to set and smooth the beard into shape\u003c\/li\u003e\n\u003cli\u003eBergamot, Lavender, Neroli, and Leather scent is fresh and aromatic, matching the original Reuzel Aftershave for a cohesive post-shave routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eDispense two pumps into your palms — more if your beard is longer or particularly dense. Distribute evenly through a clean, towel-dried beard, moustache, and face, then rub the foam into the skin to nourish hair at the roots. Spread through the beard using a wide-tooth comb to ensure even coverage and to start training the hair in the direction you want it to sit. Follow with Reuzel Beard Balm for additional conditioning and hold, or use Beard Foam on its own for a lighter, more natural finish.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eBeard Foam is the product that converts people who thought they didn't need a beard care routine. It's quick, it's easy, and the difference it makes to how a beard looks, feels, and smells after just a few days of consistent use is genuinely noticeable. The T-4 Tonic Blend does real work on itch and beardruff - two of the most common beard complaints we hear — and the light hold keeps things tidy without making the beard feel stiff or product-heavy. If you're only going to add one thing to your beard routine, start here.\u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"Default Title","offer_id":26480175425,"sku":"RZBFO70","price":29.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/BEARD_FOAM-2.jpg?v=1649644397"},{"product_id":"anthony-logistics-conditioning-beard-wash-177ml","title":"Anthony Conditioning Beard Wash (177ml)","description":"\u003cp\u003eA cream-based beard cleanser that works double duty - cleaning the beard and the skin beneath it simultaneously, without the dryness or irritation that regular shampoos can cause on facial hair and delicate facial skin.\u003c\/p\u003e\n\u003cp\u003eAnthony's Conditioning Beard Wash is formulated with coconut oil, black currant seed oil, rosemary extract, bilberry fruit extract, and a supporting blend of AHA-rich botanicals to remove dirt, debris, and beardruff while leaving both beard hair and the underlying skin noticeably softer, smoother, and better conditioned after every wash.\u003c\/p\u003e\n\u003cp\u003eFree of sulfates, parabens, phthalates, GMOs, and gluten. Dermatologist tested and cruelty-free.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone with a beard - from short stubble to a full growth - who wants a dedicated cleanser that conditions as thoroughly as it cleans. Particularly useful for those dealing with beard itch, beardruff, or coarse, unruly beard hair that needs regular softening and detangling.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCleans Beard and Skin Simultaneously\u003c\/strong\u003e - The cream-based formula removes dirt, debris, and beardruff from both beard hair and the skin beneath without requiring separate products.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditions and Softens Beard Hair\u003c\/strong\u003e - Coconut oil and black currant seed oil deeply condition beard hair, improving softness, elasticity, and manageability with regular use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDetangles Without Effort \u003c\/strong\u003e- Coconut oil and conditioning agents take the work out of detangling, leaving beard hair smooth and manageable post-wash.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoothes Beard Itch\u003c\/strong\u003e - Black currant seed oil and rosemary extract help alleviate the irritation and itchiness that commonly develops beneath a growing beard.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNaturally Exfoliates \u003c\/strong\u003e- Bilberry fruit extract and AHA-rich botanicals gently exfoliate the skin beneath the beard, helping prevent ingrown hairs and buildup.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImproves Elasticity\u003c\/strong\u003e - Coconut oil and sunflower seed oil unsaponifiables support the skin's moisture levels and help improve the overall health of beard hair over time. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoconut Oil\u003c\/strong\u003e (Cocos Nucifera) - Hydrates dry skin, improves beard hair elasticity, reduces inflammation, and delivers antibacterial properties that support a healthier beard environment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlack Currant Seed Oil\u003c\/strong\u003e (Ribes Nigrum) - Nourishes and soothes both beard hair and skin, helping alleviate itchiness and improving the overall condition of the beard with regular use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRosemary Extract\u003c\/strong\u003e (Rosmarinus Officinalis Leaf Extract) - Anti-inflammatory properties help reduce irritation and soothe the skin beneath the beard during cleansing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBilberry Fruit Extract \u003c\/strong\u003e(Vaccinium Myrtillus) - A natural AHA source that gently exfoliates the skin beneath the beard, keeping pores clear and reducing beardruff buildup.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSugarcane Extract\u003c\/strong\u003e (Saccharum Officinarum) - Provides additional AHA exfoliation support, helping to maintain smooth, healthy skin beneath the beard.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSugar Maple Extract\u003c\/strong\u003e (Acer Saccharum) - Further AHA support that encourages gentle cell turnover and helps keep the skin beneath the beard fresh and clear.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol\u003c\/strong\u003e - Softens and conditions both beard hair and underlying skin, supporting moisture retention throughout the wash.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhytosphingosine\u003c\/strong\u003e - A skin-identical lipid that helps reinforce the skin's barrier function and supports a calm, healthy beard environment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTocopherol\u003c\/strong\u003e (Vitamin E) - Antioxidant support that protects skin and beard hair from environmental stress and oxidative damage. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eWet beard and face thoroughly with warm water. Apply a generous amount of Beard Wash and massage into the beard and skin beneath using circular motions. Rinse thoroughly. Use daily or as needed. Follow with a beard oil or balm for additional conditioning and styling.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eRegular shampoo strips beard hair and facial skin of natural oils in a way that becomes uncomfortable quickly - the Conditioning Beard Wash avoids that entirely. The cream base, coconut oil, and black currant seed oil deliver genuine conditioning alongside the cleanse, and the AHA botanical blend - bilberry, sugarcane, and sugar maple - keeps the skin beneath the beard exfoliated and clear without the need for a separate product. A practical, well-formulated daily wash for anyone taking their beard seriously.\u003c\/p\u003e","brand":"Anthony Logistics","offers":[{"title":"Default Title","offer_id":35824124173,"sku":"906-10023","price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/0001-3258838669769851868.jpg?v=1762975616"},{"product_id":"anthony-logistics-pre-shave-conditioning-beard-oil-59ml","title":"Anthony Pre-Shave + Conditioning Beard Oil (59ml)","description":"\u003cp\u003eA dual-purpose oil that earns its place in both the shave routine and the beard grooming kit. Anthony's Pre-Shave + Conditioning Beard Oil prepares the skin and softens scruff before the blade makes contact - reducing friction, preventing irritation, and lifting even the most stubborn whiskers for a closer, more comfortable shave. Used on a grown beard, it tames, nourishes, and smooths wild or coarse hair while conditioning the skin beneath.\u003c\/p\u003e\n\u003cp\u003eFormulated with soybean, castor, and olive oils alongside essential oils of basil, rosemary, spearmint, eucalyptus, and orange peel, plus calendula and vitamin E, this is a genuinely versatile daily oil that works as hard on beard day as it does on shave day. Clinically proven, dermatologist tested, and free of sulfates, parabens, and phthalates.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who shaves regularly and wants to reduce pre-shave friction and post-shave irritation - and equally useful for those maintaining a beard who want a lightweight daily conditioning oil that softens hair and nourishes the skin beneath. Works directly with the Anthony Shave Cream and Shave Gel as the first step of the complete Anthony shave ritual.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eReduces Pre-Shave Friction\u003c\/strong\u003e - A lightweight oil base creates a protective layer between skin and blade, reducing drag and the likelihood of razor burn and irritation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoftens and Lifts Stubborn Hairs\u003c\/strong\u003e - Conditions and softens coarser growth before shaving, helping the blade cut more cleanly and comfortably.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrevents Irritation\u003c\/strong\u003e - Calendula and vitamin E calm the skin before shaving begins, reducing sensitivity throughout the process. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditions and Tames Beard Hair\u003c\/strong\u003e - As a beard oil, it softens and smooths coarse or unruly beard hair while nourishing the skin beneath with essential fatty acids and botanicals.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight and Non-Greasy\u003c\/strong\u003e - The soybean and olive oil base absorbs readily without leaving a heavy or greasy residue on skin or beard.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAntioxidant Support\u003c\/strong\u003e - Vitamin E and calendula deliver antioxidant protection that benefits both pre-shave skin and conditioned beard hair. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoybean Oil \u003c\/strong\u003e(Glycine Soja) - A lightweight carrier oil rich in essential fatty acids that conditions skin and beard hair without heaviness, supporting softness and manageability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCastor Oil\u003c\/strong\u003e (Ricinus Communis Seed Oil) - Thickens and conditions beard hair, helping to improve texture and tame unruly growth while adding a natural sheen.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOlive Oil \u003c\/strong\u003e(Olea Europaea Fruit Oil) - A deeply nourishing oil that softens both skin and beard hair, delivering antioxidant support and essential moisture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCalendula\u003c\/strong\u003e (Calendula Officinalis Flower Extract) - Anti-inflammatory and antibacterial properties calm redness and soothe the skin before and during shaving.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBasil Oil\u003c\/strong\u003e (Ocimum Basilicum) - Helps purify and condition the skin while contributing to the formula's fresh, herbal aromatic character.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRosemary Oil\u003c\/strong\u003e (Rosmarinus Officinalis Leaf Oil) - Anti-inflammatory properties help reduce irritation and support skin recovery during and after shaving.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEucalyptus Oil \u003c\/strong\u003e(Eucalyptus Globulus Leaf Oil) - An antiseptic botanical that helps calm sensitivity and support a cleaner, more comfortable shave.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E\u003c\/strong\u003e (Tocopheryl Acetate) - Antioxidant support that protects skin and beard hair from environmental stress and helps reduce inflammation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSpearmint Oil \u003c\/strong\u003e(Mentha Viridis Leaf Oil) - Delivers a cooling, refreshing quality that invigorates the skin before shaving. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eFor pre-shaving: rub a small amount of oil into palms, massage into face and neck, then follow with Anthony Shave Cream or Shave Gel. For beard grooming: apply a small amount into palms, rub together, and distribute evenly through the beard. Massage into the skin beneath as well. Use as needed.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe dual-use design is what makes this oil genuinely practical - it pulls equal weight as a pre-shave prep and a daily beard conditioner, which means it earns shelf space regardless of whether you're shaving or growing. The botanical oil base - soybean, castor, and olive - delivers meaningful conditioning without the heaviness that some beard oils carry, and the calendula and vitamin E inclusion keeps the formula calming rather than just lubricating. A smart first step in the Anthony shave ritual.\u003c\/p\u003e","brand":"Anthony Logistics","offers":[{"title":"Default Title","offer_id":35824443213,"sku":"906-10030","price":41.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/F_SILO_33_Texture_Beard_Oil_A_CAP_SHADOW.jpg?v=1649647861"},{"product_id":"the-groomed-man-co-beard-oil-30ml-scent-options","title":"The Groomed Man Co. Beard Oil - Morning Wood (30ml)","description":"\u003cp\u003eA beard oil that earns its name. Morning Wood starts with a base of Argan and Jojoba - two of the most respected conditioning oils in grooming - then adds Sweet Almond for a hit of magnesium and zinc. From there, it's all about the scent: a grounded blend of Australian Sandalwood, Cedarwood, Pine and Patchouli that skews earthy, a little rugged, and undeniably good. It absorbs fast without any greasy residue, leaving your beard softer and your skin calmer by the time you've had your first coffee. A few drops rubbed through the beard is all it takes. Versatile enough to use on hair, brows, and skin - this is the kind of product that earns permanent shelf space.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eMorning Wood suits anyone with a beard - from a few days of growth to a full face of it. Particularly good for those dealing with dryness, itchiness, or that sharp, prickly feeling that comes from a beard that isn't conditioned. The earthy, woody scent profile makes it a strong choice for anyone who leans toward grounded, outdoorsy fragrance notes. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditions and Softens\u003c\/strong\u003e - Argan and Jojoba oils penetrate the hair shaft to reduce coarseness and tame flyaways, leaving the beard noticeably softer.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoothes the Skin Beneath\u003c\/strong\u003e - Helps calm the itchiness and flaking that often come with a growing beard by hydrating the skin at the follicle level.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishes with Zinc and Magnesium \u003c\/strong\u003e- Sweet Almond (Prunus Dulcis) oil delivers trace minerals that support healthy hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast-Absorbing Formula\u003c\/strong\u003e - A lightweight, non-greasy blend that sinks in quickly without weighing the beard down or leaving residue on the hands.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAntioxidant Support \u003c\/strong\u003e- Rosemary (Rosmarinus Officinalis) extract brings a high antioxidant profile that helps protect the skin and supports scalp health.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAustralian Botanical Ingredients\u003c\/strong\u003e - Essential oils grown and sourced in Australia, highly concentrated for genuine scent depth. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eWarm and grounded, with the rich, creamy depth of Australian Sandalwood as the anchor. Cedarwood and Pine add dry, forested structure, while Patchouli rounds it out with an earthy, slightly smoky undercurrent. It's a confident, comforting scent that wears close to the skin - not loud, but unmistakably there.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan Oil \u003c\/strong\u003e(Argania Spinosa)\u003cstrong\u003e \u003c\/strong\u003e- A deeply conditioning oil rich in fatty acids and Vitamin E that softens the beard and helps protect against moisture loss.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba \u003cmeta charset=\"utf-8\"\u003eOil \u003c\/strong\u003e(Simmondsia Chinensis) - Closely mirrors the skin's natural sebum, making it exceptionally well-tolerated and effective at hydrating both hair and the underlying skin. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSweet Almond \u003cmeta charset=\"utf-8\"\u003eOil\u003c\/strong\u003e (Prunus Dulcis) - A lightweight emollient that delivers magnesium and zinc to support healthy hair growth and texture. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAustralian Sandalwood \u003cmeta charset=\"utf-8\"\u003eOil\u003c\/strong\u003e (Santalum Spicatum) - Sustainably sourced from Western Australia; lends the signature warm, woody scent alongside skin-soothing properties. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCedarwood \u003cmeta charset=\"utf-8\"\u003eOil\u003c\/strong\u003e (Cedrus Atlantica) - Adds dry, resinous depth to the fragrance while offering mild antimicrobial benefits. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePine \u003cmeta charset=\"utf-8\"\u003eOil\u003c\/strong\u003e (Pinus Sylvestris) - A crisp, forested note that lifts the overall scent and adds freshness to the blend. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePatchouli \u003cmeta charset=\"utf-8\"\u003eOil \u003c\/strong\u003e(Pogostemon Cablin)  - Earthy and grounding, it anchors the fragrance and contributes anti-inflammatory properties.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRosemary \u003cmeta charset=\"utf-8\"\u003eExtract\u003c\/strong\u003e (Rosmarinus Officinalis)  - A potent antioxidant that also acts as a natural preservative and has been shown to support scalp circulation and hair health. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eDispense 3-5 drops into the palm of your hand. Rub your palms together to warm the oil, then work it through your beard from root to tip. Use fingertips to massage the oil into the skin beneath. Can also be used on hair, brows, or skin. Best used in the morning after washing - daily use is recommended. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Groomed Man Co. has put genuine thought into both the formulation and the sourcing here. Australian-grown botanical essential oils at this concentration level is a meaningful differentiator - you're getting real aromatic complexity, not a diluted gesture toward scent. Morning Wood is a strong starting point for anyone new to beard oil, and a reliable daily driver for those who already know what they're looking for. The earthy, woody fragrance profile makes it a natural fit for the MASC customer who wants their grooming to feel intentional rather than fussy.\u003c\/p\u003e","brand":"The Groomed Man Co.","offers":[{"title":"Default Title","offer_id":2183366311949,"sku":"TGMCWOOD-BO","price":44.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/morningwood.jpg?v=1733896726"},{"product_id":"the-groomed-man-co-beard-balm-100ml-scent-options","title":"The Groomed Man Co. Beard Balm - Morning Wood (100ml)","description":"\u003cp\u003eThe balm version of The Groomed Man Co.'s most iconic scent. Morning Wood Beard Balm takes the same Australian Sandalwood, Cedarwood, Pine and Patchouli fragrance and delivers it in a richer, more conditioning format - one that also provides light hold to keep the beard shaped and tidy throughout the day. The formula is built on Babassu Oil, Ucuuba Butter and Tamanu Oil, with Jojoba Esters and Vitamin E rounding out the conditioning profile. Inside the balm you'll notice small Florasphere beads - these break down on contact with warmth, releasing an additional hit of Jojoba and conditioning esters as you work the product through.\u003c\/p\u003e\n\u003cp\u003eNo beeswax. A plant-based wax system (Candelilla and Berry Wax) provides the structure instead, making this a vegan-friendly option.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone with a beard who wants more than just conditioning - the light hold helps control shape and tame flyaways, while the rich emollient base works well for thicker, coarser, or longer beards that need a little more than oil alone. The Morning Wood scent profile suits those who gravitate toward warm, woody, earthy fragrances.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditions and Softens\u003c\/strong\u003e - A rich blend of Babassu Oil, Ucuuba Butter and Jojoba Esters delivers deep conditioning that leaves the beard noticeably softer and more manageable.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLight Hold for Shape and Taming \u003c\/strong\u003e- Provides enough structure to keep the beard tidy and flyaways under control without stiffness or tackiness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlorasphere Technology\u003c\/strong\u003e - Small conditioning beads within the balm break down on application, releasing Jojoba and conditioning esters for an additional layer of hydration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e Soothes the Skin Beneath\u003c\/strong\u003e - Ucuuba (Virola Sebifera) Butter has anti-inflammatory and antiseptic properties that help calm irritated skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFights Dandruff and Dryness\u003c\/strong\u003e - Babassu Oil is rich in Vitamin E and acts as a natural conditioner, helping to address beardruff and dry, flaky skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan-Friendly Formula\u003c\/strong\u003e - Uses Candelilla and Berry Wax in place of beeswax for a fully plant-based structure. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eWarm and grounded, with the same character as the Morning Wood Beard Oil. Australian Sandalwood leads with a rich, creamy woody depth, supported by Cedarwood and Pine for a dry, forested structure. Patchouli grounds the blend with an earthy, slightly smoky base note. A confident, wearable scent that sits close to the skin.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBabassu \u003cmeta charset=\"utf-8\"\u003eSeed Oil \u003c\/strong\u003e(Orbignya Oleifera) - Sustainably sourced; rich in Vitamin E and lauric acid, it conditions the beard, fights dandruff and leaves the hair soft without greasiness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCandelilla \u003cmeta charset=\"utf-8\"\u003eWax \u003c\/strong\u003e(Euphorbia Cerifera) - A plant-derived wax that provides structure and light hold without beeswax.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUcuuba \u003cmeta charset=\"utf-8\"\u003eButter \u003c\/strong\u003e(Virola Sebifera) - Rich in Lauric, Myristic and Palmitic acids plus Vitamins A and C; soothes and protects skin while nourishing hair follicles. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTamanu \u003cmeta charset=\"utf-8\"\u003eOil \u003c\/strong\u003e(Calophyllum Inophyllum) - Known for its skin-regenerating and anti-inflammatory properties; helps calm irritated or damaged skin beneath the beard. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba Esters\u003c\/strong\u003e - A conditioning ingredient derived from Jojoba that helps smooth the hair shaft and retain moisture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cstrong\u003eVitamin E\u003c\/strong\u003e (\u003cmeta charset=\"utf-8\"\u003eTocopherol) - An antioxidant that protects the beard and skin from environmental stress.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAustralian Sandalwood \u003cmeta charset=\"utf-8\"\u003eOil \u003c\/strong\u003e(Santalum Spicatum) - Warm, woody and sustainably sourced; both a scent and a skin-soothing ingredient.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCedarwood \u003cmeta charset=\"utf-8\"\u003eOil \u003c\/strong\u003e(Cedrus Atlantica) - Adds dry, resinous depth to the fragrance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePine \u003cmeta charset=\"utf-8\"\u003eOil \u003c\/strong\u003e(Pinus Sylvestris) - Brings a crisp, forested quality to the scent. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePatchouli \u003cmeta charset=\"utf-8\"\u003eOil \u003c\/strong\u003e(Pogostemon Cablin) - Earthy and grounding; anchors the fragrance and has mild anti-inflammatory properties.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRosemary \u003cmeta charset=\"utf-8\"\u003eLeaf Extract\u003c\/strong\u003e (Rosmarinus Officinalis) - Antioxidant-rich; supports scalp health and acts as a natural preservative. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop a small amount of balm - roughly the size of a fingernail - and warm it between your palms until the Florasphere beads dissolve and the balm becomes pliable. Work through the beard in a downward motion, distributing evenly from root to tip. Use daily. Can be used alongside the Morning Wood Beard Oil for added conditioning and scent depth.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eMorning Wood Beard Balm is a well-constructed product - the Florasphere technology is a genuinely useful conditioning delivery system, and the plant-based wax structure means you're getting hold without beeswax. The Babassu and Ucuuba Butter combination is particularly effective for coarser or longer beards that need richer conditioning than a lightweight oil provides. For anyone already using the Morning Wood Beard Oil, this pairs naturally and layers the scent nicely.\u003c\/p\u003e","brand":"The Groomed Man Co.","offers":[{"title":"Default Title","offer_id":2183471005709,"sku":"TGMCWOOD-BM","price":52.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/the_groomed_man_co_beard_balm_morning_wood.jpg?v=1649644365"},{"product_id":"the-groomed-man-co-hair-beard-shampoo-300ml-scent-options","title":"The Groomed Man Co. Musk Have Hair + Beard Shampoo (300ml)","description":"\u003cp\u003eThe Musk Have scent translated into a sulphate-free shampoo - woody, earthy and a little unexpected, with notes of Vetiver, Patchouli, Himalayan Cedarwood, Ylang Ylang and Mandarin. Beneath the fragrance is a practical, well-built formula: Pomegranate Enzymes to strengthen the follicle, Pro-Vitamin B5 to lock in moisture, and Activated Charcoal to address excess oil and scalp build-up. Works on both head hair and beard without sulphates or silicones.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThose who prefer a deeper, muskier scent profile in the shower - earthy and woody rather than fresh or citrusy. Well-suited to those with oily or build-up-prone hair and scalps, and a natural pairing for anyone already using the Musk Have Beard Oil. Suitable for all hair types.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCleanses Without Stripping\u003c\/strong\u003e - A sulphate-free formula that removes dirt, oil and build-up while preserving the hair and scalp's natural moisture balance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrengthens and Protects\u003c\/strong\u003e - Pomegranate Enzyme (Lactobacillus\/Punica Granatum Fruit Ferment Extract) helps strengthen the hair follicle and boost moisture retention.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLocks In Moisture\u003c\/strong\u003e - Pro-Vitamin B5 (Panthenol) forms a protective layer around each hair strand to prevent dryness without weighing it down.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eControls Excess Oil and Build-Up \u003c\/strong\u003e- Activated Charcoal draws out impurities and excess sebum, supporting a cleaner, more balanced scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual-Use Formula\u003c\/strong\u003e - Effective on both head hair and beard.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Sulphates or Silicones\u003c\/strong\u003e - A cleaner formulation that won't contribute to long-term build-up or dryness. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eEarthy and musky, with Vetiver and Patchouli forming a dark, smoky base. Himalayan Cedarwood adds dry, woody structure, while Ylang Ylang contributes a subtle floral richness that softens the harder edges. Mandarin provides a quiet citrus lift at the top. Complex and layered - the kind of scent that develops on the skin rather than announcing itself all at once. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePro-Vitamin B5\u003c\/strong\u003e (Panthenol) - Coats each hair strand to lock in moisture and improve manageability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eActivated Charcoal\u003c\/strong\u003e - Draws out impurities and excess oil; helps keep the scalp balanced and clean.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePomegranate Enzyme\u003c\/strong\u003e (Lactobacillus\/Punica Granatum Fruit Ferment Extract) - A fermented pomegranate extract rich in Punicic Acid and Omega-5; strengthens the hair follicle and boosts moisture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVetiver Root Oil \u003c\/strong\u003e(Vetiveria Zizanoides) - Earthy and smoky; the grounding note at the heart of the Musk Have fragrance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePatchouli Oil \u003c\/strong\u003e(Pogostemon Cablin) - Rich and earthy; adds depth to the fragrance and has mild anti-inflammatory properties.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHimalayan Cedarwood Oil \u003c\/strong\u003e(Cedrus Deodara) - A dry, woody essential oil that adds structure to the scent.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMandarin Peel Oil \u003c\/strong\u003e(Citrus Reticulata) - A soft citrus lift that brightens the overall fragrance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eYlang Ylang Flower Oil \u003c\/strong\u003e(Cananga Odorata) - A subtle floral note that adds richness and softens the earthy base.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eElemi Gum Oil\u003c\/strong\u003e (Canarium Luzonicum) - A resinous, slightly citrusy note that ties the fragrance together. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair and\/or beard and work into a lather. Massage through from roots to ends. Rinse thoroughly. Follow with the Musk Have Hair + Beard Conditioner for best results. Use regularly as part of your shower routine. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eMusk Have is a genuinely distinctive scent in the shampoo category - Vetiver and Ylang Ylang aren't common choices, and the combination gives this one real character. The underlying formula is solid: sulphate-free, Charcoal-clarifying, and built to work on both hair and beard without compromise. For those who want their shower routine to feel cohesive with their beard oil, this is a natural pairing with the Musk Have Beard Oil.\u003c\/p\u003e","brand":"The Groomed Man Co.","offers":[{"title":"Default Title","offer_id":2254528118797,"sku":"TGMCMH-SHP","price":52.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/GMC-Shampoo-MuskHave.jpg?v=1649649545"},{"product_id":"the-groomed-man-co-hair-beard-conditioner-300ml-scent-options","title":"The Groomed Man Co. Musk Have Hair + Beard Conditioner (300ml)","description":"\u003cp\u003eRich, creamy and built for beards that mean business. The Musk Have Conditioner combines Watermelon Seed Oil, Shea Butter and Activated Charcoal to deliver serious conditioning while keeping the scalp balanced. The Musk Have essential oil blend - Vetiver, Patchouli, Himalayan Cedarwood, Ylang Ylang, Mandarin and Elemi Gum - carries through from the shampoo, with a subtle silver Mica shimmer visible in the formula. Non-greasy, rinses clean, and leaves hair and beard noticeably softer.\u003c\/p\u003e\n\u003ch2\u003eWho's It For \u003c\/h2\u003e\n\u003cp\u003eAnyone using the Musk Have Shampoo who wants to complete the routine with a matched conditioner. Also well-suited to those with dry, coarse or frizz-prone hair or beards who need deeper conditioning, and those who prefer a woody, earthy scent profile over something fresh or citrusy. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeeply Conditions and Softens\u003c\/strong\u003e - Watermelon Seed Oil (Citrullus Lanatus) and Shea Butter (Butyrospermum Parkii) hydrate and soften both hair and beard, reducing frizz and improving overall texture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishes at the Follicle Level \u003c\/strong\u003e- Watermelon Seed Oil delivers amino acids, B-vitamins and trace minerals to the hair follicle, supporting stronger and healthier hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScalp-Balancing\u003c\/strong\u003e - Activated Charcoal helps manage excess oil and maintain a clean, healthy scalp even within a conditioning formula.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAddresses Dandruff and Dryness\u003c\/strong\u003e - Shea Butter is rich in Vitamins A and E and essential fatty acids; helps soothe dry scalp and calm beardruff.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon-Greasy Formula\u003c\/strong\u003e - Thick and creamy in texture, rinses clean without weighing the hair or beard down.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Sulphates or Silicones \u003c\/strong\u003e- Free from build-up-causing ingredients. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eThe full Musk Have character - Vetiver and Patchouli form an earthy, smoky foundation, Himalayan Cedarwood adds dry woody structure, and Ylang Ylang brings a subtle floral richness that keeps it from being too austere. Mandarin provides a quiet citrus lift, while Elemi Gum ties the whole blend together with a faint resinous note. Complex, grounded, and warm.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWatermelon Seed Oil\u003c\/strong\u003e (Citrullus Lanatus) - Rich in palmitic acid, oleic acid, B-vitamins and trace minerals; nourishes the follicle, boosts scalp circulation and helps prevent breakage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter\u003c\/strong\u003e (Butyrospermum Parkii) - Deeply moisturising; rich in Vitamins A and E and essential fatty acids, softening hair and beard while soothing the skin beneath.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eActivated Charcoal\u003c\/strong\u003e - Balances sebum and draws out impurities, keeping the scalp healthy even within a conditioning formula.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVetiver Root Oil \u003c\/strong\u003e(Vetiveria Zizanoides) - Earthy and grounding; the signature base note of the Musk Have scent.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePatchouli Oil\u003c\/strong\u003e (Pogostemon Cablin) - Rich and earthy; adds depth and has mild anti-inflammatory properties.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHimalayan Cedarwood Oil \u003c\/strong\u003e(Cedrus Deodara) - Dry and woody; adds structure to the fragrance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMandarin Peel Oil\u003c\/strong\u003e (Citrus Reticulata) - A soft citrus lift that brightens the overall blend. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eYlang Ylang Flower Oil\u003c\/strong\u003e (Cananga Odorata) - Subtle floral richness that softens the harder earthy notes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eElemi Gum Oil\u003c\/strong\u003e (Canarium Luzonicum) - A resinous, slightly citrusy note that rounds out and ties the fragrance together. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eAfter shampooing, apply a generous amount to wet hair and\/or beard. Work through from roots to ends and leave for 1-2 minutes. Rinse thoroughly. Use regularly after every wash. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Musk Have Conditioner is the natural complement to the shampoo - same scent, same clean formulation principles, and the same Watermelon Seed Oil and Shea Butter conditioning core. For those building a full beard and hair routine around the Musk Have scent family, this completes the wash step cleanly. The formula is also genuinely effective for coarser or longer beards that need more than a lightweight conditioner can offer.\u003c\/p\u003e","brand":"The Groomed Man Co.","offers":[{"title":"Default Title","offer_id":2254372438029,"sku":"TGMCMH-CON","price":52.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/GMC-Conditioner-MuskHave.jpg?v=1649644527"},{"product_id":"copy-of-the-groomed-man-co-cool-cola-hair-beard-conditioner-300ml","title":"The Groomed Man Co. Cool Cola Hair + Beard Conditioner (300ml)","description":"\u003cp\u003eThe Cool Cola Conditioner picks up where the shampoo leaves off. Watermelon Seed Oil delivers oxygen and amino acids directly to the follicle, Shea Butter adds deep moisture and softness, and Activated Charcoal helps keep the scalp balanced even as the conditioner does its work. The Cool Cola essential oil blend runs throughout - Sweet Orange, Lime, Neroli, Cinnamon and Spice - with a subtle shimmer from silver Mica that gives the formula a distinctive appearance in the bottle. Thick, creamy and non-greasy, it rinses clean without weighing the hair or beard down.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone using the Cool Cola Shampoo who wants to complete the routine with a matched conditioner. Also well-suited to those with dry, coarse or frizz-prone hair and beards who need deeper conditioning. The citrus-spice fragrance carries through from wash to condition for a cohesive scent experience. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeeply Conditions and Softens\u003c\/strong\u003e - Watermelon Seed Oil (Citrullus Lanatus) and\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter\u003c\/strong\u003e (Butyrospermum Parkii) work together to hydrate and soften both hair and beard, reducing frizz and improving texture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishes at the Follicle Level \u003c\/strong\u003e- Watermelon Seed Oil delivers amino acids, B-vitamins and minerals directly to the hair follicle, supporting stronger, healthier hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScalp-Balancing\u003c\/strong\u003e - Activated Charcoal helps manage excess oil and keep the scalp clean even within a conditioning formula.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEliminates Dandruff and Dryness\u003c\/strong\u003e - Shea Butter is rich in Vitamins A and E and essential fatty acids, helping to soothe dry scalp and address beardruff.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon-Greasy Formula\u003c\/strong\u003e - Thick and creamy in texture, but rinses clean without residue or heaviness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Sulphates or Silicones\u003c\/strong\u003e - A cleaner formulation free from build-up-causing ingredients.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eThe same signature Cool Cola blend - bright citrus up top with Sweet Orange, Lime and Lemon, softening into Neroli's floral warmth, then deepening into a spiced base of Cinnamon, Nutmeg, Star Anise and Coriander. Familiar and lively, with enough complexity to hold interest through the whole shower. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWatermelon Seed Oil\u003c\/strong\u003e (Citrullus Lanatus) - Rich in palmitic acid, oleic acid, B-vitamins, copper, manganese and zinc; nourishes the hair follicle, boosts scalp circulation and helps prevent breakage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter \u003c\/strong\u003e(Butyrospermum Parkii) - A deeply moisturising ingredient rich in Vitamins A and E and essential fatty acids; softens hair and beard while soothing the skin beneath.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eActivated Charcoal\u003c\/strong\u003e - Helps balance sebum production and draws out impurities, supporting a healthy scalp even within a conditioning formula.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSweet Orange Oil\u003c\/strong\u003e (Citrus Aurantium Dulcis) - Warm, juicy citrus that anchors the top of the scent.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLime Oil\u003c\/strong\u003e (Citrus Aurantifolia) - Crisp and zesty; adds brightness to the fragrance. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNutmeg Oil\u003c\/strong\u003e (Myristica Fragrans) - A warming spice note that adds aromatic depth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeroli Oil\u003c\/strong\u003e (Citrus Aurantium) - Delicate floral-citrus from bitter orange blossom; softens the overall blend.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoriander Oil (\u003c\/strong\u003eCoriandrum Sativum) - A fresh, spiced bridge between the citrus top and spice base.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCinnamon Bark Oil\u003c\/strong\u003e (Cinnamomum Zeylanicum) - Warm and familiar; anchors the spice profile.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStar Anise Oil \u003c\/strong\u003e(Illicium Verum) - Adds a subtle anisic sweetness to the base. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eAfter shampooing, apply a generous amount to wet hair and\/or beard. Work through from roots to ends and leave for 1-2 minutes. Rinse thoroughly. Use regularly after every wash for best results. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Watermelon Seed Oil and Shea Butter pairing is a strong conditioning combination - both are well-established for their ability to genuinely soften and nourish hair without the heaviness of heavier oils. Paired with the Cool Cola Shampoo, this completes a cohesive, scent-matched wash routine. The silver Mica shimmer is a nice touch that makes this one easy to spot on the shelf.\u003c\/p\u003e","brand":"The Groomed Man Co.","offers":[{"title":"Default Title","offer_id":2254432993293,"sku":"TGMCCC-CON","price":52.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/GMC-Conditioner-CoolCola.jpg?v=1649643789"},{"product_id":"the-groomed-man-co-cool-cola-hair-beard-shampoo-300ml","title":"The Groomed Man Co. Cool Cola Hair + Beard Shampoo (300ml)","description":"\u003cp\u003eThe Cool Cola scent has made its way into the shower. This sulphate-free shampoo is built for hair and beard alike - a formula that cleanses thoroughly without stripping moisture, powered by Pomegranate Enzymes, Pro-Vitamin B5 and Activated Charcoal. The Cool Cola essential oil blend of Lime, Cinnamon, Neroli and Sweet Orange gives it a scent that makes the morning routine considerably more enjoyable. No sulphates, no silicones - just a clean, effective wash with a signature fragrance.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who wants a shampoo that works for both hair and beard without needing two separate products. Particularly well-suited to those with oily hair or scalps, as the Activated Charcoal helps address excess sebum and build-up. The citrus-spice scent profile makes it a natural extension of the Cool Cola beard oil and balm for those building a scent-matched routine.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCleanses Without Stripping\u003c\/strong\u003e - A sulphate-free formula that removes dirt, oil and build-up without drying out the hair or scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrengthens and Protects\u003c\/strong\u003e - Pomegranate Enzyme (Lactobacillus\/Punica Granatum Fruit Ferment Extract) boosts moisture retention and helps strengthen the hair follicle.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLocks In Moisture \u003c\/strong\u003e- Pro-Vitamin B5 (Panthenol) forms a protective layer around each hair strand, preventing moisture loss without heaviness or greasiness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eControls Excess Oil and Build-Up\u003c\/strong\u003e - Activated Charcoal draws out impurities and excess sebum from the scalp and hair, leaving it clean and balanced.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual-Use Formula\u003c\/strong\u003e - Works effectively on both head hair and beard, simplifying the shower routine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Sulphates or Silicones \u003c\/strong\u003e- A cleaner formulation that won't cause product build-up or long-term dryness. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eThe signature Cool Cola blend - zesty and spiced, with Lime and Sweet Orange opening bright before Neroli adds a soft floral warmth. Cinnamon, Nutmeg, Star Anise and Coriander build a spiced base that gives the scent its distinctive character. Lively and layered, it rinses clean without leaving an overpowering fragrance behind.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePro-Vitamin B5 \u003c\/strong\u003e(Panthenol) - A naturally occurring B vitamin that coats each hair strand, locking in moisture and improving manageability without greasiness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eActivated Charcoal \u003c\/strong\u003e- Draws out impurities, excess oil and scalp build-up; helps balance sebum production and supports a cleaner, healthier scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePomegranate Enzyme\u003c\/strong\u003e (Lactobacillus\/Punica Granatum Fruit Ferment Extract) - A fermented pomegranate extract rich in Punicic Acid and Omega-5 that boosts moisture and helps strengthen the hair follicle.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLime Oil \u003c\/strong\u003e(Citrus Aurantifolia) - Crisp and zesty; contributes brightness to the scent profile.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSweet Orange Oil \u003c\/strong\u003e(Citrus Aurantium Dulcis) - Warm and juicy; rounds out the citrus character.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNutmeg Oil\u003c\/strong\u003e (Myristica Fragrans) - A warming spice that adds aromatic depth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeroli Oil\u003c\/strong\u003e (Citrus Aurantium) - A delicate floral-citrus note derived from bitter orange blossom.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoriander Oil \u003c\/strong\u003e(Coriandrum Sativum) - A fresh, slightly citrusy spice note that bridges the top and base of the fragrance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCinnamon Bark Oil\u003c\/strong\u003e (Cinnamomum Zeylanicum) - Warm and familiar; anchors the spice profile.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStar Anise Oil \u003c\/strong\u003e(Illicium Verum) - Adds a subtle anisic sweetness to round out the base. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair and\/or beard and work into a lather. Massage through from roots to ends. Rinse thoroughly. Follow with the Cool Cola Hair + Beard Conditioner for best results. Use regularly as part of your shower routine.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe combination of Activated Charcoal and Pomegranate Enzyme in a sulphate-free base is a thoughtful formulation - it cleanses effectively without the harshness that can come with conventional shampoos. For those already using the Cool Cola Beard Oil or Balm, this extends the scent experience into the shower and keeps the routine cohesive. A practical, well-built shampoo that does more than most.\u003c\/p\u003e","brand":"The Groomed Man Co.","offers":[{"title":"Default Title","offer_id":2254559248397,"sku":"TGMCCC-SHP","price":52.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/GMC-Shampoo-CoolCola.jpg?v=1649649204"},{"product_id":"beard-line-up-shave-gel","title":"Baxter of California Beard Line-Up Shave Gel (100ml)","description":"\u003cp\u003eClean lines make or break a beard - and getting them right requires a shave gel you can actually see through. The Baxter of California Beard Line-Up Shave Gel is a clear, non-foaming formula designed specifically for precision edge work: defining cheek lines, cleaning up the neckline, and shaping a beard with accuracy that a lathering cream simply can't give you. Because there's no foam, there's no guesswork - you can see exactly where you're shaving, where the razor is landing, and whether your lines are straight. The thin, fluid gel glides easily and won't clog your blade, and it works with or without water so you can clean up lines dry in between washes if needed. Aloe, eucalyptus, allantoin, chamomile, and vitamins C and E keep the skin calm and conditioned throughout, and the menthol cooling effect provides satisfying confirmation that the formula is actively working. Whether you're maintaining a full beard, a goatee, or a stubble line, this is the product that keeps it looking intentional.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eBuilt for men who maintain a beard, goatee, or any kind of defined facial hair shape - equally useful for anyone who needs precision around edges or cleaned-up necklines. Ideal for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGuys with a beard who need to define and maintain clean cheek and necklines between barber visits\u003c\/li\u003e\n\u003cli\u003eAnyone shaping a goatee, moustache, or any specific facial hair style that requires a visible shave line\u003c\/li\u003e\n\u003cli\u003eThose who prefer a gel they can see through for precision edge work rather than a foaming cream that obscures the line\u003c\/li\u003e\n\u003cli\u003eAnyone who does quick dry clean-ups between showers - this formula works without water\u003c\/li\u003e\n\u003cli\u003eGuys with sensitive skin around the jawline or neck who need a soothing, calming shave gel for detailed work \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eClear, non-foaming formula provides full visibility while shaving - see exactly where the razor is landing at all times\u003c\/li\u003e\n\u003cli\u003eThin, fluid gel glides effortlessly across skin without dragging - no clogging of the razor blade\u003c\/li\u003e\n\u003cli\u003eWorks with or without water - use dry for quick line clean-ups, or with water for a more traditional shave feel \u003c\/li\u003e\n\u003cli\u003eAloe barbadensis leaf juice delivers calming hydration during precision shaving - reduces irritation in sensitive edge areas\u003c\/li\u003e\n\u003cli\u003eEucalyptus oil soothes and conditions the skin, providing mild antiseptic support during edge work\u003c\/li\u003e\n\u003cli\u003eAllantoin calms and conditions skin throughout the shave - particularly useful around delicate jawline and neck areas\u003c\/li\u003e\n\u003cli\u003eChamomile extract reduces redness and irritation in real time during precise shaving\u003c\/li\u003e\n\u003cli\u003eVitamin C (Ascorbyl Glucoside) brightens and protects skin while the razor works\u003c\/li\u003e\n\u003cli\u003eVitamin E (Tocopheryl Acetate) conditions and delivers antioxidant protection to freshly shaved skin\u003c\/li\u003e\n\u003cli\u003eMenthol provides a cooling, toning effect that confirms the formula is actively working on the skin \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Barbadensis Leaf Juice Powder\u003c\/strong\u003e - A concentrated form of aloe that delivers calming, hydrating relief directly to the skin during precision shaving. Particularly useful for the delicate areas around the jawline and neckline that are most prone to irritation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEucalyptus Globulus Leaf Oil \u003c\/strong\u003e- A natural antiseptic and skin conditioner that soothes the skin during close-edge work and helps prevent post-shave irritation in the defined areas around beard lines.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAllantoin\u003c\/strong\u003e - A skin-soother derived from comfrey root that keeps skin calm and conditioned throughout the shave - reducing the irritation that can come from repeated passes of the razor during precise line work.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChamomile Extract \u003c\/strong\u003e(Chamomilla Recutita) - Reduces redness and soothes reactive skin in real time during shaving - especially valuable when working carefully around the cheek line or neckline where the skin is often more sensitive.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin C\u003c\/strong\u003e (Ascorbyl Glucoside) - A stable form of vitamin C that protects and brightens the skin while you shave, helping to even skin tone and support the skin's natural defences during the grooming process.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E\u003c\/strong\u003e (Tocopheryl Acetate) - An antioxidant that conditions and protects freshly shaved skin from environmental stressors - a thoughtful addition to a gel that's applied to skin that's just had a razor run over it. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eFor beard line definition and edge work\u003c\/strong\u003e: Cleanse the area with the Baxter Daily Face Wash. Apply Shave Tonic if prepping for a full shave session. Apply a thin layer of the Beard Line-Up Shave Gel along the desired shave line - the clear formula lets you see exactly where you want the edge to sit. Shave slowly and precisely along the line with short, controlled strokes. The gel keeps the blade gliding smoothly without clogging. Rinse the blade frequently and check your line as you go - the transparency means you can assess as you shave. Rinse thoroughly and follow with the Baxter After Shave Balm on shaved areas.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor a full shave\u003c\/strong\u003e: Work a thin layer of gel over the entire shaving area. Shave in the direction of hair growth with short, steady strokes. Rinse blade often. Rinse and follow with the After Shave Balm.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDry use tip\u003c\/strong\u003e: Apply directly to dry skin for quick line clean-ups without needing to wash or wet the face first. Ideal for in-between touch-ups. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eIf you have a beard, this gel solves a specific problem that no foaming shaving cream can - the ability to see exactly what you're shaving while you're shaving it. Clean beard lines are the difference between a beard that looks maintained and one that just looks grown-out, and the Beard Line-Up Shave Gel gives you the precision to nail them at home rather than making an extra barber trip. The non-clogging formula means the razor stays sharp through the whole job, the botanical soothing agents take care of the sensitive skin around your jaw and neck, and the dry-use option means you can do a quick cleanup any time without a full routine around it. A focused product that does exactly what it says.\u003c\/p\u003e","brand":"Baxter Of California","offers":[{"title":"Default Title","offer_id":3351962419213,"sku":"P1510700","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/BeardGel_600x600_reflect.jpg?v=1649648654"},{"product_id":"jack-black-beard-wash-177ml","title":"Jack Black Beard Wash (177ml)","description":"\u003cp\u003eA clean beard is a healthy beard. Jack Black's Beard Wash is a multifunctional cleansing formula designed specifically for facial hair and the skin underneath - removing dirt, oil, and buildup while conditioning the hairs themselves and soothing the skin beneath. Unlike standard shampoos or body washes repurposed for beard use, this formula is built from the ground up for the unique demands of facial hair care.\u003c\/p\u003e\n\u003cp\u003eJojoba Protein and Panthenol strengthen and moisturize beard hair from within, while Shea Butter and Organic Sea Kelp hydrate and condition both the hair and the skin underneath. The gentle, sulfate-free-friendly formula lathers well, rinses clean, and leaves facial hair noticeably softer, more manageable, and with a healthy natural shine - without stripping the skin of essential moisture.\u003c\/p\u003e\n\u003cp\u003eAvailable in 177ml. \u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eBeard Wash is ideal for anyone with a beard of any length who wants to keep their facial hair clean, soft, and well-conditioned without irritating the skin underneath. It's a particularly strong choice for those who deal with beardruff, itchiness, or dry skin beneath the beard - common issues that a dedicated beard cleanser addresses far more effectively than a standard face wash or shampoo.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDedicated Beard Cleansing\u003c\/strong\u003e - Formulated specifically for facial hair and the skin beneath, removing dirt, oil, and product buildup without stripping essential moisture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditions and Softens\u003c\/strong\u003e - Jojoba Protein and Panthenol strengthen and moisturize beard hair, leaving it noticeably softer and more manageable after every wash.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoothes the Skin Beneath\u003c\/strong\u003e - Organic Aloe Leaf Juice Powder and Shea Butter calm dryness and irritation of the skin underneath the beard.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSupports a Healthy Shine\u003c\/strong\u003e - Gentle cleansing agents break down buildup and leave facial hair with a clean, natural shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNormalizes Moisture\u003c\/strong\u003e - Organic Sea Kelp helps normalize the skin's moisture content to reduce dryness and flaking beneath the beard.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAntioxidant Support \u003c\/strong\u003e- Organic Green Tea, Rosemary, and Pomegranate Extract provide antioxidant protection to both hair and skin. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eBeard Wash has a clean, lightly herbal scent with soft botanical notes of rosemary, geranium, and chamomile. Fresh and understated - it rinses clean and leaves no heavy fragrance in the beard. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba Protein\u003c\/strong\u003e (Hydrolyzed Jojoba Protein) - Provides water-binding properties that help maintain moisture in both skin and facial hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol\u003c\/strong\u003e (Pro-Vitamin B5) - Helps strengthen and moisturize beard hair while softening and smoothing the hair shaft.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Aloe Leaf Juice Powder\u003c\/strong\u003e (Aloe Barbadensis Leaf Juice Powder) - Soothes dryness and irritation of the skin beneath the beard.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Sea Kelp\u003c\/strong\u003e (Macrocystis Pyrifera Extract*) - Helps normalize the skin's moisture content to reduce dryness and beardruff.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter\u003c\/strong\u003e (Butyrospermum Parkii Butter) - Contains essential fatty acids that hydrate and moisturize dry skin and facial hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Green Tea Leaf Extract\u003c\/strong\u003e (Camellia Sinensis Leaf Extract*) - A potent antioxidant with anti-inflammatory properties that supports scalp and skin health.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRosemary Leaf Oil\u003c\/strong\u003e (Rosmarinus Officinalis Leaf Oil) - Provides antioxidant support and a refreshing botanical character.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGeranium Oil\u003c\/strong\u003e (Geranium Maculatum Oil) - A skin-balancing botanical that adds a light floral note and antioxidant benefit.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePomegranate Extract\u003c\/strong\u003e (Punica Granatum Extract) - A potent antioxidant that supports skin health beneath the beard.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRice Bran Extract\u003c\/strong\u003e (Oryza Sativa Bran Extract) - Rich in nourishing vitamins and antioxidants that support healthy-looking skin and hair. *Certified Organic \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply a nickel-sized amount to wet hands, work into a lather, and massage thoroughly into the beard and the skin underneath. Rinse completely. Use daily or as needed as part of your beard care routine. Follow with a beard oil or balm for best results.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eBeard Wash is one of those products that makes an immediate, noticeable difference the first time you use it. Facial hair has different needs than scalp hair, and the skin underneath a beard is particularly prone to dryness, itchiness, and buildup - issues that a purpose-built beard cleanser handles far better than a general-purpose alternative. The combination of Jojoba Protein, Panthenol, and Shea Butter keeps both the hair and skin in genuinely good condition, and the gentle formula means it's comfortable to use daily without causing dryness. A foundational product for any serious beard care routine.\u003c\/p\u003e","brand":"Jack Black","offers":[{"title":"Default Title","offer_id":3883848302605,"sku":"951039","price":25.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/jb-beard-wash.jpg?v=1649643702"},{"product_id":"baxter-of-california-beard-grooming-oil-30ml","title":"Baxter of California Beard Grooming Oil (30ml)","description":"\u003cp\u003eA well-kept beard doesn't happen by accident - it's the result of consistent care, and beard oil is where that care starts. The Baxter of California Beard Grooming Oil is a lightweight, fast-absorbing blend of six carrier oils that conditions both the beard and the skin underneath simultaneously. This is the detail most beard products miss: healthy beard growth depends on a healthy, moisturized face beneath it, and neglecting the skin leads to dryness, flaking, and the itchiness that makes growing a beard uncomfortable. This oil addresses both layers in one application. Apricot kernel oil and avocado oil soften and nourish the hair itself, making coarse or wiry beard hair noticeably more manageable and less prone to tangles. Squalane, olive fruit oil, and soybean oil condition the skin underneath, keeping it hydrated and comfortable regardless of beard length. Pentaclethra macroloba seed oil - a less commonly seen oil from the pracaxi seed - adds deep moisturizing and strengthening properties that round out an unusually well-considered formula. Salicylic acid provides a subtle exfoliating element that helps keep the skin under the beard clear of buildup. It carries a refined fragrance and absorbs cleanly - no greasy film, no residue, just a well-conditioned beard that looks and feels looked after.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eBuilt for men with any length of beard who want it to look, feel, and behave better - equally effective for anyone at any stage of growing or maintaining facial hair. Ideal for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGuys with short stubble through to full beards who want softer, more manageable facial hair\u003c\/li\u003e\n\u003cli\u003eAnyone dealing with beard itch or dry, flaky skin under the beard - the skin-conditioning element is as important as the hair conditioning\u003c\/li\u003e\n\u003cli\u003eThose growing a beard who want to support healthy, comfortable growth from the start\u003c\/li\u003e\n\u003cli\u003eGuys with coarse or wiry beard hair that's difficult to manage, style, or keep looking tidy\u003c\/li\u003e\n\u003cli\u003eAnyone who wants a daily beard treatment that absorbs cleanly and can be worn under beard balm or wax if needed \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eConditions beard hair and the skin underneath simultaneously - the most complete beard oil approach\u003c\/li\u003e\n\u003cli\u003eSoftens coarse, wiry, or unruly beard hair - makes it noticeably more manageable and less prone to tangling\u003c\/li\u003e\n\u003cli\u003eEliminates beard itch by properly moisturising the skin beneath the hair where dryness and flaking originate\u003c\/li\u003e\n\u003cli\u003eSupports healthy beard growth by keeping the follicle environment hydrated and nourished\u003c\/li\u003e\n\u003cli\u003eApricot kernel oil penetrates hair easily to condition from within - not just coating the surface\u003c\/li\u003e\n\u003cli\u003eAvocado oil is rich in oleic acid and vitamins A, D, and E - delivering deep nourishment to both hair and skin\u003c\/li\u003e\n\u003cli\u003eSqualane mimics the skin's natural oils for lightweight, non-greasy moisture that absorbs fast\u003c\/li\u003e\n\u003cli\u003ePentaclethra macroloba seed oil strengthens and deeply moisturises - a standout ingredient not commonly found in beard oils\u003c\/li\u003e\n\u003cli\u003eSalicylic acid provides gentle exfoliation to keep the skin under the beard clear of buildup and flaking\u003c\/li\u003e\n\u003cli\u003eLightweight formula absorbs without leaving a greasy or heavy residue on beard or skin \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eApricot Kernel Oil\u003c\/strong\u003e (Prunus Armeniaca) - A lightweight, fast-penetrating oil rich in oleic and linoleic acids that conditions beard hair from within rather than just coating the surface. Softens and smooths coarse facial hair without heaviness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvocado Oil\u003c\/strong\u003e (Persea Gratissima) - One of the most nourishing carrier oils available - rich in oleic acid and vitamins A, D, and E. Deeply conditions both beard hair and the skin underneath, improving softness and manageability while supporting the skin barrier.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSqualane\u003c\/strong\u003e - A lightweight, skin-identical emollient derived from plant sources that mimics the skin's natural sebum. Absorbs instantly without greasiness and provides lasting hydration to the skin beneath the beard.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePentaclethra Macroloba Seed Oil \u003c\/strong\u003e(Pracaxi Seed Oil) - A less commonly seen but highly effective oil from the Amazonian pracaxi seed. Rich in behenic acid, it provides exceptional moisturising and conditioning properties that strengthen both hair and skin - a standout ingredient that elevates this formula above a standard beard oil blend.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOlive Fruit Oil \u003c\/strong\u003e(Olea Europaea) - A well-established emollient rich in antioxidants and oleic acid that conditions and nourishes both the beard and the skin beneath it, contributing to the overall softening and protective effect of the blend.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSalicylic Acid \u003c\/strong\u003e- A BHA that provides gentle exfoliation to the skin beneath the beard - helping to clear dead skin cells, prevent buildup under longer beards, and keep the follicle environment healthy for consistent growth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eDispense 2 to 4 drops into your palm - less for shorter beards, more for longer or denser ones. Rub palms together to warm the oil slightly. Work through the beard from root to tip, massaging into the skin beneath as you go. Use a beard comb or brush to distribute evenly and style as desired. Apply daily - ideally after showering when the beard and skin are clean and pores are open.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eTip\u003c\/em\u003e: For an extra conditioning boost, apply a few drops before bed and let it work overnight. Follow with the Exfoliating Beard Oil 2 to 3 times per week for a complete beard care routine. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Beard Grooming Oil is the daily foundation of a proper beard care routine - the product that keeps both the hair and the skin beneath it in good condition so everything else works better. The six-oil formula is more considered than most beard oils at this price point, and the inclusion of salicylic acid to address skin buildup under the beard is a genuinely smart formulation decision that most beard oils skip entirely. It absorbs cleanly, smells good without being loud, and works for any beard length from first-week stubble to a full grown beard. Pair it with the Exfoliating Beard Oil two to three times a week for exfoliation and deeper conditioning, and your beard maintenance routine is completely covered.\u003c\/p\u003e","brand":"Baxter Of California","offers":[{"title":"Default Title","offer_id":13753433620595,"sku":"P1609500","price":42.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/baxter-beard-oil.jpg?v=1649645710"},{"product_id":"captain-fawcett-barberism-beard-balm-60ml","title":"Captain Fawcett Barberism Beard Balm (60ml)","description":"\u003cp\u003eSid Sottung built Barberism around the belief that great grooming is a craft worth practising daily. Captain Fawcett's Barberism Beard Balm brings that philosophy into a balm format that conditions, shapes, and scents in a single step. The signature barbershop-fresh fragrance - Lime and Orange up top, Rose and Galbanum through the heart, Cedarwood, Patchouli, and Musk at the base - is carried through a rich blend of Almond Oil, Shea Butter, and Candelilla Wax. Hand-blended in small batches at the Norfolk workshop. Clean, confident, and built for daily use.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor Barberism fans who want light hold alongside their conditioning, or for anyone new to the scent who prefers a balm as their primary beard product. The citrus-led freshness makes this one of the most accessible balms in the Captain Fawcett range - easy to wear, easy to recommend.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDeeply conditions and softens beard hair with a blend of natural oils and butters\u003c\/li\u003e\n\u003cli\u003eProvides light hold and shaping control for medium to longer beards\u003c\/li\u003e\n\u003cli\u003eNourishes and soothes the skin beneath the beard\u003c\/li\u003e\n\u003cli\u003eDelivers the classic Barberism barbershop-fresh fragrance\u003c\/li\u003e\n\u003cli\u003eAbsorbs without greasiness or residue \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop Notes\u003c\/strong\u003e: Lime \u0026amp; Orange\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMiddle Notes\u003c\/strong\u003e: Rose \u0026amp; Galbanum\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase Notes\u003c\/strong\u003e: Cedarwood, Patchouli \u0026amp; Musk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBarberism opens with a crisp, clean burst of Lime and Orange - bright, barbershop-fresh, and immediately familiar. Rose and Galbanum carry through the heart, adding a subtle floral complexity with a green, slightly bitter edge. The dry-down grounds everything in Cedarwood, Patchouli, and Musk - warm, woody, and skin-close. A scent that wears like a clean chair and a sharp cut.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlmond Oil \u003c\/strong\u003e(Prunus Amygdalus Dulcis) - A nourishing carrier oil that softens beard hair and conditions the skin beneath with daily use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter\u003c\/strong\u003e (Butyrospermum Parkii) - A rich, emollient butter that deeply moisturizes both beard hair and skin, adding softness and a healthy sheen.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCandelilla Wax\u003c\/strong\u003e (Euphorbia Cerifera) - A plant-derived wax that provides light hold and helps the balm spread evenly through the beard without stiffness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCrambe Abyssinica Seed Oil \u003c\/strong\u003e- A lightweight, fast-absorbing oil rich in erucic acid that conditions without heaviness and helps the formula spread smoothly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E\u003c\/strong\u003e (Tocopherol) - A natural antioxidant that supports moisture retention and skin health beneath the beard. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop a small amount of balm - roughly a fingernail's worth - and warm between your palms until it melts. Work evenly through a clean, dry beard from root to tip, shaping as you go. Use daily for best results. Adjust the amount based on beard length and thickness.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eBarberism Beard Balm is one of the most versatile products in the Captain Fawcett lineup - the fresh, citrus-led fragrance makes it an easy entry point, and the balm format suits a wide range of beard lengths and styles. The Sid Sottung collaboration gives it real credibility in the grooming space, and the small-batch production keeps the quality consistent. Available at MASC in 60ml.\u003c\/p\u003e","brand":"Capt. Fawcett","offers":[{"title":"Default Title","offer_id":14989758759027,"sku":"CPF-440676","price":44.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/3_7877bad5-45b5-490a-b08c-6e2d8f1c5841.jpg?v=1649647226"},{"product_id":"captain-fawcetts-the-bearded-dame-hair-elixir-100ml","title":"Captain Fawcett's The Bearded Dame Hair Elixir (100ml)","description":"\u003cp\u003eCaptain Fawcett's collaboration with Harnaam Kaur - model, activist, and the world's most celebrated bearded woman - is exactly the kind of partnership that makes the brand worth paying attention to. The Bearded Dame Hair Elixir is a golden, rarefied blend of four nourishing base oils - Sweet Almond, Tomato Seed, Argan, and Broccoli Seed - infused with a spectacular blend of aromatic essential oils including West Indian Bay, Black Pepper, Labdanum, Cedarwood, Cinnamon Leaf, Vanilla, and Lime. The result is an intensely nourishing hair and beard oil that smooths, fortifies, and aids cuticle repair with every application - while leaving a warm, spiced, and utterly distinctive fragrance on the hair. Dual-purpose by design. Exceptional by nature. All Hail the Hirsute.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor anyone with hair worth looking after - on the head, on the chin, or both. The Bearded Dame Hair Elixir is ideal for those with dry, coarse, or damaged hair who want a nourishing treatment that works as well on a full beard as it does on head hair. The warm, spiced fragrance profile makes it a strong choice for anyone who wants their hair product to pull double duty as a scent statement.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eIntensely nourishes and smooths both head hair and beard hair\u003c\/li\u003e\n\u003cli\u003eAids cuticle repair for healthier, stronger hair with regular use\u003c\/li\u003e\n\u003cli\u003eA dual-purpose elixir suitable for use on head hair and facial hair\u003c\/li\u003e\n\u003cli\u003eLeaves hair sleek, healthy, and fortified without heaviness\u003c\/li\u003e\n\u003cli\u003eFragranced with a warm, spiced blend of seven aromatic essential oils \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eWest Indian Bay opens with a warm, rum-laced spice that immediately sets this elixir apart from anything else in the hair oil category. Black Pepper adds a sharp, assertive bite alongside the dark, resinous warmth of Labdanum and the clean woody depth of Cedarwood. Cinnamon Leaf weaves through with aromatic sweetness, softened by Vanilla in the dry-down and lifted by a bright squeeze of Lime that keeps the whole blend feeling alive and considered. Warm, complex, and distinctly captivating. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSweet Almond Oil\u003c\/strong\u003e (Prunus Amygdalus Dulcis) - A nourishing carrier oil rich in fatty acids that softens and conditions both hair and skin with regular use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTomato Seed Oil\u003c\/strong\u003e - A lightweight oil rich in antioxidants and lycopene that supports hair strength and adds a healthy sheen without greasiness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan Oil \u003c\/strong\u003e(Argania Spinosa) - A celebrated hair oil rich in Vitamin E and essential fatty acids that smooths the cuticle, reduces frizz, and adds lustre.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBroccoli Seed Oil \u003c\/strong\u003e(Brassica Oleracea Italica) - A silicone-like natural oil that coats the hair shaft for smoothness and shine, absorbing quickly without residue.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWest Indian Bay Oil \u003c\/strong\u003e(Pimenta Racemosa) - A warming, stimulating essential oil with a distinctly rum-spiced character that anchors the fragrance profile.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCedarwood Oil\u003c\/strong\u003e (Cedrus Atlantica) - A clean, woody essential oil that adds depth to the fragrance and contributes scalp-supporting properties.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLabdanum\u003c\/strong\u003e (Cistus Ladaniferus) - A rich, resinous oil with a dark, ambery warmth that deepens the scent profile considerably. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eDispense a few drops of the elixir into the palm of your hand. Smooth onto wet or dry hair, avoiding the scalp to prevent the hair appearing greasy. Style as desired. For beard use, work evenly through the beard from root to tip. Use daily for best results.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Bearded Dame Hair Elixir is one of the most distinctive products in the Captain Fawcett range - the Harnaam Kaur collaboration brings a genuinely unique perspective to a hair elixir category that doesn't often surprise. The four-oil base is seriously nourishing, the essential oil fragrance blend is unlike anything else in the lineup, and the dual-purpose design makes it an efficient and versatile addition to any hair or beard routine. Available at MASC in 100ml.\u003c\/p\u003e","brand":"Capt. Fawcett","offers":[{"title":"Default Title","offer_id":14989964279923,"sku":"CPF-440652","price":60.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/17.jpg?v=1661358272"},{"product_id":"captain-fawcetts-barberism-beard-oil-10ml","title":"Captain Fawcett's Barberism Beard Oil (Size Options)","description":"\u003cp\u003eBarberism began in a London barbershop. Sid Sottung built a brand around the belief that the barbershop is more than a place to get a haircut - it's a ritual, a community, and a craft worth taking seriously. Captain Fawcett's Signature Series collaboration with Sid translates that same philosophy into a beard oil: precise in its formulation, confident in its scent, and built for daily use without compromise. Blended in small batches at the Captain's Norfolk workshop, Barberism Beard Oil opens with a sharp hit of Lime and Orange before settling into the classic, clean warmth of a well-appointed barbershop. Sweet Almond and Jojoba Seed Oils deliver the conditioning beneath - soft, nourishing, and fast-absorbing.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor the beard wearer who appreciates craft and clean execution. Barberism suits those who want a classic barbershop character in their scent - bright citrus up top, with the depth of Cedarwood and Musk underneath. It's a versatile, everyday oil that sits comfortably in any routine and suits any setting.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eConditions and softens beard hair while nourishing the skin beneath\u003c\/li\u003e\n\u003cli\u003eDelivers a classic barbershop-inspired fragrance with fresh citrus and warm woody depth\u003c\/li\u003e\n\u003cli\u003eAbsorbs quickly without greasiness or residue\u003c\/li\u003e\n\u003cli\u003eReduces dryness and itching beneath the beard\u003c\/li\u003e\n\u003cli\u003eSuitable for all beard lengths and types \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop Notes\u003c\/strong\u003e: Lime \u0026amp; Orange\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMiddle Notes\u003c\/strong\u003e: Rose \u0026amp; Galbanum\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase Notes\u003c\/strong\u003e: Cedarwood, Patchouli \u0026amp; Musk \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBarberism opens with a crisp, clean burst of Lime and Orange - bright, barbershop-fresh, and immediately familiar. The heart introduces Rose alongside the green bitterness of Galbanum, adding a subtle floral complexity that keeps things interesting without veering soft. The dry-down grounds everything in Cedarwood, Patchouli, and Musk - warm, woody, and skin-close. A scent that wears like a clean chair and a sharp cut. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlmond Oil \u003c\/strong\u003e(Prunus Amygdalus Dulcis) - A nourishing carrier oil rich in fatty acids that softens beard hair and conditions the skin beneath with daily use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba Seed Oil \u003c\/strong\u003e(Simmondsia Chinensis) - A lightweight, skin-compatible oil that absorbs quickly to condition without clogging pores or leaving residue.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E\u003c\/strong\u003e (Tocopherol) - A natural antioxidant that supports moisture retention and skin health beneath the beard. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eDispense a few drops into the palm of your hand - start with 3 to 4 drops and adjust based on beard length. Warm the oil gently between your palms, then smooth evenly through a clean, dry beard, working from root to tip. Comb through for an even finish. Use daily for best results. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eBarberism is one of the most accessible scents in the Captain Fawcett lineup - the citrus-led opening makes it an easy entry point for anyone new to scented beard oils, while the Cedarwood and Musk base gives it the depth to satisfy more experienced noses. The Sid Sottung collaboration brings genuine credibility to the formula, and the small-batch production keeps the quality consistent. Available at MASC in both 50ml and 10ml.\u003c\/p\u003e","brand":"Capt. Fawcett","offers":[{"title":"10ml","offer_id":14990124777587,"sku":"CPF-440751","price":34.0,"currency_code":"CAD","in_stock":true},{"title":"50ml","offer_id":15054698807411,"sku":"CPF-440706","price":85.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/low-res-www.captainfawcett.com_barberism_beard_oil_10ml_01.jpg?v=1649648274"},{"product_id":"ds-laboratories-spectral-brd","title":"DS Laboratories Spectral Beard Breakthrough Beard Density Serum (30ml)","description":"\u003cp\u003eSpectral.BRD brings DS Laboratories' most advanced serum technology to where a lot of men need it most - the beard. Built around 5% Nanoxidil and a carefully selected matrix of actives including Adenosine, Copper Tripeptide-1, and Biotinoyl Tripeptide-1, it targets patchiness and uneven density through the same ion-channel opening and Nanosome delivery mechanisms that make the Spectral scalp range so effective. The result is a more complete, fuller-looking beard - whether you're growing from scratch or filling in the gaps.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eSpectral.BRD is for anyone dealing with a patchy, uneven, or sparse beard who wants a clinically informed solution to improve density and coverage. It works whether you're aiming for light stubble or a full beard, and is suitable for all skin types including sensitive skin.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e5% Nanoxidil opens ion channels in facial hair follicles to enhance bioavailability and support denser growth\u003c\/li\u003e\n\u003cli\u003eAdenosine prolongs the active growth phase of beard hair for improved length and coverage over time\u003c\/li\u003e\n\u003cli\u003eCopper Tripeptide-1 supports follicle size and growth signalling, helping to fill in patchy areas\u003c\/li\u003e\n\u003cli\u003eBiotinoyl Tripeptide-1 strengthens the follicle anchoring structure, reducing beard hair shedding and breakage\u003c\/li\u003e\n\u003cli\u003eHyaluronic Acid hydrates the skin beneath the beard, supporting a healthy follicle environment\u003c\/li\u003e\n\u003cli\u003eAdvanced Nanosome Delivery System penetrates deeper into skin for continuous active ingredient release and faster results \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNanoxidil 5%\u003c\/strong\u003e - DS Laboratories' proprietary active at the same concentration as the Spectral scalp serum, applied here to open ion channels in facial hair follicles and enhance growth bioavailability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdenosine\u003c\/strong\u003e - Extends the anagen (active growth) phase of the beard hair cycle, supporting longer, denser, more even facial hair coverage over consistent use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCopper Tripeptide-1 \u003c\/strong\u003e- A tissue-remodelling peptide that increases follicle size and stimulates growth signalling - particularly effective in areas of sparse or patchy beard coverage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBiotinoyl Tripeptide-1 \u003c\/strong\u003e- Strengthens the anchoring proteins surrounding the facial hair follicle, helping to reduce shedding and improve the structural integrity of beard hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApigenin\u003c\/strong\u003e - A natural DHT inhibitor derived from plant sources that supports follicle longevity and helps protect against hormonally driven beard thinning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid \u003c\/strong\u003e- Delivers deep hydration to the skin beneath the beard, creating a healthier, more receptive environment for follicle function and active ingredient absorption.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply a small amount directly to clean, dry facial skin in areas of patchiness or sparse coverage. Distribute evenly and massage in gently with fingertips. Do not rinse. Leave on throughout the day. For best results, use twice daily - morning and evening - as part of a consistent routine. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eBeard density is one of the most common grooming concerns we hear about in store and online - and until recently, the options were limited. Spectral.BRD applies the same science that makes the Spectral scalp serums work so well, redirected to facial hair. For anyone serious about their beard, this is the most advanced daily treatment available.\u003c\/p\u003e","brand":"DS Laboratories","offers":[{"title":"Default Title","offer_id":31475652657267,"sku":"DSL-SPECTRAL-BRD","price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_dbaabf89-2899-4c68-bf43-15f7151f64c8.jpg?v=1748292006"},{"product_id":"captain-fawcetts-rufus-hounds-triumphant-beard-oil-50ml","title":"Captain Fawcett's Rufus Hound's Triumphant Beard Oil (Size Options)","description":"\u003cp\u003eRufus Hound is a man who has never been accused of taking up too little space - comedian, actor, wrestler, and unapologetic personality, he brought that same confidence to his Captain Fawcett Signature Series collaboration. Triumphant Beard Oil is the result: a fresh, citrus-forward oriental that opens bright and settles warm, wrapped in a conditioning blend of Sweet Almond and Jojoba oils that keeps even the most demanding beard in excellent order. Hand-blended in small batches at Captain Fawcett's Norfolk workshop, this is a beard oil that earns its name.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor the beard wearer who likes a scent with lift and longevity. Triumphant suits those who want something fresher than a classic woody oriental but with enough depth and warmth to carry through the day. It's a confident choice for everyday wear - the kind of scent that starts sharp and finishes smooth. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eConditions and softens beard hair while nourishing the skin beneath\u003c\/li\u003e\n\u003cli\u003eDelivers a fresh, citrus-led fragrance with a warm, lasting dry-down\u003c\/li\u003e\n\u003cli\u003eAbsorbs quickly without greasiness or residue\u003c\/li\u003e\n\u003cli\u003eReduces dryness and itching beneath the beard\u003c\/li\u003e\n\u003cli\u003eSuitable for all beard lengths and types \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop Notes\u003c\/strong\u003e: Bergamot, Lime \u0026amp; Ylang Ylang\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMiddle Notes\u003c\/strong\u003e: Blackcurrant, Clove \u0026amp; Galbanum\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase Notes\u003c\/strong\u003e: Sandalwood, Ambergris \u0026amp; Musk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTriumphant opens with a clean, zesty burst of Bergamot and Lime, brightened by the faintly floral lift of Ylang Ylang. The heart introduces something richer - Blackcurrant adding a dark, fruity edge alongside the warm bite of Clove and the green bitterness of Galbanum. The dry-down is where it finds its footing: Sandalwood, Ambergris, and Musk settle into a smooth, skin-close warmth that carries well into the day. Fresh in character, warm in finish. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSweet Almond Oil\u003c\/strong\u003e (Prunus Dulcis) - A nourishing carrier oil rich in fatty acids that softens beard hair and conditions the skin beneath with daily use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba Oil \u003c\/strong\u003e(Simmondsia Chinensis) - A lightweight, skin-compatible oil that absorbs quickly to condition without clogging pores or leaving residue.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E\u003c\/strong\u003e (Tocopherol) - A natural antioxidant that supports moisture retention and skin health beneath the beard. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eDispense a few drops into the palm of your hand - start with 3 to 4 drops and adjust based on beard length. Warm the oil gently between your palms, then smooth evenly through a clean, dry beard, working from root to tip. Comb through for an even finish. Use daily for best results. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eTriumphant is a Signature Series oil with a genuinely distinct fragrance profile - fresher and brighter than most in the Captain Fawcett lineup, which makes it a strong option for warmer months or for anyone who finds classic beard oils too heavy in the scent department. Available at MASC in both 50ml and 10ml.\u003c\/p\u003e","brand":"Capt. Fawcett","offers":[{"title":"10ml","offer_id":31884404490355,"sku":"CPF-441505","price":34.0,"currency_code":"CAD","in_stock":true},{"title":"50ml","offer_id":31884404523123,"sku":"CPF-441512","price":85.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/15_07c89b1a-7790-44a8-a43b-0dbeb9b7b357.jpg?v=1649644866"},{"product_id":"captain-fawcetts-maharajah-beard-balm-60ml","title":"Captain Fawcett's Maharajah Beard Balm (60ml)","description":"\u003cp\u003eThe opulence of Maharajah Beard Oil in balm format that adds light hold and shaping control to the conditioning. Captain Fawcett's Maharajah Beard Balm delivers the same rich floral oriental fragrance - Citrus up top, Rose and Pepper through the heart, Cedarwood and Leather at the base - through a nourishing blend of Almond Oil, Shea Butter, and Candelilla Wax. Hand-blended in small batches at the Norfolk workshop. Regal in character, precise in finish.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor those drawn to the Maharajah fragrance who want a balm's structure alongside the conditioning, or for anyone with a medium to longer beard that benefits from daily shaping. The floral oriental profile makes this a distinctive evening choice - complex enough to wear as a considered fragrance in its own right.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDeeply conditions and softens beard hair with a blend of natural oils and butters\u003c\/li\u003e\n\u003cli\u003eProvides light hold and shaping control for medium to longer beards\u003c\/li\u003e\n\u003cli\u003eNourishes and soothes the skin beneath the beard\u003c\/li\u003e\n\u003cli\u003eDelivers the rich Maharajah floral oriental fragrance\u003c\/li\u003e\n\u003cli\u003eAbsorbs without greasiness or residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop Notes\u003c\/strong\u003e: Citrus\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMiddle Notes\u003c\/strong\u003e: Rose, Musk \u0026amp; Pepper\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase Notes\u003c\/strong\u003e: Cedarwood \u0026amp; Leather \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMaharajah opens with a clean citrus brightness before deepening into its true character - Rose in full bloom, threaded with the warm bite of Pepper and the skin-close depth of Musk. The dry-down brings Cedarwood and Leather to the fore: warm, smooth, and quietly commanding. A floral oriental that wears with the confidence it was named after. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlmond Oil \u003c\/strong\u003e(Prunus Amygdalus Dulcis) - A nourishing carrier oil that softens beard hair and conditions the skin beneath with daily use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter \u003c\/strong\u003e(Butyrospermum Parkii) - A rich, emollient butter that deeply moisturizes both beard hair and skin, adding softness and a healthy sheen.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCandelilla Wax\u003c\/strong\u003e (Euphorbia Cerifera) - A plant-derived wax that provides light hold and helps the balm spread evenly through the beard without stiffness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCrambe Abyssinica Seed Oil\u003c\/strong\u003e - A lightweight, fast-absorbing oil rich in erucic acid that conditions without heaviness and helps the formula spread smoothly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E\u003c\/strong\u003e (Tocopherol) - A natural antioxidant that supports moisture retention and skin health beneath the beard. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop a small amount of balm - roughly a fingernail's worth - and warm between your palms until it melts. Work evenly through a clean, dry beard from root to tip, shaping as you go. Use daily for best results. Adjust the amount based on beard length and thickness.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eMaharajah Beard Balm occupies a unique position in the Captain Fawcett range - the floral oriental profile is genuinely distinctive, and the balm format makes it a strong choice for anyone who wants both conditioning and light control in a single product. If you're looking for something richer and more complex than the standard woody profiles, this is the one. Available at MASC in 60ml.\u003c\/p\u003e","brand":"Capt. Fawcett","offers":[{"title":"Default Title","offer_id":31884510986355,"sku":"CPF-441468","price":44.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/10_1b2baacf-a24b-42dd-aaf3-04960a7c6b2a.jpg?v=1649644174"},{"product_id":"captain-fawcetts-rufus-hounds-triumphant-beard-balm-60ml","title":"Captain Fawcett's Rufus Hound's Triumphant Beard Balm (60ml)","description":"\u003cp\u003eRufus Hound's Triumphant Beard Oil brought a fresh, citrus-forward character to the Captain Fawcett Signature Series - and the Triumphant Beard Balm carries that same energy into a format built for beards that need a little structure alongside their conditioning. The same bright opening of Bergamot, Lime, and Ylang Ylang, the same warm Sandalwood and Musk dry-down, now delivered through a rich balm base of Almond Oil, Shea Butter, and Candelilla Wax. Hand-blended in small batches at the Norfolk workshop. Fresh in character, confident in finish.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor Triumphant fans who prefer the control of a balm, or for anyone with a medium to longer beard that benefits from daily shaping. The fresh, citrus-led fragrance makes this a particularly strong choice for warmer months - light enough to feel right in spring and summer, complex enough to hold its own year-round. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDeeply conditions and softens beard hair with a blend of natural oils and butters\u003c\/li\u003e\n\u003cli\u003eProvides light hold and shaping control for medium to longer beards\u003c\/li\u003e\n\u003cli\u003eNourishes and soothes the skin beneath the beard\u003c\/li\u003e\n\u003cli\u003eDelivers the Triumphant fresh citrus and warm musk fragrance\u003c\/li\u003e\n\u003cli\u003eAbsorbs without greasiness or residue \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop Notes\u003c\/strong\u003e: Bergamot, Lime \u0026amp; Ylang Ylang\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMiddle Notes\u003c\/strong\u003e: Blackcurrant, Clove \u0026amp; Galbanum\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase Notes\u003c\/strong\u003e: Sandalwood, Ambergris \u0026amp; Musk \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTriumphant opens with a clean, zesty burst of Bergamot and Lime, brightened by the faintly floral lift of Ylang Ylang. The heart introduces Blackcurrant alongside the warm bite of Clove and the green bitterness of Galbanum. The dry-down brings Sandalwood, Ambergris, and Musk into a smooth, skin-close warmth that carries well into the day. Fresh in character, warm in finish. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlmond Oil\u003c\/strong\u003e (Prunus Amygdalus Dulcis) - A nourishing carrier oil that softens beard hair and conditions the skin beneath with daily use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter \u003c\/strong\u003e(Butyrospermum Parkii) - A rich, emollient butter that deeply moisturizes both beard hair and skin, adding softness and a healthy sheen.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCandelilla Wax\u003c\/strong\u003e (Euphorbia Cerifera) - A plant-derived wax that provides light hold and helps the balm spread evenly through the beard without stiffness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCrambe Abyssinica Seed Oil\u003c\/strong\u003e - A lightweight, fast-absorbing oil rich in erucic acid that conditions without heaviness and helps the formula spread smoothly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E\u003c\/strong\u003e (Tocopherol) - A natural antioxidant that supports moisture retention and skin health beneath the beard. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop a small amount of balm - roughly a fingernail's worth - and warm between your palms until it melts. Work evenly through a clean, dry beard from root to tip, shaping as you go. Use daily for best results. Adjust the amount based on beard length and thickness. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eTriumphant Beard Balm brings the freshest fragrance profile in the Captain Fawcett balm range - a strong point of difference for anyone who finds classic woody or oriental balms too heavy. The Rufus Hound collaboration gives it a distinct backstory, and the citrus-led opening makes it one of the more approachable entry points into the Captain Fawcett lineup. Available at MASC in 60ml.\u003c\/p\u003e","brand":"Capt. Fawcett","offers":[{"title":"Default Title","offer_id":31884514001011,"sku":"CPF-441499","price":44.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/6_cdd0be69-d673-44af-8ac6-8b3b558c0057.jpg?v=1649644531"},{"product_id":"captain-fawcetts-maharajah-beard-oil-10ml","title":"Captain Fawcett's Maharajah Beard Oil (Size Options)","description":"\u003cp\u003eSome grooming products are functional. The Maharajah Beard Oil is an experience. Named after the great rulers of the Indian subcontinent, this is Captain Fawcett's most opulent beard oil - a floral oriental that opens with a bright citrus flourish before deepening into Rose, Musk, and Pepper, and settling into the warm, leather-edged richness of Cedarwood. Hand-blended in small batches at the Captain's Norfolk workshop, the formula combines Sweet Almond and Jojoba Seed Oils with Vitamin E for conditioning that matches the ambition of the scent. Regal in character. Uncompromising in quality.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor the beard wearer who wants something genuinely distinctive. Maharajah suits those drawn to warmer, more complex fragrances - the kind that evolve on the skin and leave a lasting impression. It's a confident choice for evening wear or for anyone who considers their scent as deliberate as the rest of their appearance. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eConditions and softens beard hair while nourishing the skin beneath\u003c\/li\u003e\n\u003cli\u003eDelivers a rich, floral oriental fragrance that deepens and evolves through the day\u003c\/li\u003e\n\u003cli\u003eAbsorbs quickly without greasiness or residue\u003c\/li\u003e\n\u003cli\u003eReduces dryness and itching beneath the beard\u003c\/li\u003e\n\u003cli\u003eSuitable for all beard lengths and types \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop Notes\u003c\/strong\u003e: Citrus\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMiddle Notes\u003c\/strong\u003e: Rose, Musk \u0026amp; Pepper\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase Notes\u003c\/strong\u003e: Cedarwood \u0026amp; Leather\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMaharajah opens with a clean citrus brightness that sets the stage without overstaying its welcome. The heart is where the character reveals itself - Rose in full bloom, threaded with the warm bite of Pepper and the skin-close depth of Musk. The dry-down brings Cedarwood and Leather to the fore: warm, smooth, and quietly commanding. A floral oriental that wears with the confidence it was named after.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlmond Oil\u003c\/strong\u003e (Prunus Amygdalus Dulcis) - A nourishing carrier oil rich in fatty acids that softens beard hair and conditions the skin beneath with daily use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba Seed Oil\u003c\/strong\u003e (Simmondsia Chinensis) - A lightweight, skin-compatible oil that absorbs quickly to condition without clogging pores or leaving residue.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E\u003c\/strong\u003e (Tocopherol) - A natural antioxidant that supports moisture retention and skin health beneath the beard. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eDispense a few drops into the palm of your hand - start with 3 to 4 drops and adjust based on beard length. Warm the oil gently between your palms, then smooth evenly through a clean, dry beard, working from root to tip. Comb through for an even finish. Use daily for best results. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eMaharajah stands apart in the Captain Fawcett lineup for its richness and complexity. The floral oriental profile makes it one of the more unique beard oils in the MASC range - there's nothing else quite like it at this price point. If you're looking to move beyond the standard woody or fresh profiles, this is the one to reach for. Available at MASC in both 50ml and 10ml.\u003c\/p\u003e","brand":"Capt. Fawcett","offers":[{"title":"10ml","offer_id":40129575944382,"sku":"CPF-441475","price":34.0,"currency_code":"CAD","in_stock":true},{"title":"50ml","offer_id":40129575977150,"sku":"CPF-441482","price":85.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/newbeard3.jpg?v=1649645892"},{"product_id":"captain-fawcetts-john-petruccis-nebula-beard-oil-size-options","title":"Captain Fawcett's John Petrucci's Nebula Beard Oil (Size Options)","description":"\u003cp\u003eJohn Petrucci has spent decades crafting music that exists somewhere between precision and the infinite - technically flawless, emotionally vast, and impossible to categorise neatly. His Captain Fawcett Signature Series collaboration follows the same logic. Nebula Beard Oil is a woody aromatic built around Bergamot, Rosemary, and a deep base of Cedarwood, Guaiac Wood, and Ambergris - a scent that opens with clarity and expands into something richer and more complex as it settles. Hand-blended in small batches at the Captain's Norfolk workshop, the conditioning formula of Sweet Almond and Jojoba Seed Oils keeps even the most demanding beard in excellent order. For the man who considers his grooming with the same attention he gives everything else.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor the beard wearer who wants a scent with range. Nebula suits those drawn to woody aromatics - fragrances that open fresh and clean before deepening into something more substantial. It's an everyday oil that works equally well in the office or off the grid, and a strong choice for anyone who finds purely citrus or purely oriental profiles too one-dimensional.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eConditions and softens beard hair while nourishing the skin beneath\u003c\/li\u003e\n\u003cli\u003eDelivers a woody aromatic fragrance that opens fresh and deepens through the day\u003c\/li\u003e\n\u003cli\u003eAbsorbs quickly without greasiness or residue\u003c\/li\u003e\n\u003cli\u003eReduces dryness and itching beneath the beard\u003c\/li\u003e\n\u003cli\u003eSuitable for all beard lengths and types \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop Notes\u003c\/strong\u003e: Bergamot \u0026amp; Rosemary\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMiddle Notes\u003c\/strong\u003e: Floral\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase Notes\u003c\/strong\u003e: Cedarwood, Guaiac Wood \u0026amp; Ambergris \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNebula opens with the bright, clean pairing of Bergamot and Rosemary - citrus and herb in easy harmony, fresh without being sharp. A soft floral note carries through the heart, adding quiet depth without pulling the scent in a sweet direction. The dry-down is where the name earns its keep: Cedarwood and Guaiac Wood build a rich, smoky-woody base, anchored by the warm, skin-close depth of Ambergris. Expansive, unhurried, and built to linger.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlmond Oil \u003c\/strong\u003e(Prunus Amygdalus Dulcis) - A nourishing carrier oil rich in fatty acids that softens beard hair and conditions the skin beneath with daily use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba Seed Oil \u003c\/strong\u003e(Simmondsia Chinensis) - A lightweight, skin-compatible oil that absorbs quickly to condition without clogging pores or leaving residue.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E\u003c\/strong\u003e (Tocopherol) - A natural antioxidant that supports moisture retention and skin health beneath the beard.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCedarwood Oil\u003c\/strong\u003e (Cedrus Atlantica) - A warm, woody essential oil that anchors the Base Notes of the Nebula fragrance and contributes clarifying properties to the blend.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBergamot Peel Oil\u003c\/strong\u003e (Citrus Aurantium Bergamia) - A bright, citrus-forward essential oil that defines the Top Notes with its characteristic clean freshness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJuniper Oil \u003c\/strong\u003e(Juniperus Virginiana) - A crisp, resinous essential oil with a woody, slightly smoky character that adds complexity to the aromatic profile. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eDispense a few drops into the palm of your hand - start with 3 to 4 drops and adjust based on beard length. Warm the oil gently between your palms, then smooth evenly through a clean, dry beard, working from root to tip. Comb through for an even finish. Use daily for best results.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eNebula is the most musically inspired beard oil in the Captain Fawcett lineup, and it wears that identity well without leaning on it as a gimmick. The woody aromatic profile is genuinely versatile - accessible enough for everyday wear, complex enough to hold the interest of anyone who takes their fragrance seriously. The John Petrucci collaboration gives it a distinct creative backstory, and the small-batch Norfolk production keeps the quality exactly where it needs to be. Available at MASC in both 50ml and 10ml.\u003c\/p\u003e","brand":"Capt. Fawcett","offers":[{"title":"50ml","offer_id":37754718519486,"sku":"CPF-441673","price":85.0,"currency_code":"CAD","in_stock":true},{"title":"10ml","offer_id":37754718552254,"sku":"CPF-441680","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/1_498989ba-f11f-48da-bc42-6f4943973b63.jpg?v=1649646670"},{"product_id":"captain-fawcetts-john-petruccis-nebula-beard-balm-60ml","title":"Captain Fawcett's John Petrucci's Nebula Beard Balm (60ml)","description":"\u003cp\u003eThe same expansive, woody aromatic character that defines John Petrucci's Nebula Beard Oil, now delivered through a conditioning balm that adds light hold and shaping control to the daily routine. Bergamot and Rosemary open clean and fresh before deepening into Cedarwood, Guaiac Wood, and Ambergris - a dry-down as layered and considered as the music that inspired it. Almond Oil, Shea Butter, and Candelilla Wax form the conditioning base, hand-blended in small batches at Captain Fawcett's Norfolk workshop. For the beard wearer who pays attention to detail.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor Nebula devotees who want a balm's structure alongside the conditioning, or for anyone with a medium to longer beard that benefits from daily shaping. The woody aromatic profile is versatile enough for everyday wear and complex enough to hold the interest of anyone who takes their fragrance seriously. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDeeply conditions and softens beard hair with a blend of natural oils and butters\u003c\/li\u003e\n\u003cli\u003eProvides light hold and shaping control for medium to longer beards\u003c\/li\u003e\n\u003cli\u003eNourishes and soothes the skin beneath the beard\u003c\/li\u003e\n\u003cli\u003eDelivers the Nebula woody aromatic fragrance that opens fresh and deepens through the day\u003c\/li\u003e\n\u003cli\u003eAbsorbs without greasiness or residue \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop Notes\u003c\/strong\u003e: Bergamot \u0026amp; Rosemary\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMiddle Notes\u003c\/strong\u003e: Floral\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase Notes\u003c\/strong\u003e: Cedarwood, Guaiac Wood \u0026amp; Ambergris \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNebula opens with the bright, clean pairing of Bergamot and Rosemary - citrus and herb in easy harmony. A soft floral note carries through the heart, adding quiet depth without pulling the scent sweet. The dry-down builds into Cedarwood and Guaiac Wood, rich and slightly smoky, anchored by the warm, skin-close depth of Ambergris. Expansive, unhurried, and built to linger.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlmond Oil \u003c\/strong\u003e(Prunus Amygdalus Dulcis) - A nourishing carrier oil that softens beard hair and conditions the skin beneath with daily use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter \u003c\/strong\u003e(Butyrospermum Parkii) - A rich, emollient butter that deeply moisturizes both beard hair and skin, adding softness and a healthy sheen.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCandelilla Wax \u003c\/strong\u003e(Euphorbia Cerifera) - A plant-derived wax that provides light hold and helps the balm spread evenly through the beard without stiffness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCrambe Abyssinica Seed Oil\u003c\/strong\u003e - A lightweight, fast-absorbing oil rich in erucic acid that conditions without heaviness and helps the formula spread smoothly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E \u003c\/strong\u003e(Tocopherol) - A natural antioxidant that supports moisture retention and skin health beneath the beard.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCedarwood Oil\u003c\/strong\u003e (Cedrus Atlantica) - A warm, woody essential oil that anchors the Base Notes of the Nebula fragrance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBergamot Peel Oil\u003c\/strong\u003e (Citrus Aurantium Bergamia) - A bright, citrus-forward essential oil that defines the Top Notes with its characteristic clean freshness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJuniper Oil \u003c\/strong\u003e(Juniperus Virginiana) - A crisp, resinous essential oil with a woody, slightly smoky character that adds complexity to the aromatic profile. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop a small amount of balm - roughly a fingernail's worth - and warm between your palms until it melts. Work evenly through a clean, dry beard from root to tip, shaping as you go. Use daily for best results. Adjust the amount based on beard length and thickness.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eNebula Beard Balm is the most musically inspired product in the Captain Fawcett balm range, and it wears that identity well. The woody aromatic profile is genuinely versatile - accessible enough for everyday wear, complex enough to reward a more discerning nose. For anyone who already uses the Nebula Beard Oil, this balm is the natural companion for days when the beard needs a little more control. Available at MASC in 60ml.\u003c\/p\u003e","brand":"Capt. Fawcett","offers":[{"title":"Default Title","offer_id":37755039187134,"sku":"CPF-441697","price":44.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/1_e66c8ad2-3fd2-4b90-bf32-95818b255b93.jpg?v=1649645663"},{"product_id":"anthony-logistics-hair-beard-tamer-56g","title":"Anthony Hair + Beard Tamer (56g)","description":"\u003cp\u003eMeet your new daily multitasker. The Anthony Hair + Beard Tamer is a lightweight, nourishing styler that works equally well on head hair and beard - delivering soft, shiny, sculpted results without the stiffness of gels, the dullness of heavy pomades, or the residue of sticky waxes.\u003c\/p\u003e\n\u003cp\u003eFormulated with glycerin, aloe vera, and wheat protein, this water-based formula conditions as it styles - hydrating strands, taming flyaways, and adding a healthy natural shine that holds from morning through the rest of your day.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light-Medium\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine\u003c\/strong\u003e: Medium\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Short to medium hair; beard grooming and shaping\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: Towel-dried or dry hair\/beard\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable\u003c\/strong\u003e: Yes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who wants a clean, natural style without product buildup - whether that's taming a beard, managing fine or medium hair, or just keeping things looking put together without effort. Works especially well for those who want one product that crosses over between hair and beard duty.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStyles Without Stiffness\u003c\/strong\u003e - Lightweight hold keeps hair and beard in place without the crunch, tackiness, or residue of traditional gels or waxes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdds Natural Shine\u003c\/strong\u003e - Wheat protein and glycerin give strands a healthy lustre without a greasy or overdone finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditions While It Holds\u003c\/strong\u003e - Aloe vera and glycerin deliver moisture to both hair and skin beneath the beard, keeping things hydrated through the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual-Use Formula\u003c\/strong\u003e - Equally effective on scalp hair and beard - simplifies the routine without compromising results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable\u003c\/strong\u003e - Re-style throughout the day without needing to reapply. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e - A humectant that draws moisture into hair and skin, keeping strands soft and hydrated while supporting hold.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Vera\u003c\/strong\u003e (Aloe Barbadensis Leaf Juice) - Nourishes and conditions, helping tame frizz and flyaways while soothing the skin beneath.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolysed Wheat Protein\u003c\/strong\u003e (Cocodimonium Hydroxypropyl Hydrolysed Wheat Protein) - Strengthens and smooths the hair shaft while adding shine and improving manageability. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop a dime-sized amount into palms and disperse evenly onto towel-dried or dry hair and\/or beard. Use more for increased hold. Wet hair application gives a more polished, wet-look finish. Dry hair application gives a natural, lived-in look. Rework and re-style as needed throughout the day.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Hair + Beard Tamer earns its place in the routine because of what's not in it as much as what is. Glycerin and aloe vera keep things conditioning-forward, while hydrolysed wheat protein adds just enough structure and shine without weight. For anyone maintaining both a beard and styled hair, having a single product that handles both - cleanly and without buildup - is a genuine convenience worth having on the shelf.\u003c\/p\u003e","brand":"Anthony Logistics","offers":[{"title":"Default Title","offer_id":37988041294014,"sku":"106-15003","price":36.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/anthony-hair-beard-tamer.jpg?v=1649646964"},{"product_id":"captain-fawcetts-whiskey-beard-oil-size-options","title":"Captain Fawcett's The Gentleman's Tipple Whisky Beard Oil (Size Options)","description":"\u003cp\u003eThe Captain has long maintained that a well-tended beard and a well-chosen whisky share more in common than most men realise - both reward patience, both improve with age, and both say something about the man who chooses them. The Gentleman's Tipple Whisky Beard Oil began as a nod to the Captain's celebrated Gentleman's Stiffener Moustache Wax and evolved into something worthy of its own occasion. Hand-blended in small batches at the Norfolk workshop, this is an opulent conditioning elixir built around Cinnamon Leaf, Nutmeg, and Clove - warm, spiced, and deeply comforting. Sweet Almond, Jojoba, Sunflower Seed, and Vitamin E oils deliver the nourishment. The scent delivers everything else.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor the beard wearer who gravitates toward warmth and depth. The Gentleman's Tipple suits those who prefer their grooming to feel considered rather than clinical - a spiced, whisky-inflected fragrance that works particularly well in cooler months and settles beautifully on the skin through the day. A natural choice for the man who takes both his beard and his dram seriously.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDeeply conditions and softens beard hair with a rich blend of carrier oils\u003c\/li\u003e\n\u003cli\u003eNourishes and soothes the skin beneath the beard\u003c\/li\u003e\n\u003cli\u003eDelivers a warm, spiced fragrance reminiscent of a fireside dram\u003c\/li\u003e\n\u003cli\u003eAbsorbs without greasiness or residue\u003c\/li\u003e\n\u003cli\u003eSuitable for all beard lengths and types \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop Notes\u003c\/strong\u003e: Cinnamon Leaf\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMiddle Notes\u003c\/strong\u003e: Nutmeg\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase Notes\u003c\/strong\u003e: Clove Bud \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Gentleman's Tipple opens with the bright, slightly sweet warmth of Cinnamon Leaf - aromatic and immediate. Nutmeg fills the heart with a spiced, faintly woody richness that deepens as it settles. The dry-down belongs to Clove Bud: warm, dark, and quietly persistent. Taken together, it's the olfactory equivalent of a Highland dram by firelight - familiar, unhurried, and exactly where you want to be.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlmond Oil\u003c\/strong\u003e (Prunus Amygdalus Dulcis) - A nourishing carrier oil rich in fatty acids that softens beard hair and conditions the skin beneath with daily use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba Seed Oil \u003c\/strong\u003e(Simmondsia Chinensis) - A lightweight, skin-compatible oil that absorbs quickly to condition without clogging pores or leaving residue.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSunflower Seed Oil\u003c\/strong\u003e (Helianthus Annuus) - A light, non-greasy oil rich in Vitamin E and linoleic acid that supports the skin barrier and adds slip to the blend.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E\u003c\/strong\u003e (Tocopherol) - A natural antioxidant that supports moisture retention and skin health beneath the beard.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCinnamon Leaf Oil \u003c\/strong\u003e(Cinnamomum Zeylanicum) - A warming essential oil that anchors the Top Notes with its distinctive spiced character.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNutmeg Oil \u003c\/strong\u003e(Myristica Fragrans) - A rich, aromatic oil that contributes warmth and woody spice to the heart of the fragrance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClove Bud Oil\u003c\/strong\u003e (Eugenia Caryophylius) - A deeply warm, spiced essential oil that grounds the blend and gives the dry-down its lasting depth. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eDispense a few drops into the palm of your hand - start with 3 to 4 drops and adjust based on beard length. Warm the oil gently between your palms, then smooth evenly through a clean, dry beard, working from root to tip. Comb through for an even finish. Use daily for best results.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Gentleman's Tipple occupies a unique position in the Captain Fawcett lineup - there's nothing else quite like a whisky-inspired beard oil, and this one earns the concept rather than just wearing it as a gimmick. The spiced warmth of Cinnamon, Nutmeg, and Clove makes it a standout choice for the cooler seasons, and the enriched carrier oil blend - including Sunflower Seed Oil alongside the standard Almond and Jojoba base - gives it a noticeably luxuriant texture. Available at MASC in both 50ml and 10ml.\u003c\/p\u003e","brand":"Capt. Fawcett","offers":[{"title":"50ml","offer_id":39424371228862,"sku":"CPF-441369","price":85.0,"currency_code":"CAD","in_stock":true},{"title":"10ml","offer_id":39424371261630,"sku":"CPF-441376","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/1_10204b3b-0593-4562-b978-f08b5104be02.jpg?v=1649643047"},{"product_id":"reuzel-wood-spice-beard-balm-35g","title":"Reuzel Wood \u0026 Spice Beard Balm (35g)","description":"\u003cp\u003eReuzel Wood \u0026amp; Spice Beard Balm features a brand-new fragrance that’s a bit of a slap in the face. (And who doesn’t like that?)\u003c\/p\u003e\n\u003cp\u003eKeeping a beard healthy is harder than it looks, gentlemen. Reuzel Beard Balm is just the trick. Massage it in and your beard will instantly smell great and feel soft. More important, this beard softener will help your beard stay healthy at its roots, so you get less itching and beardruff.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLIGHT HOLD – LOW SHINE – MOISTURIZING \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSoftens your beard and protects the skin\u003c\/li\u003e\n\u003cli\u003eCreated with shea butter and argan oil\u003c\/li\u003e\n\u003cli\u003eNotes of lemon, cedarwood and clove\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Reuzel","offers":[{"title":"Default Title","offer_id":39764192493758,"sku":"RZBBAW13","price":29.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/reuzelbeardbalmwoodandspice.jpg?v=1649642266"},{"product_id":"reuzel-wood-spice-beard-foam-70ml","title":"Reuzel Wood \u0026 Spice Beard Foam (70ml)","description":"\u003cp\u003eReuzel was built by barbers who understand that grooming is a complete ritual, not a series of isolated steps. Leen and Bertus of Schorem Haarsnijder en Barbier in Rotterdam have spent decades working with men who care about how they look from the hairline to the beard line, and the Wood \u0026amp; Spice range reflects that whole-picture thinking. Same proven formula as the original Beard Foam, same T-4 Tonic Blend doing the heavy lifting underneath — just wrapped in a scent profile that runs warmer, deeper, and a little more complex.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light (2\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Low Shine (2\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Lemon Zest, Cedarwood, and Clove - bright citrus opening that settles into warm, woody spice\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All beard lengths and types; particularly good for coarse, itchy, or unruly beards; also works as a leave-in conditioner for curly hair or dry scalp\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEverything that makes the original Beard Foam so effective is here — the lightweight, fast-absorbing foam that deodorizes, reduces itch, softens coarse facial hair, and tames unruly strands without leaving the beard feeling greasy or weighed down. Reuzel's T-4 Tonic Blend of Witch Hazel Extract, Nettle Leaf Extract, Rosemary Extract, and Horsetail Root Extract works exactly the same way: controlling oil, calming inflammation, preventing ingrown hairs, and drawing moisture into both the hair and the skin beneath it. The difference here is entirely in the scent — Lemon Zest opens with a bright, citrusy snap before Cedarwood and Clove take over with that warm, spiced wood character that feels more like a premium fragrance than a grooming product. If you're already using the Wood \u0026amp; Spice Aftershave or Beard Balm, this completes the routine seamlessly.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eWood \u0026amp; Spice Beard Foam is for the same person as the original — anyone with facial hair who wants it to look, feel, and smell significantly better with minimal effort — but with a preference for warmer, woodier scents over fresh and aromatic ones. The formula and benefits are identical, so the choice is purely about which scent profile suits your taste and pairs best with your other grooming products. If you're building a cohesive Wood \u0026amp; Spice routine with the aftershave and beard balm, this is the missing piece. For a full breakdown of the formula's benefits, see the original Reuzel Beard Foam.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eWitch Hazel Extract controls excess oil and keeps the beard area fresh and balanced, with natural astringent properties that reduce irritation without over-drying\u003c\/li\u003e\n\u003cli\u003eNettle Leaf Extract's anti-inflammatory compounds tackle beard itch and beardruff at the skin level, addressing the root cause rather than masking symptoms\u003c\/li\u003e\n\u003cli\u003eRosemary Extract reduces inflammation around follicles, helping prevent ingrown hairs and keeping the beard line comfortable and irritation-free\u003c\/li\u003e\n\u003cli\u003eHorsetail Root Extract, rich in Vitamin B5 and silica, strengthens beard strands and draws moisture into both hair and skin for lasting softness and manageability\u003c\/li\u003e\n\u003cli\u003eDeodorizes facial hair effectively, neutralising odours that accumulate in the beard throughout the day\u003c\/li\u003e\n\u003cli\u003eLightweight foam absorbs quickly without leaving grease or residue - beard feels conditioned and clean, not coated\u003c\/li\u003e\n\u003cli\u003eInstantly makes the beard appear fuller and more groomed with minimal effort\u003c\/li\u003e\n\u003cli\u003ePairs seamlessly with Reuzel Wood \u0026amp; Spice Aftershave and Wood \u0026amp; Spice Beard Balm for a cohesive, layered scent throughout the grooming routine\u003c\/li\u003e\n\u003cli\u003eLemon Zest, Cedarwood, and Clove scent opens bright before settling into a warm, confident woody spice that lingers pleasantly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eDispense two pumps into your palms - add more for longer or denser beards. Distribute evenly through a clean, towel-dried beard, mustache, and face, working the foam into the skin to nourish hair at the roots. Spread through the beard with a wide-tooth comb for even coverage and to train the hair into shape. Follow with Reuzel Wood \u0026amp; Spice Beard Balm to lock in conditioning and add light hold, or use on its own for a lighter, more natural finish. Works equally well as a leave-in conditioner for curly hair or a dry scalp.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eIf the original Beard Foam earned its place in your routine and you've been curious about the Wood \u0026amp; Spice range, this is the easiest way to make the switch. The formula is identical - meaning the results on itch, softness, and beardruff are just as strong - but the scent is a genuinely different experience. That Lemon Zest, Cedarwood, and Clove combination is warm, distinctive, and well-composed enough to work as a subtle fragrance in its own right. Layer it with the Wood \u0026amp; Spice Aftershave and Beard Balm and you've got a cohesive grooming routine that smells as considered as it feels.\u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"Default Title","offer_id":39764204585150,"sku":"RZBFOW70","price":29.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/reuzelbeardfoamwoodandspice.jpg?v=1649649671"},{"product_id":"the-groomed-man-co-morning-wood-beard-oil-beard-balm-kit","title":"The Groomed Man Co Morning Wood Beard Oil + Beard Balm Kit","description":"\u003cp\u003eThe complete Morning Wood beard routine in one kit. The Beard Oil conditions and hydrates daily, absorbing fast without greasiness. The Beard Balm adds a layer of richer conditioning and light hold for shape and taming. Both carry the same signature Australian Sandalwood, Cedarwood, Pine and Patchouli scent - warm, earthy and grounded. Use the oil on its own for a lighter touch, or layer both for a fuller conditioning and hold result. Includes: \u003cstrong\u003eMorning Wood Beard Oil\u003c\/strong\u003e (30ml) + \u003cstrong\u003eMorning Wood Beard Balm\u003c\/strong\u003e (100ml).\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who wants to build a complete beard care routine around The Groomed Man Co.'s most iconic scent. Particularly well-suited to those with longer or coarser beards that benefit from both the lightweight daily conditioning of the oil and the richer hold and moisture of the balm.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eComplete Beard Conditioning Routine\u003c\/strong\u003e - The oil and balm work together to cover both daily lightweight conditioning and richer hold-and-shape in one scent-matched pair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLayered Conditioning \u003c\/strong\u003e- Using both products together provides a more thorough conditioning result than either delivers alone - the oil penetrates at the hair level, the balm coats and protects.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLight Hold and Taming\u003c\/strong\u003e - The Beard Balm adds enough structure to keep the beard shaped and flyaways under control throughout the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSignature Morning Wood Scent\u003c\/strong\u003e - Australian Sandalwood, Cedarwood, Pine and Patchouli runs consistently through both products for a cohesive fragrance experience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlorasphere Technology\u003c\/strong\u003e - The Beard Balm contains conditioning Florasphere beads that break down on application, releasing an additional layer of Jojoba and conditioning esters.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan-Friendly\u003c\/strong\u003e - Both products use plant-based wax systems with no beeswax. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eWarm and grounded throughout - Australian Sandalwood leads with rich, creamy woody depth, Cedarwood and Pine add dry, forested structure, and Patchouli grounds everything with an earthy, slightly smoky base. Consistent across both the oil and balm.\u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eMorning: Apply 3-5 drops of Beard Oil to the palm, rub together to warm, and work through the beard from root to tip. For additional hold and conditioning, follow with a small amount of Beard Balm warmed between the palms until the Florasphere beads dissolve, then work through the beard in a downward motion. The oil and balm can be used together or independently depending on how much hold and conditioning is needed.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003ePairing the oil and balm is the most effective way to use The Groomed Man Co.'s beard care system - the oil handles the penetrating conditioning work at the hair and skin level, while the balm adds surface protection, hold and additional moisture on top. Buying both together in the kit also makes it easy to start the routine without having to decide between the two. A straightforward, well-matched pair built around one of the brand's most popular scents.\u003c\/p\u003e","brand":"The Groomed Man Co.","offers":[{"title":"Default Title","offer_id":39956238008510,"sku":"TGMC-MW-KIT","price":87.36,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/thegroomedmancomorningwoodbeardoilandbeardbalmkit.jpg?v=1649644438"},{"product_id":"the-groomed-man-co-cool-cola-beard-oil-beard-balm-kit","title":"The Groomed Man Co Cool Cola Beard Oil + Beard Balm Kit","description":"\u003cp\u003eThe complete Cool Cola beard routine in one kit. The Beard Oil delivers lightweight daily conditioning in the signature citrus-spice blend of Sweet Orange, Lime, Cinnamon and Nutmeg. The Beard Balm adds richer conditioning and light hold, with the same Cool Cola scent running throughout and Florasphere conditioning beads built into the formula. Use the oil alone for lighter days, or layer both when the beard needs more hold and moisture. Includes: Cool Cola Beard Oil (30ml) + Cool Cola Beard Balm (100ml).\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who wants a full beard care routine built around the Cool Cola scent - or those with longer or coarser beards who benefit from both lightweight daily conditioning and the richer hold of a balm. A good option for those who want their beard routine to have a bit of personality without sacrificing performance. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eComplete Beard Conditioning Routine\u003c\/strong\u003e - Oil and balm together provide both penetrating daily conditioning and surface hold and protection in one scent-matched pair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLayered Conditioning\u003c\/strong\u003e - The oil works at the hair and skin level while the balm adds surface conditioning and structure on top - a more thorough result than either alone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLight Hold and Taming\u003c\/strong\u003e - The Beard Balm provides enough hold to keep the beard shaped and flyaways managed throughout the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSignature Cool Cola Scent\u003c\/strong\u003e - Sweet Orange, Lime, Cinnamon, Nutmeg, Star Anise and Coriander runs consistently through both products.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlorasphere Technology\u003c\/strong\u003e - The Beard Balm contains conditioning beads that break down on application, releasing Jojoba and conditioning esters.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan-Friendly\u003c\/strong\u003e - Both products use plant-based wax systems with no beeswax. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eBright and effervescent at the top with Lemon, Sweet Orange and Lime, softening into Neroli's floral warmth, then deepening into a spiced base of Cinnamon, Nutmeg, Star Anise and Coriander. Consistent across both the oil and balm. \u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eMorning: Apply 3-5 drops of Beard Oil to the palm, rub together to warm, and work through the beard from root to tip. For additional hold and conditioning, follow with a small amount of Beard Balm warmed between the palms until the Florasphere beads dissolve, then work through in a downward motion. The oil and balm can be used together or independently.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Cool Cola scent is one of The Groomed Man Co.'s most distinctive offerings, and the kit format makes it easy to build a full routine around it without any guesswork. The oil and balm complement each other well - the oil for daily conditioning, the balm when the beard needs more hold and richness. A cohesive, well-matched pair that suits anyone who wants their beard routine to stand out a little.\u003c\/p\u003e","brand":"The Groomed Man Co.","offers":[{"title":"Default Title","offer_id":39956490682558,"sku":"TGMC-CC-KIT","price":87.36,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/TheGroomedManCoCoolColaBeardOil_BeardBalmKit.jpg?v=1649642636"},{"product_id":"recipe-for-men-ultra-soft-beard-balm-80ml","title":"Recipe For Men Ultra Soft Beard Balm (80ml)","description":"\u003cp\u003eNot every beard needs wax and structure. Sometimes what it needs is softness, control, and a formula that works with your beard rather than against it. The Recipe for Men Ultra Soft Beard Balm is a daily conditioning balm that tames frizz, adds a healthy medium shine, and keeps beard hair feeling genuinely soft throughout the day. Formulated in Sweden with a blend of Coconut Oil, Oat Oil, and Celery Seed Extract, it delivers real nourishment while offering just enough hold to keep things looking intentional. Lightweight, non-greasy, and 100% vegan - this is a balm built for daily use.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Ultra Soft Beard Balm is ideal for anyone with a short to medium beard who wants conditioning and control without stiffness. It's particularly well-suited for beards that are dry, coarse, or prone to flyaways - and for those who prefer a more natural, lived-in finish over a heavily styled look. If you want your beard to look groomed without looking like you tried too hard, this is your product. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoftens and tames beard hair \u003c\/strong\u003e- Coconut Oil and Oat Oil deeply condition from root to tip, reducing coarseness and smoothing frizz \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedium hold, medium shine\u003c\/strong\u003e - Hold 5\/10, Shine 6\/10. Enough control to shape your beard without weighing it down or leaving it looking stiff\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishes the skin beneath\u003c\/strong\u003e - lightweight emollients absorb into the skin underneath, reducing dryness and irritation at the root\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCelery Seed Extract \u003c\/strong\u003e- a less common but effective grooming botanical with conditioning and antioxidant properties\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon-greasy formula\u003c\/strong\u003e - absorbs without residue, so your beard feels clean and natural throughout the day\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% vegan \u003c\/strong\u003e- clean, botanically led formula produced in Sweden\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eLight and fresh with a subtle warmth. The scent sits close to the skin and fades to a clean, barely-there finish - groomed, not perfumed. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoconut Oil\u003c\/strong\u003e (Cocos Nucifera Oil) - A well-established conditioning oil that penetrates the hair shaft to reduce protein loss, soften beard hair, and add a natural healthy sheen\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOat Kernel Oil \u003c\/strong\u003e(Avena Sativa Kernel Oil) - Rich in fatty acids and skin-identical lipids, Oat Oil soothes and moisturises the skin beneath the beard while smoothing and softening hair fibres \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCelery Seed Extract \u003c\/strong\u003e(Apium Graveolens Seed Extract) - A botanical extract with antioxidant and conditioning properties. Works quietly in the background to support beard health and skin comfort\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAbyssinian Oil Phytosterol Esters\u003c\/strong\u003e (Crambe Abyssinica Seed Oil Phytosterol Esters) - A lightweight plant-derived oil that adds conditioning slip and helps the formula absorb quickly without heaviness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e - A hydration workhorse that draws moisture into the skin beneath the beard and helps keep the formula feeling comfortable throughout the day \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop a small amount of beard balm - about a pea to dime size depending on your beard length - and warm it between your palms until it melts into a light oil. Work it through your beard from root to tip, then shape as desired. Use daily after showering for best results. The Ultra Soft Beard Balm works well on its own or layered under a stronger styling product if you need more control. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eBeard balms sit in a crowded category, but this one earns its place by doing the basics exceptionally well. The formula is clean, the ingredients are thoughtfully chosen, and the hold-to-softness ratio hits a sweet spot that works for most beard types and lengths. It's the kind of product you reach for every day without thinking about it - and that's exactly what a great daily balm should be.\u003c\/p\u003e","brand":"Recipe For Men","offers":[{"title":"Default Title","offer_id":42264716083439,"sku":"R052","price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/1_9509432c-5ad8-4faf-a3e4-6c3819e043ff.jpg?v=1649648747"},{"product_id":"the-bearded-chap-original-beard-oil-30ml","title":"The Bearded Chap Original Beard Oil (30ml)","description":"\u003cp\u003eAustralia's original beard oil is still one of the best. The Bearded Chap launched in Brisbane in 2013 as the country's first dedicated beard grooming company, and the Original Beard Oil is the product that started it all - hand-crafted in small batches using eleven base and essential oils sourced from around the world.\u003c\/p\u003e\n\u003cp\u003eThe formula absorbs quickly and cleanly, leaving no grease, no residue, and no product build-up behind. What it does leave is soft, conditioned facial hair, hydrated skin underneath, and a subtle signature of citrus, cedar, and warm spice that wears well on its own or under your regular fragrance. Suitable for all beard lengths - from light stubble to a full beard - and designed for year-round use.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Chap who wants a beard oil that actually works without performing. If your beard is itchy, dry, or borderline unruly - or if you've been using nothing and want to start somewhere solid - this is the one. Works for stubble guys who want to keep skin hydrated and for full-beard guys who need daily conditioning to keep things soft and manageable.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStops Beard Itch\u003c\/strong\u003e - Hydrates the skin beneath the beard to eliminate the dry-skin itch that's especially common in the early stages of growth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEliminates Beardruff\u003c\/strong\u003e - Conditions the skin and hair follicles to prevent the flaking that shows up on collars and jackets.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon-Greasy Formula\u003c\/strong\u003e - Absorbs quickly into hair and skin without leaving a heavy, slick residue on the hands or face.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoftens Facial Hair\u003c\/strong\u003e - A blend of eleven carrier and essential oils conditions beard hair from root to tip, leaving it noticeably softer to the touch.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDrip-Stopper Included\u003c\/strong\u003e - The bottle comes with a built-in dropper insert to control application and reduce waste.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHandcrafted in Australia\u003c\/strong\u003e - Made in small batches at The Bearded Chap's Brisbane factory using locally sourced, natural ingredients. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eWarm and understated with an outdoorsy character. Citrus opens things up - lime and a touch of spice - before cedar and sandalwood settle in underneath. A quiet, masculine finish that doesn't announce itself but earns a second look. Pairs well with most colognes or wears cleanly on its own.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrapeseed Oil\u003c\/strong\u003e (Vitis Vinifera Seed Oil) - A lightweight carrier oil high in linoleic acid that absorbs quickly into hair and skin without clogging pores or leaving a greasy finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHemp Seed Oil \u003c\/strong\u003e(Cannabis Sativa Seed Oil) - Rich in omega-3 and omega-6 fatty acids that nourish and soften beard hair while soothing the skin underneath.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRosehip Oil\u003c\/strong\u003e (Rosa Canina Seed Oil) - Packed with vitamins A and C and essential fatty acids that help restore dry skin and promote a healthy, hydrated base under the beard.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba Oil \u003c\/strong\u003e(Simmondsia Chinensis Seed Oil) - Closely mimics the skin's natural sebum, making it exceptionally effective at hydrating without disrupting the skin's oil balance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSweet Almond Oil\u003c\/strong\u003e (Prunus Amygdalus Dulcis Oil) - A conditioning carrier oil that softens coarse beard hair and adds slip for easier grooming.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSiberian Fir Oil\u003c\/strong\u003e (Abies Sibirica Oil) - A fresh, forest-forward essential oil that contributes the piney, green character of the scent profile.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCedarwood Oil\u003c\/strong\u003e (Cedrus Deodara Wood Oil) - Adds warm, woody depth to the scent while offering mild antiseptic properties that support scalp and skin health.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLime Oil\u003c\/strong\u003e (Citrus Aurantifolia Oil) - A bright top note that opens the scent with a clean citrus character.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlack Pepper Oil\u003c\/strong\u003e (Piper Nigrum Fruit Oil) - Adds a warm, subtle spice note to the scent profile. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAustralian Sandalwood Oil\u003c\/strong\u003e (Santalum Spicatum Wood Oil) - A sustainably sourced Western Australian sandalwood that provides creamy, warm base notes and has long been used for its skin-soothing properties.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBay Leaf Oil\u003c\/strong\u003e (Pimenta Acris Leaf Oil) - Adds a slightly spiced, aromatic warmth to the overall scent blend. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eDispense 4-6 drops into your palm after washing your beard with a dedicated beard wash. Rub the oil between your hands to warm it, then work it upward into the beard and skin beneath - getting right under the chin and along the cheeks. Once distributed, groom your beard downward and style as usual. Use daily or as needed.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Bearded Chap started with this oil. Thirteen years and 51+ countries later, it's still the product the brand is known for - and for good reason. Eleven oils, a genuinely non-greasy formula, and a scent profile that sits in the warm-and-woody sweet spot without tipping into synthetic territory. It's a proper beard oil from a brand that's been doing nothing but beard care since day one. This is what the category should look like.\u003c\/p\u003e","brand":"The Bearded Chap","offers":[{"title":"Default Title","offer_id":42520532975855,"sku":"TBCOBO-30","price":45.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/1_bbd4abb7-c158-4d1e-a8e5-92db26b6ba6b.jpg?v=1649648484"},{"product_id":"the-bearded-chap-gin-tonic-beard-oil-89ml","title":"The Bearded Chap Gin \u0026 Tonic Beard Oil (30ml)","description":"\u003cp\u003eIf The Bearded Chap's Original is the warm, woody everyday and the Tobacco \u0026amp; Vanilla is the dark evening out, the Gin \u0026amp; Tonic is the one you reach for when it's sunny and you'd rather be somewhere with a cold drink in hand. Fresh cucumber, lime, and basil open things up immediately - clean, bright, and genuinely refreshing. Juniper runs underneath, adding botanical complexity and that unmistakable G\u0026amp;T character. The formula beneath the scent is the same proven, grease-free base as the rest of the beard oil range - a blend of fast-absorbing carrier oils that condition beard hair, hydrate the skin below, and eliminate itch and beardruff without leaving any residue behind. Handcrafted in Brisbane, available in a travel-safe 30ml bottle with a built-in drip stopper.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Chap who wants a beard oil that's a bit more playful. If warmer-weather grooming is your thing, or you just prefer something lighter and citrus-forward over the deeper, woodier profiles - this is it. Works equally well on light stubble and a full beard. Pairs naturally with fresh, aquatic, or citrus-led fragrances.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cp\u003eStops Beard Itch - Hydrates the skin beneath the beard to eliminate dryness-driven itch at any stage of growth. Eliminates Beardruff - Conditions the skin and hair follicles to prevent flaking and the residue it leaves on clothing. Non-Greasy Formula - Fast-absorbing carrier oils leave no slick residue on hands or face. Softens Facial Hair - Essential fatty acids in the carrier oil base condition beard hair for a noticeably softer feel and more manageable texture. Travel-Safe Size - The 30ml bottle clears carry-on liquid limits - grooming sorted, wherever you're headed. Drip-Stopper Included - Built-in insert controls the amount dispensed and cuts down on waste. Handcrafted in Australia - Made in small batches at The Bearded Chap's Brisbane factory.\u003c\/p\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop\u003c\/strong\u003e: Lime and Cucumber - bright, clean, and immediately refreshing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMid\u003c\/strong\u003e: Basil - herbal and slightly sharp, adding green complexity without veering into cologne territory.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Juniper - botanical, slightly resinous, and unmistakably G\u0026amp;T.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eLight-wearing and ideal for warmer weather or anyone who prefers their grooming products on the fresher end of the spectrum. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrapeseed Oil\u003c\/strong\u003e (Vitis Vinifera Seed Oil) - A lightweight carrier oil high in linoleic acid that absorbs quickly into beard hair and skin without clogging pores or leaving a greasy finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHemp Seed Oil\u003c\/strong\u003e (Cannabis Sativa Seed Oil) - Rich in omega-3 and omega-6 fatty acids that nourish and soften beard hair while soothing the skin beneath.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSweet Almond Oil\u003c\/strong\u003e (Prunus Amygdalus Dulcis Oil) - A conditioning oil that softens coarse beard hair and adds ease to daily grooming.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRosehip Oil\u003c\/strong\u003e (Rosa Canina Seed Oil) - High in vitamins A and C and essential fatty acids that support skin health and hydration beneath the beard.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba Oil \u003c\/strong\u003e(Simmondsia Chinensis Seed Oil) - Closely mimics the skin's natural sebum for balanced, non-disruptive daily hydration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance\u003c\/strong\u003e - The brand's proprietary Gin \u0026amp; Tonic scent blend - Cucumber, Lime, Basil, and Juniper. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eDispense 4-6 drops into your palm after washing your beard. Warm the oil between your hands, then work it upward into the beard and the skin beneath - getting under the chin and along the cheeks. Groom downward and style as desired. Use daily or as needed.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThree beard oils in the MASC Bearded Chap lineup - and the Gin \u0026amp; Tonic is the lightest, brightest, most unapologetically fun of the three. If the Original is your everyday go-to and the Tobacco \u0026amp; Vanilla is your evening signature, the Gin \u0026amp; Tonic is what you reach for when the weather turns and you want something that matches the mood. Same handcrafted formula, completely different energy.\u003c\/p\u003e","brand":"The Bearded Chap","offers":[{"title":"Default Title","offer_id":43988943339759,"sku":"TBC-GNTBO-30ML","price":45.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/originalbeardoil30ml.jpg?v=1687752588"},{"product_id":"the-bearded-chap-original-beard-balm-100g","title":"The Bearded Chap Original Beard Balm (50g)","description":"\u003cp\u003eThe Bearded Chap Original Beard Balm is built for the Chap who wants more than conditioning - it's a three-in-one that protects, shapes, and nourishes in a single step.\u003c\/p\u003e\n\u003cp\u003eHandcrafted by The Bearded Chap's resident Master Beardologist in their Brisbane factory, the formula brings together eleven base and essential oils, beeswax, shea butter, and cocoa butter in the brand's signature non-greasy finish. The beeswax provides genuine hold and taming ability - enough to keep even a longer, wilder beard in line throughout the day - while the carrier oils and butters condition from root to tip and lock in moisture. No heavy, waxy residue. No greasy hands. Just a well-kept beard that stays where you put it.\u003c\/p\u003e\n\u003cp\u003eThe scent is distinctly The Bearded Chap - cold-pressed Grapefruit on the top, with the faintest whisper of Madagascan Clove underneath. Subtle, refined, and easy to wear alongside your regular fragrance.Available in a 50g travel-ready jar.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Chap who wants to style and condition simultaneously - or who needs something with a bit more hold and structure than a beard oil alone can provide. Works particularly well for medium-to-longer beards that need daily shaping, or for anyone dealing with flyaways, frizz, or a beard that doesn't stay put. A solid pairing with the Original Beard Oil as a two-step daily routine: oil first, balm to seal and shape.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStyles and Shapes\u003c\/strong\u003e - Beeswax provides a firm, workable hold that tames flyaways and keeps the beard looking clean and intentional throughout the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditions and Softens \u003c\/strong\u003e- A blend of eleven oils and butters conditions beard hair and the skin beneath, leaving facial hair noticeably softer and more manageable.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrevents Beardruff \u003c\/strong\u003e- Locks in moisture and conditions the skin under the beard to prevent the dryness and flaking that cause beardruff.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProtects Against the Elements \u003c\/strong\u003e- Creates a light barrier over the beard that shields against wind, cold, and the environmental conditions that dry out both skin and hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon-Greasy Formula \u003c\/strong\u003e- The Bearded Chap's trademark finish - conditioning ingredients that absorb cleanly without leaving a heavy, waxy residue on the hands or face.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTravel-Ready Size \u003c\/strong\u003e- The 50g jar is compact enough to pack without taking up bathroom real estate or carry-on space.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHandcrafted in Australia\u003c\/strong\u003e - Made in small batches at The Bearded Chap's Brisbane factory using natural ingredients. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eBright and slightly citrusy with a warm, spiced undercurrent. Cold-pressed Grapefruit leads - clean and lightly sweet - before a barely-there hint of Madagascan Clove adds depth and a touch of exotic warmth. Subtle enough to layer over the Original Beard Oil or wear alongside any fragrance without competition.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e (Cera Alba) - Provides the hold and structure that sets a balm apart from an oil - tames flyaways, shapes the beard, and creates a light protective barrier against environmental dryness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHemp Seed Oil \u003c\/strong\u003e(Cannabis Sativa Seed Oil) - Rich in omega-3 and omega-6 fatty acids that nourish beard hair and soothe the skin beneath.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan Oil \u003c\/strong\u003e(Argania Spinosa Kernel Oil) - A highly conditioning oil rich in vitamin E and essential fatty acids that softens coarse beard hair and adds a healthy sheen.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter\u003c\/strong\u003e (Butyrospermum Parkii Butter) - A deeply moisturising butter that softens beard hair and conditions the skin beneath, providing lasting hydration throughout the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoconut Oil\u003c\/strong\u003e (Cocos Nucifera Oil) - Penetrates the hair shaft to condition from within, reducing protein loss and keeping beard hair soft and strong.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba Oil\u003c\/strong\u003e (Simmondsia Chinensis Seed Oil) - Closely mimics the skin's natural sebum, providing balanced daily hydration without disrupting the skin's oil production.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCocoa Butter\u003c\/strong\u003e (Theobroma Cacao Seed Butter) - Adds rich, lasting moisture and helps the balm glide smoothly through the beard on application.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRosehip Oil\u003c\/strong\u003e (Rosa Canina Seed Oil) - High in vitamins A and C and essential fatty acids that support skin regeneration and maintain a healthy base beneath the beard.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSweet Almond Oil \u003c\/strong\u003e(Prunus Amygdalus Dulcis Oil) - A lightweight conditioning oil that softens beard hair and makes it easier to style and groom.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanolin\u003c\/strong\u003e - A naturally derived wax that conditions both hair and skin, adding slip and helping the balm distribute evenly through the beard.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrapefruit Oil\u003c\/strong\u003e (Citrus Paradisi Peel Oil) - Cold-pressed from grapefruit peel, providing the clean, bright citrus character of the scent profile.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClove Bud Oil\u003c\/strong\u003e (Eugenia Caryophyllus Bud Oil) - Adds the faintest whisper of warm, spiced depth that grounds the Grapefruit and gives the scent profile its distinctive finish. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop a small amount of balm onto your fingertip - start with less than you think you need, as a little goes a long way. Work it between your palms to warm and soften it, then apply to your beard using upward strokes to work the product through to the skin. Once distributed, groom downward with a comb or beard brush to shape and style as desired. Use after the Original Beard Oil for a complete conditioning and shaping routine.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eA beard balm earns its place in the routine by doing what an oil can't - holding shape while still conditioning. The Bearded Chap's Original Beard Balm does exactly that, with a formula that's been refined since the brand launched in 2013 and a non-greasy finish. Eleven oils and butters, genuine beeswax hold, and a scent profile that's subtle enough to let your cologne do the talking. For anyone running oil alone, this is the obvious next step.\u003c\/p\u003e","brand":"The Bearded Chap","offers":[{"title":"Default Title","offer_id":46009904070895,"sku":"TBCBB-2","price":33.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/thebeardedchapbeardbalm50g.jpg?v=1730338767"},{"product_id":"the-bearded-chap-original-beard-wash-brawny-100ml","title":"The Bearded Chap Original Beard Wash - Brawny (100ml)","description":"\u003cp\u003eWinner of Best Beard Wash at the Swedish Grooming Awards 2017, the Brawny Original Beard Wash is The Bearded Chap's answer to a genuinely clean beard - without the dryness that follows a standard shampoo.Handcrafted in Brisbane using a sulfate-free, silicone-free, paraben-free formula built around olive oil, sweet almond oil, and grapeseed oil, it cleans the beard and the skin beneath thoroughly without stripping away the natural oils that keep both healthy. The result is a beard that feels fresh, a face that feels moisturized, and none of the tight, dry sensation that poorly formulated beard washes leave behind.\u003c\/p\u003e\n\u003cp\u003eThe Brawny scent is cedar and lemon myrtle - warm Australian timber grounded by the bright, clean citrus of lemon myrtle, a botanical native to Queensland. It's a straightforward, masculine combination that wears well and doesn't linger past its welcome. The 100ml bottle is a practical size that lasts and holds up in the shower without constant replacement.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone with a beard who's still washing it with regular shampoo or body wash. The dedicated formula makes a real difference to how the beard and skin underneath feel day-to-day. Works for stubble through to a full beard, and can also be used as an all-over body wash for those who prefer to keep things simple.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCleans Without Stripping\u003c\/strong\u003e - Removes dirt, product build-up, and excess oil without stripping the beard or skin of the natural oils they need to stay healthy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisturizes Face and Beard\u003c\/strong\u003e - Olive oil, sweet almond oil, and grapeseed oil condition the skin and hair as they clean, leaving both feeling soft and hydrated.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSulfate-Free\u003c\/strong\u003e - No harsh detergents that dry out facial hair or cause skin irritation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilicone-Free\u003c\/strong\u003e - No coating agents that create artificial softness while building up on the hair over time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eParaben-Free\u003c\/strong\u003e - No synthetic preservatives. Doubles as Body Wash - Gentle enough for all-over use, making it a versatile addition to the shower routine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAward-Winning Formula\u003c\/strong\u003e - Winner of Best Beard Wash at the Swedish Grooming Awards 2017.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHandcrafted in Australia\u003c\/strong\u003e - Made in small batches at The Bearded Chap's Brisbane factory.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eWarm and grounded with a bright finish. Cedarwood provides a dry, Australian timber base while lemon myrtle - a native Queensland botanical - adds a clean, citrusy lift. A straightforward, masculine scent that cleans as confidently as it smells.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOlive Oil\u003c\/strong\u003e (Olea Europaea Fruit Oil) - A conditioning base oil rich in oleic acid that softens beard hair and nourishes the skin beneath without clogging pores.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePotassium Cocoate \u003c\/strong\u003e- A coconut-derived saponified cleansing agent that creates a gentle, effective lather without the harshness of sulfate-based detergents.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSweet Almond Oil \u003c\/strong\u003e(Prunus Amygdalus Dulcis Oil) - A lightweight conditioning oil that softens coarse beard hair and leaves skin feeling smooth after rinsing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePotassium Grapeseedate\u003c\/strong\u003e - A saponified grapeseed oil derivative that adds mild, skin-friendly cleansing while contributing additional conditioning to the formula.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCedarwood Oil \u003c\/strong\u003e(Cedrus Deodara Wood Oil) - Provides the warm, woody character of the Brawny scent profile while offering mild antiseptic properties that support skin health. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLemon Myrtle Leaf Oil\u003c\/strong\u003e (Backhousia Citriodora Leaf Oil) - A native Australian botanical with a clean, intensely citrusy aroma and natural antimicrobial properties.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLime Oil\u003c\/strong\u003e (Citrus Aurantifolia Oil) - Adds a bright citrus note that complements the lemon myrtle and lightens the overall scent profile. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to a wet beard and lather thoroughly, working the wash into the beard and the skin beneath. Rinse well. Repeat if needed for a thorough clean. Use daily or as needed. Can also be used as an all-over body wash.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eMost men wash their beard with whatever shampoo or body wash is already in the shower. A dedicated beard wash changes the experience noticeably - and the Brawny is a straightforward case for making the switch. Sulfate-free, built on conditioning oils, and formulated specifically for facial hair and the more sensitive skin beneath it. The Swedish Grooming Award is a nice credential, but the formula does the talking on its own.\u003c\/p\u003e","brand":"The Bearded Chap","offers":[{"title":"Default Title","offer_id":42530738274543,"sku":"TBCOBWASH-B","price":24.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/1_1e143f4e-48a1-40ee-8af4-1c511bbc9685.jpg?v=1649647560"},{"product_id":"the-bearded-chap-original-beard-wash-staunch-100ml","title":"The Bearded Chap Original Beard Wash - Staunch (100ml)","description":"\u003cp\u003eWinner of Best Beard Wash at the Swedish Grooming Awards 2017, the Brawny Original Beard Wash is The Bearded Chap's answer to a genuinely clean beard - without the dryness that follows a standard shampoo.\u003c\/p\u003e\n\u003cp\u003eHandcrafted in Brisbane using a sulfate-free, silicone-free, paraben-free formula built around olive oil, sweet almond oil, and grapeseed oil, it cleans the beard and the skin beneath thoroughly without stripping away the natural oils that keep both healthy. The result is a beard that feels fresh, a face that feels moisturized, and none of the tight, dry sensation that poorly formulated beard washes leave behind.\u003c\/p\u003e\n\u003cp\u003eThe Staunch scent is built around Kunzea, lemon myrtle, and lime - with eucalyptus rounding out the base. Kunzea is an Australian native botanical known for its calming, skin-supportive properties and a complex aromatic character that sits somewhere between tea tree, eucalyptus, and fresh herbs. Together with the citrus lift of lemon myrtle and lime, the result is a wash that feels premium, smells genuinely distinctive, and leaves the beard clean, soft, and hydrated.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone with a beard who's still washing it with regular shampoo or body wash. The dedicated formula makes a real difference to how the beard and skin underneath feel day-to-day. Works for stubble through to a full beard, and can also be used as an all-over body wash for those who prefer to keep things simple.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCleans Without Stripping\u003c\/strong\u003e - Removes dirt, product build-up, and excess oil without stripping the beard or skin of the natural oils they need to stay healthy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisturizes Face and Beard\u003c\/strong\u003e - Olive oil, sweet almond oil, and grapeseed oil condition the skin and hair as they clean, leaving both feeling soft and hydrated.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSulfate-Free\u003c\/strong\u003e - No harsh detergents that dry out facial hair or cause skin irritation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilicone-Free\u003c\/strong\u003e - No coating agents that create artificial softness while building up on the hair over time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eParaben-Free\u003c\/strong\u003e - No synthetic preservatives. Doubles as Body Wash - Gentle enough for all-over use, making it a versatile addition to the shower routine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAward-Winning Formula\u003c\/strong\u003e - Winner of Best Beard Wash at the Swedish Grooming Awards 2017.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHandcrafted in Australia\u003c\/strong\u003e - Made in small batches at The Bearded Chap's Brisbane factory.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eFresh, botanical, and distinctly Australian. Lemon myrtle and lime open with a clean citrus brightness before Kunzea introduces a more complex, herbal-aromatic character in the mid. Eucalyptus provides a cool, clean base that ties the profile together. Refined and layered - the most cologne-adjacent of the three Beard Wash scents.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOlive Oil\u003c\/strong\u003e (Olea Europaea Fruit Oil) - A conditioning base oil rich in oleic acid that softens beard hair and nourishes the skin beneath without clogging pores.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePotassium Cocoate \u003c\/strong\u003e- A coconut-derived saponified cleansing agent that creates a gentle, effective lather without the harshness of sulfate-based detergents.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSweet Almond Oil \u003c\/strong\u003e(Prunus Amygdalus Dulcis Oil) - A lightweight conditioning oil that softens coarse beard hair and leaves skin feeling smooth after rinsing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePotassium Grapeseedate\u003c\/strong\u003e - A saponified grapeseed oil derivative that adds mild, skin-friendly cleansing while contributing additional conditioning to the formula.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCedarwood Oil \u003c\/strong\u003e(Cedrus Deodara Wood Oil) - Provides the warm, woody character of the Brawny scent profile while offering mild antiseptic properties that support skin health.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLemon Myrtle Leaf Oil\u003c\/strong\u003e (Backhousia Citriodora Leaf Oil) - A native Australian botanical with a clean, intensely citrusy aroma and natural antimicrobial properties.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLime Oil\u003c\/strong\u003e (Citrus Aurantifolia Oil) - Adds a bright citrus note that complements the lemon myrtle and lightens the overall scent profile. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to a wet beard and lather thoroughly, working the wash into the beard and the skin beneath. Rinse well. Repeat if needed for a thorough clean. Use daily or as needed. Can also be used as an all-over body wash.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Staunch sits at the top of the Beard Wash range in terms of scent complexity - Kunzea is a genuinely interesting ingredient that most grooming brands haven't discovered yet, and The Bearded Chap have been using it since the beginning. The formula delivers what the whole range promises: a clean, conditioning wash that respects the beard and the skin beneath it. For anyone who wants their grooming routine to feel a little more considered, the Staunch is the one.\u003c\/p\u003e","brand":"The Bearded Chap","offers":[{"title":"Default Title","offer_id":42530750333167,"sku":"TBCOBWASH-S","price":24.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/beardwashstaunch.jpg?v=1649646758"},{"product_id":"the-bearded-chap-original-beard-wash-rugged-100ml","title":"The Bearded Chap Original Beard Wash - Rugged (100ml)","description":"\u003cp\u003eWinner of Best Beard Wash at the Swedish Grooming Awards 2017, the Brawny Original Beard Wash is The Bearded Chap's answer to a genuinely clean beard - without the dryness that follows a standard shampoo.\u003c\/p\u003e\n\u003cp\u003eHandcrafted in Brisbane using a sulfate-free, silicone-free, paraben-free formula built around olive oil, sweet almond oil, and grapeseed oil, it cleans the beard and the skin beneath thoroughly without stripping away the natural oils that keep both healthy. The result is a beard that feels fresh, a face that feels moisturized, and none of the tight, dry sensation that poorly formulated beard washes leave behind.\u003c\/p\u003e\n\u003cp\u003eThe Rugged formula includes peppermint and spearmint, which stimulate circulation at the skin level - useful for the skin beneath the beard where blood flow and follicle health matter. The cooling sensation on application is noticeable and genuinely refreshing, particularly in warmer months or after a workout. Lavender and rosemary round out the herbal character, while a base of olive oil, sweet almond oil, and grapeseed oil cleans and conditions the beard and the skin beneath without stripping either.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone with a beard who's still washing it with regular shampoo or body wash. The dedicated formula makes a real difference to how the beard and skin underneath feel day-to-day. Works for stubble through to a full beard, and can also be used as an all-over body wash for those who prefer to keep things simple.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCleans Without Stripping\u003c\/strong\u003e - Removes dirt, product build-up, and excess oil without stripping the beard or skin of the natural oils they need to stay healthy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisturizes Face and Beard\u003c\/strong\u003e - Olive oil, sweet almond oil, and grapeseed oil condition the skin and hair as they clean, leaving both feeling soft and hydrated.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSulfate-Free\u003c\/strong\u003e - No harsh detergents that dry out facial hair or cause skin irritation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilicone-Free\u003c\/strong\u003e - No coating agents that create artificial softness while building up on the hair over time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eParaben-Free\u003c\/strong\u003e - No synthetic preservatives. Doubles as Body Wash - Gentle enough for all-over use, making it a versatile addition to the shower routine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAward-Winning Formula\u003c\/strong\u003e - Winner of Best Beard Wash at the Swedish Grooming Awards 2017.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHandcrafted in Australia\u003c\/strong\u003e - Made in small batches at The Bearded Chap's Brisbane factory.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eCool, herbal, and energising. Peppermint and spearmint lead with a clean, sharp freshness, softened by lavender and rosemary in the mid. A light cedar base adds just enough warmth to keep it grounded. Crisp from start to finish - the one to reach for when you want your shower to actually wake you up.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOlive Oil\u003c\/strong\u003e (Olea Europaea Fruit Oil) - A conditioning base oil rich in oleic acid that softens beard hair and nourishes the skin beneath without clogging pores.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePotassium Cocoate \u003c\/strong\u003e- A coconut-derived saponified cleansing agent that creates a gentle, effective lather without the harshness of sulfate-based detergents.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSweet Almond Oil \u003c\/strong\u003e(Prunus Amygdalus Dulcis Oil) - A lightweight conditioning oil that softens coarse beard hair and leaves skin feeling smooth after rinsing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePotassium Grapeseedate\u003c\/strong\u003e - A saponified grapeseed oil derivative that adds mild, skin-friendly cleansing while contributing additional conditioning to the formula.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCedarwood Oil \u003c\/strong\u003e(Cedrus Deodara Wood Oil) - Provides the warm, woody character of the Brawny scent profile while offering mild antiseptic properties that support skin health.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLemon Myrtle Leaf Oil\u003c\/strong\u003e (Backhousia Citriodora Leaf Oil) - A native Australian botanical with a clean, intensely citrusy aroma and natural antimicrobial properties.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLime Oil\u003c\/strong\u003e (Citrus Aurantifolia Oil) - Adds a bright citrus note that complements the lemon myrtle and lightens the overall scent profile. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to a wet beard and lather thoroughly, working the wash into the beard and the skin beneath. Rinse well. Repeat if needed for a thorough clean. Use daily or as needed. Can also be used as an all-over body wash.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Rugged earns its name without needing to shout about it. The mint-forward formula provides a genuinely refreshing wash experience, the circulation-stimulating properties are a legitimate benefit for skin health beneath the beard, and the sulfate-free base means it conditions as it cleans. A well-rounded option for anyone who wants their beard wash to do a bit more than just lather and rinse.\u003c\/p\u003e","brand":"The Bearded Chap","offers":[{"title":"Default Title","offer_id":42530754527471,"sku":"TBCOBWASH-R","price":24.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/1_acbc5d5a-2c8d-4d42-b33a-733ebe746a38.jpg?v=1649648808"},{"product_id":"uppercut-deluxe-beard-balm-100ml","title":"Uppercut Deluxe Beard Balm (100ml)","description":"\u003cp\u003eUppercut Deluxe is a premium men's grooming brand born in Australia and trusted by barbers worldwide. Founded by barber Steve Purcell, the brand draws on classic barbershop heritage and filters it through a modern, no-nonsense lens. Every product in the range is built to perform, whether you're behind the chair or in front of the bathroom mirror.\u003c\/p\u003e\n\u003cp\u003eBeard Balm is Uppercut Deluxe's daily beard styler, designed to keep even the burliest beards looking intentional. Lightweight enough to spread easily through the length of a longer beard without leaving any greasy residue, it adds just enough hold to tame stray hairs and structure the beard's shape while gently conditioning the hair and the skin beneath it. The result is a beard that looks healthy, feels soft, and stays where you put it throughout the day. Finished with a subtle Coconut scent that's present without being overpowering.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone with a medium to long beard who wants it to look well-kept without feeling stiff or heavily styled. Beard Balm is the daily maintenance product that keeps a beard looking groomed and intentional rather than overgrown and unruly. Also a great companion to beard oil - use the oil every second day to condition, and the Balm daily to style and structure.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLight hold tames stray hairs and adds shape and structure to medium and long beards\u003c\/li\u003e\n\u003cli\u003eGently conditions beard hair and the skin beneath without heaviness or greasiness\u003c\/li\u003e\n\u003cli\u003eHealthy shine adds a natural, well-groomed finish without looking overdressed\u003c\/li\u003e\n\u003cli\u003eLightweight formula spreads easily through longer beards for even distribution\u003c\/li\u003e\n\u003cli\u003eSuitable for daily use\u003c\/li\u003e\n\u003cli\u003eSubtle Coconut scent that's clean and understated \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eDispense a small amount of Beard Balm into the palm of your hand and spread evenly across both palms. Work thoroughly through the beard from root to tip, ensuring even distribution. Use a beard comb or brush to shape and style as desired. Use daily for best results. For a complete beard care routine, apply beard oil every second day before styling with Beard Balm. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eA well-maintained beard is one of the easiest grooming upgrades a guy can make, and Beard Balm is the product that keeps it looking that way day to day. It's unfussy, effective, and takes about thirty seconds to apply. If you're already putting effort into your beard and want a simple daily product that holds everything together, this is the one. \u003c\/p\u003e","brand":"Uppercut Deluxe","offers":[{"title":"Default Title","offer_id":42806270230767,"sku":"UPDB0006","price":28.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/1_62f16d5d-35ce-428e-86a8-d819b2c48e85.jpg?v=1651707713"},{"product_id":"bossman-all-natural-exfoliating-beard-hair-body-bar-soap-127g","title":"Bossman All Natural Exfoliating Beard, Hair \u0026 Body Bar Soap - Lavender \u0026 Patchouli (127g)","description":"\u003cp\u003eOne bar. Four jobs. No compromise. Bossman's 4-in-1 Bar Soap is an all-natural cold-process soap built to handle your beard wash, body wash, hair shampoo, and shaving lather in a single product - without the harsh foaming agents that strip your skin and beard of the natural oils they actually need. Formulated with a blend of organic Coconut Oil, Shea Butter, Activated Charcoal, Oat Kernel, and Plantain Leaf, this bar cleans thoroughly while keeping moisture where it belongs. The Lavender + Patchouli variant is the original Bossman scent - a warm, grounding blend of lavender, patchouli, geranium, and vanilla that turns the everyday shower into something worth looking forward to. Fewer products on the shelf. A better result in the shower.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor any man who wants a clean, no-fuss shower routine without sacrificing the health of his beard or skin. Whether you're washing a full beard, shampooing your hair, cleansing your body, or preparing for a shave, this bar handles all four without stripping your natural oils or leaving residue behind. Suitable for all skin and beard types, including sensitive skin. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCleans Without Stripping Natural Oils \u003c\/strong\u003e- No harsh foaming agents or sulphates. The formula cleanses thoroughly while preserving the natural oils your beard, hair, and skin need to stay healthy and comfortable.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eActivated Charcoal Draws Out Impurities\u003c\/strong\u003e - Activated Charcoal acts as a deep-cleansing magnet, drawing out dirt, excess oil, and environmental buildup from pores, beard hair, and scalp without over-drying.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOat Kernel Soothes and Softens\u003c\/strong\u003e - Oat Kernel is a well-established skin-calming ingredient that reduces irritation, soothes itchiness, and leaves skin feeling smooth after every wash - particularly useful for the sensitive skin beneath your beard.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter Keeps Skin and Beard Moisturized \u003c\/strong\u003e- Organic Shea Butter counterbalances the cleansing action of the bar, helping to maintain moisture in both beard hair and skin so you don't step out of the shower feeling tight or dry.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLavender Supports Skin Health and Calm\u003c\/strong\u003e - Lavender brings natural skin-soothing and healing properties to the formula alongside its signature calming scent, making it well-suited for sensitive or reactive skin types.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks as a 4-in-1 - Beard, Body, Hair, Shave\u003c\/strong\u003e - One bar replaces four products. Use it to wash your beard, shampoo your hair, cleanse your body, and create a rich lather for shaving. Practical, effective, and far better for your bathroom shelf.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic and Natural Ingredients Throughout \u003c\/strong\u003e- The majority of ingredients are certified organic. No parabens, no artificial foaming agents, no unnecessary additives - just a clean, honest formula that gets the job done. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile - \u003cmeta charset=\"utf-8\"\u003eLavender + Patchouli\u003c\/h2\u003e\n\u003cp\u003eLavender + Patchouli opens with a soft, clean wave of lavender - familiar and grounding from the first lather. Geranium adds a light floral lift at the heart, before patchouli settles the composition into something warmer and earthier at the base. Vanilla rounds it all out with a quiet sweetness that lingers. The original Bossman scent - and for good reason.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoconut Oil*\u003c\/strong\u003e (Cocos Nucifera) - The cleansing backbone of the bar. Coconut oil saponifies into a rich, conditioning lather that cleans effectively without stripping skin or beard of essential moisture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter*\u003c\/strong\u003e (Butyrospermum Parkii) - Adds conditioning richness to the formula, keeping skin and beard hair soft and moisturised even after cleansing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eActivated Charcoal \u003c\/strong\u003e- A powerful pore-cleansing ingredient that binds to impurities and draws them out of the skin and hair follicles for a genuinely deep clean.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOat Kernel\u003c\/strong\u003e (Avena Sativa) - A natural skin-soother with anti-inflammatory properties. Reduces redness, calms irritation, and leaves skin feeling smooth after washing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlantain Leaf*\u003c\/strong\u003e (Plantago Major) - A natural healing and soothing ingredient that helps calm irritated skin and supports skin barrier health with regular use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClove Bud Oil \u003c\/strong\u003e(Syzygium Aromaticum) - Brings natural antiseptic and antibacterial properties to the formula, helping to keep skin clear and healthy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRosemary Extract \u003c\/strong\u003e(Rosmarinus Officinalis) - A natural antioxidant and scalp-stimulating ingredient that supports healthy hair and beard growth while protecting against environmental damage. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eWet your beard, body, or hair thoroughly with warm water. Work the bar into a lather between your hands or directly onto the skin and beard. For beard washing, massage the lather from root to tip and into the skin beneath, then rinse thoroughly. For hair, work into the scalp and through the length, then rinse well. For shaving, build a lather on the skin before applying your razor. Follow up with Bossman Jelly Beard Oil or Fortify Beard Conditioner to complete your beard care routine.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Lavender + Patchouli bar is where Bossman started, and it's easy to see why it stuck. The scent is warm and grounding without being overpowering - a genuine step up from the standard synthetic fragrance in most bar soaps. The cold-process formula with activated charcoal, shea butter, and oat kernel delivers a clean that doesn't leave skin feeling stripped or tight, which is exactly what you want before applying beard oil or conditioner. A well-made bar that does what it says and smells great doing it.\u003c\/p\u003e","brand":"Bossman","offers":[{"title":"Default Title","offer_id":42964601274607,"sku":"BOSS-SOAP-LAV-PAT","price":14.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/11_9fc9f057-6f83-434c-971c-df5c8a0fdb22.jpg?v=1656974821"}],"url":"https:\/\/shopmasc.com\/collections\/beard.oembed?page=5","provider":"MASC","version":"1.0","type":"link"}